Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.
In this episode, Dana shared:
➤ Building her business through innovation and knowledge of current trends (3:35)
➤ What she learned going from 0 to 30 clients in 12 months (7:42)
➤ Her two businesses: Kaye Publicity vs. Branding Outside the Box (12:56)
➤ Discover what is wrong in your business by 10X fast (19:59)
➤ Why she believes slow growth is the way to build a business (21:10)
➤ Fast growth can lead to unhappy clients (29:41)
➤ Her step by step to create financial projection (31:18)
➤ The strategic way to analyze business profitability (35:31)
➤ Overhead costs can kill your service business (39:07)
➤ An increase in profitability doesn’t always mean an increase in price (42:14)
➤ Get clear on your why and take time to design the life you want (47:22)
Connect with Dana:
➤ Kaye Publicity, Inc.
➤ Branding Outside the Box
➤ Free resource: Online growth toolkit
➤ Dana’s product profitability worksheet (available for download)
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