Home Care Marketing: AMA (Ask Me Anything!) Home Care Marketing and Sales Q&A

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Ever wonder how to keep your marketing momentum high even when you're short-staffed? Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais and Annette Ziegler in this engaging episode of the Continuum Mastery Circle as we explore essential strategies and insights to elevate your home care sales and marketing efforts. Despite Lisa battling a bit of illness, our spirits are high as we dive into ways to maintain consistent marketing, the complementary relationship between hospice and home care, and much more. Plus, we'll guide you on how to access previous sessions through the Homecare Sales Forum for a wealth of additional knowledge.

We'll also tackle a prevalent misconception: Can hospice care replace home care services? Learn how to communicate the critical differences and complementary benefits to families, ensuring they understand the need for continuous home care alongside hospice support. Our conversation doesn't stop there; we delve into leveraging social media platforms like Facebook, LinkedIn, and TikTok to boost your visibility and community engagement. Get practical tips on creating interactive content, educational videos, and using the right hashtags to enhance your online presence.

Lastly, discover the invaluable insights gained from interviewing social workers and the benefits of networking with Skilled Nursing Facilities (SNFs) as referral sources. We share actionable advice on maintaining consistent marketing strategies, celebrating National Wellness Month with creative self-care ideas, and promoting safety within the community. Plus, don't miss our discussion on upcoming meeting schedules and fun snack options. This episode is brimming with actionable advice and inspiring discussions to help you succeed in your home care marketing journey. Tune in and let's make this weekend productive and insightful!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Episode Transcript

Speaker 1 (00:09):
Hello everyone, Welcome to Mastery Circle.
It's going to be a fun one.
Fun, fun because you guys haveasked the questions.
We're super excited too.
We've got the questions thatyou've asked, and then if there
are some live questions, we'rehappy to take those on and do
our best to answer them live.
Hopefully we have the answersin our brains oh yeah, yeah, we

(00:37):
got it, we got it, so we'll goahead and get started.
Valerie gets to be the.
Oh, I get to oh, okay, yeahrules of the road.

Speaker 4 (00:44):
Rules of the road, yeah, or get to, oh okay.
Rules of the road rules of theroad housekeeping.
Okay, so everybody's lines aremuted.
We're gonna just leaveeverybody muted, unless you want
to talk.
Then you can unmute your lineand talk to us.
It just helps us not hear yourbackground noise.
Share stories and tips.

(01:04):
We want to hear from you andyou can ask questions, and in
fact this is an ask me anythingkind of a day.
So if there's questions wedon't address here, chime in,
let us know and you can also usethe chat.
See the chat.
I think usually Miss Lisa willsay hello, happy Friday, friday,
that's.

Speaker 1 (01:22):
Lisa's yeah, hello, happy Friday.
Friday, that's Lisa's yeah.

Speaker 4 (01:24):
I think Lisa's not.
I can tell you're not feelinggood, lisa yeah.
She's not her usual way Gettinga little sniffle, her little
bubbly self.
All right, and tell us what youwant to know.
Redeductions Go ahead so.

Speaker 1 (01:39):
I am Dawn Fiella.
I've been here now two years.
It's a great place to be.
I have been in home care for Idon't know 15, 20 years,
something like that.
I lose track.
I've done everything fromoperations to recruiting,
retention, home care, sales, andI love growing businesses.
It's kind of what I'mpassionate about.

(01:59):
So I've been through theprivate pay side of the business
to the almost 4 million mark inunder four years.
We're sharing all of those tipsand strategies with you.
Now we share it here in MasteryCircle.
We have training classes wherewe're sharing all of that.
So we'll talk about that in alittle bit.
But go ahead, lisa, you're up.

Speaker 5 (02:17):
Hi, I'm Lisa Marcellet.
I've been in home care andadvertising and marketing
forever and I just love what youguys do and I love being a part
of it.
And I am feeling a little sick,but that's not about me, but
I'm just happy to be here againand you know.
Just thank you for being hereand going through all of this
with us and sharing all yoursuccesses and challenges and all

(02:37):
that.

Speaker 4 (02:39):
All right, I'm Valerie Van Boeven.
Annette was here and then shelike froze up and left and
she'll be back.
She probably just having sometechnical issues.
So I'm Valerie Van Boeven, I'ma registered nurse.
I'm the founder of ApproveSenior Network.
I am not feeling sick today, soI'll try to be the bubbly one.
I'm not really good at thateither.
Anyway, my forte is more of theonline marketing that we've

(03:05):
been doing for 16 years throughPre-Senior Network, and Dawn,
lisa and Annette are yourin-person sales, training and
sales experts, so we're going toanswer lots of kinds of
questions today.
Yes, oh, how to watch themeetings that you missed?
All right, go ahead.

(03:26):
Okay, go tohomecaresalesforumcom.
Write that down or type it insomething Homecaresalesforumcom.
Your username is your emailaddress that we've been sending
your notifications to and yourpassword.
If you don't know what it is,then use the forgot your
password feature and then, onceyou get into the forum, if you

(03:48):
are on a phone, we actually havean app for this now, but if
you're on the desktop, you go tothe top of your screen.
There's a little tab there thatsays learning and you're going
to want to click on learning andthen it'll take you to.
You're going to see 2024Continuum Sales Mastery and when
you click on that then it'sgoing to take you in and I don't

(04:11):
have a screenshot of all theclasses that we've done, but
since January of 2024, you cansee all of the classes that
we've done and you can look atthe title and get a sense of
what's available to watch orre-watch.
And I suggest watching as manyof them as you can, because
every one of them talks aboutsomething different.

Speaker 1 (04:33):
Yeah, all right.
So we are taking questions.
Today, we sent a bunch ofemails out asking you for the
questions you may have for homecare, sales and marketing, for
online marketing questions, allof the above.
We also have some of ourSeptember handouts done, june,
july and August, of course, done, and we'll go through those as

(04:55):
well, so let's just get started.

Speaker 3 (04:58):
All right.

Speaker 1 (04:59):
So ask us anything about home care.
So I'm going to go through acouple of questions, answer them
, and then we're going to ask ifyou guys have any questions,
because maybe this will get thejuices flowing and we'll answer
any questions that we have live.
It's me, valerie and Lisa.
Hopefully Annette will join us.
You know it's not funny really,but she had landscapers come

(05:19):
and they cut her internet so shehad no internet.
Today.
A plumber came and Lisa saiddon't let it be your internet
stuff.
And boom she's, it's notworking.
So I'm really concerned.
I don't have anything to dowith anything, but when she has
people in her house, it justshe's done.
Okay.
Anyway, enough about that.
I hope I didn't jinx it.

(05:41):
Yeah, I hope you did it Okay.
So we do not have enough staffcaregivers to cover the cases we
are getting.
Do I stop marketing?
So first, this is a two-partquestion.
I have never asked my marketersto stop marketing, because
getting the momentum going andAnnette would say pedal to the

(06:01):
metal.
That was what she always said.
I used to always say don't takeyour foot off the gas.
So no, you don't stop marketing.
And then you think, well, whatam I going to do?
I'm going to go in and they'regoing to give me something.
And then what am I going to do?
And that is really stressful.
During COVID we were having ahard time staffing for a while
and my marketers were like, oh,I just want to walk in and kind

(06:22):
of hide myself and kind of handout the leave behind because I'm
scared they're going to send me, they're going to give me
something.
So there's a couple of thingsyou can do.
They still need to see yourface once a month.
They still need to leave behindevery eight to 10 days.
You can't quit doing thatbecause out of sight, out of
mind.
So you can create a waitinglist.
We had a waiting list for awhile.

