Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I am super excited to announce that we now have a formal
partnership with The Prospect Wizard. And when I say
wizard, I mean wizard. Obviously, you have a website.
This allows you to convert
(00:23):
Immediately goes to you, your sales team, or anyone else in the club instantly.
MIT shows a study that if you contact the lead within 10 minutes,
chance of them converting goes up 9 times that of the
average. We got the Atlanta Clubs on it, VIDA Fitness,
Gold's Gym, Mountainside, City Fitness Philly,
College Park. Become one of the next halo
(00:46):
companies to deploy the wizard. It's easy to use. Go to the
prospectwizard.com. Get a free 30 day trial. Talk to
my boy, Dave Gallon. He will get you all set up and let the
leads flow based on the wizard. Go get
them. This is
Pete Moore on Halo Talks NYC. I have the pleasure of bringing
(01:07):
Siavash straight from Culver City by way
of London, by way of parts unknown. We're gonna talk about his
story getting to the US, helping people change their lives in the
US, changing your 12 pack that's covered with a cardboard
box into a 6 pack, and we are gonna go through the story of
6 pack, Jim. But, Siaves, why don't you first give us a
(01:30):
little background on how you got here, which is an unbelievable story, and,
it will rift from there. Yes, Pete. Thank you so much. 1st, thank you
so much for having me here. You have an amazing platform,
giving a chance to to share my story. Thank you so much.
So my my story start, I'm originally from Iran. I was
born in 1980, and right after I was born, Iran went
(01:53):
to war with Iraq. My growing up through the war,
seeing hundreds of dead body coming back from war, and we were in western part
of Iran, as well where all the kind of a mess, people
running away, sleeping on the street. Myself, I was the oldest
kid standing in line to get bread, fuel, to
heat up our houses. It was just the chaos at the time, and my dad
(02:16):
was sent to war. There was no escape
from a pain at the time. And we were part of a
religious minority too, so the government was announcing us as infidel,
and so they were not giving us jobs in Iran. So it was a very,
very tough situation. We're moving from one city to another at a time
because my dad had to make money. It was 4 kids. He had 4
(02:38):
kids. I was around 12 years old. I was playing soccer in the
dirt one day, and one of my friends showed me
Arnold's picture. At the time, bodybuilding was illegal in Iran because it
was American sport, and it was a they considered American propaganda.
Anything that was American like boxing, cheer, anything that was American was
banned. So I was I saw Arnold's picture. I was
(03:00):
so fascinated. He was at Venice Beach looking larger than life.
Everything that he represented us, I wanted to be. He represented
it. He wasn't hungry. He was just happy, large in life. He was
deterrent. I was a skinny kid at the time getting bullied at school, so
he was a perfect guy, and I wanted to be him. So I stopped going
to black markets, looking at bodybuilding picture. I got
(03:23):
really fascinated by it. At the time, myself, I was doing taekwondo.
So I started going back to a wrestling gym, couple of bar and the
dumbbells. I started lifting weight. I wasn't gaining much muscle or
anything because we're not eating enough. But I was just
dreaming about it. Just looking at these pictures and staring at them all day long,
reading whatever I could, a lot of misinformation at the time because,
(03:45):
our language wasn't English. So we didn't know what we're doing. We just trained all
my the the whole muscle from our neck all the way down to our
toes every day. Then I was around 18 years old.
I was I went to university. At the time, they were not letting us to
go to university. Anybody that wasn't a Shia Muslim was not allowed to go to
it. So I kind of check market that. I lied, and I
(04:07):
was one of the 65 kids that in in the whole country got into
art school. So I went to university, but unfortunately, even at university,
there was the gap of this not having money was
causing a lot of issues. I was just and I was around 18 years old.
One day, in the backyard, we're shooting with the air gun. I noticed my right
eye. I can't see good from it. And,
(04:30):
my uncle said, hey. You know, take him to doctor. I went to doctor, and
they, told me that I have a cancer in my right eye. Oh my god.
And in Iran, it was not treatable. They sent me to capital city. Everywhere, they
said this is not treatable in Iran, and it will leak to your liver, and
it does it's over. So anywhere I go,
my mom, to my grandma, anybody anywhere I go, people are thinking I'm dying. They're
(04:51):
crying for me. You know, it's it's just always walking around thinking, man, this can't
be it. And this bodybuilding light of bodybuilding was this this delusion
in my head was keeping me, you know, keep going pushing forward.
