August 26, 2025 • 43 mins
On this episode of HALO Talks, host Pete Moore sits down with Larry English—former NFL player, real estate developer, and now the mind behind Mind Body Mastery and the Union Capital Company. Larry opens up about his journey from achieving his childhood dream of playing in the NFL, to facing the tough transition into business and entrepreneurship. He shares the pivotal realization that his champion mindset and focus on health, once honed as a pro athlete, was just as essential in the world of business.
Larry talks about the importance of optimizing the "operator behind the business," using a data-driven approach to health and performance that goes far beyond "typical" fitness routines. Learn how a life-changing moment—watching the film "Concussion"—sparked his commitment to longevity and cognitive health, leading him to invest heavily in cutting-edge wellness strategies. Now, Larry helps executives and entrepreneurs unlock their peak potential through personalized, high-accountability programs that blend science, discipline, and mindset.
Don’t miss this inspiring conversation that proves whether on the field or in the boardroom, true performance starts with taking care of yourself first. You'll gain actionable insights on building sustainable vitality, avoiding burnout, and playing the long game in health and business.
On the hidden cost of ignoring your own health as an entrepreneur, English states, "As business people, we don't debate or second guess the fact that we need to know our numbers in our business. We need to know our KPIs . . . we need to watch that P&L like a hawk. We need to know our conversion rates and cost per acquisition, leads, how many leads we're bringing in . . . all these things, right? But then we look at our health and we think that it's supposed to just happen on its own, intuitively, by happenstance? And that's just not the case."
Key themes discussed
- Transition from NFL career to entrepreneurship and business.
- Importance of health optimization for business performance.
- Data-driven approach to personal health and performance.
- Mindset shifts after major career setbacks.
- Accountability and structure for lasting personal change.
- Defining success and fulfillment beyond financial achievements.
A few key takeaways:
1. The Importance of Optimizing the "Operator" (You!): Larry emphasizes that just like in sports, your personal health and performance as an entrepreneur or business professional are crucial to overall success. He points out that many professionals fail to recognize that a performance mindset and maintaining health are just as important in business as they are in athletics.
2. Lessons from Professional Sports Transition to Business: Larry draws direct parallels between elite athletics and building a business. He discusses how data-driven approaches, discipline, and having a clear playbook are not just for sports, but equally vital for high-performing business leaders. Just as athletes track performance metrics, business leaders should monitor their KPIs—and their health metrics.
3. Facing and Overcoming Burnout: Burnout isn't just a result of overworking. As Larry puts it, “your operating system is busted.” After leaving the NFL, Larry learned the hard way that abandoning a health-first mindset led to a decline in vitality and performance—even as he achieved success in real estate. His story illustrates the need to reset and refocus on personal well-being for sustained high achievement.
4. Data-Driven, Holistic Optimization Programs: Larry’s program is built on a holistic, science-based approach. It includes training, nutrition, biomarker optimization (via bloodwork), supplementation, and lifestyle supports. Success isn’t just about willpower; it’s about a system that offers expert guidance, accountability, and customization to each client's needs—so that health goals can directly power professional and personal ones.
5. Seeing Setbacks as Setups for Transformation: One of Larry’s most powerful reflections centers on how a major business deal falling through led him to reconsider his true purpose. Rather than letting the setback define him, it pushed him to pursue his passion for helping others optimize their lives. He now uses the lessons—and the systems—that helped him transition from NFL athlete to successful entrepreneur and coach as a blueprint for others who want to “win the war, not just the game."
Resources:
- Larry English: https://www.linkedin.com/in/larryenglishmindbody
- Mind Body Mastery: https://min
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
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This is Pete Moore on Halo Talks nyc. I have the pleasure of
(01:06):
bringing to his first podcast on Helo Talks, Larry
English, ex NFL player, Mind body mastery
and the man behind optimization. So Larry, welcome
to the show. Oh, that's a heck of an intro. I appreciate it. I'm happy
to be here, Pete. Happy to be here with you. Happy to chat. Well, as
I was saying to you on the, on the, on the prelim here,
(01:28):
somebody posted one of your pieces of content.
I just like resonated with me big time. It was like something related to,
you know, it's not that you're burnt out, it's that your operating system is busted
and like clean this out. And I've been telling people, you know,
someone's like, hey, what's the best technology you've ever seen? I'm like, dude, it's a
human body. And that's like the, it's the sickest device
(01:50):
on the planet. So deal. Don't, don't tinker with it. Like,
maximize it. So talk about, you know, you being in the
NFL and talk about what you're doing now and how this is the final
pivot of the Larry English show. Yeah, look, this is, that's
definitely what it is, the final pivot. And look, you know, just to give
you guys a quick, quick background. Originally from the Midwest,
(02:13):
from the time I was about this high, right, 9,
10 years old, I had this big vision, this big vision and dream that I
would one day play in the NFL. And I was one of those
type of players and just the type of cat in
general. Like, I felt that I was often kind of
underestimated and overlooked. Had a bit of a chip on my shoulder,
(02:35):
didn't necessarily get the big nod from University of
Michigan or LSU or SC or things of that nature,
but I had like the incredible blessing and an opportunity to get a
scholarship to play at a American Conference school, to play, to play some
ball. Northern Illinois University in 2009.
The actualization of a life's dream. Not only do I go to the
(02:58):
NFL, but I get drafted, the first, first round pick ever to
come out of that university and then go on to play, you know, a seven
year NFL career. And I, I can tell you this is one of the most
incredible opportunities obviously I've ever had. That moment, right, the day
that that happened, that showed me that truly, truly anything is possible if you,
you have a clear vision that you believe in and you have faith around it
(03:18):
and you, you take action on a daily basis. So
I go about playing my seven year NFL career, get a little banged up,
a little bruised up, beat up, and I'm looking for the next thing,
right? Because I think I always held this
connectivity to the fact that I'm the type of mindset, the
archetype that needs a championship to be playing for, right. So I said, look,
(03:42):
the writing was on the raw that my body was not necessarily gonna let me,
allow me to operate at the highest level in the sport any
longer. And so the thing me was, what's the next? What's next?
Right. And just so happened that that ended up being real estate operations and
development. And so I thankfully started that process
prior to my retirement from ball, such that when I did in fact
(04:05):
retire from ball, I had a nice, you know,
bridge to segue right into it. I had some momentum behind me in the space
already, right. Had already done some deals the last couple of years
playing the league. I had actually gotten to the point that fortunately
I was doing better in the real estate space financially
than I was in those last couple of years doing league minimums and what have
(04:26):
you. So I had a lot of vigor,
vitality and energy moving into this new
facet of my life, this new professional endeavor within my life. Yeah.
And that only lasted about a year. Want to know why?
You want to know why that only lasts about a year? Because I had this
erroneous idea that now that I was no longer an athlete, now
(04:48):
my pursuit as a business person was strictly
intellectual, right? So I underestimated the fact
that my performance mindset, this health and performance
mindset that I had held my whole life was critical to all
facets of life. Yeah, yeah. I mean, I say the business, business is its
own sport and you better for it. Let me just stop you for a
(05:10):
second there because, yeah, I've been following you on LinkedIn for about a month
and as I was preparing for this, I said, hey, let me go check out
some of your highlight reel from Northern Illinois. So let me tell
you what I did. So I watched it in regular speed and then
I watched it in 2X. And you got to watch yourself at double
speed in there because you pop it off the line on regular
(05:31):
speed. Like, I'm a huge New York Giants fan, so Lawrence Taylor was my
boy back in the day. And you were popping off that line. Like I was
like, LT, I'm seeing LT in my. And then I put you on 2x and
I'm like, Dude, LE is like just crushing it. Like these guys are going down.
So. So pop that on 2x when you get a chance about yourself
because that was enjoyable moment, you know. So you say, yeah, I got into
(05:54):
business, it took a year. And then I know you, you know, you kind
of didn't take care of yourself as much as you did, obviously, being a
professional athlete. And I've been through sagas like that myself where
it's up and down and sometimes I let my business affect my health
and almost like, almost like a, a seesaw. It's like, hey, my business go well,
I don't really have to take care of myself. And then the business going down,
(06:15):
it's like I got to bring myself back up. And then it's like, you know,
what if I just optimize my, my health? It actually
optimizes everything else because people, people see it and the
energy flows or, or it gets sucked out of you and you don't really have
anything to, to offer. Yeah, fully. It's like we got to operate,
optimize the operator behind the business. Yeah, right.
(06:37):
Then much of the business takes care of itself. It's funny that I look now
with like a lot of clients that we bring into our programs and what have
you, and there's this kind of like initial consternation
around the data driven approach that's necessary to have
success in your health and performance. Right. But as business people,
(06:57):
we don't debate or second guess the fact that we need to
know our numbers in our business. We need to know our KPIs, our OKRs.
