In today's episode, host Pete Moore sits down with long-time friend and veteran health club entrepreneur, Marc Rothschild. From launching his first gym in 1995 to navigating the evolving landscape of the HALO (Health, Active Lifestyle, Outdoor) space, Marc shares his journey through the industry’s highs and lows—including insights gained through decades of club ownership, expansion, and his own, personal transformation.
The conversation dives deep into Marc’s shift from traditional gym operations to curating meaningful wellness experiences, like his transformative retreat in Costa Rica. Pete and Marc reflect on the power of disconnecting from daily anxiety, reframing self-care, and the importance of creating supportive communities—both inside and outside the gym.
Whether you’re a fitness professional, club owner, or someone in search of inspiration for your next chapter, this episode is packed with upfront wisdom, real talk about growth, and a look at what it means to both "lead and heal."
Key themes discussed
- Personal growth through fitness and mental health.
- Evolution from health club operations to wellness retreats.
- Mindfulness, meditation, and yoga as transformative tools.
- Importance of community and supportive environments.
- Embracing discomfort for personal development.
- Reframing life’s hardships into strength and compassion.
A few key takeaways:
1. Transformative Power of Retreats and Mindful Experiences: Marc shared how attending a retreat in Costa Rica was a huge turning point for him, both personally and professionally. He mentioned it challenged him physically and mentally, helping him disconnect from daily anxieties and reconnect with nature, mindfulness, and himself. He now feels pulled to curate similar experiences for others, focusing on true transformation rather than just a "typical" vacation.
2. Embracing Discomfort for Personal Growth: Marc emphasized growth comes from getting out of your comfort zone. Whether it's sharing a bungalow with strangers or pushing through physical pain during the retreat, stepping into discomfort allowed him and others to experience real change and build resilience.
3. Entrepreneurial Spirit vs. "Traditional" Employment: Throughout his career—from opening his first gym in 1995, partnering on joint ventures, to his current pursuits—Marc has always been a serial entrepreneur. He reflected on the importance of building a life and work style true to oneself, especially as he’s realized he thrives when running his own show versus working for someone else.
4. A Holistic Approach to Fitness, Health, and Recovery: Marc’s perspective on health over the years has shifted to a more holistic view. He talked about the importance of integrating modalities like yoga, Tabata, and strength training with mental and emotional well-being, clean nutrition, and recovery. He suggested that feeling your best is about making cumulative positive choices—what you eat, how you move, and how you care for your mind.
5. Community and Connection Versus "Just a Gym": Marc’s clubs (like Rock Creek Sports Club) have found success not just by offering fitness classes and equipment, but by fostering real community. They focus on culture, inclusivity, and kindness, attracting and retaining members who want support, encouragement, and genuine connection rather than just your "standard" gym experience.
Resources:
- Marc Rothschild: https://www.linkedin.com/in/marc-rothschild-84a31252
- Solluna Yoga Retreats: https://solluna.yoga
- Prospect Wizard: https://www.theprospectwizard.com
- Promotion Vault: http://www.promotionvault.com
- HigherDose: http://www.higherdose.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I am super excited to announce that we now have a formal
partnership with the Prospect Wizard. And when I say
Wizard, I mean wizard. Obviously you have a website.
This allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot and
it's not AI, but it allows a visitor to call, text or leave a
(00:22):
voicemail immediately. Goes to you, your sales team or anyone else in the
club instantly. MIT shows a study that if you contact
the league within 10 minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it. Vita Fitness, Gold's Gym, Mountainside
City Fitness, Philly, College Park. Become one
(00:44):
of the next Halo companies to deploy the Wizard.
It's easy to use. Go to the prospectwizard.com
get a free 30 day trial. Talk to my boy Dave Gallen. He will get
you all set up and let the leads flow based on the
Wizard. Go get him.
This is Pete Barr on Halo Talks nyc. I had the pleasure
(01:07):
of bringing a friend of mine for a short 25
years to his first Halo talks. Coming
in from the D.C. area in a tank top as
requested. Mark Rothschild. Good to see you buddy. Hey
pmo, how are you man? Good. So Mark and I go back to
early stages of the health club industry in Rock
(01:29):
Creek and Downtown D.C. and
all parts of New York where there was a lot of growth but
people didn't know about it yet in parts of Brooklyn and
through an old school exec, Marc
Tasher. So shout out to Mark for introducing us originally.
Mark, talk about how you started off in the industry, what
(01:52):
kept you in the industry and how excited you've been
to for, you know, like this next evolution for yourself.
Let's see. Thanks for the intro.
Always good to see you Pete. You've been an important part of my life
for most of my life and I really appreciate that connection.
(02:12):
Likewise. Let's see, I started 1995. I opened my
first gym with a partner of my
uncle, Paul London, who's been in the industry since the late 70s.
He was opening a club with someone, knew I had the
entrepreneurial spirit and asked if I wanted to get involved, which I did
open that club and ran it for a little while, learned about sales and
(02:34):
marketing and how to operate a business and then got involved with an acquisition
of a club downtown. And I met Tasher and we
started Sports and Fitness Ventures, owning and operating and
acquiring a bunch of different clubs over the course of
eight or nine years and then sold the company. And during that time I
learned how to manage Facilities and manage people, get
(02:58):
clubs built, improve profitability.
And one of the clubs that I opened during that time is Rock Creek Sports
Club, which has been around for 25 years.
It's doing exceptionally well, performs better than some of the
bigger clubs out there. And more recently,
(03:18):
I've learned that I've always been able to
help people indirectly. I provide space
for people to work out in. And then more recently,
I just realized that I think I had something where I could
offer some of what I've learned to other people,
whether it's directly through fitness, whether it's through yoga, whether it's through.
(03:41):
Not sure exactly what it is. But I. I just changed. And last year I
went on a retreat to Costa Rica
and I had one of the best experiences of my life.
It was hard for me to go. I don't like travel, went on my own,
I don't like traveling on my own. I don't like meeting new people.
(04:03):
Apparently I found out I do. I like traveling on my own. I like to
meet new people, I like to try different things. I wasn't a yoga person. I
woke up in the morning and I was uncomfortable because it's really hot, you
sweat. I just had this amazing growth experience,
which you and I can talk about personally.
