Hitting The Mark

Hitting The Mark

Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.... Show More

Episodes

September 13, 2019 48 min

Music to me is, and has always been existential. From when I was a little boy growing up with a concertmaster – in many of the world's most famous orchestras – as my dad, in Vienna, and constantly visiting his workplace, the famous Musikverein, to today where I am a music aficionado, an avid vinyl record collector as well as a (fairly amateur) music producer. Music is a passion, or 'addiction' as my wife would say, a... Read more

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Mark as Played
August 30, 2019 35 min

If you look at a cannabis product by Beboe you would not think of weed, rather of art, design and fashion. This was derived through great brand thinking and design.

Clement Kwan has reached great heights of success yet decided to follow his heart and, together with Co-Founder Scott Campbell, launched a luxury brand in a segment that has not seen much sophistication before. Today... Read more

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If you think of a roofing company, you think of small businesses that have a hard time staying in business. Lots of competition in a tough service environment with high employee turnover rates and low customer retention. One thing you would not think of is branding.

This is where Charles Antis comes in, who founded his namesake company Antis Roofing & Waterproofing Read more

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It is not an easy task to stand out amongst the many mindfulness apps – from Headspace to Calm (which is valued at $1 billion) – while creating a brand that does so in an authentic manner. But Founder and CEO Stephen Sokoler and his team at Journey Meditation did just that, and mainly through the use of imagery (cleverly branded by use of color) featuring members o... Read more

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When I heard about a water brand called Liquid Death that comes in tallboys, reminiscent of beer cans, that behaves like a death metal band, that boosts insane (and insanely great) copy and imagery, and on top of it is 100% mountain water from the Austrian alps, I had to reach out to Co-Founder and CEO Mike Cessario to make some sense of it all, to the extent that is possible.

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I first learned about Michael Lastoria when his brand, &Pizza, has been named one of the world’s 50 Most Innovative Companies the second time in a row by Fast Company. Diving deeper into what at first glance would seem like a commodity-type business (we are talking about selling pizzas here after all) soon turned into the discovery of a brand that succeeds through heart &am... Read more

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June 21, 2019 23 min

I chat with 28-year old Devon Townsend, who quit Microsoft, became a viral Vine comedy star and yet he ended up creating Cameo, a platform that lets you book personalized video shoutouts from your favorite athletes, actors, and entertainers. His 60+ employee strong company, which has received 15.8+ million in funding to date, dispatches over 1,000 videos a day and sign... Read more

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June 7, 2019 34 min

I sit down with my lawyer (indeed!), who has not been my lawyer before I invited him onto my show. I came across their site, wilkmazz.com, after hearing Sam speak in an interview and it took me only a few split seconds to know that I have to get him onto this podcast. I believe in a brand being authentic, and direct, and as simple as being bold sounds, it takes a special personality and... Read more

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Fabian sits down with Chris Kerr, the Chief Investment Officer at New Crop Capital, who has nearly 30 years of leadership experience with startups and venture capital investing. He has spent the last decade focused on impact investing with a concentration on the plant based foods sector.

We recorded this episode the day after Beyond Meat hit the stock market. The brand is a poster child of Chris Kerr's investment port... Read more

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May 10, 2019 41 min

Fabian talks with a founder who is doing his part in keeping the ocean clean, and he's doing it through his brand that is selling skateboards, sunglasses, surfboard fins, and Jenga games. Ben Kneppers is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution.

Through the team's initiative, Net Positiva, Bureo has created Chile's first ever fishnet collecti... Read more

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April 26, 2019 29 min

Fabian talks with Mark Wallace for whom skiing has always been the driving force in his life. It took him from Saddleback to Park City and then all over the world as he lived the dream as a semi-pro ski racer. Mark learned the nuances of ski building during a job at a Boston construction firm, dedicating countless hours during nights and weekends. He started Parlor with two friends in an abandoned funeral parlor in Cambridge, ho... Read more

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April 12, 2019 25 min

In this episode, we talk with Frank Demmler, who can take credit for 500 companies, some 10,000 jobs, and $1 billion of investment capital. For over 30 years he has been an investor, advisor, and educator in Pittsburgh's technology-based entrepreneurial community, which hardly existed when he first started but has grown to be one of the most active and desirable entrepreneurship hubs today.

We dive into two of the com... Read more

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Talking with the de Haas twin sisters about their brand of premium mixers: How they managed to build a beloved brand at a young age (all while finishing their masters degrees and having started careers in finance).

We talk about their story from idea to bottle to shelf, the advantages of having a co-founder, how the brilliant name Double Dutch came about (yes, it all happened at a bar), how the brand's fun copy has co... Read more

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March 15, 2019 25 min

In this episode, we dive into influencer marketing with Colin Szopa, who created a brand for fitness influencers to connect in deeper ways with their tribes.

We debunk the myth that influencers are Prima Donnas to work with, learn about how personal brands support each other versus compete with each other on the same digital platform as well as the art and science of crafting a meaningful and descriptive name for the app ... Read more

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March 1, 2019 27 min

In this episode, we break new ground with Eddie Geller, a startup founder who is well beyond his brand's IPO. His app has accumulated a staggering three million users, yet many of you may have never heard of it because he has a very targeted appeal: Young parents and their parents.

We talk about the difficulty of marketing across generations, creating a brand name that can be used as a verb, and how going against user... Read more

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February 16, 2019 30 min

Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage.

This episode is full of branding and startup n... Read more

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January 9, 2019 27 min

Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped.

Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationally.

He shares how changing the brand name was a game changer for his startup, why the .com still reigns supreme, how carefully crafted words will lead to sales, and how he ... Read more

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November 28, 2018 40 min

I made a promise to myself to never feature a client - or former client - of mine on the show, but I am good with sprinkling in an entrepreneur now and then who I also call my friend. Today is such a moment and I am sure you will all appreciate that I did so. I personally am always delighted to talk with him, learn from him and be the critic he never asked to have.

If you are a founder, marketer, designer or just a curiou... Read more

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November 12, 2018 31 min

Today you are in for a treat. A mouthwatering treat that sadly will remain a verbal-only treat to you and me as we will spend this episode with an innovator in a segment a lot of us would love to dive right into: Kentucky Bourbon.

If you're a foodie, if you like soy sauce or bourbon, perhaps both, or if you run an F&B business, this is an episode to indulge in. Matt created a brand that is rooted in a romantic sto... Read more

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October 25, 2018 25 min

Founders creating physical products, even more so if they are consumable, and even more so if they have to show provable results, sure are fascinating!

Dr. Ginger's story from a swift idea to a working formula, design and actual consumers picking up a tube of toothpaste in stores around the US is surprising and uplifting.

Listen to Dr. Ginger Price and her brand of oral care products, which will soon be seen at... Read more

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