We need to watch that P and L like a hawk. We
need to know our conversion rates and, you know,
cost per acquisition and leads and how many Leads, we're bringing in all these
things, right? But then we look at our health and we think that it's supposed
(07:19):
to just happen on its own, intuitively, by happenstance,
right? And that's just not the case. And so, like
I was saying, look, frankly, my. My vitality, when I
segued into my pursuits of entrepreneurship,
they lasted about. About nine to 12 months before I started
to see the little chinks in the armor, right. I get back from a
(07:42):
trip, I'm 30 pounds overweight now. It's like, look, what am I doing?
Like, I started to notice my decision making kind of
just a little bit off, right. Focus, clarity, not
quite as sharp. Communication skills, not quite where they.
Where they could be. And I said, look, I gotta change something, because
this is gonna be critical to me operating at a high level as a business
(08:03):
person. It's no different than what it was when I was
an athlet. But I can tell you that was the initial thing that happened. Well,
you know, something that happened that was a little bit more
starkly and imminently
brought into my awareness. There's a film that came out, I walked into the movie
theater. Might have been 2015, 2016, I guess, probably would have been
(08:25):
2016 at the time. A little film
by Will Smith called Concussion. Oh, yeah. So, look, I've
already got a little bit of this awareness around health and performance. And then
I walk into the theater, and unbeknownst to me, I walked out of there. Change,
because I saw and heard for the first time and saw
in vivid imagery what this whole CTE thing was about, which
(08:48):
in essence is a condition that's plagued a lot
of combat sport and collision sport athletes, even
soccer players, from heading the ball and stuff like this,
which is more or less manifest as some of the same
symptomology you would see in a dementia or an Alzheimer's. Right? Yep. Only
(09:09):
difference is These guys are 40s, 50s, like
relatively young people. It's a scary movie to watch and to live through, and
to watch it as a sport and cheer and knowing that
that's how quickly the deterioration happened at every
highlight reel was like another blow, like a woodpecker. That's
correct. That's correct. I walked out of that theater and I just said,
(09:31):
look, I just spent the last 20 years of my life running into
people for a living. Not 20 years explicitly in the league, but just 20 years
taken together over 20 years that I was seriously focused on
this sport and I was running into people for a living. Yep.
So I can tell you right now not only am I going to get back
in shape to perform at a high level, but whatever that is that I just
(09:51):
saw, I stand on it. That I will do
everything within my power to preempt that type of
future for myself. And when I took that approach
and I rounded up all the wagons I was
willing to invest, I invested hundreds of thousands of dollars to really get tip of
this fear in the health space, to bring my
(10:14):
metabolic health to where it was at peak and
my cognitive health to where it was so
good that I could keep any of those
crazy symptoms at bay for decades.
Something really, really interesting happened. I started to see everything
else in my life come together. I started to see
(10:37):
my performance, not only physically, but my performance and growth
and development as a person and a professional
start to compound exponentially. And so
I, for about seven years, I kept that secret to
myself, right. That this was my competitive edge as a business
person, that I was going to play this close to the vest. It's
(11:00):
like a joke. It's like a Djokovic tennis, you know, unveiling
right now, right? Yeah. And so I said, I'm
gonna keep this close to the vest. Yep. And this is going to be my
competitive advantage because, look, I'm in this white collar industry around
in this real estate development and operations realm where everybody else has
Ivy league pedigree and they've been in the space for 30 years. I'm a new
(11:21):
guy on the block and I'm some jock, some athlete, right. So how do I
compete? This is my competitive advantage. Right. So I played it tight to the
vest until some very,
you know, challenging or opportune things happened
in my trajectory. However you want to look at it,
in essence, what it was, 22, 22 rode along.
(11:42):
We've grown the business. I made some incredible partnerships. We got into the place
now where me, in partnership with
another, you know, really sophisticated individual and his firm,
we got the opportunity, we won the bid to acquire and take down
a multiple nine figure asset here in L. A. Life
changing deal, life changing opportunity, Truly inflection point in the,
(12:05):
in, in, in this second career of mine.
And we're working on this deal and competing with a couple of very like
high level institutional groups for about four months from about April
to June of 22. And we end up winning this
bid late June of 2022. Anybody
within an earshot of the capital markets knows what happened. About two to three weeks
(12:29):
after that, we're out to market raising 200 million of equity on
a deal that's just going to Be a defining moment for me.
And inflation truly takes off, ticks up.
Jerome Powell comes in with a 75 basis point rate hike.
The music stops. So I'm holding onto this opportunity. That's one of
the biggest opportunities. Arguably, that's a monetary opportunity that's arguably
(12:51):
bigger than the NFL opportunity that I had. And so
the rest of 22 is a bloodbath. We're fighting to hang on
to this deal. And by the end of
that year, it was very clear that this deal no longer penciled.
And to make a big bet like that at that period, that type of economic
environment would not necessarily be wise. And our capital
(13:15):
partners felt so as well. And so we dropped that deal
and we walked. And I can tell you that prompted me to
recalibrate. It prompted me to recalibrate and ask myself, look,
is this actually my assignment? Is this what I'm actually supposed to be
doing? Is this where I'm going to have the biggest impact? Is it in this
industry? Is it being the deal guy? Is it? Yep. And
(13:36):
my daughter was, you know, it was about a month before she was born.
And I, I landed on the fact that, you know what? I think that there's
something else out here that I'm supposed to be doing. And from that point on,
I made it a point to just
simply become clear and figure out what that was.
(13:58):
This is Pete Moore. I want to let you in on a little secret. There's
this company called Promotion Vault. And what they do is they give. Out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people
(14:20):
value and that doesn't discount your own products and services.
So here's the deal. There's something called Rewards Vault. The Rewards
Vault is going to allow a member to set up their own profile.
They are going to answer questions, you. Are going to get those answers. You're going
to be able to target those members and you're going to reward them inside your
club, inside your spa, and outside of the club and
(14:43):
outside of the spa to get them to. Become loyal, to get them
to pay. Their monthly dues and to be rewarded
properly for the actions. A lot of companies are cutting back on rewards.
You shouldn't be. Promotion Vaults. Your answer, trust me, this is real.
In our industry. I say this in mergers and acquisitions
(15:06):
and capital raises list, sometimes the best deals are the deals you don't do.
Yeah, right. And the ones that you walk away from that could have either been,
you know, blockbuster, but most likely it
could have destroyed you. And we look at health club deals with, you know,
people try and convince themselves like, hey, I really want to do this deal. And
then when the euphoria and you get into the deal, it's like, you know what,
(15:28):
I make the decision here. And in your situation, it sounded to
me, sounds to me like you can't control the
uncontrollables, which kind of like dovetails nicely into what you're doing
now. Like control the controllables around you. It does. So, so
do you think that deal not only like made you pause and kind of
reset, but also maybe educated you on like, hey, man, like, no
(15:49):
matter what you do, you can't win every game. Yeah. I mean,
you know that as an athlete, it's not about whether or not you
win in the confines of
the game, the battle, but what it's about is
do you win the war? And what is winning the war? It's becoming the person
and fulfilling the assignment that you're here to fulfill. Right. And so there's
(16:12):
a bunch of little battles within the stretch,
within the stretch of a war. And what is it about? It's about how we
respond. Right. In those moments when we're being tested, how do
we respond? That's who you. That's the only time you ever get the opportunity to
show who you really are. It's not who you say you are when everything is
going great, it's how do you show up
(16:33):
when the cars are down and everything's against you. Yeah.
I think it also. Would you. One of the things that you put on your,
on your LinkedIn, I'm not tracking it, you know. Yeah.
You know, post by post. But one of the things that resonated with me
is like defining happiness. It's got a lot of different
important elements to it and it's how do I show up for my
(16:56):
family, Do I show up for my relationships? Am I
optimizing who I am? Am I bringing my best to the game?
So, you know, as you went through this, you know, potentially financially life changing event
that didn't happen. Right. And it got you to where you are now. You know,
what do you. How much energy and excitement do you wake up with
every day to be like, hey, I'm gonna go and fight the war of like
(17:20):
helping millions of people instead of like, hey, can I get a cap rate that
might be lower and I get an interest rate, I'm gonna, you know, what do
we high five at? Over, like 50 basis points. So we high funded over 50,000
people. Like to explain that to me. You know what, you know what? It.
You know when it. When it really hit pay dirt for me is when this.
This is what I realized. The thing that I held so tight to the vest
(17:41):
for so many years, it was my secret, my competitive advantage. That thing saved me.
I was fortunate to invest, to be around some of the most
sophisticated minds in the health space, the performance space.
And I kissed a lot of frogs, spent money, invested money, trial and
error. And then we stumbled upon this thing, we call it the peak performance GPS
now. And so that thing, that process, that system,
(18:05):
and the five pillars within it were the thing that literally saved me. Because you
have to understand that this is coming from that guy that walked out of
the theater that day that didn't know what the future quite looked like. Sure.