My dad gave me a $100, and I left Iran. I said, you know what?
I'm gonna go fix this. I left in Iran, end up in a ref in
a refugee camp in England. It was crazy people running
(05:12):
away from the the country. It it was it was a madhouse of
of of was able to find a
job in a pizza shop. I was just sleeping in a pizza
shop, and at night during the day, I was just doing passing a flyer.
And in the afternoon, I was helping him out with the pizza and stuff like
that. I was just under the oven and just flipping pages and dreaming about
(05:34):
bodybuilding. And I found a gym called Temple Gym owned by Dorian
Yates. So I started training at Dorian Yates Gym. I trained hard. I studied
more. My English, I was just reading a lot of magazines and stuff like that.
So my English was getting better as well. And at the gym was the kind
of the escape for for myself because in England at the time,
it was really rough. People hated, you know, refugees, immigrant coming over there.
(05:57):
They were thinking that, you know, refugees changing their culture. There
was a lot of backaches on the street, on TV every single day. It
was send these guys back. It was just fear and fear, constant
fear because back home, they were discriminating against us
again for religion. And here, I was stuck with this. I was like, man, I
can't get it. Run away from this pain. And after a
(06:19):
few years of not getting anywhere, I said to myself, I gotta chase
my dream before this cancer kills me. So I bought a fake
passport, and I said, I'm gonna go to America and be Arnold. So I bought
the fake passport. I got a ticket, and that's all
I had in my name. I that's it. I I jumped in a
plane. As soon as the plane landed in Chicago, O'Hare, police
(06:41):
came into the, police came inside the plane and said,
everyone remain seated. You, big guy, stand up. So I stood
up. They put handcuff on me and, took me
to prison. And then after that, they transferred me to
maximum security prison because I was big. I could speak a bit of English. They
thought I might be a militant from Iran. So I spent my 1st
(07:02):
year in maximum security prison, constantly moving from one prison
to another, you know, handcuffed, blindfolded, just you
name it, interview every single day. You know, CIA, FBI agencies
are coming and interviewing me to see if I'm not I'm not up to something
bad. After almost a year, I go to the judge, and
he grants me asylum. It you know, they shake my hand and say, you know
(07:24):
what? We I was to be honest, I wasn't mad at all because I
broke the law. And, I was there.
You know, they just have to make sure I'm I'm good. So after that, they
gave me the refugee status. I was I came out of prison homeless. I
was on the street of Chicago. I called one of the cellmates
in prison. I said, hey, man. I'm outside in the street. So he took me
(07:45):
home. He had a basement in Chicago. He throw a couple, he throw a
mattress over there. He said, hey. Stay here till you figure it out. I stayed
there for a couple months. I was going to library every day printing out papers
to see what what should I do, how the system work in America.
So the then after I say, you know what? Chicago is cold. The first snow,
I jumped on a train, $135 I had. He was taking me to clean
(08:07):
houses with him sometimes. So I it's gonna say $135.
I jumped on a train, took me 2, 3 days to get to California. I
I got here. Again, same thing walking the street. I found
that, being homeless, and then I found the security job. I
was working as a security guard. But now that I'm in
America, I'm training hard. I'll go to Gold's Gym North Hollywood, and I
(08:30):
train hard. I started getting ready for competition. Cold
Cold Street? Cold? No. Gold Gold's Gym on,
Lowery Canyon in North Hollywood. Yeah. Sure. Sure. Lowery Canyon. Yeah. It's old school
bodybuilding gym. And I start training, and, there was
a there was a, a gentleman named Peter along with
he trained FlexReliev, PaulDeliv, all these big time bodybuilders. So
(08:53):
I became friend with him, and I asked him that he can you help me?
He started training for free. He taught me everything how to train.
So I start working with nutritionist. It's just, I was working as a security
guard all day long and whatever I could save, I was just eating
whole chicken from from, Ralph, just buying it, a couple of
chicken a day. So I I competed. I start
(09:15):
competing. And now it's been almost 12 years that I haven't seen my
family. I got my refugee passport, so I decided to go back to
and I couldn't go back to Iran, so I went to Turkey to see them.
