David Neeleman is the Founder of 5 airlines and changed the way people experienced surprise and delight by flying JetBlue.
During the pandemic, he launched his latest airline brand, Breeze, and I sat down with David to talk about what branding means to him, what makes great company culture, how a book inspired the JetBlue brand, and his preferred airline naming process (in the case of JetBlue the name was derived the Friday before a Monday launch).
Needless to say, an episode that is packed with insights from a truly amazing brand builder I believe all of us are thrilled to hear from on the subject of branding.
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