In this episode, host Pete Moore sits down with Kristin Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristin shares her journey from competitive figure skating to entrepreneurship, revealing how her passion for movement has shaped her approach to helping others live healthier, more balanced lives. Kristin drives home points about "the power of small, consistent movement," the enduring value of Pilates, and how she's leveraging technology to make fitness more accessible.
This is a fun one! And it's packed with inspiration, wisdom, and practical advice for anyone looking to “feed their humanity” through movement—plus a nod to shared passions for Taylor Swift and how Pilates is benefiting everyone from pop stars to pro athletes!
Anderson is known for successfully launching several products, though being ahead of the curve hasn't always been easy—sometimes leading to frustration or skepticism from others. Still, her ability to anticipate change and her commitment to personal authenticity keep her moving forward.
When discussing a healther future, she says, "This is fighting for what you believe in! You guys (Integrity Square) are about getting rid of childhood diabetes and obesity, because those things are still around, and you can't sleep at night when it's going on out there! I have that same thing. It's like . . . it's just a tiny bit of movement. It makes me feel better, you feel better, and then I still have time to do all my other things, because when I get out of balance, it's not good."
Key themes discussed
- Scaling wellness and Pilates impact beyond local communities.
- The benefits and science behind Pilates practice.
- Movement as a tool for mental and physical well-being.
- Balancing personal career ambitions with community contribution.
- The evolving role of technology in fitness and Pilates.
- Importance of daily movement—no need for lengthy workouts.
- Pilates’ integration into sports, rehabilitation, and "mainstream" fitness.
A few key takeaways:
1. Movement Is Essential—Not Just for Fitness, But for Life: Kristin emphasizes that movement isn’t just about working out or looking a certain way—it’s about staying healthy, feeling good, and functioning well in everyday life. She says, "Some kind of movement, regardless of who you are, will get you some endorphins . . . and that actually influences the rest of your life and all these other areas that we're always trying to knock down.”
2. The Power of Scaling Positive Impact: Kristin shares how her drive isn’t about money— it’s about helping more people through movement. She believes in a “butterfly effect”: helping one person move better can ripple outward to help countless others, feeding her “purpose” of giving someone the gift of a better day.
3. Pilates Is Here to Stay—and Evolving: As a Pilates innovator, Kristin points out that Pilates is no passing fad. It has become a foundational movement system for everyone from athletes (like the Kansas City Chiefs and Taylor Swift!) to everyday people. She predicts that Pilates principles will become further ingrained in mainstream fitness and even children’s physical education.
4. Balance and Community Matter for Longevity and Joy: Kristin talks about how she structures her own schedule to balance client work, creative projects, personal pursuits, and mentorship—because “when I get out of balance, it's not good.” She stresses the importance of community, connection, and feeding “your humanity.”
5. Pilates (and Movement) Is Becoming More Accessible and Customizable Looking to the future, Kristin sees Pilates (and movement-based wellness in general) getting even more personalized. Whether it’s bite-size routines for specific goals (like sport recovery or rehab) or leveraging tech/AI to deliver targeted programs, she envisions a world where the benefits of Pilates are widely available and “normalized.”
Resources:
- Kristin Anderson: https://www.linkedin.com/in/kristin-anderson-thankyou/
- HALO Talks 2 Minute Financial Drills (Videos): https://bit.ly/2minutedrills
- Prospect Wizard: https://www.theprospectwizard.com
- Promotion Vault:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I am super excited to announce that we now have a formal
partnership with the Prospect Wizard. And when I say
wizard, I mean wizard. Obviously you have a website.
This allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot and
it's not AI but it allows a visitor to call, text or leave a
(00:22):
voicemail immediately. Goes to you, your sales team or anyone else in the
club instantly. MIT shows a study that if you contact
the league within 10 minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it. Vita Fitness, Gold's Gym, Mountainside
City Fitness, Philly College Park. Become one
(00:44):
of the next Halo companies to deploy the Wizard.
It's easy to use. Go to the prospectwizard.com
get a free 30 day trial. Talk to my boy Dave Gallon. He will get
you all set up and let the leads flow based on the
Wizard. Go get him.
This is Pete Moore on Halo Talks nyc. I have the pleasure of
(01:07):
bringing a Halo alumni academy member
and a evangelist in this industry for quite some
time. She's probably touched many lives and friends of friends of yours
out of the California area where I used to live. So welcome to
your first Halo Talks inaugural Halo talks for
Kristen Anderson. Good to see you. Thanks again, Pete. It's
(01:30):
great to see you too. And I always enjoy talking to you and,
and always love hearing what you're doing in the world because you just don't stop.
And I love it. Yeah, I think there was a song like don't stop till
your body rocks get up. So we could do that. We can play that as
like an interlude. Just cue my audio guys. Get that Royaltyfree.
All right, so look, you've been, you've been one of the,
(01:51):
you know, innovators in this industry, obviously like somewhat ahead of the curve
on what people want, what people need.
Every time you and I talk we kind of say like here, here's what I'm
working on. And then like people start talking about it a year later. Like yourself
was like, you know, you knew the next, next episode or the next season.
So give us an update on your. Wait, I don't need it. But
(02:12):
tell people a little bit about what your background is and how, where you're focused.
Thank you, Pete. My name is Kristen Anderson. I am a high
profile Pilates teacher out of Los Angeles for my day job and
for the rest of my life. I basically, I see the world in
movement study. I grew up as a competitive figure skater. I have
basically not stopped moving. I got an accounting degree on purpose so I could have
(02:36):
my own businesses and open my own studios and make my own choices.
