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October 31, 2019 41 min

I'm so excited to be sharing with you this episode with Tanya Korpi McLeod. She was a client that started with us about four years ago. We’re sharing her story of how it's come full circle, how she sold the business. 

She took someone in her 20’s that she had just hired. And developed this young leader so that within five months, she was able to run her company for a year without her when a personal tragedy happened (we share  more details on podcast). 

Hands-Off CEO in Her Husband’s Businesses

What's also interesting is that she took what she's learned from becoming a Hands-Off CEO in her marketing company, and applied it to her husband's businesses. Her husband was a real “Iron Fist” kind of leader - very hands-on. And this isn't a franchise business that you think should run completely without the owner, but there was something in place that had made it impossible for that to happen before. 

Tanya shares her story about how she was able to save all the very top employees that were about to quit with just one conversation. She increased the profitability of the company. It's 12 franchises now, that run completely without her - so now she's involved in a number of different businesses. And, this is all owed to the work with Hands-Off CEO. 

Not Sure This Can Work For You?

Tanya’s advice to those who don’t think it’s possible:

  • It is possible. It works and it works really well.
  • You must think deeply about your business.
  • Your business must serve you - not just with money - and if it doesn’t, your business is fundamentally unsustainable
  • She started four years ago with Hands-Off CEO, where she got her company to run completely without her in five months, and made it rapidly more profitable in just a month.

    The Second Generation Hands-Off CEO

    And what's really special about her story too, is that the new CEO is actually now part of our tribe And she just made her first 6 figure sale!

    This comes from building other leaders. It’s just such an incredible story. I'm so excited to be sharing it with you.

    About Tanya

    Tanya Korpi Macleod is the founder of Minneapolis-based Macleod & Co. After more than 25 years of marketing and advertising experience in the U.S. and Europe, Tanya noticed the chasm that often exists between an organization’s theoretical marketing “plan” and its realistic ability to execute it. This led her to pioneer in the concept of “holistic marketing,” which redefines marketing as the complete process of bringing a product, service or company from inception to maximum ongoing profitability. Her mission is to show organizational leaders that a holistic mindset not only promotes a healthier culture, but a more profitable business.

    Resources Other info: whatever works for you, Mandi. I'm eager to "give back" :)

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