My my brother comes, my sister comes, they have kids, they're all grown up. I
was just I'm I'm broke, like a loser. Just like I
have a dream of being a body builder. That's all I have. On the way
(09:37):
back, I was just praying, and I I got to America and I noticed they
fired me from my security job. So once it and I
said, I wasn't catching a break. I was like, man, I gotta do something.
So it was a couple of months I was keep looking for security job, but
I couldn't find any security job because there was a lot of soldiers
coming back. They were asking for the same job, and they were a lot more
(09:58):
qualified than I was. So they were getting the job for minimum wage.
So I after 2, 3 months, the unemployment office gave me a
$3,000 money, payback. And
the the the the for the last 2, 3 months that I
didn't work, I had this $3,000 in my hand, and I said, god, this is
only that's all I have. I've gotta do something with it. So
(10:21):
I I saw this empty place, in Culver
City at $1900. So I I said to myself, I I can
probably turn this to a gym. I went and I shook the guy's hand. I
gave him the $1900. I had a bar and a dumbbells, but
because of the way I've trained myself, I knew how to train people. So I
just put a banner of the, hey, lose up to £15 a
(10:42):
month. People would walk in. They would come and say, where's the gym? I said,
then here's the gym. There's nothing in here. There's absolutely no mats. Nothing. There's a
bar in a couple of plates. And I said, hey. Just pay me for a
month, and I'll I'll I'll train you to see how you feel. So I was
training and I was killing them. And because I didn't have much of equipment and
and anything, so I made my session 30 minutes. I made it because I had
(11:03):
to be now I had to tax their muscle within 30 minutes. So I
was training them hard, and everybody was surprised, and they were going telling their
friends to start preparing their friend. People are coming, and I was so
passionate about it at the time. It was for me at the time, it was
all about training these people, not going back to my security
job and just being a body builder. My main reason for the gym
(11:24):
was to be able to train hard to be a mister Olympian myself, like,
during the age the way he did it, being in the dungeon. But
along the way, people were stuck praising me so much. I was finding
friends, me being homeless, not having anybody. Now it's all these American
people around me. They're showering me with love, support, everybody.
Also, these poor city people who can afford it, the personal training. They were
(11:47):
all managers, bosses, marketing people. They were all giving me tips and advice.
One day, a client I signed up a client. He lost £50.
His name is Daniel Rosen. He has a big, very successful
company, and he started giving me business advice. So he told me,
Sebastian, you're sitting on something really good. You can turn this to a
really good successful business. So he started giving me tips, and I will start applying
(12:09):
it. I started applying at the gym. It started growing and growing.
And then in 2020, I I started building a good following
in Culver City in 2020 when the COVID shut us down,
especially in California. It was very strict. And I have a gas
station, 800 for gas station turned into a chip. So I
turned outside in a parking lot. A mayor, I mean, the,
(12:32):
sorry. The, the government announced that, hey. You can only train outside. I
sat in the gym. I said, man, if I go home, that's it. This is
it. It's over for me. So I sat there and I said, I gotta figure
something out. I'll put a couple of benches outside in the parking parking
lot and then with a barber and dumble going back to the 1st days
of me opening a gym. I start training people
(12:53):
through the COVID and doubled my business because now everybody else will shut down.
People start I don't have a marketing budget that huge budget. So now people
start seeing me, especially moving outside training them. And through
that time, I'll start writing a Daniel told me, hey.
While the gym is not that busy at the beginning of the COVID, this 3
month shutdown, I start writing my life story of how, where I come
(13:15):
from, how I build this. So this
last few years, I was, I've been able to build a team to build a
very, very success, successful gym. It's like, I'm living a
dream. I bought a house in Marina del Ray. You know, I have my most
cars. You know, I I have it everything beyond what I
dreamed. It's been it's been a amazing
(13:36):
ride. And along the way, the big the best part of it, I would say,
the people that I've met and that these beautiful people that always wanted to
help me, support me. You repeat yourself being here, giving me
the platform. I consider it as a huge help as well. So it's
it's been an amazing, amazing ride ride.