But it was an opportunity for me to learn
(04:24):
how to, like, disconnect and
realize that, like, there's a lot of anxiety and things going on in the
world right now and you don't have to live in that. People don't have to
live in that space. And what I'm looking
to do is, and it's not always going to happen, is just provide
a space for people to get away, disconnect from the
(04:47):
anxiety. If they can do that, the other stuff will
come. You know, you used the word
and it's one of the things I had written down here. When did the word
experiences replace trip,
vacation, travel, resort,
getaway? I feel like we've all kind of embraced
(05:09):
this word experience and having experiences. I want
to pay for experiences over material things.
How do you kind of define what your
experiences are and what experiences you want to give to other
people that make them memorable or change them? I
think. I think it's having a professional. If you
(05:31):
plan a vacation for yourself, you're gonna go to a
Caribbean island and you're gonna check out the beaches and do all the touristy things.
What's different here? The experience is having something that's.
I don't like to use the word curated, but
mindfully put together where every part of
the Day, it's not planned, but the parts that are thoughtfully
(05:54):
done. So when you go there, you're going to get the experience you're looking for,
where you disconnect and you connect with nature and you learn how to
breathe properly, and you learn tools like meditation and
chant and how powerful they can be. And it's. You learn that
it's not all scary. You can participate in these things if you want to,
but that's the experience connecting with people,
(06:17):
eating healthful foods and sweating out deep
toxins. That's the experience most people won't get on their own.
So I have a connection through Becky, who
facilitated the retreat last year at this place in the jungle. And
you're in the trees, and they're howler monkeys in the morning waking you
up, and there's never silence because they're crickets. And it's just.
(06:40):
I don't know, it's a ma. It's a magical experience. Maybe I haven't traveled enough,
but. But being on the Caribbean coast in the jungle
and is an experience in itself.
I think we're able to make it a little more special by giving people what.
I don't think they. They know they need it, but I know. I know they
(07:01):
need it. Yeah. So as. As an entrepreneur, how do you
kind of toggle between, hey, maybe I'll go get a job
at a company that does these kind of retreats and. And
creates these type of opportunities and be a part of that,
versus, hey, I'm going to go out on my own, and I'm going to do
this because a lot of people that listen to this podcast are not looking for
(07:22):
a job. They're looking for a lifestyle, and they're looking to basically create their
own path. So you and I have been friends for
25 years. You've always been on the entrepreneurial tilt. You know, you
got your own band, you do your own thing. You know, you wear a
tank top to my podcast, you know, like, it's kind of running your
show. You're running your own show, basically, in
(07:44):
life. So. So how do you think about. Or do you even think about,
like, hey, I'm going to go work for somebody else, or like, hey, like, I'm.
In a place right now where I. Know what people want because I've been in
a health club. I've talked to thousands of people. I've had my own
experiences. Like, why don't I just do this on my own? What you.
I want to kind of go there for a second. Yeah, I.
(08:06):
I just say, I Feel like I'm the guinea pig. Sorry for wearing the
tank top. Just what I. Just kidding. I love it. You know what I mean?
I kind of want to, like, I'm the guinea pig. I've been through
a lot of life's hardships. I can list them all. I
can. Some people tell me stories, and I'm like, yeah, give me more. That's nothing.
Yeah, I've been through all the hardships. You and I both. Now I am where
(08:27):
I am today, and where I am today is a result
of all the experience up
until today and the last two years of my life where I focused more
on my fitness and mental health. I've.
I feel better. And I can. I can now. I now have kindness and
compassion and patience and all these things for myself that I didn't have before,
(08:50):
and now I can show it to other people. And,
you know, I came back from the retreat and I decided I wanted to do
it. I said I figured I could. I'm going to start a website. I've got
a connection to do that. I can't work for other people.
I just. I'm in my 50s, and I've been, like,
working for Tasha. You know, that was. It was me and him, and we've made
(09:12):
a lot of decisions together. I can't go work for a larger company where someone's
gonna, like, be on me all the time. You know, when you talk
about life experiences and I've been through my fair share as well as, you know,
and you and I connected, and I appreciate you contacting me. Actually, 90
days ago, bro, is when you contacted me and said, hey, man, like,
the old PDMO needs to come back because there's something going on. And I was
(09:34):
in a. I was in a place where, you know, I. I wasn't
forgiving myself for certain things, and I felt like I was in a hole
psychologically with. With some of these deals, and I was trying to
medicate around that. And I'm on day 90 right now,
and I'm. I'm actually on 600th Soul
Cycle is going to happen tonight, and I
(09:58):
have got a very clear. I was trying to take
edibles to go to sleep, and then I was getting up in the middle of
night and ordering Gracie's Diner, you know, and eating and, like, couldn't care if it
was like a Ben and Jerry's, you know, milk and cookies or like
a. Like a bag of dots that had eight. Eight serving sizes or staying up
really late. I'm like, I just. I'm not doing that shit anymore.
(10:18):
And I, and I kind of learned to like, hey, forgive yourself and then let's
move on from here. And like, there's not a weight that you're carrying around except
around your own neck that you. On your own neck. And nobody
else actually gives a about what happened in the past, you know, like,
move forward and be the best version of yourself. And that's when
you, you were one of the trigger points to make sure that that happened. So.
(10:40):
And it's been going, it's going really well. So from a
standpoint of like how you've been able to kind of reframe like who
you are and why people should gravitate towards you,
what are some of the things that, that you would say, like, hey, come on
this retreat with me and this is what it's going to do for you, or
this is what it's done for other people, you know, besides just like
(11:01):
disconnect, reconnect with nature, but like dig, dig a.
Layer deeper, you know? My
experience obviously was personal.
The short story is, is when I got there, I was in a
lot of physical pain as a result of having gone there.
Something happened the first day I got there and it
(11:24):
infected the first five days of my seven day trip where
my feet were completely raw, open blisters and things
and sores on my feet. And I had to do yoga for an hour and
a half on my feet. And I had to do Animal Flow, this other wonderful
class. The guy, John Weeks does, by the way, a little plug for him.
