#59: Jordan Gray — Creative Friction, Storytelling in Design, Passion Projects & the Beginner Feeling

Jordan Gray on creative friction, the fine line between passion projects and work, storytelling in design, and overcoming the beginner feeling.

Jordan Gray works as a Visualization Specialist at Hanbury.

Architecture and design always have a narrative—an evocative, deeper meaning. From napkin sketches, to drawing sets, to post-construction marketing, each medium for client communication is key to architectural storytelling. I've always had a passion for the visualization toolset, recognizing how renderings, photography, and filmmaking go hand-in-hand with the design process. It's my proverb to practice openness to new methods when there's a better way. Always explore; always collaborate.

Links

• Gray Collab - Jordan’s renderings, photography, and film. Started while freelancing.
• Jordan on Vimeo
• Carolina Day School — Asheville, NC by Jordan Gray
• Kappa Achievement Park: A Place to Belong by Jordan Gray
• Hanbury
• xkcd: Is It Worth The Time?
• Unreal Engine
• Lumion & VRay
• Rhino & Grasshopper 3D
• Building Information Modeling (BIM) & Revit
• Google Books Ngram Viewer
• Austin Kleon: Pencil vs. Computer on Hurry Slowly

Books

• Less But Better by Dieter Rams
• Faculty Department Volume 1 by Justin Chung
• The Photography Storytelling Workshop by Finn Beales
• So Good They Can't Ignore You by Cal Newport
• You Can’t Make This Stuff Up by Lee Gutkind
• 168 Hours by Laura Vanderkam

People mentioned

• Steve Martin
• Tim Ferris
• David Allen