And in the decades that I've been doing that, you
are right. I. I'm very good at seeing, like, where the world's going or
how people are going to go, because gravity doesn't quit, time doesn't stop,
and it affects all of us. And if I don't
put myself out there in the world and find community and identity and,
(02:58):
you know, and what I believe in, then I don't do well. So this
is my space. And you're right, I've had a. I've had a few products
that have been very successful. And the. It is hard a little
bit to see ahead of the curve because you get frustrated or people don't believe
you. However, it gives you the time to not just develop something, but
really understand how to integrate it. And so currently,
(03:21):
I've just started working on my newest app and my newest
concept, which is basically, you don't need to
work out for an hour and do all this massive suffering and take
out some of your life because you want to be fit or healthier, unless that's
what you want. And that's different. But. But what I've really noticed is that
some kind of movement, regardless of who you are, will
(03:43):
get you some endorphins. One will get you a little unstuck from
wherever you're stuck, whether it's moving or not, and that actually influences the rest of
your life and all these other areas that we're always trying to
knock down. Like, for example, from the beginning of time,
human beings are like in pursuit of four different things. Whether you want to
call it the elements, like air, water, know, earth, fire, or
(04:06):
you want to call it freedom of speech, freedom, express, and freedom of,
you know, scarcity and religion. We are all trying
to obtain these things both independently and as
a collective. And what I can often see is
where I intersect with that and then where others intersect with that. And
it is one of my favorite things to just work with people and to just
(04:28):
kind of listen and see what I can see and what I can feel. And
it gives me super great joy to help somebody or
empower somebody to move better. I mean, I make
suggestions and that person has to do it or not, and then they usually pass
that on and then I feel better and the world goes around.
Let me ask you a question on that before you move on. So don't forget
(04:49):
your thought. But you impact a lot of people's
lives locally through your pilates and through your personal
training, what gives you, like, the
inertia or, like, desire to say, like, I need to scale this
because some people come to us and say, hey, I'm doing this awesome thing locally.
And like, you're. You're affecting hundreds of people. Right. And now, like, I
(05:12):
want to expand it to thousands. And. And I know, you know, you're
like me. Like, I don't really. I'm not doing things because I'm trying to make
a certain amount of money. I'm doing things because, like, I feel like
the universe is like, telling me to, like, you know, expand this because more people
need to hear this or so how do you think. And then you could get
back to whatever else you were saying? Well, that. That's okay. Sorry
(05:33):
for the interlude here, but I need it. Yeah. And
because you're right, that's, you know, to a fault sometimes I really. I'm not there
to make money. I'm there because I can see the positive effect it has on
people. And at the end of the day, I know if I
have a positive effect on somebody else, it will go around and around and around.
And I really have an I. I really believe in the power of one person.
(05:55):
And just like that, almost the butterfly effect of, if I can help
you, then you can help someone else. And it's not just my expertise.
It's almost the opposite of that. It's like once you. I mean, I can distill
it down to some just basic thought or basic movement, and that really
inspires somebody. And to give someone the gift of a better day
is kind of my purpose. And then if you can do that for somebody that's
(06:18):
not like you or it doesn't seem like they're like you, then it
spreads on. And we are all the same. We're kind of the same human
body, all of us, whether we. However we operate it, it's different.
But we all age. And if we don't, it's the alternative.
We all are affected by our endocrine system, by gravity, by
time, by situations in life coming up. And as you know, if
(06:40):
you. When you get out of your own way and you help somebody, there's no
better feeling. And then you can rest at night because you know that you made
a difference in that day. You know, it's interesting, when I was out
in California, I. I was watching the sunset
and I was thinking to myself, like, 1. How far away is. Is the sun?
Okay, to your gravity comment,
(07:02):
it turns out it's 95 million miles away. So when you see a ray of
light that hit your eyes, it took like, I want to say it's like nine
minutes to actually get from the sun to you. And also I was like,
how fast are we going? Okay, on this planet? Because everyone's, like, in
a rush all the time. And I looked that up and actually the Earth is
rotating around the sun at the
(07:23):
slow speed of 66, 000 miles an hour.
Okay. And it's rotating at 1200 miles an hour. So I usually
say to people, like, the only thing you really need to focus on to be
like, not really upset about whatever's going on in your life is
gravity. Okay. Yeah. Because you'd have to own, like a cement
business to stay on this thing if there wasn't a
(07:44):
gravitational pull to actually keep you here. So on your, on your,
on your point of, like, slowing down, understanding where you are, making sure I have
a good day and do the right things, I thought that was an interesting, like,
set of, like, metrics I was trying to get a hold of because I was
like, you ever. You got to know how fast you're going in everything except, like,
on the planet. Yeah. And that's a, that's a perfect
(08:05):
perspective. And it's like, you know, it's. That is exactly what I'm talking about.
If you just stop for a second, throw yourself in neutral and look around,
you know, it's all right here for us. And there's things we can't control. Gravity
is the best example. And it's, it wins every time, you know,
basically. So, you know, what are some of the things when you look
at your, when you look at your day right now, how do
(08:28):
you construct your day to, you know, taking care of
yourself, taking care of other people, you know, work related.
Obviously, the thousand ideas that you don't write them all down like me and probably
have a clipboard of like, oh, that's a great idea. Like I should. That's like
a 20, 26 idea. And somehow kind of, you know, put that
in your Dropbox. And then do you want to change any of that? Or like,
(08:49):
what, you know, where are you? Where you say, like, look, I think I figured
this out. You know, let me, let me give you some wisdom.
You know, it's, that's a, it's a really great question because
it's, you know, I keep thinking that I, I want to
work less with people one on one, and I want to, like, walk my dog
more and I want to get into my personal, like, sports and fitness
(09:09):
more. And then I. I'm at the place in my life where I can make
those choices, and then I do. And then it's like, oh, but not who
I am. This is not how I feed my humanity. And so what I've done
is kind of. Kind of chopped up my year in like. Like
blocks, almost like quarters. Like, okay, for this amount of time, I'm going to work
with clients, you know, for four months or six months, so I can get
(09:30):
to someplace with them. And then I always have a bigger picture in mind about
what kind of movement study can people take in, will they take in,
and, you know, do they want. And then I can take that concept after four
months and. And we have technology, and then I can kind of shop it around
the world and see if people are receptive or not. And then the
other thing I've learned is if a kid or a young
(09:53):
person, like somebody under 25, can
understand, accept, and then, like, put forth any of my ideas
or concepts, then it's fine. And anyone who doesn't accept it has
their own stuff in the way. So I've learned to have a balance of, like,
you know, being in the middle. Like, I. Younger people, mentors,
older people. And then, like, when we were talking, it's
(10:15):
community, not being lonely. It's, you know, fighting
for, like, what you believe in. Like, you're really about, you know, getting rid of
childhood diabetes and obesity, because those things are still around and
you can't sleep at night when, you know, when it's out there going on. And
I have that same thing. It's like, it's just a tiny bit of movement. Makes
me feel better, you feel better, and then I still have time to do all
(10:36):
my other things, because when I get out of balance, it's not good. And I've
got. I've been fortunate enough to learn that about myself. So I stay in
balance with a bunch of clients, some kind of sport, some
kind of person that I'm mentoring and then being, you know, mentored myself.
