- How Mark got started on his PPC path (02:19)
- HubSpot's utilization within the paid search world (06:21)
- Hear how a one-off work opportunity becomes a legitimate career path (10:55)
- Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
- Chris is that guy (17:30)
- What the PPC landscape was like when Mark started (17:59)
- Marks take on the evolution of paid media and privacy changes happening (20:58)
- Chris & Mark talk about the principle of tracking (22:58)
- Mark’s specialties (25:00)
- Mark touches on his personal approach to client relationships and strategy (29:41)
- How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
- What the future of PPC looks like through Mark’s eyes (44:05)
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