May 10, 2024 • 46 mins
Strap in for a masterclass in nurturing a flourishing home care service, where we zero in on the lifeblood of any 24-hour operation: client retention and communication. Our seasoned team, including Dawn, Lisa, and the invaluable Annette, a geriatric care manager with commendable dedication, unveils a treasure trove of wisdom. They unfold the subtleties of housekeeping, recount personal journeys, and guide you through the financial tightrope of billing stability amid the ever-present risk of client turnover. This episode is a wellspring of knowledge for those ignited with a passion for senior care excellence.
Picture this: marketers weaving through homes, gathering unfiltered insights to fortify client bonds, while outside, the leaves turn and December looms, threatening with its historical spike in client loss. We arm you with proactive marketing arsenals, from contests to educational blitzes, ensuring your services are engraved in the minds of healthcare professionals. We lay out a blueprint for success, from setting audacious goals like securing a new 24-hour client each week to extending client engagements with grace and innovation. All the while, Annette illuminates the tailored approach necessary for elderly care, ensuring each service is as unique as the clients we serve.
As the conversation shifts, we expose you to a variety of ingenious outreach tactics designed to keep your home care brand buzzing in the ears of social workers and case managers. Imagine the smile on a social worker's face as they receive a motivational stress ball or the gratitude when offered a free home safety assessment during National Safe at Home Week. Our personal stories of fostering connections over coffee with case managers will inspire you to inject that personal touch into every professional relationship. Prepare to elevate your home care business, as we share strategies and heartfelt advice that could reshape your future in the industry.
Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
it's time to start.
Happy friday, everybody.
Thank you for joining us.
We'll go ahead and get started.
Um, it is may 10th.
Wow, wild, so val, you are up.
Speaker 2 (00:25):
All righty, so a little housekeeping as we get
started here.
Lines muted unless you'respeaking.
Share stories, experiences, anytips that you might have we
want you to share.
All you have to do is unmuteyour line or go to the chat and
you can put questions andinformation in there.
Ask questions, makerecommendations and tell us what
you want to know.
(00:45):
We do get some regular requestsfor things, so we're happy to
take requests.
If there's something you wantto learn about or know more
about, or we just barely touchedon and you need more
information, we will happily addit to our slides.
Speaker 1 (01:02):
And the introductions yeah, yeah, so I'm Dawn Fiella.
I have been today.
I've been in approved seniornetworks for two years.
Yeah, I have a long history inhome care, in the trenches of
home care close to 20 years.
I've been in sales marketing.
I've been an operations managerand have helped grow the
(01:22):
private pay side of the business.
So I'm really happy you're here.
I get to still be in home caretoo, and I love what you're
doing day, every single day.
I get it and I understand.
So thank you for taking care ofthose seniors across the
country.
Lisa.
Speaker 3 (01:37):
Yeah, I'm Lisa Marcella.
I've been with the Proof SeniorNetwork for a little over a
year and I worked in home care.
In every.
I wore every single hatimaginable, because you guys
know how it is in home care.
It is hard to stay in your ownlane.
I love home care, love that I'mhere with you guys.
I love what you do and I lovebeing a part of all of that and
(01:57):
helping you with whatever youneed on this end, annette.
Speaker 4 (02:02):
Okay, hi everybody.
I am new to Senior Care Networkand I am loving it.
I am not new to the seniorbusiness.
I have over 20 years ofexperience in home care and
marketing and I'm just so gladto join the team in helping with
the sales training classes.
I most recently worked for anon-medical companion care
(02:25):
company that I helped grow froma $1 million yearly business to
$4 million.
So I'm happy to be here andthanks for joining today.
Speaker 2 (02:38):
And our nurse.
Okay, I'm Valerie, I'm aregistered nurse and I am the
founder and co-owner of ApprovedSenior Network, and these
ladies are the experts.
I like the digital side ofmarketing that's my forte but
they are, I mean, amazing Allthe things they've done in their
(03:02):
sales careers.
So, if you're going to learnfrom anybody, these are the
folks to learn from.
That's it.
Oh, how to watch the meetingsyou missed.
I'm still on.
Okay, you're going to want towatch the meetings that you
missed because because this ispart three of how to get more
(03:25):
24-hour clients, so you're goingto want to do this Now.
All you have to do is go tohomecaresalesforumcom, add your
email address in it's the onewe've been sending you the
reminders to Check your spam andthen whatever was emailed to
you as your password is yourpassword, or, if you've already
(03:46):
changed it, you might know yourpassword.
You might not Just use theforgot your password feature and
it will help you.
And if you still can't get in,then we will help you through
support.
So there's also a brand new appthat I didn't prepare a slide
for.
You can download our forum asan app on your phone, so you
don't have to go through allthis, but anyway,
(04:06):
homecaresalesforumcom for now,and I will send out information
about the app.
I'm excited about the app,really excited.
Oh my God, so nice.
Okay, so when you log into theforum, you're going to see us
chatting about stuff, someexamples, pictures of stuff
other people have done, which ispretty cool.
