A lot of agencies love having retainers - they are the Holy Grail. Having clients on long-term retainers, consistently paying you month-after-month gives you a strong, consistent cash flow so you can scale your business from that.
But a lot of clients are resistant to purchasing high-ticket, year-long retainers. Why?
It can be very challenging to get to the point where clients are going to commit at this level, and it can take months or even years of testing with small projects to be able to build that trust with them.
There are four big challenges to gaining these long-term retainers, and I share how you can overcome them so you can set your business up to grow.
Listen in to find out:
If you’re an agency struggling with getting these high-ticket, long-term retainers, take action now to avoid getting stuck in the crazy cycle of chasing clients with small projects.
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