(06:43):
You can create a waiting list.
We had a waiting list for awhile.
You can tell them we're doingour very best to staff.
You might have some leadcaregivers on in your staff.
We had lead caregivers thatworked a certain amount of hours
every single week.
They were not assigned toanybody.
They were basically meant forfill-ins.
They were meant for quickstarts.
They would go and train thecaregiver with a lawyer, like.

(07:05):
They had lots of differentduties and we paid them 30 hours
a week, whether or not, and Iguarantee you they're going to
be working, but those peoplewould start some of these jobs
too.
I mean, that's another piece ofit.
You can also form partnershipswith other home care agencies
around you that you trust.
You have to really trust them,know that they have a good
reputation and maybe they startthe job.

(07:26):
For a couple of we did this alot.
They did the first day or twoof 24s, or maybe they took the
night or the morning orsomething, and we, while we were
building our schedule, I wasreally nervous about this at
first, because I thought, wellgosh, that company or that
family is going to fall in lovewith their caregiver, and then
what are we going to do?
But it didn't happen.
They knew ahead of time.

(07:47):
We're the agency, we're goingto have another agency help
piggyback in the beginning, andthen we're going to just
continue on.
Make sure, though, that yourfirst caregiver in there is
really good, because we wantthem to fall in love with our
caregiver, not the other, sothat works really well for us
through this type part.
So those are some of thesuggestions that I have, for you

(08:10):
shouldn't stop marketing,though, so that's to answer that
question.
I don't know if Lisa andAnnette have anything to add to
that.
Annette, I know you just poppedon, so if you don't, you
probably didn't even hear what Isaid.
But Lisa, annette, anything.
If not, I'll just keep going.

Speaker 5 (08:25):
Yeah, you're muted, I feel like that the list is
definitely a thing and sometimesjust working with another
agency, like you said.
Okay.

Speaker 3 (08:34):
Annette, just, you know, I think everything you
said that was great.
You should not stop marketing,you know.
Just try to, just try to keepworking on recruiting and
letting your clients know thatthey may have to wait a week or
so before you start and, justdepending on the area, you may
have some caregivers that areavailable, but always continue

(08:57):
to market.

Speaker 1 (08:58):
And you do need to be smart about it.
You might have gone to threeassessments this week, and one
of them the daughter's in town.
She would like to meet thecaregiver before it starts, but
it's not a make it or break itthing.
And maybe another one of themis somebody who's in assisted
living and they would like us tostart as soon as possible.
But then there's a sniff thatthis patient is discharging

(09:20):
tomorrow, so you need toprioritize.
Ok, we have one caregiver thesniff's getting.
I mean, this is crucial togoing home alone.
She's the highest need.
That's the one I'm going totake care of first.
So you do, and you have to workreally closely with your
scheduling team as well.
You know lots of conversation.
These are my options.
This is where they are.

(09:41):
You know what caregivers do wehave in the area.
Sometimes you have to get thatinvolved when it's really tight.
As far as sharing recruitingtips and how to market, we did
do.
If you go back, like Valerieshowed you, to watch a previous,
a great way to get caregiversin quickly is to have a job fair
, and it's not about them cominginto the job fair, it's a whole
.
There's a whole strategy behindit.
So go back and watch that one,that strategy behind it.

(10:04):
So go back and watch that one.
That's how I if it was slowwith caregivers, we didn't have
enough, or I knew that we weregoing to be we were going into
our busy season.
In Arizona, snowbird seasonstarts in October.
We get really busy.
Unless it's an elective year,they wait to vote and then they
come.
But anyway, I know that'scoming and I know the marketers
are going to.
It's going to get really busyand we're tight on caregivers.
I'm going to start running somejob fairs to get get some

(10:27):
padding right To have somecaregivers for those jobs
that'll be coming in.
Okay, let's move on to the nextquestion.
When a client calls and says mymom is now on hospice, so we
will not be needing yourservices, what would be a good
response?
So this has happened to me lotsof times and I, lisa, has.
Okay, go for it, lisa.

Speaker 5 (10:46):
Sorry.
I just I'm sorry.
I wanted to go back because wehad questions on the other side.
Sure, okay, I have had thathappen to.
Yes, I know you have, we allhave.
But Laura was just saying aboutrecruiting tips.
They use a team approach tohiring caregivers.
Our case managers and marketingteam help with a part of the

(11:06):
hiring process to streamline.
It helps us hire consistentlyevery week.
So I guess, using the teamapproach, laura, do you want to
maybe tell us a little bit moreabout that?

Speaker 6 (11:16):
Can y'all hear me?
Yes, yeah, yeah.
So we've been in business like26 years and we've gone through
this up and down battle whereyou have plenty of caregivers
but then you don't have enoughcases or you have all these
cases flowing in and you don'thave enough caregivers.
So the only thing that we foundor just me through many years is

(11:37):
beefing up people that actuallyhelp with hiring.
Beefing up people that actuallyhelp with hiring.
If you just have one personthat can do it.
You really need a team ofpeople like every week screening
through resumes not doing thewhole, every task that you have

(11:59):
to do to hire, but taking a partof it and screening through
resumes and doing certainaspects of that hiring process
and we have at least I thinkthree or four people from our
team that do that Monday throughFriday every day to help
streamline it, because hiring isthere's so much screening and
paperwork and all of that.
So if you can get some membersof your team to help with parts
of that process, it canstreamline it and help you hire

(12:22):
people more efficiently andquickly.

Speaker 1 (12:25):
That's a great idea.
I really like that, and youknow the schedulers staffing
they like to be a part of thattoo, sometimes because they're
going to be the ones assigningthem.
So having a piece in that, Ithink, is good for them, kind of
powerful for them too.
Thanks for sharing that, Laura.
That's great.

Speaker 6 (12:43):
Yeah, the screening calls and the resumes.
I mean, anybody can do that soyou can weed through a large
volume of people and then sendthose people that are qualified
to your hiring director.
So I think that was helpful forus, that's great.

Speaker 1 (12:58):
Yeah, that would be really helpful.
Okay, so when a client callsand says my mom is now in
hospiceice, we will not beneeding your services, what's a
good response?
And they've already decided.
Because when they make thiscall to you I think there
there's like a sense of reliefoh, we don't have to spend the
money, we don't have to do homecare.
Now, hospice is coming.
It's good, like because that'sfree, and so they're relieved
and they've already made thedecision that they don't need us

(13:21):
.
And we know that hospice andhome care complement each other.
They're not competing and theydon't cover the same kinds of
things in most cases.
So what I have said to that isyou know, it's great that
hospice is there.
I'm so happy you have thatextra support, but it is extra
support and hospice is limitedinto the amount of time they can

(13:45):
come.
The nurse may come by a coupleof times a week.
They do have some aides thatmight come by.
They come by usually at thetime that works for them because
they have many patients out inthe field and so it's not going
to be enough to give you thesupport that you need.
I've met with you and we cameup with a schedule, because that
is the support you need.

(14:05):
Hospice is extra support on topof this.
It does not replace what we'redoing, and I don't know if
Anette and Lisa have another wayto respond to this or what have
you?

