Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Episodes

August 5, 2022 38 min

Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis."

If you enjoy a tough branding challenge, if you appreciate an improbable success story, if care about the environment and animals, if you eat eggs or enjoy the taste of real meat, then liste...

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Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their bra...

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Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his company has become a beloved brand. 

Schiit is only 12 years old yet 7 years ago Jason already published a book detailing the eventful journey of the garage startup. Many of you know that I am now also running a Made-in-the-US product...

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Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced. 

Nathan and I discuss if infusing brand into early-stage startup pitch decks is of importance, if a catchy or descriptive tagline suits a startup better, the power of community in brand building and we talk about Foundersuite’s Teddy Talks which involves a ginormous teddy bear. Yep, a rather varied and fun conversation that any...

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David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats.

I have to be frank and I can cut this intro very short: I have a complete brand crush and to me, LOOP is inspirational on so many fronts that ...

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Nick Green is the Co-Founder & CEO of Thrive Market, a membership-based online platform that makes healthy living easy and accessible to all. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and become a touchstone example of a mission-driven company at scale. In addition to offering great natural and organic products at affordable prices to its members, the company donates a free year of m...

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Christina (Fagan) Pardy founded Shit That I Knit, a brand of sustainable high-quality knit-wear that one would say besides its name– although the contrary is true – has become known around the world. Christina was recently on the TODAY show and Shit That I Kit was the official Team USA brand partner for beanies and mittens this past Winter Olympics, which is rather spectacular.

Here is an entrepreneur who started off with brand-thin...

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Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.

To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing the brand name and design to survive any pivots - to shared values, a great name, impac...

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February 18, 2022 46 min

Andy Hunter founded Bookshop.org with a mission to disrupt Amazon’s book sales and put them back into the hands of bookstores. 

He sees his brand to be the MC and hands the mike over to the people who sell and love books. A mesmerizing uphill battle that you can witness him slowly winning by means of passion, dedication, and shared values between bookshop.org, physical bookstores, and last but not least book buyers that care about m...

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Brice Partouche founded Satisfy, a performance fashion brand for runners to unlock the high. 

He wouldn’t say it, but I can: Satisfy is quickly developing into a cult brand and we spent ample time talking about Zeitgeist, culture, and community. 

Brice and I discuss how NFTs can be used to create access to a brand, the link between running and creativity, and how every product line starts with a story at Satisfy. 

A fascinating conver...

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January 7, 2022 43 min

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history. 

I talk with Adam about how a newsletter turned into a trusted brand and a global multi-platform media monster hitting the eyeballs of more than 300 million people a month, how understanding and sticking to your brand’s DNA is key to brand growth, how emotion and data demand to co-exist,...

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Together with Seth Rogen, Evan Goldberg and Michael Mohr founded Houseplant, a lifestyle brand rooted in cannabis that creates and curates thoughtful, design-led original products.

By unifying the words “house” and “plant,” the brand has created an entirely new cannabis experience through curated, one-of-a-kind expert insights from Rogen and Goldberg that marry perfectly with well-designed, premium Housegoods.

In this episode with Ev...

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November 12, 2021 52 min

Doug Zell is the Founder of Intelligentsia Coffee, a beloved brand that established itself as a leader in what came to be known as third-wave coffee.

Intelligentsia embodies a quest for superior quality and sophisticated design, but it is furthermore about the overall impeccable brand experience that those of us who have visited one of the 15 US locations have come to expect.

Doug is a masterful brand builder and his insights from no...

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October 22, 2021 43 min

Angela Jia Kim founded  Savor Beauty with a strong brand ethos inspired by a career as a concert pianist. 

What caught my eye about Angela's brand was how she checks off all the boxes a brand in her space should, and she does it seemingly with ease: farm-fresh small-batch organic products, cutting-edge technology, 100% non-toxic clean formulas, made locally, supporting various deserving communities, cruelty-free testing, minorit...

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David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue. 

During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before ...

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September 10, 2021 50 min

Chris Boyd is the Co-Founder of Monday, a Southern California distillery that crafts non-alcoholic spirits such as gin and whiskey. 

The brand is only a year old and its impeccable design caught my eye from day one. 

Chris and I talk about how community and authenticity are key to building his brand. And he is walking that talk as he has 1,366 shareholders to who he is reporting.

And of course, we talk about the power of design and ho...

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August 20, 2021 39 min

Chris Meade, 28 years young, a Forbes 30 under 30 nominee, invented a new sport with his co-founders that mixes Four square with Volleyball.  Today you can catch Crossnet on ESPN and the product sells in over 3,000 locations in the US and around the world.

 

Chris and I talk about naming not only a brand, but a sport, how to create not only momentum but a movement, the latest in digital marketing, and why communication, internally an...

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Vicki von Holzhausen utilizes her background as a designer for Audi and Mercedes to innovate on materials that are truly sustainable through her eponymous vegan leather bags and accessory brand.

 

Vicki and I discuss the weight of her brand promise, The Conscious Code, how she bootstrapped a luxury brand, how she showcases accountability by using her last name as the brand name and so much more. 

 

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July 9, 2021 52 min

Kara Goldin is the Founder and CEO of Hint, Inc, the brand synonymous with the leading unsweetened flavored water in the US, loved by millions.

 

Within minutes of listening to Kara, you will understand why she became as successful as she has and why she is such an influential voice in business.

 

Kara shared an outpour of crucial lessons for both entrepreneurs and marketers alike, and her first book, Undaunted: Overcoming Doubts and D...

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Natasha Case founded Coolhaus with her then-girlfriend – now-wife – in 2009. Inspired by her architectural background and a drive to create the best ice cream sandwich available, the couple bought "a piece of shit postal van masquerading as an ice cream truck’ on Craigslist for $2,500 dollars and towed it to the Coachella Music Festival using AAA." The rest is history. Today Coolhaus is the top women-led ice cream company i...

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