But if you go to learning inthe middle see my little arrow
(04:27):
there there's discussion,learning and people If you go to
learning, you're going to beable to see all the videos from
the past, so not all of them,but from 2024.
So, starting in January of thisyear, anything we've talked
about so the first two parts ofthe 24 hour getting more 24 hour
clients are in there now andthen sometime this weekend, the
(04:49):
third part three, this one we'redoing today will be in there as
well.
So please log in and look.
If you're on a mobile, ifyou're looking at this from your
mobile device, which you canwithout the app then the
learning tab or whatever, isgoing to be at the bottom of
your screen, I believe.
So, anyway, just go to learning.
That's good to know.
Speaker 1 (05:08):
Okay, so here we go.
We have covered where to marketfor 24-hour private pay client
referrals, how to turn 24-hourprivate pay referrals into
24-hour clients, and today we'regoing to talk about ensure you,
teach you how to ensure billingstability despite losing a
24-hour client, and Lisa hasdone some wonderful.
(05:28):
I know some of you have alreadyseen May, june, july
leave-behinds, but Lisa has doneAugust and they're beautiful.
So we will make sure there'senough time to get through all
of those All right.
So ensuring billing stabilitydespite losing a 24-hour client
is the most painful thing youcan ever go through in home care
to lose a 24-hour client and Iknow some of you just got that
(05:51):
pit in your stomach becausethat's exactly what it feels
like.
It is the most painful thing.
So we're going to talk aboutjust keeping them and what you
can do.
Speaker 3 (06:01):
It's inevitable.
Speaker 1 (06:02):
They go away, and so we're going to just talk about
all of that.
So communication equalsprevention of loss of 24s.
Be prepared for it and takeaction.
December, rest in peace.
I will get into that.
Some of you already know whatthat is.
You should always be lookingfor 24 hours clients, always in
(06:22):
forever.
So 24 hour leave behinds.
You should be doing those atleast quarterly and add this to
some of your weekly marketinggoals.
So we're going to dig into eachone of these bullets.
That's why I'm not going deepright now.
So communication communicationequals prevention.
Spend time communicating withyour 24 hour clients.
Okay, the thing is, they're thebest, right, like they're the
(06:43):
best billing, but they can alsobe the hardest, because you're
in there 24, seven.
They're the most needy thecaregiver's with them for 12
hours straight.
Some people do three, eights,so even eight hours straight.
It's a long time to be with theperson.
There are people in my familythat I would not want to spend
12 hours a day with.
I mean, think about this.
It's a lot.
(07:03):
There's a lot of reason thiscould blow.
They're just it and they'reneedy too.
So you have to pay highattention to these clients.
It's worth it.
It's hard to get a 24.
So when you get one, you've gotto pay a lot of attention to
them and communicate with them,and you need to react when
things are going down, downhill,going south.
(07:25):
You might even need a differentscheduler or staffer for your
bigger jobs.
We did that.
We took our big jobs Anyonethat was.
I'm trying to remember 12-hourshifts or more a week.
Those were our big jobs.
And maybe your big jobs startat 40 hours a week.
I don't know what that is, butwe had a separate scheduler
staffer handling those jobs.
(07:46):
Our red carpet jobs is what wecall them.
They wanted red carpet service.
They needed red carpet servicebecause your everyday scheduler
is dealing with so much.
Right, it's just like, oh, thisstuff is going on and then
maybe they have a couple of bigclients and a bunch of little
ones.
Those little ones aredistracting them and pulling
them away from the big ones, andthe big ones need communication
(08:06):
.
So it might make sense for youto pull those big jobs and have
somebody that has really goodcustomer service skills that are
on high alert.
So here's an example If acaregiver is late twice in one
week, that's a problem.
It's a problem and it's easy tojust move on.
Well, she's there, she made it,I don't have to worry, it'll
probably never happen again.
You got to react to thatbecause that's enough.
(08:29):
That is enough to lose a jobover.
And someone who's really busywith all these tiny clients and
just like buzzing around withthem sees this caregiver late
twice in a week on the 24.
And she's like well, she'sthere, so that's good, she
showed up, that's good and it isgood.
But that's a red flag.
We've got to stop and react tothat, which is why you might
(08:50):
want to pull those bigger jobsand have a different person
covering those, staffing thosekinds of jobs and taking care of
those kinds of clients.
You might also have a differentpool of caregivers that are for
your red carpet clients.
We did that too for a while.
The ones that we knew were moredependable were going to show
up, who were diehard caregivers.
We might even pay them a littlebit more.
So those are just some thingsto think about.
(09:12):
If the client is refusing tobathe or refusing to do the
exercises, or arguing with thecaregiver every time they show
up, that's a problem.
You need to react to that.
Sometimes it's like well, shegot in the door.
We're good now.
He let her in.
He you know he argues everymorning, but he let her in.
You've got to stop and handlethat.
(09:36):
Someone may have to come to thehome whoever signed that client
and say this is my caregiver.