This is Pete Moore. I want to let you in on a little secret. There's
(10:57):
this company called Promotion Vault. And what they do is they give out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people
value and that doesn't discount your own products and services.
(11:20):
So here's the deal. There's something called Rewards Vault. The Rewards
Vault is going to Allow a member to set up their own profile.
They are going to answer questions, you are going to get those answers, going to
be able to target those members, and you're going to reward them inside your
club, inside your spa, and outside of the club and outside
of the spa to get them to become loyal, to get them to pay
(11:43):
their monthly dues, and to be rewarded properly for
the actions. A lot of companies are cutting back on rewards. You shouldn't
be. Promotion vault your answer. Trust me, this is real.
The term feed your humanity, by the way, I don't know if that's like, trademark.
Is that from somewhere else? Did you kind of. Kind of come up with that?
(12:04):
Just Googled it real quick. It's like some people donated blood in
Bulgaria. Oh. That I know. That I just came up with in that,
in this moment, might get a. Cease and desist from the Bulgarians, but besides that,
let's use it until we lose it. Yeah, it's all good. It's
all good promotion. It's like, hey, then like, okay, maybe we do donate
blood. I don't know, but I like that. Yeah. So.
(12:28):
So talk about ways that people that are listening to this podcast
can interact with you. Well, I
have my. My own podcast called the Pilates power hour in 20 minutes,
and no one wants to hear me ramble on for 20 minutes. So what that
is is basically where Pilates, or movement intersects
in someone's life journey and why they discovered her and why not
(12:50):
and how come it matters. And so, like, for
example, I. I'll do something. I'll look at why Taylor Swift does
Pilates because she. Swifty, by the way. I am
a Swiftie, and she's a huge Pilates. I am a huge
Swiftie, by the way. Huge. So this is why we get along. It's
the foundational. It was the best weekend of my life.
(13:12):
Oh, my God. It's hard to get those tickets. Really? I mean, yeah, no, no,
you have. To use a credit card and you have to, like, call and say,
like, can I put it this amount on it? That's how you get them. Yeah.
Oh, yeah. Okay. I get that. I like that. And for me, I try to
use my connections. Like, I. I'm really careful with them, but not, you know, when
you got to do it, you got to do it. How did you lever that?
A couple times for Swifty concerts. Just once.
(13:33):
Okay. It's cool. All right, Go back to the well again. Next. Next. Yeah, yeah.
So. So, like, for example, it's. She cites Pilates as why
she doesn't fall down on stage. And why she can have balance and longevity along
with straight training and cardio. Then you cut over to shout out. To Riley
Mitchell, who made me a swifty. Thank you, my goddaughter. So
good. See, it's the Youngs. They keep us in line. It's good stuff.
(13:56):
And then like, you know, even though they did lose this year, the Kansas City
Chiefs literally have Pilates as part of their training
regimen. Two hours a week. Because studies now show that it,
it takes down on upper body injuries, neck injuries,
and then like, you know, chest and core injuries. So you have all kinds of
people understanding that movement or certain kinds of movement, you don't
(14:18):
have to do it forever, but it really does help you, you know,
live a better life, a longer life, a safer life. And so that's. And then
it's like regular people, like my hair person, she does Pilates because
she's like, it's the best return on investment. She's like, I do 20 minutes.
Yeah. And it's assistance, resistance, two directions fighting gravity from the inside out.
She's like, and I stand all day and I don't want to do exercise after
(14:39):
that. So it's it. Becky to do applies. I got on my soul
cycle kick and like now I got my swifties. I gotta listen to my
playlist. Yeah, I got a lot going on here. I might have to do like
12, 12 to 30 minutes of Pilates every day. I have a question for
you. So back in 2000,
2010, I was working with a company
(15:00):
and they had owned a different, a couple companies. One of them was Power Pilates.
And I don't think I fully appreciated the, the
power of Pilates at the time. I did some solid core
classes. I did some other classes at some boutique studios.
And I absolutely felt like from a, you know,
(15:20):
life changing your body in the least amount of
days and the way you feel was
definitely like the best value for me and also like the
quickest return on, on time.
This is like an odd, like, everyone's talking about Pilates now. It's like,
applause this plus that. There's a new reformer, there's new that, and that's awesome. My
(15:42):
question to you is like, does Pilates kind of have a tipping
point because other workouts have like a ten year horizon.
Yeah, Pilates has been around for a long time, so it's kind of proven. But
I just wonder like, you know, how like there's not going to be like a
Pilates next to every, like McDonald's well,
here's what I maybe, I don't know, could be a cool combo, combo
(16:04):
meal. So there's like constants and fads, right? So we know
it's not a fad, it's a constant. And almost all physical therapy is based on
it. So basically what you're doing, whether you're doing mat,
Pilates or machine Pilates, is you're changing gravity a little bit by
repeating the same movements you would functionally, but let's say lying down with assistance
and resistance. So your body gets this little bit of air, not
(16:27):
air, but a little bit of space in between your joints, ligaments, muscles, just
enough for fresh blood to kind of come in and then take away the
junk, add some nutrients. And so your kind of getting this
re oxygenated moment where you, you don't have gravity but
you're also pulling yourself apart almost like being in water. And so
what I think is you're going to start to see like school kids
(16:49):
and that kind of thing. Instead of having calisthenic based understanding, they're going to have
a Pilates based understanding. I mean like just weight training. I love strength training, I
love heavy lifting and I do, I lift more because I, I
apply the methodology of like pulling and pushing. So I'm setting
my muscle series up and then I'm driving through it. And I think that
be just the adoption of Pilates in, in high level sports
(17:12):
and the crucialness of it is, is really where it's at and things
that are going to last take a long time to take hold, you know, and
that's, and I mean it's been. Around 60 years now or more. Yeah, yeah, absolutely.
