Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.
Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on, strategic, and filled with raw authenticity.
Trust is bumo’s brand DNA, but with an audience of new parents, you show trustworthiness very differently than you would with a financial organization for example.
Listen in as we talk all things branding, but we also dive into the psychology that drives purchasing decisions, data that could point you the wrong way, and how bumo ended up with 'obsessive users' despite the many pivots in the brand’s journey.
It was a fascinating conversation and I am excited to share it with all you brand-builders, may you be a founder or a marketer or a designer: This one is not be missed, despite the subpar audio on my end given a slew of technical difficulties. Yes, this can even happen to those who have recorded 100+ episodes. Joan labeled it 'resilience' and that is exactly how I see it.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.