Sahand Dilmaghani founded Terra Kaffe, an innovative at-home espresso-brewing machine that seeks to upend the environmentally disastrous use of 'pods.'
Inspired by European coffee culture and the Bauhaus design movement the TK-01 machine is a beautiful piece of design simplicity and Sahand and I dive deep into the topic of sustainability, the perhaps misunderstood 'Made in China' brand, rituals associated with coffee, pinning down a target audience while offering a table stakes item like a coffee machine, and how to set off to build a lifestyle brand.
An absolutely delightful conversation; so pour yourself a cup, and enjoy Sahand’s insights into building a brand from scratch.
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