And it's like what's the date? Let's get the right 54,
1954. I was pretty close. I don't want to fill
my audience with, you know, my own statistics unless I make them up myself.
(17:34):
You know, then you can be responsible for them. But yeah, that's when it arrived
in New York City happenstance that Joseph Pilates found
a space next to Martha Graham studio. So it wasn't designed for dancers but it
was landed next to dancers. And a dancer type of person
is, you know, very cerebral in their
physical movements and they're also physical. And Pilates is a lot of
(17:57):
connecting things in different series of stuff. So it spoke to the dancers, they
spoke to that crowd, didn't get marketed and then those people kind of took it
out from there. And then it really popped in the 90s when celebrities
started to do it, you know, in, in La and then like, you know,
magazines started to show them doing it. And that's. All of a sudden it took
off. And that's where we had the Pilates classes or Pilates
(18:18):
certifications on every corner. And then the Wall Street Journal did this
expose. I'm like, how many hours has your Pilates teachers had? Because people were getting
hurt and all that. So I think we've passed the.
We've passed at least the certification. Understanding that is a little deeper
than that. But I think what we're getting into is people kind of
putting the word Pilates on like a stick in a band, which is. Can be
(18:40):
easily. I mean, I can take make Pilates out of a pencil, but it's because
I understand. I dare you, I double dog dare. You to do it. Do it
right now. I got a breaking news. I got a
breaking news. It was started in the summer of 1914,
and it was in Germany right around World War I starting
Joseph. Yes. And then it gravitated to the US after that. So
(19:02):
I just want all my listeners here to know that we're over 100 years of
Joseph Pilates, but probably like 50ish years of
Joseph Pilates in the US market. So he. So
he was kind of a sickly ish kid. And so he would study the movement
of animals and he would try to take acrobatic and this and that. And he
noticed that when animals move or like run, they hit the ground and
(19:24):
they pull themselves through the motion. So he was really coming from
nature as he was developing this. And then he's a nurse in World War I,
guys are in traction, like their arms and legs are hanging. And he
realizes, oh, my God, when you get up after your arms and legs
are healed, you're gonna just fall right down because your core is mush. So he
would start to help soldiers move their arms and legs through that
(19:46):
traction machine so their core would be ready when they stood up. And then he
gets on a boat, he meets his wife Clara Pilates on the way to New
York. And here we go. Her last name was Pilates.
Clarence wasn't in the beginning, but yeah. You know what's funny is every once in
a while, I. There's a lot of Kristens where I live. And so I'm like,
Kristen Pilot, you know, KP Kristen Pilates. And there's like Kristen Hildebrandt
(20:07):
this. Every once in a while you'll get somebody who's like, your last name is
Pilates. It's great. That's nice right there. Can't be any.
Any better, you know, like, respect than that, you know, or
like, no. And it's like. And let them come for me in that same way
of like, you know, the. The Bulgarian blood.
This is Pete Moore. Here's the last tip for you of the podcast.
(20:30):
We are partnered up with a company called higher dose
higherdose.com they are the leader in
workout recovery products. Infrared technology,
LED light masks, neck enhancers, and
other products such as PEMF mats and sauna
blankets. If you have not gotten on the workout
(20:52):
recovery train yet, your time and your stop
is now. You got to get these products in there before these workout
recovery and spas end up saturating your market.
Having your members walk out of the club and going into one of their locations
for 200 bucks per month, where they're paying 39 to
you. Let's become an expert in workout recovery. If
(21:13):
we are already an authority in workouts, Higher dose,
check it out. There's a wholesale code and we look
forward to helping you augment your products and services
to meet the demands of your members. And hey, let's get people
happy, healthy and sweating. And the recovery should be
just as good as the workout.
(21:37):
And let's make it clear that Joseph Pilates did not start
this with a number two lead pencil. No, he
had many chains and machines that were well made and they're still standing today. They're
a little kind of like a torture, you know, area to be.
You know, you go on there, the Cadillac. You know, I remember when we partnered
with this group, it was kind of intimidating, you know, to like, go on with
(21:59):
those things. And, you know, it was a large machine and it was like one
on one. And it wasn't like, we're doing a private or a semi
private. It's not really for, like an audience, you know. No. So you can't really
get. You can't be like, yo, what's going on there? Let me, like, watch. Like,
you don't, like, watch somebody do Pilates at least? No, you don't. And
that is actually really true. And I, I've never heard it said like that, but
(22:20):
yes. And then people are like, is it. Okay the way I said
it or no? Oh, no, it's. It's true. That's actually a perfect.
Just feed your humanity. Keep going. Yeah, exactly.
And I like to say, like, people are like, especially guys like yourself. They're like,
oh, is this. Is this a lady exercise? Whatever. And I'm like, it's never turned
anybody into a lady. Not any man. Or woman. The first time I
(22:43):
did Pilates I was like, the next day I woke up like, damn, yeah, good.
I know I can handle this. The second day I could not move like physically.
I couldn't get out of my car anyway. Awesome.
So you know, as you think about where the industry's going, you know, you've
got solid core, that's been really successful. You've got, you know,
inside of large clubs. Pilates has been, you know, a great
(23:04):
revenue generator, a great way to get members engaged.