Speaker 5 (14:18):
I mean, the first time this ever happened to me, I
was like, oh, okay, and then Iwas like I didn't know what to
say.
I was like, oh, okay, and thenI was like I didn't know what to
say.
I was like, oh, okay, well, youknow.
But then I realized, like, whatare you guys going to do when
hospice is only there and I lovehospice, I love the whole
everything about hospice andhospice support was one of my,
like, favorite places to be butwhat are you going to do when

(14:39):
that person needs to?
Your mom needs to use therestroom, or she needs to turn,
or you know, if she's bed, ifshe's bed bound, or if she needs
to eat, or if you know all ofthese different things that
she's not doing for herself now,because she's either, you know,
transitioning, or she's, youknow, bed bound, or she's weak,
or she's, you know, she'scompromised in some way.
Yeah, I would always say, oh,you know, and just kind of go

(15:01):
through like, well, youunderstand the timeframe that
they're going to be there.
And are you guys going to bethere?
Oh, you aren't.
Oh, okay, well, who's going tobe there?
Because your mom, you know, shedoes X, y, z.
You know the schedule, you knowwhat she does.
She needs these thingsthroughout the day, even at
night, like what's going tohappen if she gets up.
She's groggy and needs to Evento the commode.
It might be right bedside, butyou know just all of these

(15:24):
little things.
You know.
Imagine walking from thekitchen with your walker.
You've got food, you've gotyour water and you're going to
fall Like what's going to happenwith all of that and who's
going to be eyes on her andwatch for any changes when no
one's there too?
So I feel like there's so manydifferent ways depending on the
human.
You know what their care is andwhat they need, so you can

(15:45):
really work it that way.
And you know, a lot of timesfamily doesn't understand that.

Speaker 1 (15:49):
Yeah, that's good.
And, annette, did you havesomething to add?

Speaker 3 (15:59):
I would just say that you know, oftentimes when the
loved ones are in hospice, thefamily needs some respite and
you know, just offer.
Maybe they you know they won'thave your full services that you
offered before, but you know Ican come, you know you can get a
break.
I can come four hours a day, oryou know we could just still be
there.
Your mom really had aconnection with this one
caregiver.
Let's keep that going.
And you know we're here tosupport you as a family.

Speaker 1 (16:25):
And if you know too because a lot of times I've seen
this and you guys probably allhave too a lot of times they
probably need hospice andthey're very resistant right now
, in this moment, and so theychoose home care.
But you know, it's going to goto hospice at some point because
they chose home care overhospice, because they weren't
ready to kind of mentally gothere.
Yet you can have thisconversation before hospice even
ever does get signed on,because we know it's probably

(16:47):
coming.
Just be very gentle with howyou bring it up, because it's a
very emotional, as you know it'sa very touchy situation.

Speaker 5 (16:57):
All right, there was a couple of questions there.
Okay, let's see where is it.
Oh, what if they live in anassisted living?
Would you respond the same way?

Speaker 1 (17:07):
And I feel like, yeah , I feel like I mean, there's
still I probably would, becausesomeone that's on hospice I mean
, they do probably sleep a lot,but when they need something
they need it now.
Right, they need it now.
And assisted living you knowthey don't have to be assigned
just to this person all day long.

(17:27):
Like you know, they're in andout, kind of thing.
And again, I would probablystill respond the same way and
when talk, if you're talking toassisted living, you know you
don't want to insult them, likethey're not supposed to have one
person assigned to one person.
I mean, that would be crazy.
That's a high, really highexpectation.
I would think the assistedliving community would be happy
that you were there in additionto hospice, because they can't

(17:49):
be there as often and I'm surethey're worried about that
person, right they're.
They probably are trying to runin as often as they can to
check on them, so they wouldprobably be very happy to know
that we were there in hospice.
Yeah, definitely.

Speaker 5 (18:02):
Outside.
Oh sorry.

Speaker 1 (18:03):
Lisa.
Yeah, definitely to have that.
Do we have any questionsoutside?

Speaker 5 (18:06):
Oh sorry, lisa, did I catch you off guard?
Oh no, I was just kind ofreiterating the one-on-one care
is huge and that's what I wouldgo with.
I mean, there's not someonejust there on standby for them,
so it'd be nice to have someonethere for them.

Speaker 1 (18:17):
And I think on hospice, one-on-one care is even
more important than probablyany other besides.
Besides, maybe, dementia,Alzheimer's it's right up there.
They need that one-on-one.
Do we have any questions beforewe keep going on to the
questions that we got early?

Speaker 5 (18:39):
I do see another one.
I'm a huge believer inextending services to the
existing customers we have, byadding additional hours when
necessary, which is awesome.
How do you have that difficultconversation with the family if
they don't buy on?

Speaker 1 (18:48):
I'm guessing that the caregiver is reporting maybe
that they need more I mean,that's usually how that happens
or a field supervisor has goneout and has just, you know,
looked at that.
If the family, if you thinkthey're not going to buy on, you
know that they're not going tobuy on because sometimes they
don't and they're out of state.
So they a lot of times they'reout of state, they don't know

(19:09):
you're the eyes and ears in thehouse.
I would probably, if thecaregiver has said hey, you know
, I'm doing overnights threedays a week and when I come here
after two days of nobody beinghere, like it's a mess, like she
needs help all the time, Iguess what I would do for the
family to be comfortable wouldbe I sent a field supervisor out

(19:29):
to check it out, so that you'regetting another person's
opinion, a higher level person'sopinion.
Maybe the field supervisor is anurse or a CNA or someone who's
been doing caregiving for 15,20 years, somebody who has more
experience, and they agree thatyour mom needs X, y, z.
That's how I would handle it,lisa Annette.

Speaker 5 (19:49):
Yeah, pretty much exactly the same.
We would do, you know, pop-invisits, of course, but we would
gauge those.
Some of those were like a HWC,like a handle with cares, what
we would call it.
And you know, if there was achanging condition or something,
we would always go out.
Even if the hospital, if theywent to the hospital, came out
from a rehab, that was always areason to go out and do like a
reassessment and you know, andto put that into the plan of

(20:12):
care and all of that.
But let the family know as wellif they're you know, of course,
if they're on the emergencycontacts and all of that, but
need to make sure all of thattoo.
But let them know what's goingon.
And you know they do need morecare.
And so how are we going to workthis?

Speaker 1 (20:27):
Annette, did you have anything to add?

Speaker 3 (20:29):
No, I just I agree with everything you said.
Just, you know having thatconversation and you know having
you know data on what yourcaregivers are saying, and you
know, maybe your client carecoordinator out there visiting.
You know we see your momstruggling at these times,
offering you know maybe thiswould be temporary, until she's
feeling a little better, but youknow we want her to be safe.
You know, sometimes when you're, you know you talk to them that

(20:50):
way.
You just have to.
You don't want to just say Ithink your mom could use
overnight.
You have to have reasons anddocumentation of what's going on
and you know, offering it maybeas just a temporary solution,
let's just add on the overnightsfor now, let's see how she does
.
Will we have reevaluated in aweek or two?

Speaker 1 (21:09):
Right, that's a great way to like.
Like this isn't forever.
Let's wait for a little whileand see how it goes.
Most people are less reluctantwhen you say it that way.
But then if you say I'm goingto reevaluate in a couple of
weeks, you need to do it.
You know, don't order to callyou back and go.
Well, you know you always haveto follow through.
That's going to be reallyimportant.

Speaker 2 (21:31):
Can I ask a quick question for you guys?
Yeah, so how do you get yourcaregivers to report those types
of things that they might needextended hours?
Sometimes it's, you know,pretty obvious to some, but for
some caregivers they're findingit difficult to assess those
things.
Like, what can you tell them tostart to look for when you know

(21:53):
it's necessary to extend hoursfor the family?

