Hitting The Mark

Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.


July 7, 2023 60 mins

This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of you know and many of you own a piece of the brand. To say we succeeded would be an understatement. 

Travis Rosbach founded the world’s most used water bottle brand that took the nation, and the globe, by storm: Hydro Flask. From its iconic icon – pun intended – to its many colors and var...

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Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough. 

Packed with relentless optimism, a distinctive brand design, and a powerful ethos, Best Day sees its beer as a comma and not a period in your journey through the day. 

Tate and I talk about the significance of the 'best day yet' philosophy tur...

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Nichole Montoya, together with a designer, co-founded Cheddar Up ten years ago. The platform helps over 100,000 groups and organizations collect payments and information to support and grow their communities.

Nichole and I talk about how important design was to the success of the brand, how, as a product company, being highly aware of feature creep is a must to ensure the brand does not steer too far away from its positioning and ho...

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May 5, 2023 47 mins

Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers' journeys. All of this said, Matteo also holds a Masters in Psychology and worked as a brand strategist. 

What you get when you combine these life experiences and education is someone who has a no-bs a...

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Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk.

So today we talk not only omni-channel, but omni-brand. We obviously touch on brand archite...

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March 25, 2023 37 mins

Charlie Weisman created a company that started by selling plungers, yes, the toilet ones, that are actually desirable. The brand is called Staff and it is quickly growing into a beloved suite of household essentials with bold colors, unique materials, and characters that are eager to help.

At Hitting The Mark I pride myself on bringing you as much the well-known, as the unusual upcoming, brands that find a way to make their brands s...

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March 3, 2023 46 mins

Steph Hon is the Founder and CEO of Cadence, the product innovation brand that brought you the modular collection of magnetic, sustainable, TSA-compliant, and leakproof Capsules that lets you store your must-have items from your medicine cabinet, jewelry box, and cosmetics bag so you can move through the world with ease and confidence. 

I am certain you have seen the distinct and beautiful products pop up in your social feeds or in ...

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February 10, 2023 40 mins

Larry Birnbaum is the Co-Founder and CEO of ShopWorn, the e-commerce platform for customers who want to be the first to own authentic, unused luxury products while doing good for the environment. 

This a fascinating proposition, one that challenges luxury brands as well as consumers to do something they used to be reluctant to do: Put trust in a discount reseller. It is also a two-sided marketplace which is always fascinating from a...

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Tomo Delaney, despite coming from a family of advertising, decided very early on that he wanted to work for Vogue, which he subsequently did and he spent his entire career in the fashion world in London and NYC. Up until the point where he decided to become a stay-at-home dad. Now he is selling organic food paint for kids. 

This is a story that is being written as we speak about a brand that will have its big breakthrough – very lik...

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Vladimir Vukicevic founded Meural and Rockethub, both companies that have been successfully acquired. Now with his third startup, he joined 2,000+ toothpaste brands in the marketplace. 

To an outsider, it may seem like an overly competitive area to jump into and perhaps a bit random given his software and hardware background, but there is a deeply personal story behind Better & Better and to him, all his previous work has led up to ...

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November 18, 2022 43 mins

Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations.

In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emot...

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Joe Spector wholeheartedly believes in the immense power of branding, if done right and from the get-go. And he would know as he co-founded Hims, the D2C prescription and over-the-counter drugs brand that started off by selling erectile dysfunction and hair loss treatments and has since exploded into a 1.6 Billion Dollar public company together with the Hers brand.

Moving into pet telemedicine with his new brand Dutch actually does ...

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Margaret and Ian Wishingrad come from the advertising industry and took a plunge into the food business. Three Wishes is their brand of better-for-you cereal that wants to be liked and purchased by literally everyone from young to old. 

How they set the brand up to be on its way of accomplishing that, what works and what hasn’t, and why the proof is in the cereal is what we talk about in this insightful conversation with a keen focu...

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September 16, 2022 47 mins

Alex Matisse, who made it a strategic point not to name his brand after his famous last name (yes, he is the great-grandson of one of the most influential artists to ever live, Henri Matisse), co-founded East Fork, a pottery brand I cherish and study from the outside for a lot of reasons, all of which you will learn more about during this very sincere and insightful conversation.

 Alex and I talk about the soul of a brand and how to...

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Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.' 

Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perhaps misunderstood 'Made in China' brand, rituals associated with coffee, pinning down ...

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Josh Tetrick is the Co-Founder and CEO of the Eat Just company, a 1.2 billion dollar food startup founded 10 years ago, which is, according to Forbes, "providing justice for animals while addressing food scarcity and the climate crisis."

If you enjoy a tough branding challenge, if you appreciate an improbable success story, if care about the environment and animals, if you eat eggs or enjoy the taste of real meat, then listen to thi...

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Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.

From ...

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June 24, 2022 47 mins

Jason Stoddard founded an improbable made-in-the-US product company in the HI-FI space that is putting out high-quality, inexpensive units while innovating on many fronts. Fueled by the name Schiit his company has become a beloved brand. 

Schiit is only 12 years old yet 7 years ago Jason already published a book detailing the eventful journey of the garage startup. Many of you know that I am now also running a Made-in-the-US product...

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Nathan Beckord founded Foundersuite, a brand that pretty much every founder heard of, used, or referenced. 

Nathan and I discuss if infusing brand into early-stage startup pitch decks is of importance, if a catchy or descriptive tagline suits a startup better, the power of community in brand building and we talk about Foundersuite’s Teddy Talks which involves a ginormous teddy bear. Yep, a rather varied and fun conversation that any...

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David Coté and Julie Poitras-Saulnier run LOOP Mission which collaborates with major food industry actors to save perfectly good, but rejected products discarded before reaching grocery stores and transform them into products such as juices, smoothies, sodas, beer, gin, soaps, and dog treats.

I have to be frank and I can cut this intro very short: I have a complete brand crush and to me, LOOP is inspirational on so many fronts that ...

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