Remember when I came and youagreed to service?
She's a part of me, we're atthe same company.
Sometimes they need that.
You know, if you do your introat the beginning of services,
that can help with that kind ofthing too.
But the point here is ifthere's something rough going on
or tardiness or missing or anyof those things, you got to just
take care of it.
(09:56):
You have to react right awayand handle it.
Don't let it fester and sit,because there's a lot of other
home care agencies out there.
They probably interviewed otherones when they interviewed you
or when you sat down and did theassessment.
They're just a phone call away.
Their brochure is probablystill in their house, so it's
not hard to just call anotherone and replace you.
Check in and update.
(10:17):
So check in with the adultchild and update that adult
child, probably weekly ifthey're out of town, especially
if they're out of state, if theyare involved.
If they were at the assessmentand they wanted to meet the
caregiver and they're veryinvolved.
Keep updating them, check inwith them, let them know your
mom's doing well, she's, youknow.
She took two showers this week,or three showers.
(10:38):
Caregiver says they're gettingalong great.
They went to a movie, I don'tknow.
Whatever little update you canget that adult child, that
communication is going to mean alot to them.
You're their eyes and ears,especially if they're out of
state.
So I would do that at leastweekly.
Some of the adult children aregoing to check in with you more
than once a week and then you'recommunicating with them.
My point here is 24-hour.
(10:59):
Clients are high maintenance,their family members are high
maintenance, the client is highmaintenance.
The caregivers on those jobscan feel high maintenance
because they're handling so manythings.
So check in with that adultchild.
And again, because of all thehigh maintenance stuff, you
might need someone else staffing, one person dedicated to your
larger clients and we're justcontinuing on Spend time
(11:21):
communicating Again.
Another way to do that issupervisory visits a pop-in
visit, surprise visit.
Of course you need to let themknow you're going to be doing
this when you sign them up.
You know you do the assessment.
You say we're going to havepop-in visits.
We're going to stop in every 30days or so and just see how
things are going.
You need kind of theirpermission to do that, but the
caregiver doesn't know you'recoming and I think it's
(11:42):
important to do pop-in visits onthese large jobs.
You need to make sure the houseis clean right.
Are they doing the things thatthey're supposed to be doing?
If you walk in and the house isa mess and there's dishes piled
high in the sink and you know,and it's a disaster, it's going
to end.
The job is going to endeventually.
So it's important that you'redoing some supervised, refilled
(12:03):
visits.
You need to create a process forthis.
Who's going to do that?
Do you have somebody that cando that every month?
Who's going to do it?
Also, the process with creatinga process, with checking in
with that adult child weeklywho's going to do that?
It's important to set a processor it'll never happen.
We know how home care is.
It's just really busy.
There's a lot of balls in theair all day long happened.
(12:24):
We know how home care is.
It's just really busy.
There's a lot of balls in theair all day long.
And for the people to rememberthat to call or check in or do
that field visit.
It needs to be on a calendar.
There needs to be a processattached to it.
I've always and we went throughthis we had a meeting, a mastery
circle about marketing andcommission and where I've worked
we tied commission to theclients that we signed and so
(12:47):
the larger clients.
It was a percentage, the morecommission that the marketer
made.
So if they signed a 24, theyhad more commission from that
client.
So now they have an interest,they have a stake in this client
staying too and so they can goby and stop in home care agency.
You know, I mean that was veryuncomfortable.
(13:30):
They didn't go with them butthey were interviewing other
companies when she showed up.
So the marketer coming backthat's the reason they signed
that person got them to sign onthe dialed line.
Yes, I want 24-hour care.
There's a relationship thereand keeping that relationship
going is important.
It's important to becausethey're going to tell the
marketer things that maybe theywon't tell the scheduler over
the phone.
You know they're going to show.
(13:51):
You know this caregiver is niceand everything, but you know
she she's not really keeping upthe laundry or whatever it is
they're going to.
They're going to spill the teato the marketer and we need the
tea.
We need to know what's going onin that house.
We do, and so the marketergoing back is a great idea.
Bring them birthday flowers.
It's on their birthday.
Bring them some birthdayflowers to their home.
(14:11):
Make them feel special.
Again, this is red carpetservice.
It's expensive, it's not.
It's not a cheap.
You know, 24 hour care is veryexpensive.
So they're expecting red carpetservice and they should get it.
Communicating with them can helpprevent the loss of 24s.
So be prepared, take action.
So December, and you guys cantell me if you agree, clients
(14:32):
just die in December, they justdo.
I know it's coming.
It has happened every year theentire time, and I have, you
know, as I'm out marketing my,my assisted living people, that
I talked to my independentpeople, the memory cares.
I'm like how's your son says oh, everybody's dying.
Yeah, I hate this time of year.
So we know that this is coming.
(14:54):
I don't know, and that, lisa,is this something?
I've talked to other people?
I don't know if I've asked you,but did this happen for you too
?
Speaker 4 (15:02):
Always December, january, it's just it's.
It's just the time.