Speaker 5 (21:57):
I mean anything that's oh sorry, Go ahead, lisa.
I was just saying that anythingthat's out of the ordinary, for
starters, especially whenthey're with that person a lot,
they're going to.
They're either going to noticeor they're not right, cause they
get used to, like you know,different things.
So they're either going tonotice that they're not, but
they definitely need to becommunicating with you and that
needs to be something stated, itneeds to be a rule in.

(22:18):
You know you're our employeeand you're reporting to us on
any type of changing condition,but I think just watching and
paying attention to the norm andthen again just anything that's
not normal.

Speaker 1 (22:29):
Yeah, we had a in training with the caregivers.
We had a one pager because wethey left with a folder with
things, right, and I know theyprobably kept the folder.
They may not look through itall the time, but we would put
all these things in the folder.
And in the folder we had a onepage sheet that said things to
look for.
You know, contact the office ifI can't remember what the

(22:51):
headline was, but it is.
It's a changing in conditions.
Your client was in the hospital.
We don't always find out.
They went to the hospital,maybe it was just a one.
They went in, they came back.
I mean, I, we don't know thethings, and that's what you have
to really stress.
You're there, you're the thingsand that's what you have to
really stress.
You're there, you're the eyesand ears.
We're counting on you, thefamily is counting on you, to
tell us whatever's going on.
And I know there are some ofthe scheduling softwares.

(23:13):
Say, did you have a shift, asafe shift, today, or did?
Were there any changes?
Like, you can program it to askthem that question before their
shift ends, right, they'recompleting tasks, right?
Like, yes, I slept, I mobbed,whatever.
But was my client okay todayDid my client seem normal today.
And if they say no, you canforce it to make them explain

(23:37):
what that means.
Right, and then we get an alerttoo.
So you could do it throughsoftware as well, annette,
anything oh you're welcome,tiffany.

Speaker 3 (23:47):
We had the caregivers would alert us that there was a
change in condition.
So whenever we saw that thatwas a high-level alert, we
looked at it because it was achange in their daily routine.
So we would have our clientcare director or we would go out
there and do a visit andreassess the situation.

Speaker 5 (24:07):
Definitely.
And we would also call thecaregiver first to get more
information, because therewasn't a lot of like space, you
know, for them to give a lot ofinformation, to be like, you
know, looking at the skin orsomething and maybe mentioning
okay, there's something with theskin and just like a little
checkmark.
So we would have to call andget a lot more detail and then
route ourselves out there tocheck up on the client.

Speaker 1 (24:28):
Yep, oh, this is a Valerie one.
Valerie, how often do you poston social media?

Speaker 4 (24:37):
Oh, I was like I'm reading all the questions over
in the comments over here.
Can you guys see that?
Oh, are there some more?
Oh my gosh, yeah.
Ah, okay, well, I'm, I'm happyto answer this, but let's, I
mean, you probably want to.

Speaker 1 (24:52):
Yeah, let's see.
Okay, I see, tiffany's, we wentthrough that.
Medicare is not paying forcaregiver service until someone
is actively transitioning.
Oh, this is back to the hospice.
They only provide a caregiverfor bathing two to three times a
week.
So that is good to know.
So for somebody with hospice,and okay, so thank you, laura,
for that.
I think it's like vitals andthen bathing window that's open

(25:22):
for them.
Jodi says how often do you seea need for one-on-one services
for hospice in AL Gosh, Iwouldn't say it's all the time.
I mean a lot of people.
I mean some do stay in assistedliving when they go on hospice.
I don't know, I've probablymaybe two or three times a year.
I don't know.
What do you guys?

Speaker 3 (25:42):
say, I would say not that often, but you know they do
.
Some of them can stay in theassisted living under hospice
and it was not often.
But there were times that wehad to, you know, help them, you
know, with maybe overnights orsome hours that they couldn't
cover during the daytime shifts.

Speaker 1 (26:01):
And the caregiving services would be private pay in
that case.
Yes, yes, each individualperson has a baseline and then
red flags related to theirdiagnosis.
Nurses and intake can help giveinformation.
What red flags are indicatorsto look for?
Yes, that's perfect, laura, Ilove that.
If a family wants to stay in AL, hospice would have to be

(26:24):
intervention once bed bound.
Okay, so Laura has a lot ofgood information on this.
So she's saying the personwould have to be bed bound in AL
for hospice to get involved.
I think that's what she'ssaying there.
So good, good to know.
Okay, all right, now you're up,valerie.

Speaker 4 (26:42):
All right.
How often do you post on socialmedia?
This depends on the socialmedia platform.
I would say pick your poison.
We tell everyone to focus onFacebook and LinkedIn, and
TikTok is coming in as a closethird.
The reason that we pick thoseis because that's where your

(27:04):
demographics are.
Facebook is a much olderaudience now and LinkedIn is
your professional toprofessional networking and
TikTok is kind of a range ofeverybody, but maybe not the
older crowd.
Boy, I see Teepa Snows on there.
I mean I see a lot of olderfolks.
So if it's a LinkedIn or aFacebook, I'd say something
should go out once a day.

(27:25):
If it's LinkedIn, you shouldtry to make it as interactive as
possible, not just anadvertisement for your services.
And if it's Facebook, kind of amix of things.
But once a day is great.
If you skip the weekends, nobig deal.
I don't.
I'm not going to subscribe tothe belief that you have to post
four times a day on anything.
I think that's overkill and youcan, but I think you're wasting

(27:49):
your time with that.
I think you need to focus onsome other things.
So we post once a day for ourclients on those platforms.
What are some ways of selectingthe appropriate platform.
Well, I just kind of gave thoseto you Facebook, linkedin and
TikTok.
If you haven't gotten intomaking videos, you should you

(28:11):
really should from your car.
You can be in your car, you canbe on your phone.
It doesn't have to be polished,it doesn't have to be cute, it
doesn't have to be pretty.
If you have something, a pieceof education that you can give
to your community, that'sawesome.
And take pictures.
Take a lot of pictures whenyou're out in the field.

(28:32):
You should be taking if youhave time or if you have a great
relationship with a socialworker.
Take a selfie with the socialworker and mention on LinkedIn
that you went by and saw themtoday and then tag her or tag
the company page of thatassisted living facility.
Facebook, linkedin and tiktok.
Can hashtags act as a magnet onsocial media?

(28:53):
Hashtags um are great if youuse them correctly.
If you make up your ownhashtags like hashtag thanks
brenda or something like that,nobody's ever going to see your
stuff.
I mean, that's just you know.
Stop making up hashtags.
It doesn't.
It's funny sometimes, but it'snot going to help.

(29:14):
So if you are in FairfaxVirginia, I would hashtag home
care hashtag.
Fairfax VA.
I would pick hashtags that areappropriate to your location and
appropriate to the servicesthat you provide.
Or, if you know that communityor facility has their own
hashtag that they like, put thatin there when creating a post.