(13:57):
This is Pete Moore. I wanna let you in on a little secret. There's this
company called Promotion Vault, and what they do is they give out rewards
from retailers that allow you to incentivize your
members without having to do 0 down and 1 month
free or giving away shakes or giving away t shirts. What
you wanna do is build a rewards program that lasts, that
(14:19):
people value, and it doesn't discount your own products and services.
So here's the deal. There's something called rewards vault. The rewards
vault is going to allow a member to set up their own profile.
They are going to answer questions. You are gonna get those answers. You're gonna be
able to target those members, and you're gonna reward them inside your
club, inside your spa, and outside of the club, and outside
(14:42):
of the spa to get them to become loyal, to get them to pay
their monthly dues, and to be rewarded properly for
the actions. A lot of companies are cutting back on rewards. You shouldn't
be. Promotion Vault's your answer. Trust me. This is real.
Yo, a a couple of questions for you. Yes, sir. And and to kinda go
(15:04):
all the way back, my generation is the only
generation that has not had to go to war. You know, it hasn't gotten
drafted. It hasn't been in either the National Guard or in, you know,
into the army. You know, I was born in 72, so it's kinda you know,
I didn't have to go to Vietnam. I didn't have to go to Korea. I
didn't have to go to World War 2. And, like, I hear stories from, like,
(15:24):
my grandfather back in the day of what you know, being on a ship and
kinda not go knowing where he's going, and not knowing how
many people are coming back. You know, as you kind of grew up in
that, like, war torn, you know, your dad goes away and there's no
food, you know, do has it kinda changed your your frame of
reference on, like, I got a work situation that, you know, I gotta
(15:46):
figure out how to fix, and you kinda, like, harken back to say, well, is
it gonna be any worse than what I have gone through, like, in my life?
Did does it kinda set your ability to
kinda say, throw the throw the hardest challenge at me? Like, I'm gonna figure it
out. I've I I at the time, I didn't to be
honest, I wasn't as conscious as now that I see it. But along the
(16:07):
way, nothing nothing that nothing was I felt like
nothing could stop me because I had Right. When it was war, I mean, one
of the incident is, is, like, I saw, the Iran, in
public execution. I was 8 years old. I saw this public execution, 19 years
old. They pulled them up, and these guys were kicking on a rope for 2
weeks. Like, as a kid, 2 weeks, I did not have any feeling. I wasn't
(16:29):
and it was constant. I was I was waiting for death. I was wait
and I think later on, they told me that this
cancer probably appeared because you're wishing death on yourself, you know, constantly, you know,
dishing yeah. It's just you you you look at
kind of, yeah, I think it's it kills a certain
feeling inside you, so you don't feel as much. That's that's the way I
(16:52):
wanna put it. You know? I can't say I'm conscious about it. It's just I
feel like it killed certain feelings so I could push through pain. Like,
I'm I'm sitting in a a prison and a and, like, actually, I'm
staring at the wall for days days, and they I'm not seeing a sky. I'm
not seeing anything. So you go you go crazy, but if you wanna
feel it but if you wanna feel it, if you wanna go with feeling forward,
(17:13):
it's it's really brutal. It will be very brutal. So I feel like that
kind of killed certain aspect of me. Yeah.
That's why I was able to push, and I think that's part of being an
entrepreneur. I think the traumas Yeah. Exactly. It's almost like you got, like, a
business school degree, unfortunately, in, like, the worst type of circumstances in order to, like,
prepare you for starting a business, which probably felt felt like, hey. This
(17:35):
is this is as hard as it's gonna get. Like, it's not as hard as
it was, you know, psychologically and physically or emotionally before.
One one thing I wanna ask you is I was writing down some notes, and
you're talking about, like, working in a pizza place. I wanna ask you a
question, and I'll tell you a quick story. When I was back in, 2000
to 2003, I started up a software company in Arizona. Mhmm.
(17:56):
And I graduated business school, so it was like, I never really failed before.
And the Internet crashed, and then September 11th happened. Mhmm.