Where do you see things over the next like five years with basically like
maybe like an over overexposure
to Pilates? As long as somebody doesn't come out with like $9 pilates, I think
we're okay. Yeah, I think what's going to happen is
people understand that they don't have to have these long periods of
(23:28):
repertoire that they can take these more like bite
size or specific size areas of Pilates. Like if you're sport
recovery, you're going to do a certain kind of series of pil based
movement for sport recovery versus sport preparation or
just rehab or all the things that it's used for now but like
takes up a lot of time or needs a lot of education. I think especially
(23:49):
with AI and technology you're going to be able to, you know, talk to your
Pilates bot, let's say, and then just get what you need because
it does inform the human body against gravity because it doesn't
quit and it always makes people feel good. It helps pull your bones up. It
gives you about four hours of extra cushion, you know, throughout the day. So I
think it's going to become part of how people understand
(24:11):
calisthenics or push ups or running or something like that. It's going to become
normalized and yes, so we're going to get the, you know, we're going to the
bump of things that are a little bit over marketed but I really think that
it sticks because people love it. They don't really unless you're
really improperly trained. We're kind of over where people are getting hurt from it.
And now it's just like a normal word. Yeah, that's great.
(24:33):
Well look, we love having you on. Please hit up
Kristen if you need anything in and around her domain, which seems pretty
vast and global. She'd rather talk to you and help you than walk her
dog, you know, but she walks her dog enough so don't worry about taking
up some of her time and look forward to seeing you at the next couple
events. And you know, appreciate you kind of waving the Halo flag
(24:55):
as proudly and as aggressively as you are. So appreciate everything.
Absolutely. It's. I'm a lifelong believer, and I also look forward to the
next Academy. Pete. Awesome. All right. On three. Halo. One,
two, three. Halo. Halo. Bam.
(25:27):
Sa
(25:53):
Sam.
I am super excited to announce that we now have a formal
partnership with the Prospect Wizard. And when I say
wizard, I mean wizard. Obviously you have a website.
This allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot and
it's not AI but it allows a visitor to call, text or leave a
(00:22):
voicemail immediately. Goes to you, your sales team or anyone else in the
club instantly. MIT shows a study that if you contact
the league within 10 minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it. Vita Fitness, Gold's Gym, Mountainside
City Fitness, Philly College Park. Become one
(00:44):
of the next Halo companies to deploy the Wizard.
It's easy to use. Go to the prospectwizard.com
get a free 30 day trial. Talk to my boy Dave Gallon. He will get
you all set up and let the leads flow based on the
Wizard. Go get him.
This is Pete Moore on Halo Talks nyc. I have the pleasure of
(01:07):
bringing a Halo alumni academy member
and a evangelist in this industry for quite some
time. She's probably touched many lives and friends of friends of yours
out of the California area where I used to live. So welcome to
your first Halo Talks inaugural Halo talks for
Kristen Anderson. Good to see you. Thanks again, Pete. It's
(01:30):
great to see you too. And I always enjoy talking to you and,
and always love hearing what you're doing in the world because you just don't stop.
And I love it. Yeah, I think there was a song like don't stop till
your body rocks get up. So we could do that. We can play that as
like an interlude. Just cue my audio guys. Get that Royaltyfree.
All right, so look, you've been, you've been one of the,
(01:51):
you know, innovators in this industry, obviously like somewhat ahead of the curve
on what people want, what people need.
Every time you and I talk we kind of say like here, here's what I'm
working on. And then like people start talking about it a year later. Like yourself
was like, you know, you knew the next, next episode or the next season.
So give us an update on your. Wait, I don't need it. But
(02:12):
tell people a little bit about what your background is and how, where you're focused.
Thank you, Pete. My name is Kristen Anderson. I am a high
profile Pilates teacher out of Los Angeles for my day job and
for the rest of my life. I basically, I see the world in
movement study. I grew up as a competitive figure skater. I have
basically not stopped moving. I got an accounting degree on purpose so I could have
(02:36):
my own businesses and open my own studios and make my own choices.
And in the decades that I've been doing that, you
are right. I. I'm very good at seeing, like, where the world's going or
how people are going to go, because gravity doesn't quit, time doesn't stop,
and it affects all of us. And if I don't
put myself out there in the world and find community and identity and,
(02:58):
you know, and what I believe in, then I don't do well. So this
is my space. And you're right, I've had a. I've had a few products
that have been very successful. And the. It is hard a little
bit to see ahead of the curve because you get frustrated or people don't believe
you. However, it gives you the time to not just develop something, but
really understand how to integrate it. And so currently,
(03:21):
I've just started working on my newest app and my newest
concept, which is basically, you don't need to
work out for an hour and do all this massive suffering and take
out some of your life because you want to be fit or healthier, unless that's
what you want. And that's different. But. But what I've really noticed is that
some kind of movement, regardless of who you are, will
(03:43):
get you some endorphins. One will get you a little unstuck from
wherever you're stuck, whether it's moving or not, and that actually influences the rest of
your life and all these other areas that we're always trying to
knock down. Like, for example, from the beginning of time,
human beings are like in pursuit of four different things. Whether you want to
call it the elements, like air, water, know, earth, fire, or
(04:06):
you want to call it freedom of speech, freedom, express, and freedom of,
you know, scarcity and religion. We are all trying
to obtain these things both independently and as
a collective. And what I can often see is
where I intersect with that and then where others intersect with that. And
it is one of my favorite things to just work with people and to just
(04:28):
kind of listen and see what I can see and what I can feel. And
it gives me super great joy to help somebody or
empower somebody to move better. I mean, I make
suggestions and that person has to do it or not, and then they usually pass
that on and then I feel better and the world goes around.
Let me ask you a question on that before you move on. So don't forget
(04:49):
your thought. But you impact a lot of people's
lives locally through your pilates and through your personal
training, what gives you, like, the
inertia or, like, desire to say, like, I need to scale this
because some people come to us and say, hey, I'm doing this awesome thing locally.
