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June 13, 2022 51 mins

Morning Chalk Up (@morningchalkup) is a daily newsletter for CrossFitters, founded in 2016 by Justin LoFranco. What started as an emailed aggregate of information has turned into a full sports journalism company that covers athletes, events, sponsors, and the full scope of the CrossFit Games season via articles, interviews, social media content and more. I recently became a writer with Morning Chalk Up, and thought it seemed both timely and fun to sit down with Justin to share the mission and background of the company. 

In this episode: 

  • How the inception of Morning Chalk Up was inspired by Justin's political experience in Washington D.C.
  • Tips for building a business with the intention of growing, scaling and selling it
  • How as a "news" organization, Morning Chalk Up aims to stay unbiased 
  • Using principles to guide your decisions (in life and business)
  • The importance of establishing personal and professional core values
  • and more!

Resources mentioned:

Support the show! Order Thorne supplements here: www.thorne.com/u/HeyPreslie. And, I would love to hear what you think of this episode — let me know on Instagram @heypreslie.

Please leave a rating/review in your podcast app or send this episode to a friend so we can positively impact more people. :) Thank you, and be well!

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