(11:44):
And I continued to do it and it was challenging for me. The entire
time I was lit, I was in pain. Like holes in the bottom of my
feet, stepping on them all. I've been pain the entire time
and I managed to get through it. I managed to still have fun
the entire time that I was there. And the pain was not enough to keep
me away from doing that. And I got into the ocean for the first
(12:07):
time because I couldn't get in before that because there was such excruciating pain
from the salt. I got in the water and I cried because there was no
pain. And I had a simple experience of like
getting in the ocean and appreciating being
in the ocean, you know, without having that same pain.
And then the rest of the trip was fine. You know, I learned that like,
(12:30):
I can be in pain, I can still have fun and I can
still be a positive influence on people.
This is Pete Moore. I want to let you in on a little secret. There's
this company called Promotion vault. And what they do is they give out rewards
from retailers that allow you to incentivize your
(12:52):
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people value,
and that doesn't discount your own products and services. So here's the
deal. There's something called Rewards Vault. The rewards vault is going
to allow a member to set up their own profile. They are
(13:15):
going to answer questions, you are going to get those answers, you're going to be
able to target those members, and you're going to reward them inside your
club, inside your spa, and outside of the club and outside
of the spa to get them to become loyal, to get them to pay
their monthly dues and to be rewarded properly
for the actions. A lot of companies are cutting back on rewards. You shouldn't be
(13:38):
promotion vaults. Your answer, Trust me, this is real.
For people that have, you know, worked really hard,
burned the candle at both ends, you know, lived a certain lifestyle
that, that, you know, like George Carlin, if, you know, one
of his quotes was like, you know, I want to live and
(14:00):
I want to, like, slide into my grave, you know, like
weathered and, you know, busted up. Because I'm going to, like, I'm going to
take this thing to, like, you know, the tilt and then I'm going to, I'm
going to go in there. Are you surprised as I am
how if you do take care of your body, you take care
of your mind, it's actually going to repair itself in a relatively short period of
(14:22):
time? Yes,
yes. I, I, if you, Yes, I did so much
damage to my body over the years,
and I've been focusing slowly on getting back. I'm, I'll be 53.
I'm in the best shape of my life. I'm not an ego thing. I'm just
(14:43):
saying I eat healthful whole foods for all of my meals. I
exercise regularly. I do yoga, I do tabata. And,
you know, you can, you can change your body. My cholesterol has gone
down naturally. I don't know, it's.
And now that I've had a physical change since the last retreat, I've
lost 20 pounds of just fat from eating
(15:06):
healthfully. And I think I have the ability
now because I feel like I exude the joy that I
experience there. I do have a lot of kindness and compassion for
people to a certain extent. You know, unless they're yelling and screaming at
me and then I can point it out and be kind when I do it,
that conveys and how I treat people, the energy
(15:29):
around me. I believe that there is energy and
I've been able to make changes in a short period of time. So in my
other classes that I teach, people keep coming back.
More people come back to those classes, Tabata or strength
or the yoga classes that I'm teaching because they see
(15:49):
the change that I've made in a short period of time.
And I know that because they point it out. They're not. People
are now asking me and I feel like that's
my new charge. It's like now I'm gonna help people.
So, so let's talk about the, the retreat that you plan in for September.
What types of people are you, are you expected to be on there? How big
(16:13):
of a cohort are you willing to take on this trip? And,
you know, let's do a little infomercial for our audience here
of people that, that should consider coming on.
Well, we've got, it's a small group right now.
We've got seven people. We've got room for like four or five
more. It's not a
(16:35):
luxurious vacation. Like, there's no air conditioning.
You'll get your sheets changed every day. You're going to have fresh towels, but you're
going to stay in a bungalow with somebody else who, you know,
you don't know. You can pay for an upgrade to be in the space.
That's part of the growth experience. You know, everyone wants to be
comfortable. You don't grow when you're comfortable. You know, you
(16:58):
have to challenge yourself and do different things. So you're going to get there, it's
going to be a little hot, but you acclimate in a day
here. Can I give you what a day sounds like? Yeah, please. That's what I'm.
Okay. So wake up probably to the howler monkeys
whenever they wake up, the jungle. And then you can get up, take
your time, have a little fresh fruit, maybe
(17:20):
some. You have some Costa Rican coffee, extra strong for the Americans. They like
to do that. And then we'll take a walk to the beach, we'll catch some
morning sun, meditate for a little bit. We'll take you through some
guided meditation to help set, you know, intentions for the day,
calm your nervous system. Then we'll head back.
It's a five minute walk. We'll head back and we'll do yoga for an hour,
(17:42):
maybe some more meditation. Then go have a whole,
wholesome, healthful breakfast, whatever they decide. Breakfast
every morning and Then when that's completed, got a
few hours to explore the beach, rent bikes, go on excursion.
Lunch is at 1:30 and then more free time in the
afternoon. Sometimes in the afternoon we'll have a bike ride
(18:04):
planned to go. We're close to Panama or to special
beaches. We'll attend cacao
ceremonies, learn about the cacao trees. Everything's optional.
We visit a local tribe, they take us on their land and they
like. They pull their fruits from the trees. You get
to sample things. You crush sugar cane and make chocolate.
(18:28):
You enter a hut and get blessed by a shaman who
communicates with nature only and humans when they come into his
place. I don't know. And you don't have
to do any of that stuff. You can just go and you can sit on
the beach and sit cocktails if you want, and go
surf because they're great surfing beaches around there too.
(18:51):
Get away, disconnect, forget about all this stuff.
Disengage, calm your mind and calm your body and then
learn tools while you're there that you can bring back here and employ
some of them. The tools that I've learned over the last year in my
yoga training that have literally changed my brain
and my life. And from a standpoint of how.
(19:14):
Well, first off, how many days and what city is it in
Costa Rica? It's seven days. It's Sunday to Sunday. Oh,
you mean the details. It's Sunday to Sunday. It's in Puerto
Viejo. It's on the Caribbean coast of Costa Rica. It's
an hour south of Limon. You fly into San Jose.
We get a shuttle bus from there to the coast. It's like four
(19:36):
hours, but we stop for food once you're there. There's
restaurants and stuff. It's 2,400 bucks,
includes lodging and all of your meals. We're gonna
go out Thursday night.
Name of the place, I forget, but sponsored by the Halo advisors and
my buddy Pete Moore. A lovely dinner. Thank you, Pete, for
(19:59):
that. Of course. Let's talk about a couple,
couple modalities that, that are kind of prevalent. Switching gears, you know,
back to the fitness industry, because you've seen everything over the last 25 years and
yeah, I still do cycling a lot. I do trx.
