Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country.
In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada.
Whether you're a Canadian or international company, Sara's insights in this Her CEO Journey episode offer valuable guidance for those venturing into international business.
Tune in to discover key considerations for companies transitioning from local to global markets.
3 reasons why you should listen to the full episode:
- Gain insights into the role of Canada's Trade Commission Service in supporting international business.
- Understand what your company needs to know before entering markets abroad.
- Explore the specific challenges faced by women-owned businesses when operating globally.
Episode Highlights
- [03:37] Sara Wilshaw's Journey to Becoming Chief Trade Commissioner
- [07:34] Taking Businesses to the International Stage
- [11:16] What the Trade Commission Does to Support Businesses
- [15:04] Entering the International Market
- [18:34] Challenges Women-Owned Businesses Face When Going International
- [21:01] Going International: A Walkthrough
- [27:26] Becoming an International Business
- [28:53] Diversification and Inclusion
- [34:50] The Story of WaterShed Monitoring
Resources
- Work with the Trade Commission Service
- Connect with Sara Wilshaw: LinkedIn
- Connect with Christina Sjahli: LinkedIn
- Find out about Profit Reimagined: LinkedIn | Website
Enjoyed This Podcast?
Write a review and share this with your friends.
Connect With the Profit Reimagined
Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.