And I'm like, I can't let this company fail. So
any way I could keep it going, you know, whether it's borrow money and then
pay it back, whether it was, withholding people's paychecks for, like, a
couple days to see if something came in in the mail. And then we did
(18:17):
this deal with the the the chief marketing officer at Balance Bar. They
wanted to, distribute these, caramel nut blast. It was, like, their new
bar. So we cut a deal with them. We had, like, a 1,000 locations. We're
like, hey. We could drop ship, like, 500 Balance Bars as, like, little
samples to each one of the clubs. And I was like, they paid us, like,
$10 or something. And something in the back of my head said, look. I don't
(18:38):
know if I'm gonna be able to eat over the next couple months because we
didn't have any money. So I basically put down as one of the health clubs
that were in our network was the office address of my software company. And I
literally kept 500 caramel nut blast bars, like, in my drawer, and I would
basically eat that with diet Coke for, like, a month. So
looking back, like, I can't eat a caramel nut
(18:59):
blast balance bar again because it brings me back to that time
of, like, rationing. So my question for you is, like,
do you love pizza right now, or, like, you can't even eat it? No.
No. No. I don't I don't have any feeling toward it. Just, it it doesn't
remind me of those days, but, I don't I don't eat pizza and stuff like
that. But Okay. Okay. Well, it's not for health reasons. It's not for, like, look,
(19:20):
I don't wanna, like, remember, like, this time. Yeah. Once
in a while. But, I would say to the audience, you know, even when I
was doing the pizza, you know, I was sleeping in a pizza shop and all
that stuff, I was still very conscious. I was constantly learning. I
I, I think one of the, thing that I was
always looking around, how can I learn from these guys, the culture,
(19:42):
you know, even the name of the pizza shop was GoGo, Pizza GoGo? I remember
one time, the owner was saying, oh, the name is so catchy. The name should
be 4 words. So it's a hook. So that's how I came up with 6
pack gym as well, the name, because it was such a like, rhyming, like
intonation, like, 6 pack gym. Yeah. I I I
pizza. Yeah. Because I I kind of I'm very
(20:03):
fascinated with the culture. Like, when I when I when I'm in America, for example,
figured out the system. I was constantly watching them to see what kind of behavior
get rewarded here. You know, the people will risk here. You know, they get rewarded.
So it's just like certainly, so I I try to learn as much as I
can. It doesn't matter what situation that is. I would try to say, hey. Okay.
There is something here that I need to learn to go to the next level.
(20:24):
Yeah. When you when you look at, like, Planet Fitness and you know that they
have Tootsie Rolls at the front desk and they give pizza every Friday, you're like,
look, man. Like, I'm telling you, this isn't like the road to results.
Yeah. It's just they're they're pretty smart. They actually figure out who their avatar
is, and they're talking to them. So I was just kind of and I
at the beginning, I was very I was pretty much very against against
(20:45):
all these gems, the their approach. But then later on, when I've gotten
involved in business a lot more, I realized each gym serve a certain
avatar. So all of us, we are basically serving
this huge community. And as long as they come into the gym, it's all
good. However you wanna get them, if people don't like my approach, if they go
to Planet Fitness, all good as long as they're training. And, my
(21:07):
approach and my avatar is completely different people, so I go after busy
professional who don't have time, which that 30 minutes I I told you guys not
having equipment has been a blessing for me because it's a great pitch
now, that I use. Sure. Sure. I mean, everything's gone towards, like,
functional training and Yeah. You know, what you need and what you don't need. And,
you know, I see some of the build out cost of some of these clubs.
(21:27):
I'm like, gee. Like, I don't know when you're ever gonna get that that return
back. You know, as you take a look at at, you know, where where you
were to where you are now and, you know, you
got one location, and and it seems to be doing extremely well, do you
have an urge to open up a second location, to open up a 10th, you
know, a 10th location? Did you say, you know what? Like, I'm helping a lot
(21:48):
of people. I got to where I wanna be. The reason why I'm asking this
is, you know, a lot of people come up to me even at this trade
show just to have, like, hey. I wanna raise money. I wanna, you know, bring
in a a capital partner. It's like, careful careful what you wish for.
Mhmm. Because you basically been an entrepreneur for x number of years,
and now you're basically coming in and you're marrying, you know, a a equity
firm or you're marrying, you know, a a, you know, an investor,
(22:11):
and you really don't know what their, you know, mannerisms are. You don't know
how they're gonna view the business. You don't know, you know, if they're gonna be
a good partner or a bad partner. Do do you have a view on
that to say Yes. You know, like, success is not something that
that you decide. It's what I decide for myself.