What are some of the things that have impacted you
maybe more than just like the physical side of it? So obviously yoga,
(20:22):
you know, can you talk about, like, do you do hot yoga? Do you do
regular yoga? Do you do some kind of special. Is there anything else that you're
doing right now that you're seeing like, you know,
results that are magnified that, you know, and the new
modalities that are interesting. I, you know, I only
know what's in my little world. Yeah.
(20:44):
I don't know a lot of the new stuff that's out there because a lot
of it's flash in the pan, you know, even something like spinning
that was around for so long is kind of losing its
appeal, it seems to me. What I do is I've
incorporated yoga. I do three hours of yoga a week.
I religiously do two days of
(21:06):
Tabata high intensity interval training. I have a class called Blast
six rounds, four different exercises using Bulgarian
bags and dumbbells and gliders and balls and body weight
stuff. I strength train four days a week. I play
pickleball a day or two a week for a few hours.
Now I'm riding my bike again. I walk in nature with a
(21:28):
helmet, of course. Fully geared up. Thank
you. Yeah. So I like my focus
now is obviously my family, but my
physical and emotional well being. I realize how important it is
to my job and showing up in my job and showing up in my
family when I need to be there. I can't do that. When I'm not
(21:50):
healthful, when I'm shoving bad food in my body, when I'm doing
drugs, when I'm drinking, I can't be there.
This is what's important.
This is Pete Moore. Here's the last tip for you of the podcast.
We are partnered up with a company called higher dose
higherdose.com they are the leader in
(22:13):
workout recovery products. Infrared technology,
LED light masks, neck enhancers and
other products such as PEMF mats and sauna
blankets. If you have not gotten on the workout
recovery train yet, your time and your stop
is now. You got to get these products in there before these workout
(22:35):
recovery and spas end up saturating your market.
Having your members walk out of the club and going into one of their locations
for 200 bucks per month where they're paying 39 to
you. Let's become an expert in workout recovery. If
we are already an authority in. Workouts, higher dose,
check it out. There's a wholesale code and we look
(22:57):
forward to helping you augment your products and services
to meet the demands of your members. And hey, let's get people
happy, healthy and sweating and the recovery should be
just as good as the workout.
So. And then from a standpoint, to kind of close the loop on the workout
side, everyone's talking about workout recovery and doing a cold plunge and
(23:20):
doing infrared sauna we're invested in higher dose and they got some great products.
What I've struggled with, and I've said this directly to a lot of people that
are in the recovery space, is. If I'm doing three hours
of yoga. And I'm doing two days of tabata and I'm doing pickleball and I'm
doing four days strength training, can you prescribe me
what recovery modality I should do, in what
(23:43):
order, in what day and what is first and what
is second? And what is possibly going to negate
something? Like if I do an infrared sauna and then I do
yoga and then I do a cold plunge, should I have done the cold plunge
before yoga or after? Or does it not matter? Or like, is there anyone or
have you gotten to the point where you can, like, figure out with
(24:05):
your body, you know, like, how this actually supposed to, like,
get into my routine yet? Because I feel like no one's figured that out yet.
I don't think any, I don't think anybody knows. And you just do what's
right. I don't do cold plunges. I do saunas because I really like them. I
understand the benefits of a cold plunge, but I'm kind of a wuss. Yeah, I'm
not a cool. I got to admit, it's like I can, I'll put myself in
(24:27):
other uncomfortable situations physically, you know, keep the cold
stuff for other people. Yeah, I just do what
works for my body. You know what I mean? If I, If I ride 40
miles on a Sunday, I'm not going to go strength train my
legs on Monday. I'm probably going to sit in the sauna and I'll probably do
a yoga class for 45 minutes. And that's my recovery. The
(24:49):
yoga is my recovery from the bike ride. That's my stretching. So
it's physically active. I'm burning calories, but I'm also getting the
benefits of the stretching from the yoga.
And then to kind of close the loop here, let's say
you replicated you by a thousand, okay. And you had a thousand
people doing basically your workout routine. Is there
(25:12):
a health club that is accommodating everything
that you want to do? Is there? I. I've been telling some of my health
club operators as an example, you know, hey, look, you
don't have a pickleball court, but you've got people
that play pickleball and there's plenty of free pickleball courts around here. So
why don't you create a pickleball team, okay, and have Somebody is like the head
(25:34):
of the team at your club and let them kind of run the pickleball for
you. Just like in a, in a, in a universities like
700, you know, student led organizations, like create
member led organizations. Right. And that becomes your ability to
say to people, hey, I don't have a pickleball court, but I got a
pickleball recovery program. I got a pickleball strength program.
(25:57):
I, I got Mark Roch, who runs pickleball, introduce you to him right now.
He's over here. How do you think the clubs can kind
of continue to capture and retain you?
And are you seeing that happening or are you kind of like,
you know, diluting? Are you moving away from the club? Are you moving
towards the club? Are you neutral? Where are you as
(26:20):
a, as an evangelist of always being in the health club and
always feeling the good energy of being in a health club as an employee
and a member? Yeah. Where are you and like, could you
bring it in or is it going out? It's going. I'm. Well,
I mean, I, I feel like people should do what they're really
good at and specialize in. So I don't, I play pickleball, but
(26:43):
I could run that business. I don't want to run that business. Right. So we
can do programming for it if it's gonna, if the reward is
worth the effort, Find a lot of programming that you do takes a ton
of effort and you may not make that much money on it.
So what I've done is I'm moving away from the things that I don't know.
People may want it, but they can get it somewhere else. Yeah, I run a
(27:05):
gym. Come and come and do all the things. We have 60
classes on the schedule. Do that stuff, lift weights, get a personal
trainer, do some Pilates. If you want pickleball, go
somewhere else. If you want to get stronger, you want to move better, laterally,
hire one of our personal trainers. That'll happen. Yeah,
that's good. And are you seeing an influx since.
(27:27):
COVID of what's the demos like in your club
and how has that changed?
Well, let's see, we lost a good portion of our members when it
first happened and then in the slow growth
back, which we're back to where we were before, by the way, last
month. Oh, well, but we're doing. Just seemed like
(27:49):
45 better in personal training with the same number of
members. But what I found was during
COVID a lot of the people coming into the gym were younger.