And like, you're. You're affecting hundreds of people. Right. And now, like, I
(05:12):
want to expand it to thousands. And. And I know, you know, you're
like me. Like, I don't really. I'm not doing things because I'm trying to make
a certain amount of money. I'm doing things because, like, I feel like
the universe is like, telling me to, like, you know, expand this because more people
need to hear this or so how do you think. And then you could get
back to whatever else you were saying? Well, that. That's okay. Sorry
(05:33):
for the interlude here, but I need it. Yeah. And
because you're right, that's, you know, to a fault sometimes I really. I'm not there
to make money. I'm there because I can see the positive effect it has on
people. And at the end of the day, I know if I
have a positive effect on somebody else, it will go around and around and around.
And I really have an I. I really believe in the power of one person.
(05:55):
And just like that, almost the butterfly effect of, if I can help
you, then you can help someone else. And it's not just my expertise.
It's almost the opposite of that. It's like once you. I mean, I can distill
it down to some just basic thought or basic movement, and that really
inspires somebody. And to give someone the gift of a better day
is kind of my purpose. And then if you can do that for somebody that's
(06:18):
not like you or it doesn't seem like they're like you, then it
spreads on. And we are all the same. We're kind of the same human
body, all of us, whether we. However we operate it, it's different.
But we all age. And if we don't, it's the alternative.
We all are affected by our endocrine system, by gravity, by
time, by situations in life coming up. And as you know, if
(06:40):
you. When you get out of your own way and you help somebody, there's no
better feeling. And then you can rest at night because you know that you made
a difference in that day. You know, it's interesting, when I was out
in California, I. I was watching the sunset
and I was thinking to myself, like, 1. How far away is. Is the sun?
Okay, to your gravity comment,
(07:02):
it turns out it's 95 million miles away. So when you see a ray of
light that hit your eyes, it took like, I want to say it's like nine
minutes to actually get from the sun to you. And also I was like,
how fast are we going? Okay, on this planet? Because everyone's, like, in
a rush all the time. And I looked that up and actually the Earth is
rotating around the sun at the
(07:23):
slow speed of 66, 000 miles an hour.
Okay. And it's rotating at 1200 miles an hour. So I usually
say to people, like, the only thing you really need to focus on to be
like, not really upset about whatever's going on in your life is
gravity. Okay. Yeah. Because you'd have to own, like a cement
business to stay on this thing if there wasn't a
(07:44):
gravitational pull to actually keep you here. So on your, on your,
on your point of, like, slowing down, understanding where you are, making sure I have
a good day and do the right things, I thought that was an interesting, like,
set of, like, metrics I was trying to get a hold of because I was
like, you ever. You got to know how fast you're going in everything except, like,
on the planet. Yeah. And that's a, that's a perfect
(08:05):
perspective. And it's like, you know, it's. That is exactly what I'm talking about.
If you just stop for a second, throw yourself in neutral and look around,
you know, it's all right here for us. And there's things we can't control. Gravity
is the best example. And it's, it wins every time, you know,
basically. So, you know, what are some of the things when you look
at your, when you look at your day right now, how do
(08:28):
you construct your day to, you know, taking care of
yourself, taking care of other people, you know, work related.
Obviously, the thousand ideas that you don't write them all down like me and probably
have a clipboard of like, oh, that's a great idea. Like I should. That's like
a 20, 26 idea. And somehow kind of, you know, put that
in your Dropbox. And then do you want to change any of that? Or like,
(08:49):
what, you know, where are you? Where you say, like, look, I think I figured
this out. You know, let me, let me give you some wisdom.
You know, it's, that's a, it's a really great question because
it's, you know, I keep thinking that I, I want to
work less with people one on one, and I want to, like, walk my dog
more and I want to get into my personal, like, sports and fitness
(09:09):
more. And then I. I'm at the place in my life where I can make
those choices, and then I do. And then it's like, oh, but not who
I am. This is not how I feed my humanity. And so what I've done
is kind of. Kind of chopped up my year in like. Like
blocks, almost like quarters. Like, okay, for this amount of time, I'm going to work
with clients, you know, for four months or six months, so I can get
(09:30):
to someplace with them. And then I always have a bigger picture in mind about
what kind of movement study can people take in, will they take in,
and, you know, do they want. And then I can take that concept after four
months and. And we have technology, and then I can kind of shop it around
the world and see if people are receptive or not. And then the
other thing I've learned is if a kid or a young
(09:53):
person, like somebody under 25, can
understand, accept, and then, like, put forth any of my ideas
or concepts, then it's fine. And anyone who doesn't accept it has
their own stuff in the way. So I've learned to have a balance of, like,
you know, being in the middle. Like, I. Younger people, mentors,
older people. And then, like, when we were talking, it's
(10:15):
community, not being lonely. It's, you know, fighting
for, like, what you believe in. Like, you're really about, you know, getting rid of
childhood diabetes and obesity, because those things are still around and
you can't sleep at night when, you know, when it's out there going on. And
I have that same thing. It's like, it's just a tiny bit of movement. Makes
me feel better, you feel better, and then I still have time to do all
(10:36):
my other things, because when I get out of balance, it's not good. And I've
got. I've been fortunate enough to learn that about myself. So I stay in
balance with a bunch of clients, some kind of sport, some
kind of person that I'm mentoring and then being, you know, mentored myself.
This is Pete Moore. I want to let you in on a little secret. There's
(10:57):
this company called Promotion Vault. And what they do is they give out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people
value and that doesn't discount your own products and services.
(11:20):
So here's the deal. There's something called Rewards Vault. The Rewards
Vault is going to Allow a member to set up their own profile.
They are going to answer questions, you are going to get those answers, going to
be able to target those members, and you're going to reward them inside your
club, inside your spa, and outside of the club and outside
of the spa to get them to become loyal, to get them to pay
(11:43):
their monthly dues, and to be rewarded properly for
the actions. A lot of companies are cutting back on rewards. You shouldn't
be. Promotion vault your answer. Trust me, this is real.
The term feed your humanity, by the way, I don't know if that's like, trademark.
Is that from somewhere else? Did you kind of. Kind of come up with that?