Even when I worked in seniorliving, it's just the time of
year and 100%.
Speaker 1 (15:14):
Yeah, Lisa, did you recognize?
Notice this too.
Speaker 3 (15:17):
Yeah, I think that's kind of close to like flu season
and even the holidays.
I think people get a littledepressed too.
I also wanted to touch on justthe talking to the adult
children and communicating.
Sometimes that's true for, likea fiduciary or a conservator as
well, instead of an adult child, if they don't have, you know,
family.
Speaker 1 (15:37):
Or a geriatric care manager, right, whoever referred
if they're on an ongoingrelationship with that, with
that client.
That's an important yeah,that's a good point.
So, knowing that the deaths arecoming in December and that's
sad I'm not trying to make lightof it at all it's really,
really sad.
It also will affect yourbilling.
So, knowing that that's coming,you need to start marketing
(16:00):
hard for 24s in October andNovember.
We have a pumpkin decoratingcontest in October.
I know that sounds silly, but itgets you in front of the social
workers.
You feel close to them.
They're texting you pictures oftheir pumpkins.
It's a great way to start thispath.
You know is in October.
That's how long it's going totake you and what you want to do
(16:23):
is pad as many 24s as you can,because you know some are going
to go, and so in October I'malways going to really hit the
field hard for 24s in Octoberand we talked about how to get
24s in part one and part two, sothat.
But getting in front of themand getting a face-to-face is
going to be important and thepumpkin decorating contest is a
great way to do that and westart that in early October, 1st
(16:46):
of October.
Speaker 3 (16:46):
Yeah, everybody loves the pumpkin decorating.
Speaker 1 (16:51):
It draws a big crowd it does, and I mean I had my,
you know, come September.
You're going to include meagain, right?
When are you doing it?
When is it starting?
I want to be a part of it.
You're going to include me,right?
So they love it.
They absolutely look forward toit every year and they love it.
It is a great way to get infront of them, face to face,
starting 1st of October, so thatyou can start padding for
what's coming in December, andI've not had a December January
(17:13):
where it hasn't happened.
So it's better to your billingwill be great, it'll be fabulous
in October, November, and thenit'll drop a little, but it
won't hurt as much as it wouldhave if you hadn't padded Any
questions.
Are there questions up there?
Are you guys?
Oh, we're just talking about.
Yeah, it is Looked at the chat.
Okay, you should always be onthe lookout for 24s.
(17:34):
You should be doing leavebehinds for 24 hour jobs, at
least quarterly, at leastquarterly probably more often
than that, but at leastquarterly.
The best place to get 24s againis SNF, skilled nursing
facilities, rehabs and hospitals.
Hospitals can be really hard toget into.
I have found smaller hospitalsand something that's going on in
my territory is rehab hospitals.
(17:56):
They're small and they're onlyin there for rehab and I think
some of the hospitals kind ofhave gotten like thought about
hmm, these rehabs you know allthese people are just charging
to rehab.
So what if we were a rehabhospital?
Then they wouldn't go to a SNF,they could just go into our
rehab part of our hospital.
It's usually a separatebuilding, maybe in the same
(18:17):
parking lot, same campus, but Ithink we have three or four of
them now and when the first oneopened we were first in there
and they were referring to usand we didn't have to go through
all the stuff you have to gothrough for like a regular
hospital, maybe because it wasnew, I don't know.
But it was breaking ground andwe were there Soon as the door
opened, grand opening.
We, you know here we are, andthey did refer to us, so I'm not
(18:40):
sure if it's because it wasbrand new or if it's because
it's a rehab hospital.
They let us come in and talk tothe social workers and do lunch
and learns and everything.
Workers and do lunch and learnsand everything.
So you should always be on thelookout for 24.
So go back and watch therecordings that we did for part
one and part two.
But these are the leave behindsthat are going to help you to
get 24 hour jobs.
(19:01):
Now you can do a whole lunchand learn around what happens
after discharge.
The social workers don't knowwhat happens after discharge and
the patients don't know what'sgoing to happen after discharge.
So this large one is for themto hand to their patients so
that they understand that whenthey get home, the first few
days are going to be difficult,harder than how they're feeling
right now in the SNP, and thereasons are listed here.
(19:24):
This one you can attach to abag or a goodie or something
when you're out and about forthe social worker or the case
manager in a hospital.
So here these are two greatleap behind that are going to
help you to get 24 hour jobs.
We help reduce readmissions.
This is a great one all yearlong, but especially December,
(19:45):
january, because they aregetting hit from their corporate
offices with your readmissionrate is too high.
We need to get it down, pleaseget it down.
And so when you're coming alongtalking about readmission,
they're like oh, they get it,they get it, I didn't.
Okay, I'm going to use them.
So this is another great leadbehind.
You could do an in-servicearound this as well.
(20:06):
Discharge package and I'm notgoing to go into great detail
because I already did this inthe part one, part two, so go
back and watch those recordings.
But just calling it a dischargepackage, you don't have to do a
flat rate if you don't want to.