Our market's a little bit older based on where we live and the homes
surrounding us, but started getting younger. So our usage went up
even though our membership was down by like a thousand people. So we expanded
(28:12):
during COVID and like I said, personal training
has increased. People are still joining the club and
our dropout rates are like well below industry
standards, well below 2% a month and have been. So
that's big. That's really big on the retention. It's huge. People love.
We've created the difference between we're not a gym. That's the difference.
(28:35):
We're a community of like minded people that want to support,
that support each other and if you're not that type of person
then they're not a member for that long because they don't fit in.
Yeah. And it's not exclusionary. It's just like if you're going to be
here, be nice. Right. You know,
(28:55):
so it's changed my attitude also as a business
owner. Awesome. Well look, we'll get all the show. Notes up here on
the, on the retreat. We'll get a link directly to the sign up. I know
you're only looking for four or five spots but look out for Mark and
what he's doing. We've been friends for 25 years and
there's a level of trust also. I know that when he puts on
(29:17):
an event, whether it's a musician, as a musician,
as an executive or as an experiential leader,
that it's going to go off flawlessly and it's going to be with compassion.
So good to see you, brother. Appreciate everything. Our friendship
and guidance over the years, you've helped. Thank you me
in many ways and I want to reciprocate. So go
(29:40):
Halo and go to Costa Rica and I'll see you soon.
Good stuff. All right, brother, Congrats. Appreciate it. Thanks.
I am super excited to announce that we now have a formal
partnership with the Prospect Wizard. And when I say
Wizard, I mean wizard. Obviously you have a website.
This allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot and
it's not AI, but it allows a visitor to call, text or leave a
(00:22):
voicemail immediately. Goes to you, your sales team or anyone else in the
club instantly. MIT shows a study that if you contact
the league within 10 minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it. Vita Fitness, Gold's Gym, Mountainside
City Fitness, Philly, College Park. Become one
(00:44):
of the next Halo companies to deploy the Wizard.
It's easy to use. Go to the prospectwizard.com
get a free 30 day trial. Talk to my boy Dave Gallen. He will get
you all set up and let the leads flow based on the
Wizard. Go get him.
This is Pete Barr on Halo Talks nyc. I had the pleasure
(01:07):
of bringing a friend of mine for a short 25
years to his first Halo talks. Coming
in from the D.C. area in a tank top as
requested. Mark Rothschild. Good to see you buddy. Hey
pmo, how are you man? Good. So Mark and I go back to
early stages of the health club industry in Rock
(01:29):
Creek and Downtown D.C. and
all parts of New York where there was a lot of growth but
people didn't know about it yet in parts of Brooklyn and
through an old school exec, Marc
Tasher. So shout out to Mark for introducing us originally.
Mark, talk about how you started off in the industry, what
(01:52):
kept you in the industry and how excited you've been
to for, you know, like this next evolution for yourself.
Let's see. Thanks for the intro.
Always good to see you Pete. You've been an important part of my life
for most of my life and I really appreciate that connection.
(02:12):
Likewise. Let's see, I started 1995. I opened my
first gym with a partner of my
uncle, Paul London, who's been in the industry since the late 70s.
He was opening a club with someone, knew I had the
entrepreneurial spirit and asked if I wanted to get involved, which I did
open that club and ran it for a little while, learned about sales and
(02:34):
marketing and how to operate a business and then got involved with an acquisition
of a club downtown. And I met Tasher and we
started Sports and Fitness Ventures, owning and operating and
acquiring a bunch of different clubs over the course of
eight or nine years and then sold the company. And during that time I
learned how to manage Facilities and manage people, get
(02:58):
clubs built, improve profitability.
And one of the clubs that I opened during that time is Rock Creek Sports
Club, which has been around for 25 years.
It's doing exceptionally well, performs better than some of the
bigger clubs out there. And more recently,
(03:18):
I've learned that I've always been able to
help people indirectly. I provide space
for people to work out in. And then more recently,
I just realized that I think I had something where I could
offer some of what I've learned to other people,
whether it's directly through fitness, whether it's through yoga, whether it's through.
(03:41):
Not sure exactly what it is. But I. I just changed. And last year I
went on a retreat to Costa Rica
and I had one of the best experiences of my life.
It was hard for me to go. I don't like travel, went on my own,
I don't like traveling on my own. I don't like meeting new people.
(04:03):
Apparently I found out I do. I like traveling on my own. I like to
meet new people, I like to try different things. I wasn't a yoga person. I
woke up in the morning and I was uncomfortable because it's really hot, you
sweat. I just had this amazing growth experience,
which you and I can talk about personally.
But it was an opportunity for me to learn
(04:24):
how to, like, disconnect and
realize that, like, there's a lot of anxiety and things going on in the
world right now and you don't have to live in that. People don't have to
live in that space. And what I'm looking
to do is, and it's not always going to happen, is just provide
a space for people to get away, disconnect from the
(04:47):
anxiety. If they can do that, the other stuff will
come. You know, you used the word
and it's one of the things I had written down here. When did the word
experiences replace trip,
vacation, travel, resort,
getaway? I feel like we've all kind of embraced
(05:09):
this word experience and having experiences. I want
to pay for experiences over material things.
How do you kind of define what your
experiences are and what experiences you want to give to other
people that make them memorable or change them? I
think. I think it's having a professional. If you
(05:31):
plan a vacation for yourself, you're gonna go to a
Caribbean island and you're gonna check out the beaches and do all the touristy things.
What's different here? The experience is having something that's.
I don't like to use the word curated, but
mindfully put together where every part of
the Day, it's not planned, but the parts that are thoughtfully
(05:54):
done. So when you go there, you're going to get the experience you're looking for,
where you disconnect and you connect with nature and you learn how to
breathe properly, and you learn tools like meditation and
chant and how powerful they can be. And it's. You learn that
it's not all scary. You can participate in these things if you want to,
but that's the experience connecting with people,
(06:17):
eating healthful foods and sweating out deep
toxins. That's the experience most people won't get on their own.
So I have a connection through Becky, who
facilitated the retreat last year at this place in the jungle. And
you're in the trees, and they're howler monkeys in the morning waking you
up, and there's never silence because they're crickets. And it's just.