(12:04):
Just Googled it real quick. It's like some people donated blood in
Bulgaria. Oh. That I know. That I just came up with in that,
in this moment, might get a. Cease and desist from the Bulgarians, but besides that,
let's use it until we lose it. Yeah, it's all good. It's
all good promotion. It's like, hey, then like, okay, maybe we do donate
blood. I don't know, but I like that. Yeah. So.
(12:28):
So talk about ways that people that are listening to this podcast
can interact with you. Well, I
have my. My own podcast called the Pilates power hour in 20 minutes,
and no one wants to hear me ramble on for 20 minutes. So what that
is is basically where Pilates, or movement intersects
in someone's life journey and why they discovered her and why not
(12:50):
and how come it matters. And so, like, for
example, I. I'll do something. I'll look at why Taylor Swift does
Pilates because she. Swifty, by the way. I am
a Swiftie, and she's a huge Pilates. I am a huge
Swiftie, by the way. Huge. So this is why we get along. It's
the foundational. It was the best weekend of my life.
(13:12):
Oh, my God. It's hard to get those tickets. Really? I mean, yeah, no, no,
you have. To use a credit card and you have to, like, call and say,
like, can I put it this amount on it? That's how you get them. Yeah.
Oh, yeah. Okay. I get that. I like that. And for me, I try to
use my connections. Like, I. I'm really careful with them, but not, you know, when
you got to do it, you got to do it. How did you lever that?
A couple times for Swifty concerts. Just once.
(13:33):
Okay. It's cool. All right, Go back to the well again. Next. Next. Yeah, yeah.
So. So, like, for example, it's. She cites Pilates as why
she doesn't fall down on stage. And why she can have balance and longevity along
with straight training and cardio. Then you cut over to shout out. To Riley
Mitchell, who made me a swifty. Thank you, my goddaughter. So
good. See, it's the Youngs. They keep us in line. It's good stuff.
(13:56):
And then like, you know, even though they did lose this year, the Kansas City
Chiefs literally have Pilates as part of their training
regimen. Two hours a week. Because studies now show that it,
it takes down on upper body injuries, neck injuries,
and then like, you know, chest and core injuries. So you have all kinds of
people understanding that movement or certain kinds of movement, you don't
(14:18):
have to do it forever, but it really does help you, you know,
live a better life, a longer life, a safer life. And so that's. And then
it's like regular people, like my hair person, she does Pilates because
she's like, it's the best return on investment. She's like, I do 20 minutes.
Yeah. And it's assistance, resistance, two directions fighting gravity from the inside out.
She's like, and I stand all day and I don't want to do exercise after
(14:39):
that. So it's it. Becky to do applies. I got on my soul
cycle kick and like now I got my swifties. I gotta listen to my
playlist. Yeah, I got a lot going on here. I might have to do like
12, 12 to 30 minutes of Pilates every day. I have a question for
you. So back in 2000,
2010, I was working with a company
(15:00):
and they had owned a different, a couple companies. One of them was Power Pilates.
And I don't think I fully appreciated the, the
power of Pilates at the time. I did some solid core
classes. I did some other classes at some boutique studios.
And I absolutely felt like from a, you know,
(15:20):
life changing your body in the least amount of
days and the way you feel was
definitely like the best value for me and also like the
quickest return on, on time.
This is like an odd, like, everyone's talking about Pilates now. It's like,
applause this plus that. There's a new reformer, there's new that, and that's awesome. My
(15:42):
question to you is like, does Pilates kind of have a tipping
point because other workouts have like a ten year horizon.
Yeah, Pilates has been around for a long time, so it's kind of proven. But
I just wonder like, you know, how like there's not going to be like a
Pilates next to every, like McDonald's well,
here's what I maybe, I don't know, could be a cool combo, combo
(16:04):
meal. So there's like constants and fads, right? So we know
it's not a fad, it's a constant. And almost all physical therapy is based on
it. So basically what you're doing, whether you're doing mat,
Pilates or machine Pilates, is you're changing gravity a little bit by
repeating the same movements you would functionally, but let's say lying down with assistance
and resistance. So your body gets this little bit of air, not
(16:27):
air, but a little bit of space in between your joints, ligaments, muscles, just
enough for fresh blood to kind of come in and then take away the
junk, add some nutrients. And so your kind of getting this
re oxygenated moment where you, you don't have gravity but
you're also pulling yourself apart almost like being in water. And so
what I think is you're going to start to see like school kids
(16:49):
and that kind of thing. Instead of having calisthenic based understanding, they're going to have
a Pilates based understanding. I mean like just weight training. I love strength training, I
love heavy lifting and I do, I lift more because I, I
apply the methodology of like pulling and pushing. So I'm setting
my muscle series up and then I'm driving through it. And I think that
be just the adoption of Pilates in, in high level sports
(17:12):
and the crucialness of it is, is really where it's at and things
that are going to last take a long time to take hold, you know, and
that's, and I mean it's been. Around 60 years now or more. Yeah, yeah, absolutely.
And it's like what's the date? Let's get the right 54,
1954. I was pretty close. I don't want to fill
my audience with, you know, my own statistics unless I make them up myself.
(17:34):
You know, then you can be responsible for them. But yeah, that's when it arrived
in New York City happenstance that Joseph Pilates found
a space next to Martha Graham studio. So it wasn't designed for dancers but it
was landed next to dancers. And a dancer type of person
is, you know, very cerebral in their
physical movements and they're also physical. And Pilates is a lot of
(17:57):
connecting things in different series of stuff. So it spoke to the dancers, they
spoke to that crowd, didn't get marketed and then those people kind of took it
out from there. And then it really popped in the 90s when celebrities
started to do it, you know, in, in La and then like, you know,
magazines started to show them doing it. And that's. All of a sudden it took
off. And that's where we had the Pilates classes or Pilates
(18:18):
certifications on every corner. And then the Wall Street Journal did this
expose. I'm like, how many hours has your Pilates teachers had? Because people were getting
hurt and all that. So I think we've passed the.