(29:35):
What keywords would yourecommend to attract more of the
right viewers on social media?
The keywords should include thethings that you do Home care,
senior home care assistance,in-home care, elderly home care.
You should use the things thatyou do Home care, senior home
care assistance, in-home care,elderly home care.
You should use the keywordphrases that people use to
search for home care, which ispretty simple.
And if you're a home healthcare agency and you provide

(29:57):
Medicare services, you shoulduse the word home health care.
If you are a hospice agency,you should use the word hospice.
If you're a care manager, youshould use care management, and
you should also use the location, again, that you're, that you
work in.
So if you serve all of NorthernVirginia, you want to say that.
If you serve Fairfax Virginia,you want to say that.
And then it says I am thinkingof creating short videos for

(30:20):
marketing purposes.
Some thoughts on topics.
This is a super easy one.
You know what the frequentlyasked questions are that people
ask you.
Consumers ask you every singleday.
You want to reach out toconsumers with your videos and
your posts for the most part,and you know what they are how
much does it cost how much?

(30:40):
How soon can I start services?
Or how fast can you get someoneto the house?
I don't know.
What are some frequently askedquestions.
What do your services include?
So take one frequently askedquestion, put your phone in your
face or set it up somewhere and, by the way, if you want to
eliminate this, which?
Your phone should be above you.

(31:01):
Yeah, your phone should beabove you, valerie.
Yeah, your phone should beabove you.
You should be looking up at it.
Not, that's my trick, yourcamera, and that certainly will

(31:22):
be helpful.
You do not need to be perfect orbeautiful to make a difference.
Stop Filters are great ifyou're using TikTok, though, but
anyway, you can do no makeup.
I would say, though, if you aredoing a video on behalf of your
current employer, please lookpolished.

(31:43):
No naked stuff from here, likeif you have on a top that
doesn't cover your shoulders.
I think don and I've had theconversations about that.
Please know that you're talkingto boomers and gen xers, and we
don't want to see your skin.
I don't want to see you withyour shirt half off.
I don't want to see somethingthat doesn't have shoulders.
I don't want to see thatbecause it looks like you're
naked, and I don't want to seeyou with your shirt half off.

(32:04):
I don't want to see somethingthat doesn't have shoulders.
I don't want to see thatbecause it looks like you're
naked and I don't care if you'renot naked.
I don't want to see who's yourspaghetti straps.
I don't want to see it.
I want to see you with a shirton and look professional.
This is my old lady, if youdon't have clothes on, nobody's

(32:26):
cheese.

Speaker 1 (32:27):
Okay, so make sure we have a question, is there?
A certain time of day youshould post.

Speaker 4 (32:32):
She's trying to get me to stop talking about being
naked.
Yeah, certain times of day, youknow, we kind of been all over
the place.
Lunchtime is a great time topost because people are
typically between 11 and onekind of you know taking a break
for a minute.
They might be if they're atwork, or you know they're
sitting down to do look at theirphone maybe, or whatever.
And then I find that eveningsare a good time.

(32:55):
You know, after dinner, maybeseven o'clock in the evening,
you can't go too late and youcan also early in the morning, a
lot of people are up andgetting ready for work or
getting ready to do start theirday and they're kind of thumbing
through their phone.
So early morning, lunchtime andafter dinner is always a good
time to post.
It's great to have short videos,oh yeah, of caregivers.

(33:18):
Yeah, yes, if your caregiverswill post, will say something on
video for you, that's kindWe'll say something on video for
you, that's kind that's great.
If you have clients who arehave signed a photography
release or maybe that's part ofyour contract then and they need
a permission and everybody'scool with it.
Like they're celebrating their100th birthday, or any birthday
for that matter, it's alwaysgreat to either have a video or

(33:40):
some pictures of thatcelebration.
So anytime you can get a clientinvolved, that's great, but you
definitely don't have to planaround that.
Yeah, what about rat tails?

Speaker 5 (33:51):
I mean, if they can rock the rat tail, that's cool.

Speaker 4 (33:55):
Don't look like a Hoosier.
I know, see, I know, in Indianaeverybody's a Hoosier.
Right, it's Indiana Hoosiers,but I'm the midwest and you look
like a hoosier.
Don't get on the video, okay?
How can I get more googlereviews?
You gotta ask, you gotta ask,you have to ask, so it we have a

(34:20):
review program.
I wish more people would likediligently use it.
It's tough in home care becauseyou don't know from one day to
the next if someone's happy orreally angry because of their
caregivers 15 minutes late, andthat makes me late to work.
I'm mad at you now.
I might've been happy yesterday, but today I'm pissed off.
I would say that to get moreGoogle reviews, if you're

(34:43):
talking to an adult child of anaging parent, if you're talking
to or maybe it's the seniorspouse, the whatever, whoever it
is, that's the decision makerfor the client or the client
themselves, when you knowthey're happy right now, that's
the time to ask them.
By the way, you know it'dreally be helpful for us in,

(35:04):
whether it's an email, a text oron your you're on the phone.
We really need more Googlereviews and I would love for you
to leave us a Google reviewabout what you just said about
Mary the caregiver that you loveso much.
Would you be willing to do that?
You just said about Mary thecaregiver that you love so much.
Would you be willing to do that?
Here's the link.

(35:26):
Send it in a text, send it inan email.
Whatever Older people if theydon't have a Google account,
they're not going to create onejust to leave you a little
review.
Catch them in the moment, ifthey emailed you and say we just
love Mary every day.
She's so nice and my mom lovesher.
Send that email, thank you,note back and put the review
link in your email so that theycan just easily just click on

(35:48):
that.
What is the benefit of having alot of Google reviews?
There's a lot of benefits SEOwise.
If you have a lot of goodGoogle reviews, you're going to
show up.
I can't say that this worksthis way for everybody, but,
typically speaking, the morereviews the better and you show
up before other people.
But there's a lot of otherstuff that goes into that.
You just think about this Ifyou've ever gone anywhere

(36:12):
restaurant, vrbo, if you've doneanything like that you read the
reviews and you want to knowmore about what's going on.
How do I ask a client that gaveus a rave review to give us a
Google review?
Do I email the link?
Yes, email text.
Whatever you can do to get itto them quick, because tomorrow
they might be mad If you emailit to them, follow up with a
phone call and say, oh my gosh,I just received your email.

(36:34):
Thank you so much.
By the way, I sent you an emailback and left you a Google
review.
So I mean, left you a link toleave us a Google review.
If you would do, that wouldhelp our small business so much.
If you use the words help oursmall business or help the
community find us, or help ushelp more people in our
community, those kinds of thingsyou know, let them know that

(36:57):
this helps other people find you, and that tends to go over.
A rave review is a fabulousreview.
They're raving about you,they're like I love you.
That's rave review, that's anamazing.

Speaker 5 (37:12):
Yeah.

Speaker 1 (37:12):
Singing your praises.
Another question about thesales part of it.
Are there any trends onspecific type of referral
sources that generates mostqualified leads or revenue?
And for me it's skilled nursingfacilities.
Hands down is the best referralsource I've had has been the
skilled nursing facilities.
The rehab side, of course,straight rehabs.

Speaker 4 (37:33):
You need to talk about these interviews you've
been doing yes that's a goodsegue.

Speaker 1 (37:38):
If you're in our training class, you have access
to this and it's in your portal.
So those of you who are in thetraining class, remember you go
to ASNSalesTrainingcom and yougo into your class.
In the class we have all thethings that we've been covering
so you can rewatch them.
We have all the links in hereas well.
But what's really cool if youhave not seen them yet is that

(38:00):
we have been interviewing socialworkers across the country and
picking their brain and askingthem all the things what do they
need from us?
What do they like us to do?
What do they not like us to do?
Why do they choose one homecare agency over another?
All of those questions.
So far we have three that wehave interviewed and we are
learning so much Part of it.