(06:40):
I don't know, it's a ma. It's a magical experience. Maybe I haven't traveled enough,
but. But being on the Caribbean coast in the jungle
and is an experience in itself.
I think we're able to make it a little more special by giving people what.
I don't think they. They know they need it, but I know. I know they
(07:01):
need it. Yeah. So as. As an entrepreneur, how do you
kind of toggle between, hey, maybe I'll go get a job
at a company that does these kind of retreats and. And
creates these type of opportunities and be a part of that,
versus, hey, I'm going to go out on my own, and I'm going to do
this because a lot of people that listen to this podcast are not looking for
(07:22):
a job. They're looking for a lifestyle, and they're looking to basically create their
own path. So you and I have been friends for
25 years. You've always been on the entrepreneurial tilt. You know, you
got your own band, you do your own thing. You know, you wear a
tank top to my podcast, you know, like, it's kind of running your
show. You're running your own show, basically, in
(07:44):
life. So. So how do you think about. Or do you even think about,
like, hey, I'm going to go work for somebody else, or like, hey, like, I'm.
In a place right now where I. Know what people want because I've been in
a health club. I've talked to thousands of people. I've had my own
experiences. Like, why don't I just do this on my own? What you.
I want to kind of go there for a second. Yeah, I.
(08:06):
I just say, I Feel like I'm the guinea pig. Sorry for wearing the
tank top. Just what I. Just kidding. I love it. You know what I mean?
I kind of want to, like, I'm the guinea pig. I've been through
a lot of life's hardships. I can list them all. I
can. Some people tell me stories, and I'm like, yeah, give me more. That's nothing.
Yeah, I've been through all the hardships. You and I both. Now I am where
(08:27):
I am today, and where I am today is a result
of all the experience up
until today and the last two years of my life where I focused more
on my fitness and mental health. I've.
I feel better. And I can. I can now. I now have kindness and
compassion and patience and all these things for myself that I didn't have before,
(08:50):
and now I can show it to other people. And,
you know, I came back from the retreat and I decided I wanted to do
it. I said I figured I could. I'm going to start a website. I've got
a connection to do that. I can't work for other people.
I just. I'm in my 50s, and I've been, like,
working for Tasha. You know, that was. It was me and him, and we've made
(09:12):
a lot of decisions together. I can't go work for a larger company where someone's
gonna, like, be on me all the time. You know, when you talk
about life experiences and I've been through my fair share as well as, you know,
and you and I connected, and I appreciate you contacting me. Actually, 90
days ago, bro, is when you contacted me and said, hey, man, like,
the old PDMO needs to come back because there's something going on. And I was
(09:34):
in a. I was in a place where, you know, I. I wasn't
forgiving myself for certain things, and I felt like I was in a hole
psychologically with. With some of these deals, and I was trying to
medicate around that. And I'm on day 90 right now,
and I'm. I'm actually on 600th Soul
Cycle is going to happen tonight, and I
(09:58):
have got a very clear. I was trying to take
edibles to go to sleep, and then I was getting up in the middle of
night and ordering Gracie's Diner, you know, and eating and, like, couldn't care if it
was like a Ben and Jerry's, you know, milk and cookies or like
a. Like a bag of dots that had eight. Eight serving sizes or staying up
really late. I'm like, I just. I'm not doing that shit anymore.
(10:18):
And I, and I kind of learned to like, hey, forgive yourself and then let's
move on from here. And like, there's not a weight that you're carrying around except
around your own neck that you. On your own neck. And nobody
else actually gives a about what happened in the past, you know, like,
move forward and be the best version of yourself. And that's when
you, you were one of the trigger points to make sure that that happened. So.
(10:40):
And it's been going, it's going really well. So from a
standpoint of like how you've been able to kind of reframe like who
you are and why people should gravitate towards you,
what are some of the things that, that you would say, like, hey, come on
this retreat with me and this is what it's going to do for you, or
this is what it's done for other people, you know, besides just like
(11:01):
disconnect, reconnect with nature, but like dig, dig a.
Layer deeper, you know? My
experience obviously was personal.
The short story is, is when I got there, I was in a
lot of physical pain as a result of having gone there.
Something happened the first day I got there and it
(11:24):
infected the first five days of my seven day trip where
my feet were completely raw, open blisters and things
and sores on my feet. And I had to do yoga for an hour and
a half on my feet. And I had to do Animal Flow, this other wonderful
class. The guy, John Weeks does, by the way, a little plug for him.
(11:44):
And I continued to do it and it was challenging for me. The entire
time I was lit, I was in pain. Like holes in the bottom of my
feet, stepping on them all. I've been pain the entire time
and I managed to get through it. I managed to still have fun
the entire time that I was there. And the pain was not enough to keep
me away from doing that. And I got into the ocean for the first
(12:07):
time because I couldn't get in before that because there was such excruciating pain
from the salt. I got in the water and I cried because there was no
pain. And I had a simple experience of like
getting in the ocean and appreciating being
in the ocean, you know, without having that same pain.
And then the rest of the trip was fine. You know, I learned that like,
(12:30):
I can be in pain, I can still have fun and I can
still be a positive influence on people.
This is Pete Moore. I want to let you in on a little secret. There's
this company called Promotion vault. And what they do is they give out rewards
from retailers that allow you to incentivize your
(12:52):
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people value,
and that doesn't discount your own products and services. So here's the
deal. There's something called Rewards Vault. The rewards vault is going
to allow a member to set up their own profile. They are
(13:15):
going to answer questions, you are going to get those answers, you're going to be
able to target those members, and you're going to reward them inside your
club, inside your spa, and outside of the club and outside
of the spa to get them to become loyal, to get them to pay
their monthly dues and to be rewarded properly
for the actions. A lot of companies are cutting back on rewards. You shouldn't be
(13:38):
promotion vaults. Your answer, Trust me, this is real.
For people that have, you know, worked really hard,
burned the candle at both ends, you know, lived a certain lifestyle
that, that, you know, like George Carlin, if, you know, one
of his quotes was like, you know, I want to live and
(14:00):
I want to, like, slide into my grave, you know, like
weathered and, you know, busted up. Because I'm going to, like, I'm going to
take this thing to, like, you know, the tilt and then I'm going to, I'm
going to go in there. Are you surprised as I am
how if you do take care of your body, you take care
of your mind, it's actually going to repair itself in a relatively short period of
(14:22):
time? Yes,
yes. I, I, if you, Yes, I did so much
damage to my body over the years,
and I've been focusing slowly on getting back. I'm, I'll be 53.