This was the thing that saved me. And the irony is that the thing
that saved me, I held so tight to the vest as a competitive advantage for
six to seven years while I'm scaling that real estate,
(18:28):
our impact and everything that we were growing on the business side there, and I
just completely inverted that. I completely turned that on its head and
I said, look, you know what I'm gonna do? Here's what we're doing. The thing
that saved me, that's gonna be the thing that
I serve other performers in my realm.
Right. And that's why everything that I do now
(18:51):
is just flourishing the way it is. And we're really magnetized in what we're doing
and the way that we're able to have impact, because I know the power
of what it is that we found. Yeah. What I do a lot of. And
we're going to be fast friends here, so we're going to get to know each
other is, you know, I give everybody my playbook, and I'll be
like, hey, man, execute this playbook. And I'm not going to hide it from you
(19:11):
because you need me to actually be the offensive or defensive coordinator.
I'll tell you everything you need to do, but you got to execute. And you
only get to execute with me as the head coach or as you. And this,
you know, it's headed gps. So as you take a look at,
like, releasing the secret recipe here or
releasing, like, the playbook, you know, how much
(19:33):
confidence do you have in the fact that, like, hey, look, you could. You could
read the playbook. Okay. A lot of people that read recipe books that don't turn
into five Star chefs. You know, let me take you through it.
How does that work? Yeah, because we know, and this is with
anything, with myself to this day.
The beauty, the beauty of any system is
(19:54):
the accountability around it, right? So you can have all
the tactics and the steps and you can actually even understand the
philosophy, the essence, the strategy of the whole thing. But
do we have the structure of it? Do we have the
accountability set up? Do we have that positive reinforcement on a
regular basis? That's where we come in. And not only do we have,
(20:17):
you know, some of the most tip of the fear spear professionals
in the longevity space that oversee our clients and things of that nature. Yes, we
have all of that. All of the professionals on our, in our,
within our ecosystem and our team are
top of the top, right? They're the best out there,
but beyond them just simply being the best out there, it's the
(20:39):
actual, actual accountability within the system
that keeps everyone on track, that keeps, you know, everyone on target
day by day, week by week, such that at the end of 90 days and
12 months, you look back at who you were versus who
you've become and it's a complete 180,
right? How many people can you take through the system at a time?
(21:04):
So I, what I can tell you is that right now
we're at the place where we can do about
12 on a monthly basis at our top tier
mentorship level. Because it is, it is in fact, so hands on,
right? I got direct hands on time,
one to one with each client
(21:27):
and so does all of the rest of our team. Right.
But we're working on making it such that we
can bring more folks into the system and grow
that, that, that volume of people that, that we can impact. But like
I said, it is the, you know, it's chapter,
it's chapter one, two, three of this thing. And it's the long game that we're
(21:50):
really playing for. We're focused on being super hands on and everything
being customized and tailored because that's where, how you get the best
benefit, right? And how much does it cost
to get into the program? And then what's the intensity? Because some of the things
that, and I'll caveat you said in one of your posts,
hey man, you can work out three days a week really hard and you'll see
(22:12):
really good results if you work it out properly. You don't have to like devote
two hours or three hours a day in the gym with, you know, the milk,
milk carton of water. You know, like you're saying, like, use your time
wisely. So what, what's the time commitment? Obviously I know what the, I don't
understand what discipline is like. That's 24, 7 and. But
what, what does it cost to get in to your, one of your programs? Yeah,
(22:34):
so look, what I would, what I would do is I, I'd say this first.
So in this, in this industry where you look at
full like total optimization customized
programs, you're talking about a world where
performance coaches and longevity
coaches, these guys that are like top in the space,
(22:55):
you're talking about a realm where people will come and pay for executive
coaching and health and performance coaching from a health and performance guru
if you will and just explicitly be paying for coaching alone
ideas and protocol and be paying five, five, six grand a month.
Right. Then you look into actual supplementation and
(23:15):
doctor visits and food and actually planning for training
and all that. And then by the course of a year you're into the thing
for 100 grand. Right. And so what we
decided and what we wanted to do because that's effectively what the peak performance GPS
is. It is not only the training, it's not only the nutrition,
it is not only the, what we refer to as
(23:38):
biomarker optimization, which is blood work.
Incredible functional medicine and lifestyle practitioners that
oversee that blood work and put a customized plan together based off that blood work.
But we also include all of the
supplements in any prescription therapies. We have options that include
not only just a nutrition plan and a macronutrient profile and caloric
(24:01):
intake based off your expenditure, but also we
get them serviced with our, our, our meal partner which is make
chef made meals delivered to your door. Incredible stuff
with the one on physique training coach and what have you. And so we
can package all of that into
program offering where you're in the 32 to
(24:25):
$34,000 range for the course of a year, but you're
getting all of the underlying components to that. And
then we also have clients that will come in and say hey, I have a
chef, so I don't necessarily need the food or hey, let me take a bite
sized, you know, sticky to apple and I want to come in
for 90 days. And we can get clients into that for about
(24:46):
$5,500. But like I said, you got five
to six people that are hands on
you of course throughout the course of the team. And I'm
actually doing biweekly performance coaching with, with each one of those clients,
they got voxer walkie talkie access to me. So it's definitely a premium
Program, but it's one of the highest value
(25:09):
premium programs that you'll find out there just because of the hands on nature of
this whole thing. Yeah, just, just answer your question for me because,
you know, I've been around professional athletes. I'm not a professional athlete. I have four
years eligibility left, by the way, and I was, in 1993, I was
the athlete of the year at Emory and intramural, so. Oh, wow, let's calibrate.
(25:30):
Okay, so, but look, I love being around athletes because,
you know, top performers got a great attitude, always want to
win. Everything I'm talking about, that we do in our business, we're always doing sports
analogies about how to win, how to set up your team, you know, what are
you looking for next? Band up? You know, everything we do, we do two minute
financial drills, we do fast breaks.
(25:51):
So being an NFL athlete, like, what is the
positives and the negatives that, that carry into business
where people might say, hey man, I'm kind of intimidated
to kind of like have you coaching me, or I'm
super inspired and psychedel, like, hey man, you could, you'll take me on. Like, that's
amazing, you know. Or do you walk into and say, like, hey, I got to
(26:13):
deal with some guys, got an Ivy League degree, he's been on his real estate
and he's got a better pedigree than me, but like, dude, I was in the
NFL, so if I'm going to be an elite athlete, I can be the lead
at anything. So maybe like, give it, give me a little bit of the
underlying things that you feel or that happen that you're
like, hey, maybe I gotta define myself or like
qualify things or knock down some boundaries
(26:36):
or barriers that you might have a conceived notion that isn't
true. Barriers that I have to knock down in this space
here, bro. Just saying, like, you know, hey, I'm like,
let's say I was like a 35 year old guy that used to watch, you
know, I watch NFL all the time and now like, holy shit, like you're like
my coach. I'm like, yeah, you know, I'm inspired. I might also be a little
(26:56):
bit intimidated. Like, you know, like, hey, I work at a desk job. Yeah, Look,
I mean the thing that I can tell you is that, yeah, despite the fact
that I did in fact play in the NFL,
I'm a businessman, I'm a business person and have been for the
better part of the last 10 years explicitly business
person. And I'm not only just
(27:19):
a business person, but I'm a business person with a family. And
so no, gone are the days of where
sport was literally the only thing on my
plate, where that's all we had to focus on, where it
was 12 hours a day, six, seven
days a week, focused on that sport and us
(27:42):
putting the best entertainment product and work product
out there on the field on Sundays. Right. Those days are gone. And
so what I would say to that is I've had to
adapt and take
the best mechanisms
from that realm and bring them forward into
(28:04):
the life of a modern day business person, high performer entrepreneur that has a
family, that doesn't have two hours to spend in the gym, five, six days a
week, that, you know, has a
multi faceted set of demands on them on a
daily basis, that has a team looking to them for leadership and performance and
mentorship, if you will. Right. And so given the fact
(28:28):
that I've walked both paths, I would
make the argument that it actually
allows me to be very credible here. Right. Because I, because I know
the ins and outs of it. And that is the basis for
why, where I saw this void in the marketplace where no one had
(28:48):
created the solution that was actually built for
a high performer and takes in
the realistic dynamic that is is required to
understand somebody that has those type of demands on themselves, someone
running, scaling and building a business that also needs
to operate at the highest level from vitality and performance
(29:11):
standpoint as well. So it's like, how do you do that? Right. Yeah, that's what
this, that's what this does.
This is Pete Moore. Here's the last tip for you of the podcast.
We are partnered up with a company called higher dose
higherdose.com they are the leader in
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(29:33):
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(29:55):
Having your members walk out of the club and going into one of their locations
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Let's become an expert in workout recovery. If we are already an
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(30:18):
of your members. And hey, let's get people happy,
healthy and sweating. And the recovery should be just as good as
the workout.