The math behind the flat rateis in the other recordings.
If you missed it, go back andwatch it.
But the fact that you have adischarge package, you're
(20:26):
speaking their language.
They feel like you understandwhat a discharge is and their
day to day and what they'regoing through.
And you've got the Canva andGoogle link for all of these.
You can go in and change themand make them yours.
But all of these are greatleave behinds and handouts to
remind them that you provide 24hour care.
I think I mentioned before I wasgetting 24s all the time from
(20:48):
this one social worker and shelike kind of just quit and I
asked her about I go, has yourcensus changed?
Are you taking care ofdifferent types of patients?
And she goes no.
And I said, oh, because youhaven't had a 24 hour discharge
in a while.
We had a really goodrelationship.
She goes, oh, I'm using 24 hourhome care now because they
specialize in 24 hour home care.
(21:08):
I about died.
I couldn't.
I mean I don't know what myface looked like.
I'm not good at hiding mythoughts from my face, but I'm
not a good poker face person.
I'm sure my face was in awe.
I went just shock.
So good name of a company24-hour home care.
I mean you know she thoughtthat's where all my 24-hour jobs
should go, because that's whatthey do.
So tell them you specialize in24 hour home care.
(21:30):
If you want 24 hour jobs, theyneed to know that you specialize
in that and you've done itbefore and you do a great job at
it.
Lisa, did you have something toadd?
I saw you unmuted.
Speaker 3 (21:40):
No, I just was.
Yeah, what a great name, right,24 hour home care.
But yeah, you've got to tellthem what you do and all of the
things you do, and keepreminding them constantly.
Speaker 1 (21:50):
You do.
They need constant reminders.
So going out with these leadbut this is a lot of this will
get you through more than thisis quarterly right here, and
then you can use all of theother lead behinds that that we
create throughout the year too.
All right.
The other thing you can do isadd the goal to your weekly
marketing goals.
So these are the goals thatwe've had.
(22:12):
I've shared these severalseveral times.
For your marketing person that'sout in the field, 40 to 50
stops a week, eight to 10 daily.
Out of those 40 to 50, 15 to 20of those are face-to-face.
From that you're going to getfive to seven referrals.
They're not all going toprobably turn into jobs, but
your booking ratio forassessments should be 70% around
70%.
Signing ratio should be about90%.
(22:34):
You'll get about three to foursigned jobs from your referral
sources a week.
Eventually, this doesn't happenovernight.
You could add this as a goalone signed 24-hour client every
week.
It's definitely an option.
Then your marketer will be oryou marketers that are here will
be trying every week to get a24.
You may not get one every week.
(22:54):
You might get one every monthor a couple of months or
something like that and these Idon't mean like one that's going
to last forever and ever.
We know that a lot of them aretemporary because it's expensive
.
It's an expensive service, butthey could shoot for it and try
to get a 24.
If you're in with the sniffs,you're there all the time and
they're not.
You know a high Medicaidbuilding.
There's a good chance you'llget some and you're.
(23:20):
And you're also educating thesesocial workers about what
happens after discharge and thatthey need some eyes on them for
a while.
And 24-hour care, maybe thefirst day or two.
That's going to help you toturn those into 24s.
We talked about all of that inthe other recordings.
Turn those into 24s.
We talked about all of that inthe other recordings.
And you'll also get some signedjobs from your website,
caringcom, agingcom.
You should be also getting somesigned jobs from there, but you
could add this as one of thosegoals.
Maybe it's one signed 24 everymonth, or two a month or
(23:42):
something, but either way,adding that to the goals and
looking at it every week willhelp you to get some 24s as well
.
So, to summarize, you will losesome 24s.
It's going to happen.
They're not permanent most ofthe time.
To begin with, have the mindsetthis is the mindset that I
shared with my marketers and itworked for us for years Replace
(24:03):
what you have and then some.
We have seven 24s right now.
They may last a couple weeks.
I'm going to just always havethe mindset of replacing what I
have and adding another.
Replace and add, replace andadd.
We lost two this week.
Okay, I need to get three thisweek, because that's how you
grow.
If you're constantly replacingwhat you're losing and adding,
(24:25):
then that's how you grow.
Give them red carpet service.
Pull out all the stops, all thestops for your 24s.
We would give them calendars inJanuary, you know, at Christmas
time we'd bring thempoinsettias.
On their birthday, we broughtthem flowers.
The marketers were stopping byto see how they were doing.
Maybe bring them a coffee.
We really, really treated themwell because we wanted them to
(24:48):
stay and you know they didn'texpect all of that.
But for what they're paying,they are going to expect some
red carpet service.
That's why I say they're alittle bit more high maintenance
.
You have the ones that are highmaintenance physically, but you
also have the ones that arehigh maintenance mentally.
Right, I mean, we had a 24 thatjust wanted us to just take her
(25:10):
to the grocery store, take herto the movies, take her to lunch
, and we thought this would be afun job.
But she was really, reallywanting you know, a lot, a lot.