I'm in the best shape of my life. I'm not an ego thing. I'm just
(14:43):
saying I eat healthful whole foods for all of my meals. I
exercise regularly. I do yoga, I do tabata. And,
you know, you can, you can change your body. My cholesterol has gone
down naturally. I don't know, it's.
And now that I've had a physical change since the last retreat, I've
lost 20 pounds of just fat from eating
(15:06):
healthfully. And I think I have the ability
now because I feel like I exude the joy that I
experience there. I do have a lot of kindness and compassion for
people to a certain extent. You know, unless they're yelling and screaming at
me and then I can point it out and be kind when I do it,
that conveys and how I treat people, the energy
(15:29):
around me. I believe that there is energy and
I've been able to make changes in a short period of time. So in my
other classes that I teach, people keep coming back.
More people come back to those classes, Tabata or strength
or the yoga classes that I'm teaching because they see
(15:49):
the change that I've made in a short period of time.
And I know that because they point it out. They're not. People
are now asking me and I feel like that's
my new charge. It's like now I'm gonna help people.
So, so let's talk about the, the retreat that you plan in for September.
What types of people are you, are you expected to be on there? How big
(16:13):
of a cohort are you willing to take on this trip? And,
you know, let's do a little infomercial for our audience here
of people that, that should consider coming on.
Well, we've got, it's a small group right now.
We've got seven people. We've got room for like four or five
more. It's not a
(16:35):
luxurious vacation. Like, there's no air conditioning.
You'll get your sheets changed every day. You're going to have fresh towels, but you're
going to stay in a bungalow with somebody else who, you know,
you don't know. You can pay for an upgrade to be in the space.
That's part of the growth experience. You know, everyone wants to be
comfortable. You don't grow when you're comfortable. You know, you
(16:58):
have to challenge yourself and do different things. So you're going to get there, it's
going to be a little hot, but you acclimate in a day
here. Can I give you what a day sounds like? Yeah, please. That's what I'm.
Okay. So wake up probably to the howler monkeys
whenever they wake up, the jungle. And then you can get up, take
your time, have a little fresh fruit, maybe
(17:20):
some. You have some Costa Rican coffee, extra strong for the Americans. They like
to do that. And then we'll take a walk to the beach, we'll catch some
morning sun, meditate for a little bit. We'll take you through some
guided meditation to help set, you know, intentions for the day,
calm your nervous system. Then we'll head back.
It's a five minute walk. We'll head back and we'll do yoga for an hour,
(17:42):
maybe some more meditation. Then go have a whole,
wholesome, healthful breakfast, whatever they decide. Breakfast
every morning and Then when that's completed, got a
few hours to explore the beach, rent bikes, go on excursion.
Lunch is at 1:30 and then more free time in the
afternoon. Sometimes in the afternoon we'll have a bike ride
(18:04):
planned to go. We're close to Panama or to special
beaches. We'll attend cacao
ceremonies, learn about the cacao trees. Everything's optional.
We visit a local tribe, they take us on their land and they
like. They pull their fruits from the trees. You get
to sample things. You crush sugar cane and make chocolate.
(18:28):
You enter a hut and get blessed by a shaman who
communicates with nature only and humans when they come into his
place. I don't know. And you don't have
to do any of that stuff. You can just go and you can sit on
the beach and sit cocktails if you want, and go
surf because they're great surfing beaches around there too.
(18:51):
Get away, disconnect, forget about all this stuff.
Disengage, calm your mind and calm your body and then
learn tools while you're there that you can bring back here and employ
some of them. The tools that I've learned over the last year in my
yoga training that have literally changed my brain
and my life. And from a standpoint of how.
(19:14):
Well, first off, how many days and what city is it in
Costa Rica? It's seven days. It's Sunday to Sunday. Oh,
you mean the details. It's Sunday to Sunday. It's in Puerto
Viejo. It's on the Caribbean coast of Costa Rica. It's
an hour south of Limon. You fly into San Jose.
We get a shuttle bus from there to the coast. It's like four
(19:36):
hours, but we stop for food once you're there. There's
restaurants and stuff. It's 2,400 bucks,
includes lodging and all of your meals. We're gonna
go out Thursday night.
Name of the place, I forget, but sponsored by the Halo advisors and
my buddy Pete Moore. A lovely dinner. Thank you, Pete, for
(19:59):
that. Of course. Let's talk about a couple,
couple modalities that, that are kind of prevalent. Switching gears, you know,
back to the fitness industry, because you've seen everything over the last 25 years and
yeah, I still do cycling a lot. I do trx.
What are some of the things that have impacted you
maybe more than just like the physical side of it? So obviously yoga,
(20:22):
you know, can you talk about, like, do you do hot yoga? Do you do
regular yoga? Do you do some kind of special. Is there anything else that you're
doing right now that you're seeing like, you know,
results that are magnified that, you know, and the new
modalities that are interesting. I, you know, I only
know what's in my little world. Yeah.
(20:44):
I don't know a lot of the new stuff that's out there because a lot
of it's flash in the pan, you know, even something like spinning
that was around for so long is kind of losing its
appeal, it seems to me. What I do is I've
incorporated yoga. I do three hours of yoga a week.
I religiously do two days of
(21:06):
Tabata high intensity interval training. I have a class called Blast
six rounds, four different exercises using Bulgarian
bags and dumbbells and gliders and balls and body weight
stuff. I strength train four days a week. I play
pickleball a day or two a week for a few hours.
Now I'm riding my bike again. I walk in nature with a
(21:28):
helmet, of course. Fully geared up. Thank
you. Yeah. So I like my focus
now is obviously my family, but my
physical and emotional well being. I realize how important it is
to my job and showing up in my job and showing up in my
family when I need to be there. I can't do that. When I'm not
(21:50):
healthful, when I'm shoving bad food in my body, when I'm doing
drugs, when I'm drinking, I can't be there.
This is what's important.