I'll tell you to support what you're saying to our audience here is. And I
get hit with business plans and people hitting us up for
introductions. A lot of people come at this life game
(30:41):
from a technology standpoint. And it'll come at it from a life
standpoint. Like you might develop this really cool nutrition plan,
but like, show me where it's been implemented, you
know, and it actually creates optimization, to use your term. You know,
like, let's go from the athlete to a business person
and like that aging and that longevity and like, can I
(31:03):
still power myself at. I tell people as a joke, you
know, like I'm like an iPhone 4, right. I'm trying to make myself an iPhone
15, right. I gotta like keep using the same hardware,
an operating system. So, you know,
given that you've like lived through it and that you, that you live it and
you use it, I guess the question, rhetorical
(31:25):
question is like how much, how easy it is to basically say, hey, just get
on my, get on board. Like I'm, I'm like proof of that this works.
You know what I mean? Well though, yeah, I'm a product of the product. Yeah,
I like that. I definitely am. I think what I would say
is, especially for
the folks that come into our
(31:46):
premium programs, right, Is that what
really sets the foundation
of optimization, especially in the world that we live in today,
is taking this data driven approach on things
and doing the blood work not just for the sake of getting the
(32:07):
blood work done, but to see, okay, where am
I specifically deficient? And I stand
on the fact, right, I put it to you that
99% of grown individuals
walking around today are deficient in, you know,
something. Sure. Like a variable things in many, in, in
(32:28):
many cases, it's the environment that we live in today. Right. We did not
evolve to live in this environment that we live in today. Or it's screen time
all the time. It's sedentary lifestyles, it's wi fi signals, it's
endocrine disruptors, it's microplastic, all in the environment. This is not the environment
that we evolved in. Right? And so due to that
lack of nutrients in the soil, still there are so many deficiencies. So
(32:51):
it's addressing those deficiencies, right? Then that's that
you're coming in at the biological level of setting the foundation and
your conventional, even this concierge doctor that waits
on you hand and foot, that's like a butler for like wealthy
sick people, right? Even those guys that take
this conventional medicine approach, their job is not
(33:15):
to get you to optimal. It's to keep you alive. Sure.
So they're going to tell you that, oh yeah, you're good. Right. You need someone
to the extent you have big goals and you see a big vision for your
future and your capacity. Right. And you want to unlock that,
then you need to have a practitioner and a medical practitioner
that is on par with that same vision as you like. We want to get
(33:36):
you to as close to 100% as possible. You'll never get to 100%
but the mission is to get, getting to where we're having
and stacking perfect days. So how do we do that? We need to
be clear, we need to be focused. We need a vitality energy. What is the
data and the on the blood work that maps to those outcomes and are
you deficient in any of those, in any of those numbers? So
(33:59):
it's that first and then, yes, the discipline comes into it.
And setting the basics with nutrition training, for
muscle preservation, for longevity, these are the things that make up
the basis of the system and what is frankly just required. I
think the science is, is, is out. It backs a lot of this stuff, stuff
up. Now can you go into like the next level of optimization and get into
(34:21):
peptides and all the exotics? Of course. But
is that the foundation? No, the foundation is proven. You know what I'm
saying? Yeah. Well, you know, I used to work with, as I mentioned before we
got on here, you know, I used to work with Gold's Gym and you
know, the most effective marketing campaigns were the before and after
pictures and they used to have a body, a hundred thousand dollar body
(34:44):
transformation challenge. And I feel like with what you're doing
and I don't know how much you use like before and after, but like here's
the stats of what Pete Moore was before. Here's what, you know, after
gps. I love GPS by the way. After gps, this is like his
stats and here's how he looks and this is how he feels. This is what
is, you know, even just looking at like somebody's face, you know, they can do
(35:05):
all these like. Yeah, thousand words, right? Yeah, it's,
it's the picture. And then it's like, okay, let me flip to like the back
of like his playing car. Be like, holy cow, like look at these stats. Yeah.
You know, I feel like that's the way longevity and anti
aging and optimization is going to get sold to people who say
like, I didn't think that could happen. I thought that's like an infomercial
(35:26):
and I think the stats in a before. And after picture and by the way,
I did at one point as well, it like, it's hard. Like when
I was sitting there, you know, 2016,
I think probably 2017, I, I'm still struggling a little bit to
figure things out because it was a new, it was a new
environment that I was in. I was used to being on the field, running around
(35:48):
for six to 12 hours a day. Right. And training every single moment every day.
And so like how in a real world scenario
do I operate as a healthy person? It took me some time to figure that
out. Right. And when I had hit my
rock bottom, if you will, it was actually a little bit hard
(36:08):
to see this new version of myself that I had no
clue if I was ever going to get there. And now looking back on that
and I remember where my mind was at. I was just racking my brain to
figure this out. Everything was so hard until it all came
together. And now I look back on it like, oh, all you have to do
is this and go here and then move there and there and then you're done.
Right? Yeah. But when you're clouded,
(36:31):
when you're inflamed, when you're carrying around 30, 40
extra pounds, it can be pretty like self defeating. You feel
like, ah, this is another guy trying to sell me some B.S. that's not real.
But that's just not the case. It's not like it's been. Do you have people
coming to you, being
referred by friends or be referred by a partner or they come in and
(36:55):
being like, hey man, like I'm ready, I'm ready to change or I
mean, how's that? Because I, 90 days, exactly 90 days ago, I,
I, I, I changed my life and I started working out every day again.
I stopped eating ice cream Mac and cheese fries. I was, and I
let my business and the, and the stress of my business basically
physically take me down. And I just, I woke up on my birthday and
(37:17):
I was just like, I'm done. And, and I've, I've dropped
22 pounds in the last 90 days. I've been doing the 90 minutes
and I feel much better and I, I feel like I'm on top of everything
and I'm, and there are less things that are not
controllable in my brain right now as far as I'm concerned.
And I hear exactly what you say. Like when the fogs, when there's no fog,
(37:38):
dude, there's nothing that's like holding you back. Like you are really
could Be super. You could really be a superhuman. It's a beautiful thing. It really
is. So, so back to my original question. Are you
coming with like, I got some buddies that are super intense and
every once in a while I'm just like, dude, we should just do an intervention
with this guy and just like send him somewhere. And maybe sending him not to
(37:59):
rehab because maybe it's not rehab. Maybe it's just like a life reset
and like a gps. Yeah. You
know, here's what, here's what. What I'd say is
like a rehab scenario. It's like we're trying to
patch up the holes to get to baseline and what have you. And
(38:19):
I don't necessarily know exactly how motivating that is.
What I, what I feel is the most effective is to
have a brighter vision for someone,
an ideal future for them and make it so clear that
this thing can be possible for them. Yeah. And that's the
mechanism for change, is seeing that clarity
(38:43):
of vision of what things actually could be. And so let's move toward that.
Right. Then you can muster the courage and the energy to make the
changes. Because like for myself, for instance, I.
When, when you take into account like just going through like different periods of my
life where I'm just like even just like the social drinking and stuff like that,
that stuff can kind of have a snowball effect where next thing you know, like
(39:05):
you're having a few drinks a few times a night and then you just kind
of just the constant state of malaise throughout the week. Now when there's an
actual performance cost and I know that the next day,
like I need to operate at the highest level and this
thing is going to impede that because I got some
big things to do. Yeah. Big version of myself to become.
(39:27):
Yeah. Right. That cost benefit analysis that we run is like,
oh, it's a no brainer. Like I, I don't even have time for that stuff,
guys. Right. That's how I feel right now. And so, so yeah,
it's like, but it takes. You need to have somebody show you
what it could be. Right. And then really get sold on that vision of
becoming that and actualizing that, that new version. Right.
(39:49):
And. And then, yeah, we definitely take referrals in that,
in that standpoint because those are the types of individuals that
can actually make the biggest leaps forward. Do you know what I'm saying?
Yep. They can just starkly become like a completely different person,
you know, so, so yeah, that is
definitely like a framework for which we, for which we'll Work and take on,
(40:12):
take on community members. Yeah. Well, listen, you've. You've been great to talk
to. I'm glad we linked up. Yeah. We try to keep these to 30 minutes
for our listeners here. We've got a lot of health club operators, fitness
boutique studio entrepreneurs, people that are. That are serving the industry
in all different facets. So definitely highly encourage people
to listen to this and reach out to Larry directly.
(40:36):
Peak performance gps. And Larry, I'll be in touch with you separately. We got a
book coming to you and love to see you in person when I'm about out
in LA and I'll be living in Arizona and maybe I could get on the
peak performance and be a. An optimizer
in real life, which would be awesome. So I've set the framework for that. So
I'm coming in. I'm coming in as almost like a D1 athlete, but I'm trying
(40:58):
to get to the, to the pros with you. So let's make that happen. It's
incredible when you've set the foundation because then you got the basics taken care of,
like what you're doing. Yeah. You've already set that, that foundation for
discipline. To the extent we got our nutrition right. That's gonna like,
promote, like us getting healthy rest and sleep. That's gonna really fuel the
system. And then we start to just add on those optimizations and then
(41:19):
it's kind of to the moon, you know? Yeah. I mean, I think when people
start to make a little bit of life change and they see that, hey, it
wasn't that hard to get here. I just actually just put in the work and
it's actually. The human body is an amazing device
that allows you to get instant gratification, which is one
of the best things, whether it's endorphins or whether it's physical, you know, changes
(41:40):
in your body. So. Hey, man, listen, welcome to the halo sector. Love what you're
doing. Psyched about where you're going and that you're gonna help a lot of people.
