When a global crisis happens, like COVID-19 and similar contagious pandemics, haunted attractions and entertainment venues can suffer. Customers can become fearful to attend close-quarter events like concerts and attractions.
State regulations may be different for your event this year and they'll probably keep changing weekly. You may be feeling a bit uncertain about what this year's season will actually hold for you.
This doesn't mean you can't open up (unless your state says you can't) or that you can't provide the best and safest show ever. You'll just need to do some extra planning and brainstorming this year.
How do you stretch your money for marketing and create a safe environment for your customers?
You can be smart with your overall budget and still focus on your marketing plan. Highlighting your brand identity can show your customers that your event can be trusted. Getting creative with your advertising will help you make a bigger impact on your audience.
Here is how to be successful with your marketing plan, stretch your budget, and keep your customers trusting your brand.
Tyler Barnett, from Fear Worm Hauntvertising, helped spark many of these marketing ideas. Plus, we added a few viewpoints of our own. Make sure to listen to this podcast episode to learn more about marketing your Haunt.
Prepare for the best. Expect the worse.
Most of your customers want to return to their normal lives and go back to things that excite and entertain them, like your Haunted House. Some will be scared to venture out so soon.
In many states, there may be longer restrictions in place that may affect how you operate your Haunt business. In most instances, attractions will have to take precautions to keep customers and staff safe.
Expect your attendance numbers to be down this year, and if they're not, then you've done a great job being prepared. You must run a leaner business this year.
Stay updated from trusted resources.
News and important business updates are currently happening by the second. What is true and regulated at the time of this article will most likely be completely different when we open the doors to our Haunts. There's a lot of fake news websites out there, stick to the ones you trust.
Are the days of a cramped queue line over?
Keep officials & customers updated on your safety plan.
Pay attention to your State, City, and County restrictions. Communicate with your local officials and let them know the precautions you are implementing. It's better to be ahead of the game and show them that safety is a priority. Your customers must feel informed and safe as well.
Think about slowing down your queue line. Keeping groups smaller. Removing items like claustrophobia tunnels, push doors, and stuff that touches the customer's face. Possibly provide masks with your logo, hand sanitizer stations, and large signs listing your safety plan. Update your website as well with your latest safety protocols.