We've passed at least the certification. Understanding that is a little deeper
than that. But I think what we're getting into is people kind of
putting the word Pilates on like a stick in a band, which is. Can be
(18:40):
easily. I mean, I can take make Pilates out of a pencil, but it's because
I understand. I dare you, I double dog dare. You to do it. Do it
right now. I got a breaking news. I got a
breaking news. It was started in the summer of 1914,
and it was in Germany right around World War I starting
Joseph. Yes. And then it gravitated to the US after that. So
(19:02):
I just want all my listeners here to know that we're over 100 years of
Joseph Pilates, but probably like 50ish years of
Joseph Pilates in the US market. So he. So
he was kind of a sickly ish kid. And so he would study the movement
of animals and he would try to take acrobatic and this and that. And he
noticed that when animals move or like run, they hit the ground and
(19:24):
they pull themselves through the motion. So he was really coming from
nature as he was developing this. And then he's a nurse in World War I,
guys are in traction, like their arms and legs are hanging. And he
realizes, oh, my God, when you get up after your arms and legs
are healed, you're gonna just fall right down because your core is mush. So he
would start to help soldiers move their arms and legs through that
(19:46):
traction machine so their core would be ready when they stood up. And then he
gets on a boat, he meets his wife Clara Pilates on the way to New
York. And here we go. Her last name was Pilates.
Clarence wasn't in the beginning, but yeah. You know what's funny is every once in
a while, I. There's a lot of Kristens where I live. And so I'm like,
Kristen Pilot, you know, KP Kristen Pilates. And there's like Kristen Hildebrandt
(20:07):
this. Every once in a while you'll get somebody who's like, your last name is
Pilates. It's great. That's nice right there. Can't be any.
Any better, you know, like, respect than that, you know, or
like, no. And it's like. And let them come for me in that same way
of like, you know, the. The Bulgarian blood.
This is Pete Moore. Here's the last tip for you of the podcast.
(20:30):
We are partnered up with a company called higher dose
higherdose.com they are the leader in
workout recovery products. Infrared technology,
LED light masks, neck enhancers, and
other products such as PEMF mats and sauna
blankets. If you have not gotten on the workout
(20:52):
recovery train yet, your time and your stop
is now. You got to get these products in there before these workout
recovery and spas end up saturating your market.
Having your members walk out of the club and going into one of their locations
for 200 bucks per month, where they're paying 39 to
you. Let's become an expert in workout recovery. If
(21:13):
we are already an authority in workouts, Higher dose,
check it out. There's a wholesale code and we look
forward to helping you augment your products and services
to meet the demands of your members. And hey, let's get people
happy, healthy and sweating. And the recovery should be
just as good as the workout.
(21:37):
And let's make it clear that Joseph Pilates did not start
this with a number two lead pencil. No, he
had many chains and machines that were well made and they're still standing today. They're
a little kind of like a torture, you know, area to be.
You know, you go on there, the Cadillac. You know, I remember when we partnered
with this group, it was kind of intimidating, you know, to like, go on with
(21:59):
those things. And, you know, it was a large machine and it was like one
on one. And it wasn't like, we're doing a private or a semi
private. It's not really for, like an audience, you know. No. So you can't really
get. You can't be like, yo, what's going on there? Let me, like, watch. Like,
you don't, like, watch somebody do Pilates at least? No, you don't. And
that is actually really true. And I, I've never heard it said like that, but
(22:20):
yes. And then people are like, is it. Okay the way I said
it or no? Oh, no, it's. It's true. That's actually a perfect.
Just feed your humanity. Keep going. Yeah, exactly.
And I like to say, like, people are like, especially guys like yourself. They're like,
oh, is this. Is this a lady exercise? Whatever. And I'm like, it's never turned
anybody into a lady. Not any man. Or woman. The first time I
(22:43):
did Pilates I was like, the next day I woke up like, damn, yeah, good.
I know I can handle this. The second day I could not move like physically.
I couldn't get out of my car anyway. Awesome.
So you know, as you think about where the industry's going, you know, you've
got solid core, that's been really successful. You've got, you know,
inside of large clubs. Pilates has been, you know, a great
(23:04):
revenue generator, a great way to get members engaged.
Where do you see things over the next like five years with basically like
maybe like an over overexposure
to Pilates? As long as somebody doesn't come out with like $9 pilates, I think
we're okay. Yeah, I think what's going to happen is
people understand that they don't have to have these long periods of
(23:28):
repertoire that they can take these more like bite
size or specific size areas of Pilates. Like if you're sport
recovery, you're going to do a certain kind of series of pil based
movement for sport recovery versus sport preparation or
just rehab or all the things that it's used for now but like
takes up a lot of time or needs a lot of education. I think especially
(23:49):
with AI and technology you're going to be able to, you know, talk to your
Pilates bot, let's say, and then just get what you need because
it does inform the human body against gravity because it doesn't
quit and it always makes people feel good. It helps pull your bones up. It
gives you about four hours of extra cushion, you know, throughout the day. So I
think it's going to become part of how people understand
(24:11):
calisthenics or push ups or running or something like that. It's going to become
normalized and yes, so we're going to get the, you know, we're going to the
bump of things that are a little bit over marketed but I really think that
it sticks because people love it. They don't really unless you're
really improperly trained. We're kind of over where people are getting hurt from it.
And now it's just like a normal word. Yeah, that's great.
(24:33):
Well look, we love having you on. Please hit up
Kristen if you need anything in and around her domain, which seems pretty
vast and global. She'd rather talk to you and help you than walk her
dog, you know, but she walks her dog enough so don't worry about taking
up some of her time and look forward to seeing you at the next couple
events. And you know, appreciate you kind of waving the Halo flag
(24:55):
as proudly and as aggressively as you are. So appreciate everything.
Absolutely. It's. I'm a lifelong believer, and I also look forward to the
next Academy. Pete. Awesome. All right. On three. Halo. One,
two, three. Halo. Halo. Bam.
(25:27):
Sa
(25:53):
Sam.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!