And, you know, I always say that if you're gonna go, if you're gonna go
win, you better have a playbook. You gotta have somebody architect that into reality. So
I used to say I'm a dream architect. I'll make you a dream architect right
now. Poof. You're a dream architect. I love it. All right, man, great to
(42:01):
meet you. Thanks for coming on. And we'll get this edited. And Dave, what? We'll
see if we get this out sometime in August. Okay. Nice thanks for having me,
Pete. Hey, man, that was great talking to you. Appreciate it.
I am super excited to announce that we now have a formal
partnership with the Prospect Wizard. And when I say
wizard, I mean wizard. Obviously you have a website.
This allows you to convert your website traffic visitors
directly into leads. It's not just another chatbot and
it's not AI but it allows a visitor to call, text or leave
(00:21):
a voicemail immediately. Goes to you, your sales team or anyone else in the
club instantly. MIT shows a study that if you contact
the league within 10 minutes, chance of them converting goes up nine
times that of the average. We got the Atlanta clubs
on it. Vita Fitness, Gold's Gym, Mountainside
City Fitness, Philly College Park. Become one
(00:43):
of the next Halo companies to deploy the Wizard.
It's easy to use. Go to the prospectwizard.com
get a free 30 day trial. Talk to my boy Dave Gallen. He will get
you all set up and let the leads flow based on the
Wizard. Go get him.
This is Pete Moore on Halo Talks nyc. I have the pleasure of
(01:06):
bringing to his first podcast on Helo Talks, Larry
English, ex NFL player, Mind body mastery
and the man behind optimization. So Larry, welcome
to the show. Oh, that's a heck of an intro. I appreciate it. I'm happy
to be here, Pete. Happy to be here with you. Happy to chat. Well, as
I was saying to you on the, on the, on the prelim here,
(01:28):
somebody posted one of your pieces of content.
I just like resonated with me big time. It was like something related to,
you know, it's not that you're burnt out, it's that your operating system is busted
and like clean this out. And I've been telling people, you know,
someone's like, hey, what's the best technology you've ever seen? I'm like, dude, it's a
human body. And that's like the, it's the sickest device
(01:50):
on the planet. So deal. Don't, don't tinker with it. Like,
maximize it. So talk about, you know, you being in the
NFL and talk about what you're doing now and how this is the final
pivot of the Larry English show. Yeah, look, this is, that's
definitely what it is, the final pivot. And look, you know, just to give
you guys a quick, quick background. Originally from the Midwest,
(02:13):
from the time I was about this high, right, 9,
10 years old, I had this big vision, this big vision and dream that I
would one day play in the NFL. And I was one of those
type of players and just the type of cat in
general. Like, I felt that I was often kind of
underestimated and overlooked. Had a bit of a chip on my shoulder,
(02:35):
didn't necessarily get the big nod from University of
Michigan or LSU or SC or things of that nature,
but I had like the incredible blessing and an opportunity to get a
scholarship to play at a American Conference school, to play, to play some
ball. Northern Illinois University in 2009.
The actualization of a life's dream. Not only do I go to the
(02:58):
NFL, but I get drafted, the first, first round pick ever to
come out of that university and then go on to play, you know, a seven
year NFL career. And I, I can tell you this is one of the most
incredible opportunities obviously I've ever had. That moment, right, the day
that that happened, that showed me that truly, truly anything is possible if you,
you have a clear vision that you believe in and you have faith around it
(03:18):
and you, you take action on a daily basis. So
I go about playing my seven year NFL career, get a little banged up,
a little bruised up, beat up, and I'm looking for the next thing,
right? Because I think I always held this
connectivity to the fact that I'm the type of mindset, the
archetype that needs a championship to be playing for, right. So I said, look,
(03:42):
the writing was on the raw that my body was not necessarily gonna let me,
allow me to operate at the highest level in the sport any
longer. And so the thing me was, what's the next? What's next?
Right. And just so happened that that ended up being real estate operations and
development. And so I thankfully started that process
prior to my retirement from ball, such that when I did in fact
(04:05):
retire from ball, I had a nice, you know,
bridge to segue right into it. I had some momentum behind me in the space
already, right. Had already done some deals the last couple of years
playing the league. I had actually gotten to the point that fortunately
I was doing better in the real estate space financially
than I was in those last couple of years doing league minimums and what have
(04:26):
you. So I had a lot of vigor,
vitality and energy moving into this new
facet of my life, this new professional endeavor within my life. Yeah.
And that only lasted about a year. Want to know why?
You want to know why that only lasts about a year? Because I had this
erroneous idea that now that I was no longer an athlete, now
(04:48):
my pursuit as a business person was strictly
intellectual, right? So I underestimated the fact
that my performance mindset, this health and performance
mindset that I had held my whole life was critical to all
facets of life. Yeah, yeah. I mean, I say the business, business is its
own sport and you better for it. Let me just stop you for a
(05:10):
second there because, yeah, I've been following you on LinkedIn for about a month
and as I was preparing for this, I said, hey, let me go check out
some of your highlight reel from Northern Illinois. So let me tell
you what I did. So I watched it in regular speed and then
I watched it in 2X. And you got to watch yourself at double
speed in there because you pop it off the line on regular
(05:31):
speed. Like, I'm a huge New York Giants fan, so Lawrence Taylor was my
boy back in the day. And you were popping off that line. Like I was
like, LT, I'm seeing LT in my. And then I put you on 2x and
I'm like, Dude, LE is like just crushing it. Like these guys are going down.
So. So pop that on 2x when you get a chance about yourself
because that was enjoyable moment, you know. So you say, yeah, I got into
(05:54):
business, it took a year. And then I know you, you know, you kind
of didn't take care of yourself as much as you did, obviously, being a
professional athlete. And I've been through sagas like that myself where
it's up and down and sometimes I let my business affect my health
and almost like, almost like a, a seesaw. It's like, hey, my business go well,
I don't really have to take care of myself. And then the business going down,
(06:15):
it's like I got to bring myself back up. And then it's like, you know,
what if I just optimize my, my health? It actually
optimizes everything else because people, people see it and the
energy flows or, or it gets sucked out of you and you don't really have
anything to, to offer. Yeah, fully. It's like we got to operate,
optimize the operator behind the business. Yeah, right.
(06:37):
Then much of the business takes care of itself. It's funny that I look now
with like a lot of clients that we bring into our programs and what have
you, and there's this kind of like initial consternation
around the data driven approach that's necessary to have
success in your health and performance. Right. But as business people,
(06:57):
we don't debate or second guess the fact that we need to
know our numbers in our business. We need to know our KPIs, our OKRs.
We need to watch that P and L like a hawk. We
need to know our conversion rates and, you know,
cost per acquisition and leads and how many Leads, we're bringing in all these
things, right? But then we look at our health and we think that it's supposed
(07:19):
to just happen on its own, intuitively, by happenstance,
right? And that's just not the case. And so, like
I was saying, look, frankly, my. My vitality, when I
segued into my pursuits of entrepreneurship,
they lasted about. About nine to 12 months before I started
to see the little chinks in the armor, right. I get back from a
(07:42):
trip, I'm 30 pounds overweight now. It's like, look, what am I doing?
Like, I started to notice my decision making kind of
just a little bit off, right. Focus, clarity, not
quite as sharp. Communication skills, not quite where they.
Where they could be. And I said, look, I gotta change something, because
this is gonna be critical to me operating at a high level as a business
(08:03):
person. It's no different than what it was when I was
an athlet. But I can tell you that was the initial thing that happened. Well,
you know, something that happened that was a little bit more
starkly and imminently
brought into my awareness. There's a film that came out, I walked into the movie
theater. Might have been 2015, 2016, I guess, probably would have been
(08:25):
2016 at the time. A little film
by Will Smith called Concussion. Oh, yeah. So, look, I've
already got a little bit of this awareness around health and performance. And then
I walk into the theater, and unbeknownst to me, I walked out of there. Change,
because I saw and heard for the first time and saw
in vivid imagery what this whole CTE thing was about, which
(08:48):
in essence is a condition that's plagued a lot
of combat sport and collision sport athletes, even
soccer players, from heading the ball and stuff like this,
which is more or less manifest as some of the same
symptomology you would see in a dementia or an Alzheimer's. Right? Yep. Only
(09:09):
difference is These guys are 40s, 50s, like
relatively young people. It's a scary movie to watch and to live through, and
to watch it as a sport and cheer and knowing that
that's how quickly the deterioration happened at every
highlight reel was like another blow, like a woodpecker. That's
correct. That's correct. I walked out of that theater and I just said,
(09:31):
look, I just spent the last 20 years of my life running into
people for a living. Not 20 years explicitly in the league, but just 20 years
taken together over 20 years that I was seriously focused on
this sport and I was running into people for a living. Yep.