She expected a lot, and so,while it was fun for the
caregiver to be able to go toall those places, she, she
really wanted an assistantmanaging everything.
So just that, that's a piece ofit.
(25:32):
Sometimes too, annette and Lisa, do you guys have anything to
add?
I think we're going to get intothe leave-behinds after this
and does anybody have?
any questions too, Go ahead.
Speaker 4 (25:39):
Annette, I was just going to add in too.
It's true, a lot of the 24-7sare temporary, but then every so
often, every four or five, theycontinue with you.
And also, when they want to endservices, I would always try to
say, before we just end it,right now, let's try and cut
(25:59):
back.
Maybe let's cut back the dayshift hours, let's keep the
overnights for a couple moreweeks, and then they realize
they still need a little helpand you may end up just having,
you know, four hours a day, buttry to keep them a little longer
and maybe as a you know, apermanent client with just less
hours, that's really a good idea.
Speaker 1 (26:19):
When someone wanted to quit their 24s, I would talk
to the caregiver how are theydoing at night?
Are you helping them a lot?
And then when you go back totalk to the client or the adult
child, you have ammunition.
You can say I talked to yourovernight caregivers, your mom's
overnight caregivers.
They are up there with her.
They're helping her to thebathroom.
She gets up four times a night.
(26:39):
Like we are not recommendingthat you drop the overnight,
that's a really good point,annette.
Speaker 4 (26:43):
Yes, yeah, and it's true.
The caregivers would be like,oh my gosh, she needs us.
Are like, oh my gosh, she needsus.
Are you kidding me?
So you know, cause they're withthem every day and they see it.
Speaker 1 (26:57):
So you know, just to try and hang on maybe it's not
going to be 24 seven, but youcan have them in some some sort
of way.
Yeah, and usually it's theovernights that need to stay for
a while, from what I myexperience, Lisa, did you have
anything to add to that?
Speaker 3 (27:06):
Yeah, I just feel like a lot of the times when a
caregiver is with them so muchthat they also do spoil the
client.
They bring flowers on theirbirthdays and they do all these
things.
I remember one time we had acaregiver that her and her
client dressed the same, worethe same lipstick, went and got
their nails done the same colorand it was just the cutest and
(27:29):
little things like that.
They just become so close, soit is, they do really spoil them
, yeah.
Speaker 1 (27:36):
I think that's a good , a good point.
Anybody have any questionsabout the 24s, and even from the
last?
I mean, if you haven't watchedthe recording, you'll need to
watch it.
But if you have seen all ofthem, do you have any questions
about 24s or how to get them?
Speaker 3 (27:52):
No, are we good?
You know another thing toosorry, if you're thinking of
ways to keep them happy tooutside of the box.
I know we had a couple ofpeople that we actually went
grocery shopping for and likebuild them or build their you
know whomever was in charge ofthe billing but instead of
having them, you know, pay, youknow, upfront, cause maybe they
(28:13):
had an issue with.
I don't want to do this.
You know how some people are.
They're very, very picky on who.
Who can do what, who can toucha card, or you know we would do
gift cards but we would do themonthly shopping and then just
bill the person and that workedout really well.
But you have to keep keep aninventory too.
And it's very like hand we usedto call it handle with pear but
(28:34):
yeah, yeah, definitely, okay.
Speaker 1 (28:37):
Well, lisa, I'm gonna move into the leave behind.
Speaker 3 (28:41):
You are up okay, yay, leave behind.
Okay.
So this one, this may leavebehind.
It is, uh, older americansmonth and um, this is where we
take out those larger printbooks for like word searches and
things like that, just kind oflike brain games.
And you know, I think that thisyear's older americans month
(29:01):
was all about social connectionsand, you know, not being
isolated.
I think there was a lot of thatduring covid, maybe not so much
now, but people I think got intothat kind of groove.
But so this you would take outto and you would talk to, you
know, different SNFs or seniorcenters or whatever, and make
sure that you know this was anokay thing to do.
(29:21):
Bring a couple of books, makesure that you you know I was
thinking to get like a littlesheet of stickers, you know,
maybe like it's like 30 stickersper sheet, and print out your
information so that you can slapthat on each of those little
books and then take this flyerout and, just you know, put it
on top of those books.
Make sure you do connect withthe social worker or someone.
(29:42):
They may have.
You take some to an activitydirector or whatever, but make
sure you do connect with thesocial worker on this and you
know that they know what it'sall about.
Speaker 1 (29:51):
Sure you do connect with a social worker on this and
, um, you know that they knowwhat it's all about, and at
least stephanie winzie said I'vetaken these out last week and
this week activities directorsloved books.
Yay, we're so happy to hearthat.
Awesome thank you for sharing?
Speaker 3 (30:03):
yeah, definitely um, and you know all the links are
there too.
So may is also um, skin cancerawareness Month, so this is the
cutest idea.
I love these little stickersthat go with this, but just take
this out because you want togive them.
