Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry’s, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk.
So today we talk not only omni-channel, but omni-brand. We obviously touch on brand architecture, how not to lose authenticity when acquiring and marketing a multitude of brands and we discuss the biggest challenges and best tips when it comes to brand building.
This is an important episode for any founder (especially if you are running a Shopify-enabled D2C business) as well as for any brand builder and marketer to indulge in since you are able to get the perspective of a founder, a brand-builder, and an investor all in one and the same person and in a very succinct way.
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