(38:22):
It's wonderful to hear them saythe things that we're teaching
so we know that we're on theright.
I mean, it's been successful,so we knew anyway.
But it's so nice to hearsomeone say I love it when and
that's exactly what we'reteaching everyone to do in the
training class.
So if you're in training class,you have access to these
interviews right here.
There are three of them.
We are going to continue.

(38:43):
We're going to do independentliving, assisted living, memory
care, all the referral types, sothat we can share these with
you in the training course.
That was a good segue.
Thank you, valerie, forreminding me.
All right, and again, skillednursing facilities.
Lisa and Annette, do you guyshave any anything to add of the
best referral source or whatyou've found through the years?

Speaker 3 (39:09):
SNF for sure.
Yeah, I would just say SNFs area good base If you can get into
the three or four in your areathat are, you know, have a lot
of discharges weekly and youknow you're going to have a lot
of discharges weekly and you'regoing to have a consistent flow
of discharges that end up beingvery good clients.
I would say that was my numberone base of having, if you're at

(39:30):
least three or four, or is howmany nursing homes you have, or
SNFs that have rehabs or aredoing a lot of discharges that
are private pay.

Speaker 1 (39:39):
Okay, and it looks like Tess is saying she's going
back to the reviews.
We send a services ended letterthanking the client and ask
them for review there.
That's a good idea.
As long as you know it endedwell, it's a good idea.
Jodi says I can formally speakas a social worker in a small
rural facility, including areyou wanting us to interview you,

(40:01):
jodi?
We would love that.
Are you offering?
Is that?
Let us know?
We would love to.
We're getting into the heads ofthe social workers.
We got to know, we got to knowand we're asking them all
different questions and we'reasking them things that you know
.
It just evolves into this bigconversation after you get
started.
But it's been wonderful, jodi,if you would love, we would love

(40:22):
to do that.
All righty, are networkingevents worth my time?
Okay, yes and no.
You have your, and I know Lisaand Annette are going to go.
Yep, you have your people thatjust love the networking events
and that's all they do.
They are the networking guru.
They're at every one of them.
They love the lunch, they lovethe socializing, they love all

(40:45):
the things.
I'm not saying it's a bad thingand it's okay.
It's good to go to networkingevents.
Will it turn into something andhow many should you go to?
So this is the thing thereyou're not going to.
You're going to meet peoplethat can introduce you to people
.
Most of the time it'snetworking.
It's not referral marketing likewhat you do when you're out in

(41:06):
the field.
That's referral marketing.
This is networking.
So you're going to meet peoplethat you can co-market with,
that can introduce you, maybe toa social worker in a SNF that
you haven't been able to getinto.
You're going to meet peoplethat maybe can a hospice rep or
home health rep that can helpyou march right into the
hospital and talk to a casemanager.
So it is networking.

(41:26):
That is what you're doing.
Before you hit your you knowyour saddle to somebody, make
sure that they do the thingsthey say they're going to do,
make sure they're follow throughpeople, because once you hit
your wagons together, you walkin with this person to a sniff
where you're introducing them tothe social worker and they

(41:47):
already know this person to bevery flaky.
Flaky and doesn't follow throughand isn't very good.
You've now attached yourself tothem, so just make sure that
this person is the real deal,Because some of the people that
love to just network they'rejust there to like, socialize
and visit and it's fun for themand that's not.
I have not found that theperson that they may be

(42:09):
networked very well and thatmight be good, but they may not
be great at referral marketing.
That's been my experience.
Lisa Annette.

Speaker 3 (42:17):
Yeah, I agree, I just I, you know I would pick,
definitely go to networkingevents and you know I just
sometimes you can't go every day, but you know that's where I
would, you know, connect withdifferent people in different
industries, get their businesscards.
You know, make some goodconnections but you're not going
to really get a lot of, youknow, refer, that's if that's
all you do.
You're not going to getreferrals.

(42:37):
And there are thoseprofessional networkers that go
to every event and to add tothat too.

Speaker 1 (42:44):
If the networking event is in a building that
you've been trying to get into,if it's being held in a SNF, go,
because you're going to meetthe social worker.
You're going to maybe meet thedirector of nursing.
They'll all be there.
Most of the time they're inassisted living buildings and
that's not bad either.
You might be able to go in andmeet the director of nursing.

(43:05):
They take you on a tour.
But if it's in a SNF, I wouldgo just because it's in a SNF,
because I need to get in there,and that might be a good way, my
only way.
I don't know.
I usually find another way.
I've gone, gone in the backdoor of the smoking break room

(43:27):
because I didn't know I get in.
Somehow I find a way, but it'sa good.
If it's being held in a sniff,go, just go.
And I would say how many amonth?
Maybe one to a month, I don'tknow.
I didn't spend a lot of time.
Lisa, what are your thoughts onthis?

Speaker 5 (43:32):
I don't know.
I mean there were so many, Imean there was a ton weekly so I
wouldn't.
I mean I had other things to do.
Right, you can't just visit, Imean, maybe the really important
ones.
Make sure that you're going tothose same ones all the time,
and then there's other ones thatyou can kind of throw into the
mix to see what's going on andespecially, like you said, if

(43:53):
it's in a place that you've beentrying to get into, especially
if there's like a new personthere, you really want to just
get there and make sure that youcan.
But I mean I went to a few thatwere always you went to every
like once a month or something,and those, some of those are
really good and a lot of peoplewould just kind of pull you
under their wing and they weregood people and they would take

(44:14):
you around and give you theirstuff.
But yeah, I think that thein-person marketing is much,
much better.
Networking is completelydifferent and I think the
networking the problem with itis it's all marketers.

Speaker 1 (44:26):
The social workers aren't there, the directors of
nursing aren't there, the peoplethat would refer to you aren't
there.
Now, hospice might refer, homehealth might refer, and they
usually will go.
You know you, just you justhave to think about it and just
kind of go and see.
But I probably didn't do morethan two or three a month, and I
think Tiffany said the same.
She usually goes to about three, all right.

(44:48):
Next question I am an owner andcan't be out marketing as often
as I should.
What do you suggest?
Yeah, I see this a lot.
We have some owners in ourtraining classes to our sales
training and they're you knowthey struggle a little bit with
this as well.
So you know you need to knowhow to qualify your leads and
you know we teach you how to dothat in training.

(45:09):
And you need to pick.
Maybe and for me it would besniffs I would pick maybe eight
that I'm going to go see everyeight to 10 days, maybe 910.
However, whatever time I dohave and I would be consistent,
I would never miss I would goevery eight to 10 days, with
leave behinds once a month.
I would make sure I saw theirface and I would just pick those
and I would be super, superconsistent.

(45:29):
Make sure, too, they're notover 80% Medicaid, because
they're not going to get privatepay out of there.
So that's what I would do.
I would pick some SNFs that Iand just work them and just see
what happens.
Because I mean, we've we got alot of our business out of
sniffs, and it was probably 10.
Really, if I really look at it,10 really consistent sniffs

(45:52):
brought us a lot of business.
What do you do if a referralsource said they were going to
refer to you two months ago andnothing has happened yet?
Well, have you been back sincetwo months?
You need to go every eight to10 days with a leave behind, see
their face once a month.
In two months you should haveseen their face twice, and so

(46:12):
you just need to lead theconversation when you get in
there.
I am an avid believer of lookingat the parking lot.
If you go all the time, youknow what the parking lot looks
like, and most of the time whenI go, I come in, I pull in, I
park.
It's fine.
This week, last two, threeweeks, I can't park there.
I'm parking across the street.
What does that mean?
That means the census is full.
That means there are a lot ofpeople there right now.
That's a great conversationstarter.