So I can tell you right now not only am I going to get back
in shape to perform at a high level, but whatever that is that I just
(09:51):
saw, I stand on it. That I will do
everything within my power to preempt that type of
future for myself. And when I took that approach
and I rounded up all the wagons I was
willing to invest, I invested hundreds of thousands of dollars to really get tip of
this fear in the health space, to bring my
(10:14):
metabolic health to where it was at peak and
my cognitive health to where it was so
good that I could keep any of those
crazy symptoms at bay for decades.
Something really, really interesting happened. I started to see everything
else in my life come together. I started to see
(10:37):
my performance, not only physically, but my performance and growth
and development as a person and a professional
start to compound exponentially. And so
I, for about seven years, I kept that secret to
myself, right. That this was my competitive edge as a business
person, that I was going to play this close to the vest. It's
(11:00):
like a joke. It's like a Djokovic tennis, you know, unveiling
right now, right? Yeah. And so I said, I'm
gonna keep this close to the vest. Yep. And this is going to be my
competitive advantage because, look, I'm in this white collar industry around
in this real estate development and operations realm where everybody else has
Ivy league pedigree and they've been in the space for 30 years. I'm a new
(11:21):
guy on the block and I'm some jock, some athlete, right. So how do I
compete? This is my competitive advantage. Right. So I played it tight to the
vest until some very,
you know, challenging or opportune things happened
in my trajectory. However you want to look at it,
in essence, what it was, 22, 22 rode along.
(11:42):
We've grown the business. I made some incredible partnerships. We got into the place
now where me, in partnership with
another, you know, really sophisticated individual and his firm,
we got the opportunity, we won the bid to acquire and take down
a multiple nine figure asset here in L. A. Life
changing deal, life changing opportunity, Truly inflection point in the,
(12:05):
in, in, in this second career of mine.
And we're working on this deal and competing with a couple of very like
high level institutional groups for about four months from about April
to June of 22. And we end up winning this
bid late June of 2022. Anybody
within an earshot of the capital markets knows what happened. About two to three weeks
(12:29):
after that, we're out to market raising 200 million of equity on
a deal that's just going to Be a defining moment for me.
And inflation truly takes off, ticks up.
Jerome Powell comes in with a 75 basis point rate hike.
The music stops. So I'm holding onto this opportunity. That's one of
the biggest opportunities. Arguably, that's a monetary opportunity that's arguably
(12:51):
bigger than the NFL opportunity that I had. And so
the rest of 22 is a bloodbath. We're fighting to hang on
to this deal. And by the end of
that year, it was very clear that this deal no longer penciled.
And to make a big bet like that at that period, that type of economic
environment would not necessarily be wise. And our capital
(13:15):
partners felt so as well. And so we dropped that deal
and we walked. And I can tell you that prompted me to
recalibrate. It prompted me to recalibrate and ask myself, look,
is this actually my assignment? Is this what I'm actually supposed to be
doing? Is this where I'm going to have the biggest impact? Is it in this
industry? Is it being the deal guy? Is it? Yep. And
(13:36):
my daughter was, you know, it was about a month before she was born.
And I, I landed on the fact that, you know what? I think that there's
something else out here that I'm supposed to be doing. And from that point on,
I made it a point to just
simply become clear and figure out what that was.
(13:58):
This is Pete Moore. I want to let you in on a little secret. There's
this company called Promotion Vault. And what they do is they give. Out rewards
from retailers that allow you to incentivize your
members without having to do zero down and one month free
or giving away shakes or giving away T shirts. What you want to
do is build a rewards program that lasts, that people
(14:20):
value and that doesn't discount your own products and services.
So here's the deal. There's something called Rewards Vault. The Rewards
Vault is going to allow a member to set up their own profile.
They are going to answer questions, you. Are going to get those answers. You're going
to be able to target those members and you're going to reward them inside your
club, inside your spa, and outside of the club and
(14:43):
outside of the spa to get them to. Become loyal, to get them
to pay. Their monthly dues and to be rewarded
properly for the actions. A lot of companies are cutting back on rewards.
You shouldn't be. Promotion Vaults. Your answer, trust me, this is real.
In our industry. I say this in mergers and acquisitions
(15:06):
and capital raises list, sometimes the best deals are the deals you don't do.
Yeah, right. And the ones that you walk away from that could have either been,
you know, blockbuster, but most likely it
could have destroyed you. And we look at health club deals with, you know,
people try and convince themselves like, hey, I really want to do this deal. And
then when the euphoria and you get into the deal, it's like, you know what,
(15:28):
I make the decision here. And in your situation, it sounded to
me, sounds to me like you can't control the
uncontrollables, which kind of like dovetails nicely into what you're doing
now. Like control the controllables around you. It does. So, so
do you think that deal not only like made you pause and kind of
reset, but also maybe educated you on like, hey, man, like, no
(15:49):
matter what you do, you can't win every game. Yeah. I mean,
you know that as an athlete, it's not about whether or not you
win in the confines of
the game, the battle, but what it's about is
do you win the war? And what is winning the war? It's becoming the person
and fulfilling the assignment that you're here to fulfill. Right. And so there's
(16:12):
a bunch of little battles within the stretch,
within the stretch of a war. And what is it about? It's about how we
respond. Right. In those moments when we're being tested, how do
we respond? That's who you. That's the only time you ever get the opportunity to
show who you really are. It's not who you say you are when everything is
going great, it's how do you show up
(16:33):
when the cars are down and everything's against you. Yeah.
I think it also. Would you. One of the things that you put on your,
on your LinkedIn, I'm not tracking it, you know. Yeah.
You know, post by post. But one of the things that resonated with me
is like defining happiness. It's got a lot of different
important elements to it and it's how do I show up for my
(16:56):
family, Do I show up for my relationships? Am I
optimizing who I am? Am I bringing my best to the game?
So, you know, as you went through this, you know, potentially financially life changing event
that didn't happen. Right. And it got you to where you are now. You know,
what do you. How much energy and excitement do you wake up with
every day to be like, hey, I'm gonna go and fight the war of like
(17:20):
helping millions of people instead of like, hey, can I get a cap rate that
might be lower and I get an interest rate, I'm gonna, you know, what do
we high five at? Over, like 50 basis points. So we high funded over 50,000
people. Like to explain that to me. You know what, you know what? It.
You know when it. When it really hit pay dirt for me is when this.
This is what I realized. The thing that I held so tight to the vest
(17:41):
for so many years, it was my secret, my competitive advantage. That thing saved me.
I was fortunate to invest, to be around some of the most
sophisticated minds in the health space, the performance space.
And I kissed a lot of frogs, spent money, invested money, trial and
error. And then we stumbled upon this thing, we call it the peak performance GPS
now. And so that thing, that process, that system,
(18:05):
and the five pillars within it were the thing that literally saved me. Because you
have to understand that this is coming from that guy that walked out of
the theater that day that didn't know what the future quite looked like. Sure.
This was the thing that saved me. And the irony is that the thing
that saved me, I held so tight to the vest as a competitive advantage for
six to seven years while I'm scaling that real estate,
(18:28):
our impact and everything that we were growing on the business side there, and I
just completely inverted that. I completely turned that on its head and
I said, look, you know what I'm gonna do? Here's what we're doing. The thing
that saved me, that's gonna be the thing that
I serve other performers in my realm.
Right. And that's why everything that I do now
(18:51):
is just flourishing the way it is. And we're really magnetized in what we're doing
and the way that we're able to have impact, because I know the power
of what it is that we found. Yeah. What I do a lot of. And
we're going to be fast friends here, so we're going to get to know each
other is, you know, I give everybody my playbook, and I'll be
like, hey, man, execute this playbook. And I'm not going to hide it from you
(19:11):
because you need me to actually be the offensive or defensive coordinator.
I'll tell you everything you need to do, but you got to execute. And you
only get to execute with me as the head coach or as you. And this,
you know, it's headed gps. So as you take a look at,
like, releasing the secret recipe here or
releasing, like, the playbook, you know, how much
(19:33):
confidence do you have in the fact that, like, hey, look, you could. You could
read the playbook. Okay. A lot of people that read recipe books that don't turn
into five Star chefs. You know, let me take you through it.
How does that work? Yeah, because we know, and this is with
anything, with myself to this day.