You know, right now I thinkit's starting to warm up and
people are doing like startingto do luau's at assisted livings
and the sniffs and things likethat, where they get a little
(30:25):
bit of sunshine or they're doinggardening or whatever.
So protect your skin from toomuch SPF fun in the sun.
And the next slide shows youthe stickers.
They're really, really cute.
So if you have these, maybe,like I would cut them.
Maybe this way, cut the sheetsout unless you want to give a
whole sheet to someone but justlike, cut so they get one of
(30:45):
each of the shapes and justinclude that in in a giveaway.
The little, the littlesunscreens as well.
They're like a single use ormaybe like a couple different
uses, but these little stickersare so cute.
You put them on your skin andif you've had too much sun, too
many UV rays, it's basically anindicator.
It changes color and tells youto put on some more sunscreen.
So I think those are the cutestever and everyone should have
(31:08):
those when they go outside.
Yeah, they're great, Okay ever.
And everyone should have thosewhen they go outside.
Yeah, they're great, okay.
National Hydration Day is June23.
And you know, water is life.
You add the flavor.
So literally we're giving themwater and flavor packets and we
just want people to stayhydrated.
It's getting warmer again, as Imentioned, and people don't
(31:28):
take the time to drink theirwater, especially if they're out
in the field or they're justrunning around like crazy.
So you could do lead to youknow a social worker, nurses
that you love, or you could takeout a whole case with a couple
of different boxes of this,these little flavor packets.
There's 50 individually wrapped, so super cool.
I think that just taking this,showing them that you care and
(31:49):
that they're getting you knowwrapped so super cool.
I think that just taking this,showing them that you care and
that they're getting you knowhydrating and they're taking
care of themselves Alzheimer'sand brain awareness month, you
want to take these out and letthose social workers know.
Or let's say it's a memory careand they're waiting for
placement or something like that, and so they need someone to be
there with.
You know their patient orclient or loved one and you want
(32:13):
to let them know that yourcaregivers are skilled and
trained in.
You know Alzheimer's and brainawareness.
They can help with.
You know brain games.
They can help with alldifferent things exercising
whatever it is that they aretrained to understand.
You know anyone who's combativeor doesn't want to do things
for a certain reason anythingthat comes with you know
(32:34):
Alzheimer's and anything elsegoing on there with dementias.
And so here again thesepaperback brain games, word
searches, crossword puzzlesthese are just really cute.
They're extra large so, youknow, easier on the eyes.
And then you have your standardsilicone bracelets that I think
you know are typically givenout during this time, but I just
(32:55):
thought these are really cute.
And these are the same booksthat we are giving out for the
older Americans month, so youcan like.
You probably will have extras,so you can just repurpose them
here too.
All right, this is my favorite.
National Lobster Day is June15th.
I don't know if anyone caresabout that, but it's a great
play on words because you cansay call us now for snappy
(33:18):
discharges like little lobsterclaws, and then you know you're
getting home in time for lobsterdinner.
You want these social workersto know that you can get their
patients home safely and quickly.
It's not a burden at all.
You know, put it on our plate.
We'd love to take from you andand be able to keep them safe at
home.
And then you know you can pairthis with you know I just play
(33:40):
on words snapped Cheez-Its.
I think this is really greatbecause you know it's just a
little different.
And then these harvest snapsfor a little bit of a healthier
option.
But you could pair the two orgive a couple and you know
they'll have a snack for the day.
Sometimes people don't take abreak.
Speaker 1 (33:56):
I love this one yeah.
Speaker 3 (33:57):
Yeah, it's my favorite Celebrate Father's Day.
So we're not only giving thisto fathers or anyone else, we're
just celebrating Father's Day.
Like Dawn said, if she got thisshe would just re-gift it.
I would, and I would too, or Imight eat the.
I might eat the root beerbarrels, but whatever.
But you know, I thought thiswould go, this would go really
well.
Dad's root beer barrels and,you know, bottle opener key
(34:19):
chains really cute.
Um, you know, just somethingcute to have.
Speaker 1 (34:22):
Even if they re-gift it, it's still saving them time.
Speaker 3 (34:34):
Like they don't have to go get this.
So, yeah, amen to that, amen tothat, love it, love it.
Um, and now let's see, I thinkwe have june.
Okay, next slide, july.
Uh, it's cool to care, becauseit so is.
Um, I wanted to pair these, pairthese with some, um, they don't
need to be frozen.
Uh, you want to actually takethem out, not frozen, because
you don't want them.
You know, uh, leaking outeverywhere.
But you want to take a coupleof these and attach this here,
put a little ribbon through itwith a hole punch, and take some
(34:56):
water pops.
They can keep them in theirfreezer and have them later on.
Um, you know, I just think it'sa really cute idea, super cute.
Um, all right, celebrate ourindependence since 1776.
So I just, you know it, it isIndependence Day and I just want
to recognize that and take out.
(35:16):
I found these really cute lapelpens with the flag, and then
these little handheld Americanflags.
I had one of these forever.
I kept it in my, you know,pencil holder or my pen holder
on my desk.