(46:34):
Oh yeah, we're super, superbusy.
It hasn't been this busy sincewhenever.
Oh man, you must have a lot ofdischarges you're handling right
now.
Oh yeah, there's five goinghome this week.
Is there anyone going home thisweek that needs home care?
Boom, you're right back in.
I mean, it's just a very smoothtransition into the

(46:55):
conversation.
But you need, just because theysay they're going to another rep
can walk in right behind you.
And we're learning this in thesales.
When we're interviewing thesesocial workers, they're saying I
need you to come often becauseI don't remember what you said.
You may have told me threeweeks ago, but millions of
things have happened.

(47:15):
Tons of reps have come through.
I don't remember what you doanymore.
That doesn't mean you need tosee their face every time.
They don't like that.
But you're leaving step behindreminding them and reminding
them, reminding them.
So a lot can happen in twomonths.
A lot can happen in two months.
So if the consistency is goingto be really important, oh, do
we have questions?
I see some lines.

(47:38):
As an owner, no marketer.
Should I be marketing all thetime?
So somebody should be marketing, tammy.
Yes, when I worked at HomeInstead, years ago I think, I
was promoted to operationsmanager and they sent me to
owner training, because that'swhat they do with operations
manager.
When I went to owner training,I was there with a lot of owners
that were brand new doorsweren't open yet and, of course,
they were picking my brain.

(47:59):
We were the number one officeacross the country, and so what
they told the owners was youneed to decide right here, right
now are you a marketer?
Do you like it?
Are you going to be good at it?
And if you're not, that's okay,but you need to come to terms
with that.
If you're not, then you'regoing to be the in office person
hiring the caregivers,scheduling, doing all of that,

(48:20):
and you have to hire someonethat's going to be the marketer.
If you're the marketer, then godo that and hire somebody in
the office that's going to doall of those things for you, so
that everything is getting doneIn the very beginning.
If you're a one woman, one manshow, you kind of have to just
figure it out.
You're just gonna have to doall of it, but that was their
advice and I thought that wasgreat advice, because in that
class there were probably 10 ofus.

(48:41):
I would say only three of thoseowners could be marketers.
They just didn't have thatpersonality and none of them
wanted to do it.
Even the ones with thepersonality really didn't want
to do it.
It's scary for some people.
You're stepping out of yourcomfort zone.
You might face rejection.
It can be scary, but I don'tknow that.
Yes, somebody has to be outthere.
They're not going to find you.

(49:01):
I mean your website and youronline, all the things you're
doing are going to help, butthat alone is not enough.
It's a combination of thingsthat's going to bring clients to
you, not a one and done.
Okay, how do I locatefiduciaries in my area?
So these are questions thathave been asked of Lisa.
So she has added the links hereand, lisa, I don't know if you

(49:24):
want to put them in the chat aswell.
And then, what are ideas?
What are ideas on getting morefollowers on social media?
That's, again, probably a.

Speaker 4 (49:31):
Valerie question, easy to answer.
It depends on the social mediaplatform On LinkedIn.
You should try to.
On the social media platform onLinkedIn, you should try to
connect with as many peoplelocal to you as you can.
I have to do a whole trainingon that, but you can search for
people by job type or industryand by location.

(49:53):
So if, for instance, for me, Iwould I'm nationwide, so it's a
little different I would I'mnationwide, so it's a little
different I would look for allthe people who have owner or
community liaison or salespersonand they're all in medical or
home care.
They might not have home careas an industry in there they
don't but you can look inmedical.

(50:13):
If I were in Fairfax Virginia Ialways use that as an example.
I don't know why I would choosepeople in Fairfax Virginia and
I would send a connectionrequest for them on LinkedIn.
If somebody responds to a postor likes a post, I would go in
and they're not my connection onLinkedIn, I would go in and

(50:45):
friend request them.
So making sure they stay in theloop so all those things will
help increase your audience, butactually making sure that
you're posting engaging contentand some videos about your day
is what really is going to getmore followers.

Speaker 1 (51:02):
Great, and Lisa, can you put these links in or
somebody into the chat, or didyou just now?
I did?
Yeah, okay, we have a shortamount of time for leave behinds
.
Maybe not start with June,because everybody's kind of
seeing we're more than halfwaythrough the month We've been
using all the June.
Get through to September.
All right, lisa, let's go.

Speaker 5 (51:24):
National Wellness Month.
So we have quite a few here forNational Wellness Month in
August.
This one is just really cute Alittle reminder to take care of
yourself.
Remember to take care ofyourself.
Research shows self-care helpsmanage stress and promotes
happiness, so true.
So we just want to take thisout to our social workers and
anyone else that we can thatwe're talking to.
Here's the little twine stringeye masks and stress relief

(51:46):
shower steamers and you can linkright to those, get some of
those and put them, you know, ina little baggie or something,
wrap a ribbon around it, havethe leave behind there with your
contact information and justtake it out to people that you
want to take care of themselves.
That's okay.
Another one prescription forself-care must take 10 minute
break, preferably outside, takea deep breath, which I have to

(52:10):
do this Like every time I say it.
I'm just like pop open onecapsule for maximum wellness.
So there's these littlecapsules.
They're super, super cute.
They have little you know,positive affirmations within the
capsule you can roll out kindof like a fortune cookie and I
just think that is just thecutest darn thing ever.
Give like maybe two or threeand a little baggie like that on
the screen and you can choosedifferent colors.

(52:30):
They can match your theme toyour you know your home care
colors.
But yeah, I just thought thatwas just a really cute idea.
Positive capsules or positivepills, importance of exercise,
promoting health and wellness.
So this is good for you.
You're in the center here, butalso you know all of you your
body, your mental, your social,emotional, moral, spiritual.

(52:51):
But I think the reallyimportant piece here is you're
taking this out and you'reletting your referral sources
know that we're trained inguiding patients, not doing it
for them, but we're guiding themthrough their prescribed home
exercise regimen.
And then, you know, give us acall and we'll tell you how we
do that.
So that tells them that youunderstand that you need to be
guiding them, you know, insteadof doing it for them.
Some motivational stress ballsand bracelets here that I

(53:14):
thought would be really cute.
Same little baggie.
I think you can use this littlebaggie for lots of different
things.
You can hole, punch this andthe leave behind and even wrap
that, you know, string througheven and keep that there.
But just really cute, cutelittle idea.
Stress balls are good becauseyou can just sit here and do
some little exercises too, Ilove that, yeah.
Yeah, also, national Safe atHome Week.

(53:35):
It is the last week of Augustand you know two important
pieces here.
You know it's National Safe atHome Week, so we want to let
them know that we are lightingthe way to safety and we want to
offer free home safetyassessments.
Sometimes that's your only wayin, you know.
Let's make sure that you knowmom, dad are going to be safe at
home and so we can look youknow we can do a safety
assessment look through thehouse and see what we would

(53:56):
recommend for you.
So that might be a really goodway in.
And you know, just a littlelights.
I did find some other lightsthat I liked, that you could
kind of stick to stairs, but Ididn't put them on here.
So this is what you get and youcan put your.
You put your logo on theselittle I think that'd be really
cute little logo on their littlelogo sticker.

Speaker 1 (54:15):
And to hand those out and you can tie them to the
light the way.