Yes. I've, actually, I have a very clear vision of where I wanna go.
(22:33):
I believe, for most people that they wanna get into a gym business, which is
a dream of everyone that goes to the gym to have their own gym, a
lot of people. It needs a lot of capital, a lot of setup.
So my my my system is just basically me looking at
myself 12, 13 years ago when I started a gym. So I want
to teach people to start little gyms like mine, 6 pack
(22:55):
gym in the garage. In the garage, it can be a little avail a small
location and a start with minimal equipment. So now I have built
courses for them to certify them, and I've built
courses on operation, how to run a business for them. So they with
a very small the main main thing for me, the the low barrier to
get into the business. And those people, they don't wanna grow
(23:17):
it, probably to to make it as stressful, as
many gym owners that go to, through the but having a
little place, serving a little community, changing lives, and just having a
very, streamlined operation that they don't
have to beat around the bushes figuring things out. So that's my vision. I'm
hoping to have a 6 pack gym all
(23:39):
over. And with the, my fee right now, what I'm what I'm being what I'm
trying to charge, we pay $6,000 a year to start their own 6
packs gym, and pretty much I I teach them everything. And the the whole
my value ladder start with my book, a small gym, big result,
which is people reading it, understanding what I'm doing, how
successful 6 pack gym it is, and showing to them how
(24:01):
practical this is to apply. So I'm building that new
business right now. I'm building, most of my time going going toward
that, building all these content. But, again, I'm in a in a
search on how my approach should be, how should I go about it. I'm still,
polishing it. This
is Pete Moore. Here's the last tip for you of the podcast.
(24:24):
We are partnered up with a company called Higher Dose, higher dose
dot com. They are the leader in workout
recovery products, infrared technology, LED
light masks, neck enhancers, and other
products such as PMF mats and sauna blankets.
If you have not gotten on the workout recovery train
(24:46):
yet, your time and your stop is now. You gotta
get these products in there before these workout recovery and spas end
up saturating your market, having your members walk out of the club and
going into one of their locations for $200 per
month where they're paid 39 to you. Let's become an
expert in workout recovery if we are already an authority in
(25:08):
workouts. Higher dose, check it out. There's a
wholesale code, and we look forward to helping
you augment your products and services to meet the demands of
your members. And, hey, let's get people happy, healthy,
and sweating, and the recovery should be just as good as the workout.
(25:30):
So, you know, in closing here, one of the show notes of your book
and the, information I'm gonna get into your club,
in, in, Culver City or release the podcast. If
there's one, you know, quote or if there's something that you
say to yourself or if there's, you know, you know, a
a a phrase that you wanna tell fellow, you know, trainers who
(25:52):
who wanna aspire to own their own business, you know, how would you kinda encapsulate
that? Oh, I I would say everything
that you're going through, the painful time of your life you're going through, at the
time, it might be painful, but later on, it become your asset. My book is
all about the the the bad stuff that I went through, all this the the
knowledge that I'm sharing with a lot of people client coming in is from those
(26:13):
bad time. And these bad time, whatever you're going through, it will be
your asset. Just hang in there, push through, and
the the thing is with business, you grow along the business. You cannot
you cannot just grow the business without growing yourself. So
it's it's an just take it as, hey,
having fun, not get too caught up in the the money and stuff like that.
(26:35):
To realize that you're growing and the business is growing, serving people.
So I would say those painful moments,
well, they all become your assets at one point. That's great. Well, on
behalf of the halo sector, I wanna thank you for, immigrating here. However way you
got here, I really don't care. It was good that you're here. Sounds like a
little bit of what's treacherous road that I expected.
(26:57):
But, you know, thanks for what you're doing. You know, look forward to seeing you
out in California when I'm out there next. And, you know, take taking risk and
get returns is really what life's about. Right? So
you're the, the epitome of that. So look forward to, to your future progress
and, you know, stay in one location and help thousands of people. Instead of trying
to be everything that to everybody, you know, maintain that
(27:20):
local community and, to get people results. So thanks for being on
me. Thank you, Pete, for having me on your your podcast. Thank you so
much for letting me share my story, and thanks for everyone listening.
Appreciate it, guys.