PPC Origins - Sarah Christiaansen

• Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.
• Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.
• From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.
• PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she’s noticed, such as clients’ decreased interest in advertising on Twitter (now X).
• Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.
• Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.
• Granular’s Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team’s supportive environment and the camaraderie among colleagues.
• Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.
• AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers’ control over targeting.
• The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google’s evolving role in the field.
• Final Words of Wisdom (30:22): Sarah’s advice? Always double-check your settings, be kind to animals, and get a good night’s sleep.