Speaker 5 (54:19):
Yes, Super cute Coffee time on me, so this one
is really cute.
Annette used to use this whileshe was out in the field and I
just changed it around a littlebit, but you redeemed by text
only.
So this is a great way to getthe social workers cell phone
number and be, you know, textingeach other hey, how are you?
And also, you know, you'rereally just, you're getting

(54:41):
one-on-one time with them.
Or, and you can let them know Iwill come to you, you can come
to me, let's just connect andhave coffee talk.
I think it's a great idea.
In fact, I'd like to share that.
Annette just got a text fromsomeone and she when did you
deliver that?

Speaker 3 (55:06):
Do you think, annette ?
Probably eight months ago,eight months?

Speaker 5 (55:08):
ago, they texted you to redeem it today.

Speaker 3 (55:09):
This week is this still valid?

Speaker 5 (55:11):
is that the?

Speaker 3 (55:11):
cutest, maybe cleaning out the drawer.
It was just sitting on the deskis this still valid?

Speaker 5 (55:17):
and I was was like yeah, annette go.

Speaker 1 (55:20):
And what happens.
When they start texting youguys, you're the one that they
tell hey, I've got a discharge,can you come quick Because
they're in a hurry.
And if they have to call and wedid verify this with the people
we've been interviewing if theycan text you and they have to
call other people, you're goingto be the one.
So getting on a texting basiswith the social workers is
really good.
I love that.

(55:40):
Yeah, great idea.
And I can't believe it's stillworking nine months later.
That's hilarious.

Speaker 5 (55:45):
Eight months later.
Yeah, that's money right there.
That's perfect.
Okay, September leave behind.
September is fall preventionmonth, so you know, see the
little fall leaves.
This is a Don Fiala classicright here.

Speaker 1 (55:57):
Year after year.
They love how clever it is.

Speaker 5 (56:00):
Oh, yes, yeah, Just like these socks, our services
can help to prevent falls.
And then, if you look at thelittle yay had to change up the
socks a little bit this yearbecause the other ones were no
longer available.
But these don't get the idea.
They have the little grippies.
They're really good for youknow, they're no skid.
You can use them for yoga,anything you want, but you can
give these out to your socialworkers when you take this out

(56:20):
too.

Speaker 1 (56:21):
And they'll give them to their patients.
And I've had people say youknow the socks you brought with
your fall prevention.
I say yeah, and she'll be likeI have a patient that's going
home and they just really needthese socks.
Do you have any extras?
And I'm like bringing socksaround so they appreciate this
stuff.
And they usually do give it totheir patients, this kind of
stuff.

Speaker 5 (56:39):
And you could get fancy and throw logos on those
and have them embroidered andstuff.
But rehab week, this is goingto be good.
When you're going out to, youknow your sniffs, your
standalones, your long-term,you're going to want to talk
with the social worker andyou're not going to want to
spread yourself too thin, somake sure that you're going to.
You know you target just a few,but you want to have a little

(57:00):
ice cream social and take out,you know, maybe a big, you know
bin of ice cream and just.
But you're going to want tohave them register with you and
you're going to need to givesome dates and times that you
have availability or ask them.
You know, hey, when you guys aredoing your activity next, you
know Tuesday, or when you'redoing your luau, you know they
do a lot of those everywhereYou're doing that.

(57:20):
Can we come in and maybe justsponsor it or do some ice cream
or something?
I think this is really cute andthis gets you to.
You have to see them, you haveto talk to them, you have to
schedule this.
So this is this is a reallygood piece to do that.

Speaker 1 (57:33):
And then it's do that face to face time.
And I think you could just doit for the people who work in
the office too, in their breakroom.
And I've done it both ways,I've done it for the facility
and I've also done it for, andwhen you're in the break room
with them, you just feel like Imade it into the break room,
like they like me, I'm a part ofthe team, it just you just hear

(57:54):
the raw stuff, you know.
Hey, did you talk to her aboutMrs Smith?
That's, that's these.
They need to go home with herbecause you know whatever.
So the break room is a greatplace to to do something like
this.

Speaker 5 (58:06):
And here's some Amazon links so you don't have
to go search.
But there's a little polka dotcups and they come with.
They're like I forget how bigthey are, I think they're like
three point five or five pointfive ounces polka dots.
They also have solids.
If you want to do somethinglike for your company, that's
more of a solid, like likepurple is for touching hearts,
and then these little ice creamscoops to maybe take one or two
out.
But here's the links here and Ijust think that's super cute.

(58:28):
Remember to bring stuff toclean up too and, like you know,
I don't know white bees,napkins, all that jazz.

Speaker 1 (58:33):
But don't leave it a mess like yeah that's a good
point.

Speaker 5 (58:37):
Leave it better than when you got there Exactly.
It is also National AssistedLiving Week.
I mean, you could probably takeyour ice cream there too.
But so this year's theme isinspiring generations, and
you're really just celebratingthe individuals who live and
work in the assisted livings.
That's their theme.
You can go into the Canva andthe Google Doc here and make any

(58:59):
changes.
This is their logo the littletree there, the generations or
family tree.
That I really thought was cute.
And then let's see the nextpage.
Oh, I was supposed to take theseout but I didn't.
But they're cute and theyinspire me.
They're little fairy lights.
Oh, I love them.
So I think I only left this,maybe because I put inspire here
.

(59:23):
Inspire means to fill someonewith the urge or ability to do
or feel something, especially todo something creative.
So I was like, okay, fairylights filling glass jars.
I just thought it would bepretty.
I don't know, it seemedinspiring.
But the next slide is theactual.
This was just a what do youthink?
Slide.
Here are little pins thatactually come from the National
Assisted Living Week's websiteand you know they're pretty
inexpensive and I think thatthis would just be kind of

(59:45):
really cute.
They probably might not evenhave these out there.
They have other things on thewebsite.
You can link to the websitehere where it says 2024 pins and
, you know, just pairing themwith the small drawstring bag
and some other things the leavebehind, maybe some candies or
something else you can even putthose little fairy lights inside
the bag and it would just besuper cute and lit up.
I don't know, do something cute.

(01:00:11):
Oh yeah, and we got rid of thisbecause this was June, right
For lobster week.
But hey, back by popular demand.
What do you know?
Snappy discharges.
Call us now for all your homecare needs.
Get patients home in a snap bedischarges.

Speaker 1 (01:00:21):
Call us now for all your home care needs, get
patients home in a snap.
So, yeah, we just thought thiswas very popular, so we could
not just say goodbye, becauselobster day is over.
People have been using this andthey're loving it out there, so
we're getting a lot of reallypositive feedback, so we're
keeping it.

Speaker 5 (01:00:37):
Yeah, I think it's a keeper for sure, and then you
know if you have something elseyou want to suggest for here.
But I like these snapped andit's a play on words.
You have the Cheez-It snaps andyou have the Harvest snaps a
little healthier alternative.
But then you can take this outwith lots of different things
too.
All right, boy, that was a lot.

Speaker 1 (01:00:56):
It was happy.
Friday Are we meeting?
I can't remember the next date.
It's in two weeks.
Still, Valerie, or was theresomething?
No, it's not.

Speaker 4 (01:01:05):
That's right.
We will send out a note whenour next meeting is, because
we're going to skip the 4th ofJuly holiday week.
We haven't really decided howwe want to stay on schedule, but
you'll all get informationabout it because the link is
also going to change.
So just watch your email fromus and get you hooked up right
well have a great weekend.

Speaker 1 (01:01:24):
Everyone thanks for joining us thank you bye.