The beauty, the beauty of any system is
(19:54):
the accountability around it, right? So you can have all
the tactics and the steps and you can actually even understand the
philosophy, the essence, the strategy of the whole thing. But
do we have the structure of it? Do we have the
accountability set up? Do we have that positive reinforcement on a
regular basis? That's where we come in. And not only do we have,
(20:17):
you know, some of the most tip of the fear spear professionals
in the longevity space that oversee our clients and things of that nature. Yes, we
have all of that. All of the professionals on our, in our,
within our ecosystem and our team are
top of the top, right? They're the best out there,
but beyond them just simply being the best out there, it's the
(20:39):
actual, actual accountability within the system
that keeps everyone on track, that keeps, you know, everyone on target
day by day, week by week, such that at the end of 90 days and
12 months, you look back at who you were versus who
you've become and it's a complete 180,
right? How many people can you take through the system at a time?
(21:04):
So I, what I can tell you is that right now
we're at the place where we can do about
12 on a monthly basis at our top tier
mentorship level. Because it is, it is in fact, so hands on,
right? I got direct hands on time,
one to one with each client
(21:27):
and so does all of the rest of our team. Right.
But we're working on making it such that we
can bring more folks into the system and grow
that, that, that volume of people that, that we can impact. But like
I said, it is the, you know, it's chapter,
it's chapter one, two, three of this thing. And it's the long game that we're
(21:50):
really playing for. We're focused on being super hands on and everything
being customized and tailored because that's where, how you get the best
benefit, right? And how much does it cost
to get into the program? And then what's the intensity? Because some of the things
that, and I'll caveat you said in one of your posts,
hey man, you can work out three days a week really hard and you'll see
(22:12):
really good results if you work it out properly. You don't have to like devote
two hours or three hours a day in the gym with, you know, the milk,
milk carton of water. You know, like you're saying, like, use your time
wisely. So what, what's the time commitment? Obviously I know what the, I don't
understand what discipline is like. That's 24, 7 and. But
what, what does it cost to get in to your, one of your programs? Yeah,
(22:34):
so look, what I would, what I would do is I, I'd say this first.
So in this, in this industry where you look at
full like total optimization customized
programs, you're talking about a world where
performance coaches and longevity
coaches, these guys that are like top in the space,
(22:55):
you're talking about a realm where people will come and pay for executive
coaching and health and performance coaching from a health and performance guru
if you will and just explicitly be paying for coaching alone
ideas and protocol and be paying five, five, six grand a month.
Right. Then you look into actual supplementation and
(23:15):
doctor visits and food and actually planning for training
and all that. And then by the course of a year you're into the thing
for 100 grand. Right. And so what we
decided and what we wanted to do because that's effectively what the peak performance GPS
is. It is not only the training, it's not only the nutrition,
it is not only the, what we refer to as
(23:38):
biomarker optimization, which is blood work.
Incredible functional medicine and lifestyle practitioners that
oversee that blood work and put a customized plan together based off that blood work.
But we also include all of the
supplements in any prescription therapies. We have options that include
not only just a nutrition plan and a macronutrient profile and caloric
(24:01):
intake based off your expenditure, but also we
get them serviced with our, our, our meal partner which is make
chef made meals delivered to your door. Incredible stuff
with the one on physique training coach and what have you. And so we
can package all of that into
program offering where you're in the 32 to
(24:25):
$34,000 range for the course of a year, but you're
getting all of the underlying components to that. And
then we also have clients that will come in and say hey, I have a
chef, so I don't necessarily need the food or hey, let me take a bite
sized, you know, sticky to apple and I want to come in
for 90 days. And we can get clients into that for about
(24:46):
$5,500. But like I said, you got five
to six people that are hands on
you of course throughout the course of the team. And I'm
actually doing biweekly performance coaching with, with each one of those clients,
they got voxer walkie talkie access to me. So it's definitely a premium
Program, but it's one of the highest value
(25:09):
premium programs that you'll find out there just because of the hands on nature of
this whole thing. Yeah, just, just answer your question for me because,
you know, I've been around professional athletes. I'm not a professional athlete. I have four
years eligibility left, by the way, and I was, in 1993, I was
the athlete of the year at Emory and intramural, so. Oh, wow, let's calibrate.
(25:30):
Okay, so, but look, I love being around athletes because,
you know, top performers got a great attitude, always want to
win. Everything I'm talking about, that we do in our business, we're always doing sports
analogies about how to win, how to set up your team, you know, what are
you looking for next? Band up? You know, everything we do, we do two minute
financial drills, we do fast breaks.
(25:51):
So being an NFL athlete, like, what is the
positives and the negatives that, that carry into business
where people might say, hey man, I'm kind of intimidated
to kind of like have you coaching me, or I'm
super inspired and psychedel, like, hey man, you could, you'll take me on. Like, that's
amazing, you know. Or do you walk into and say, like, hey, I got to
(26:13):
deal with some guys, got an Ivy League degree, he's been on his real estate
and he's got a better pedigree than me, but like, dude, I was in the
NFL, so if I'm going to be an elite athlete, I can be the lead
at anything. So maybe like, give it, give me a little bit of the
underlying things that you feel or that happen that you're
like, hey, maybe I gotta define myself or like
qualify things or knock down some boundaries
(26:36):
or barriers that you might have a conceived notion that isn't
true. Barriers that I have to knock down in this space
here, bro. Just saying, like, you know, hey, I'm like,
let's say I was like a 35 year old guy that used to watch, you
know, I watch NFL all the time and now like, holy shit, like you're like
my coach. I'm like, yeah, you know, I'm inspired. I might also be a little
(26:56):
bit intimidated. Like, you know, like, hey, I work at a desk job. Yeah, Look,
I mean the thing that I can tell you is that, yeah, despite the fact
that I did in fact play in the NFL,
I'm a businessman, I'm a business person and have been for the
better part of the last 10 years explicitly business
person. And I'm not only just
(27:19):
a business person, but I'm a business person with a family. And
so no, gone are the days of where
sport was literally the only thing on my
plate, where that's all we had to focus on, where it
was 12 hours a day, six, seven
days a week, focused on that sport and us
(27:42):
putting the best entertainment product and work product
out there on the field on Sundays. Right. Those days are gone. And
so what I would say to that is I've had to
adapt and take
the best mechanisms
from that realm and bring them forward into
(28:04):
the life of a modern day business person, high performer entrepreneur that has a
family, that doesn't have two hours to spend in the gym, five, six days a
week, that, you know, has a
multi faceted set of demands on them on a
daily basis, that has a team looking to them for leadership and performance and
mentorship, if you will. Right. And so given the fact
(28:28):
that I've walked both paths, I would
make the argument that it actually
allows me to be very credible here. Right. Because I, because I know
the ins and outs of it. And that is the basis for
why, where I saw this void in the marketplace where no one had
(28:48):
created the solution that was actually built for
a high performer and takes in
the realistic dynamic that is is required to
understand somebody that has those type of demands on themselves, someone
running, scaling and building a business that also needs
to operate at the highest level from vitality and performance
(29:11):
standpoint as well. So it's like, how do you do that? Right. Yeah, that's what
this, that's what this does.
This is Pete Moore. Here's the last tip for you of the podcast.
We are partnered up with a company called higher dose
higherdose.com they are the leader in
workout recovery products, infrared technology,
(29:33):
LED light masks, neck enhancers and
other products such as PEMF mats and sauna
blankets. If you have not gotten on the workout
recovery train yet, your time and your stop
is now. You got to get these products in there before these workout
recovery and spas end up saturating your market.
(29:55):
Having your members walk out of the club and going into one of their locations
for 200 bucks per month where they're paying 39 to you.
Let's become an expert in workout recovery. If we are already an
authority in workouts, Higher dose, check it out.
There's a wholesale code and we look forward to
helping you augment your products and services to meet the demands
(30:18):
of your members. And hey, let's get people happy,
healthy and sweating. And the recovery should be just as good as
the workout.
I'll tell you to support what you're saying to our audience here is. And I
get hit with business plans and people hitting us up for
introductions. A lot of people come at this life game
(30:41):
from a technology standpoint. And it'll come at it from a life
standpoint. Like you might develop this really cool nutrition plan,
but like, show me where it's been implemented, you
know, and it actually creates optimization, to use your term. You know,
like, let's go from the athlete to a business person
and like that aging and that longevity and like, can I
(31:03):
still power myself at. I tell people as a joke, you
know, like I'm like an iPhone 4, right. I'm trying to make myself an iPhone
15, right. I gotta like keep using the same hardware,
an operating system. So, you know,
given that you've like lived through it and that you, that you live it and
you use it, I guess the question, rhetorical
(31:25):
question is like how much, how easy it is to basically say, hey, just get
on my, get on board. Like I'm, I'm like proof of that this works.