This is Pete Moore. Here's the last tip for you of the podcast.
We are partnered up with a company called higher dose
higherdose.com they are the leader in
(22:13):
workout recovery products. Infrared technology,
LED light masks, neck enhancers and
other products such as PEMF mats and sauna
blankets. If you have not gotten on the workout
recovery train yet, your time and your stop
is now. You got to get these products in there before these workout
(22:35):
recovery and spas end up saturating your market.
Having your members walk out of the club and going into one of their locations
for 200 bucks per month where they're paying 39 to
you. Let's become an expert in workout recovery. If
we are already an authority in. Workouts, higher dose,
check it out. There's a wholesale code and we look
(22:57):
forward to helping you augment your products and services
to meet the demands of your members. And hey, let's get people
happy, healthy and sweating and the recovery should be
just as good as the workout.
So. And then from a standpoint, to kind of close the loop on the workout
side, everyone's talking about workout recovery and doing a cold plunge and
(23:20):
doing infrared sauna we're invested in higher dose and they got some great products.
What I've struggled with, and I've said this directly to a lot of people that
are in the recovery space, is. If I'm doing three hours
of yoga. And I'm doing two days of tabata and I'm doing pickleball and I'm
doing four days strength training, can you prescribe me
what recovery modality I should do, in what
(23:43):
order, in what day and what is first and what
is second? And what is possibly going to negate
something? Like if I do an infrared sauna and then I do
yoga and then I do a cold plunge, should I have done the cold plunge
before yoga or after? Or does it not matter? Or like, is there anyone or
have you gotten to the point where you can, like, figure out with
(24:05):
your body, you know, like, how this actually supposed to, like,
get into my routine yet? Because I feel like no one's figured that out yet.
I don't think any, I don't think anybody knows. And you just do what's
right. I don't do cold plunges. I do saunas because I really like them. I
understand the benefits of a cold plunge, but I'm kind of a wuss. Yeah, I'm
not a cool. I got to admit, it's like I can, I'll put myself in
(24:27):
other uncomfortable situations physically, you know, keep the cold
stuff for other people. Yeah, I just do what
works for my body. You know what I mean? If I, If I ride 40
miles on a Sunday, I'm not going to go strength train my
legs on Monday. I'm probably going to sit in the sauna and I'll probably do
a yoga class for 45 minutes. And that's my recovery. The
(24:49):
yoga is my recovery from the bike ride. That's my stretching. So
it's physically active. I'm burning calories, but I'm also getting the
benefits of the stretching from the yoga.
And then to kind of close the loop here, let's say
you replicated you by a thousand, okay. And you had a thousand
people doing basically your workout routine. Is there
(25:12):
a health club that is accommodating everything
that you want to do? Is there? I. I've been telling some of my health
club operators as an example, you know, hey, look, you
don't have a pickleball court, but you've got people
that play pickleball and there's plenty of free pickleball courts around here. So
why don't you create a pickleball team, okay, and have Somebody is like the head
(25:34):
of the team at your club and let them kind of run the pickleball for
you. Just like in a, in a, in a universities like
700, you know, student led organizations, like create
member led organizations. Right. And that becomes your ability to
say to people, hey, I don't have a pickleball court, but I got a
pickleball recovery program. I got a pickleball strength program.
(25:57):
I, I got Mark Roch, who runs pickleball, introduce you to him right now.
He's over here. How do you think the clubs can kind
of continue to capture and retain you?
And are you seeing that happening or are you kind of like,
you know, diluting? Are you moving away from the club? Are you moving
towards the club? Are you neutral? Where are you as
(26:20):
a, as an evangelist of always being in the health club and
always feeling the good energy of being in a health club as an employee
and a member? Yeah. Where are you and like, could you
bring it in or is it going out? It's going. I'm. Well,
I mean, I, I feel like people should do what they're really
good at and specialize in. So I don't, I play pickleball, but
(26:43):
I could run that business. I don't want to run that business. Right. So we
can do programming for it if it's gonna, if the reward is
worth the effort, Find a lot of programming that you do takes a ton
of effort and you may not make that much money on it.
So what I've done is I'm moving away from the things that I don't know.
People may want it, but they can get it somewhere else. Yeah, I run a
(27:05):
gym. Come and come and do all the things. We have 60
classes on the schedule. Do that stuff, lift weights, get a personal
trainer, do some Pilates. If you want pickleball, go
somewhere else. If you want to get stronger, you want to move better, laterally,
hire one of our personal trainers. That'll happen. Yeah,
that's good. And are you seeing an influx since.
(27:27):
COVID of what's the demos like in your club
and how has that changed?
Well, let's see, we lost a good portion of our members when it
first happened and then in the slow growth
back, which we're back to where we were before, by the way, last
month. Oh, well, but we're doing. Just seemed like
(27:49):
45 better in personal training with the same number of
members. But what I found was during
COVID a lot of the people coming into the gym were younger.
Our market's a little bit older based on where we live and the homes
surrounding us, but started getting younger. So our usage went up
even though our membership was down by like a thousand people. So we expanded
(28:12):
during COVID and like I said, personal training
has increased. People are still joining the club and
our dropout rates are like well below industry
standards, well below 2% a month and have been. So
that's big. That's really big on the retention. It's huge. People love.
We've created the difference between we're not a gym. That's the difference.
(28:35):
We're a community of like minded people that want to support,
that support each other and if you're not that type of person
then they're not a member for that long because they don't fit in.
Yeah. And it's not exclusionary. It's just like if you're going to be
here, be nice. Right. You know,
(28:55):
so it's changed my attitude also as a business
owner. Awesome. Well look, we'll get all the show. Notes up here on
the, on the retreat. We'll get a link directly to the sign up. I know
you're only looking for four or five spots but look out for Mark and
what he's doing. We've been friends for 25 years and
there's a level of trust also. I know that when he puts on
(29:17):
an event, whether it's a musician, as a musician,
as an executive or as an experiential leader,
that it's going to go off flawlessly and it's going to be with compassion.
So good to see you, brother. Appreciate everything. Our friendship
and guidance over the years, you've helped. Thank you me
in many ways and I want to reciprocate. So go
(29:40):
Halo and go to Costa Rica and I'll see you soon.
Good stuff. All right, brother, Congrats. Appreciate it. Thanks.
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