You know what I mean? Well though, yeah, I'm a product of the product. Yeah,
I like that. I definitely am. I think what I would say
is, especially for
the folks that come into our
(31:46):
premium programs, right, Is that what
really sets the foundation
of optimization, especially in the world that we live in today,
is taking this data driven approach on things
and doing the blood work not just for the sake of getting the
(32:07):
blood work done, but to see, okay, where am
I specifically deficient? And I stand
on the fact, right, I put it to you that
99% of grown individuals
walking around today are deficient in, you know,
something. Sure. Like a variable things in many, in, in
(32:28):
many cases, it's the environment that we live in today. Right. We did not
evolve to live in this environment that we live in today. Or it's screen time
all the time. It's sedentary lifestyles, it's wi fi signals, it's
endocrine disruptors, it's microplastic, all in the environment. This is not the environment
that we evolved in. Right? And so due to that
lack of nutrients in the soil, still there are so many deficiencies. So
(32:51):
it's addressing those deficiencies, right? Then that's that
you're coming in at the biological level of setting the foundation and
your conventional, even this concierge doctor that waits
on you hand and foot, that's like a butler for like wealthy
sick people, right? Even those guys that take
this conventional medicine approach, their job is not
(33:15):
to get you to optimal. It's to keep you alive. Sure.
So they're going to tell you that, oh yeah, you're good. Right. You need someone
to the extent you have big goals and you see a big vision for your
future and your capacity. Right. And you want to unlock that,
then you need to have a practitioner and a medical practitioner
that is on par with that same vision as you like. We want to get
(33:36):
you to as close to 100% as possible. You'll never get to 100%
but the mission is to get, getting to where we're having
and stacking perfect days. So how do we do that? We need to
be clear, we need to be focused. We need a vitality energy. What is the
data and the on the blood work that maps to those outcomes and are
you deficient in any of those, in any of those numbers? So
(33:59):
it's that first and then, yes, the discipline comes into it.
And setting the basics with nutrition training, for
muscle preservation, for longevity, these are the things that make up
the basis of the system and what is frankly just required. I
think the science is, is, is out. It backs a lot of this stuff, stuff
up. Now can you go into like the next level of optimization and get into
(34:21):
peptides and all the exotics? Of course. But
is that the foundation? No, the foundation is proven. You know what I'm
saying? Yeah. Well, you know, I used to work with, as I mentioned before we
got on here, you know, I used to work with Gold's Gym and you
know, the most effective marketing campaigns were the before and after
pictures and they used to have a body, a hundred thousand dollar body
(34:44):
transformation challenge. And I feel like with what you're doing
and I don't know how much you use like before and after, but like here's
the stats of what Pete Moore was before. Here's what, you know, after
gps. I love GPS by the way. After gps, this is like his
stats and here's how he looks and this is how he feels. This is what
is, you know, even just looking at like somebody's face, you know, they can do
(35:05):
all these like. Yeah, thousand words, right? Yeah, it's,
it's the picture. And then it's like, okay, let me flip to like the back
of like his playing car. Be like, holy cow, like look at these stats. Yeah.
You know, I feel like that's the way longevity and anti
aging and optimization is going to get sold to people who say
like, I didn't think that could happen. I thought that's like an infomercial
(35:26):
and I think the stats in a before. And after picture and by the way,
I did at one point as well, it like, it's hard. Like when
I was sitting there, you know, 2016,
I think probably 2017, I, I'm still struggling a little bit to
figure things out because it was a new, it was a new
environment that I was in. I was used to being on the field, running around
(35:48):
for six to 12 hours a day. Right. And training every single moment every day.
And so like how in a real world scenario
do I operate as a healthy person? It took me some time to figure that
out. Right. And when I had hit my
rock bottom, if you will, it was actually a little bit hard
(36:08):
to see this new version of myself that I had no
clue if I was ever going to get there. And now looking back on that
and I remember where my mind was at. I was just racking my brain to
figure this out. Everything was so hard until it all came
together. And now I look back on it like, oh, all you have to do
is this and go here and then move there and there and then you're done.
Right? Yeah. But when you're clouded,
(36:31):
when you're inflamed, when you're carrying around 30, 40
extra pounds, it can be pretty like self defeating. You feel
like, ah, this is another guy trying to sell me some B.S. that's not real.
But that's just not the case. It's not like it's been. Do you have people
coming to you, being
referred by friends or be referred by a partner or they come in and
(36:55):
being like, hey man, like I'm ready, I'm ready to change or I
mean, how's that? Because I, 90 days, exactly 90 days ago, I,
I, I, I changed my life and I started working out every day again.
I stopped eating ice cream Mac and cheese fries. I was, and I
let my business and the, and the stress of my business basically
physically take me down. And I just, I woke up on my birthday and
(37:17):
I was just like, I'm done. And, and I've, I've dropped
22 pounds in the last 90 days. I've been doing the 90 minutes
and I feel much better and I, I feel like I'm on top of everything
and I'm, and there are less things that are not
controllable in my brain right now as far as I'm concerned.
And I hear exactly what you say. Like when the fogs, when there's no fog,
(37:38):
dude, there's nothing that's like holding you back. Like you are really
could Be super. You could really be a superhuman. It's a beautiful thing. It really
is. So, so back to my original question. Are you
coming with like, I got some buddies that are super intense and
every once in a while I'm just like, dude, we should just do an intervention
with this guy and just like send him somewhere. And maybe sending him not to
(37:59):
rehab because maybe it's not rehab. Maybe it's just like a life reset
and like a gps. Yeah. You
know, here's what, here's what. What I'd say is
like a rehab scenario. It's like we're trying to
patch up the holes to get to baseline and what have you. And
(38:19):
I don't necessarily know exactly how motivating that is.
What I, what I feel is the most effective is to
have a brighter vision for someone,
an ideal future for them and make it so clear that
this thing can be possible for them. Yeah. And that's the
mechanism for change, is seeing that clarity
(38:43):
of vision of what things actually could be. And so let's move toward that.
Right. Then you can muster the courage and the energy to make the
changes. Because like for myself, for instance, I.
When, when you take into account like just going through like different periods of my
life where I'm just like even just like the social drinking and stuff like that,
that stuff can kind of have a snowball effect where next thing you know, like
(39:05):
you're having a few drinks a few times a night and then you just kind
of just the constant state of malaise throughout the week. Now when there's an
actual performance cost and I know that the next day,
like I need to operate at the highest level and this
thing is going to impede that because I got some
big things to do. Yeah. Big version of myself to become.
(39:27):
Yeah. Right. That cost benefit analysis that we run is like,
oh, it's a no brainer. Like I, I don't even have time for that stuff,
guys. Right. That's how I feel right now. And so, so yeah,
it's like, but it takes. You need to have somebody show you
what it could be. Right. And then really get sold on that vision of
becoming that and actualizing that, that new version. Right.
(39:49):
And. And then, yeah, we definitely take referrals in that,
in that standpoint because those are the types of individuals that
can actually make the biggest leaps forward. Do you know what I'm saying?
Yep. They can just starkly become like a completely different person,
you know, so, so yeah, that is
definitely like a framework for which we, for which we'll Work and take on,
(40:12):
take on community members. Yeah. Well, listen, you've. You've been great to talk
to. I'm glad we linked up. Yeah. We try to keep these to 30 minutes
for our listeners here. We've got a lot of health club operators, fitness
boutique studio entrepreneurs, people that are. That are serving the industry
in all different facets. So definitely highly encourage people
to listen to this and reach out to Larry directly.
(40:36):
Peak performance gps. And Larry, I'll be in touch with you separately. We got a
book coming to you and love to see you in person when I'm about out
in LA and I'll be living in Arizona and maybe I could get on the
peak performance and be a. An optimizer
in real life, which would be awesome. So I've set the framework for that. So
I'm coming in. I'm coming in as almost like a D1 athlete, but I'm trying
(40:58):
to get to the, to the pros with you. So let's make that happen. It's
incredible when you've set the foundation because then you got the basics taken care of,
like what you're doing. Yeah. You've already set that, that foundation for
discipline. To the extent we got our nutrition right. That's gonna like,
promote, like us getting healthy rest and sleep. That's gonna really fuel the
system. And then we start to just add on those optimizations and then
(41:19):
it's kind of to the moon, you know? Yeah. I mean, I think when people
start to make a little bit of life change and they see that, hey, it
wasn't that hard to get here. I just actually just put in the work and
it's actually. The human body is an amazing device
that allows you to get instant gratification, which is one
of the best things, whether it's endorphins or whether it's physical, you know, changes
(41:40):
in your body. So. Hey, man, listen, welcome to the halo sector. Love what you're
doing. Psyched about where you're going and that you're gonna help a lot of people.
And, you know, I always say that if you're gonna go, if you're gonna go
win, you better have a playbook. You gotta have somebody architect that into reality. So
I used to say I'm a dream architect. I'll make you a dream architect right
now. Poof. You're a dream architect. I love it. All right, man, great to
(42:01):
meet you. Thanks for coming on. And we'll get this edited. And Dave, what? We'll
see if we get this out sometime in August. Okay. Nice thanks for having me,
Pete. Hey, man, that was great talking to you. Appreciate it.
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