I just loved it.
So, and I think that peoplereally appreciate these two.
And then we do have someCanadian clients.
I saw one logged in actuallytoday, so I wanted to do this
(35:40):
for you guys too.
Um, because I did want to.
I want you guys to know we loveyou too and I'm thinking of you
.
And, uh, stay strong and free.
Happy Canada day.
And then we did find someCanadian flag lapel pins as well
Kind of the same thing, but thelittle flags I just thought was
really cute, super cute.
And to include you guys too,okay, we have a couple different
(36:02):
.
What was that?
Speaker 4 (36:04):
No, I was just saying thanks, I'm the Canadian.
Yay, I know You're the one Isaw James Hello.
Speaker 3 (36:11):
Hi, hi, that, that's like I know you're the one I saw
, james hello, hi, hi, hi, good,good, I'm glad, I'm glad you're
here, um, yeah, I always enjoyyour um, I guess you call it
podcast.
Speaker 4 (36:22):
It's really really interesting and informative.
Really I enjoy it thank you,james yeah lots of information
perfect.
Speaker 3 (36:30):
Thank you for the feedback, love it no problem
okay, so august leave behind.
it is it is national wellnessmonth, so I have a couple
different slides actually forthat and different aspects of
wellness, but this one justremember to take care of
yourself, reach research showsself-care helps manage stress
and promote happiness.
(36:50):
It really does.
You have to take some time foryourself and just take this out
and let the social workers orwhomever know that you know you
do care and it's a reminder forthem, right?
And so that's what this littlestring is for.
I love this.
This was actually a Don Fialaidea and I really loved this
string.
It was just the cutest thingever.
Speaker 1 (37:11):
You know, I remember something.
Yeah, string, it was just thecutest thing ever.
Speaker 3 (37:14):
I think I learned that from Sesame Street to be
honest.
But I wanted to put in theselittle.
There's like 30 pairs of these.
It's just really cute.
And then you guys might thesemight look familiar the little
shower steamers.
But I just thought if you hadextras we could repurpose that.
Here too.
I want to make sure thateverything I'm giving you is
(37:34):
you're able to use all of theproducts and, you know, use them
again and again too.
If you bought extraPrescription for self-care,
again for national wellnessmonth, this I just came up with
this idea and I just thought itwas really cute.
It's going to pair withsomething really cute you'll see
in a second.
But you know, take a 10 minutebreak, preferably outside, take
a deep breath, pop open acapsule for maximum wellness.
(37:58):
You know it really energizes,it puts you in an excellent mood
, increased happiness, and thencall Valerie at ASN home care
for refills.
But I felt these really cutepositive capsules and they have
like this cute little.
You pop them open and there's acute little like motivational,
just positive message there foryou.
And I think that if you couldjust, you know, put a couple in
(38:21):
this little bag here.
It came with different,different colors here or
anything that you have like,maybe three in there.
You can add something else too,but I just think it's a really
cute.
It was just a really cute idea,and I like the little.
Speaker 1 (38:33):
So, lisa, it's a capsule.
And then, inside, a littlemessage rolls out with a
statement yes, yes, you pop itopen and you.
Speaker 3 (38:41):
it's almost like like a fortune cookie in a way, but
it has a.
It's just a different vibe,right?
So I just I just thought it wassuper, super cute.
Speaker 4 (38:48):
It is.
I love this idea, adorable,adorable.
Speaker 3 (38:51):
Love it.
And then I did want to touch onexercise because I think that
we all kind of skip it at times.
And so the importance ofexercise.
We're promoting health andwellness.
You know it's good for yourbody, your mental, your social,
emotional, moral, spiritual, andit's all about you there.
So, but you do want to letpeople know to the social
(39:11):
workers, nurses, whomever you'retalking to, that we're trained
in guiding patients throughtheir prescribed home exercise
regimen.
You know, we want them to knowthat, okay, we're not PT, but I
can guide them through thoseexercises, that they need to
stay safe, healthy and mobile,and so, yeah, so love that.
And then you know, I was tryingto come up with something and I
(39:32):
found these really cutemotivational stress balls with
bracelets.
I didn't picture the braceletshere, but the stress balls are
just really cute.
You could give these out to thesocial workers.
You could give it out toclients, to caregivers, what
have you?
I'm using the same littlebaggies just for reference, so
you can see what it might looklike, but yeah, I think it's
(39:52):
really cute.
You can pair it with lots ofdifferent little things.
Love that Cute.
All right, now out of wellnessmonth, but National Safe at Home
Week.
It's the last week of August.
Let's light the way you know.
Call now for a free home safetyassessment.
That could be a way in, youknow, just a home safety
assessment.
That could be a way in, youknow, just a home safety
assessment.
What does this look like?
Do I need DME?
What do I need?
Can you tell me what I need?
(40:13):
You know, do you have resourcesto?
You know, add these things in.
So we did this last year too,and I saw some other really cute
lights.
They're a little more expensivebut that you could like attach
to, like a stairway or, you know, to light each step and things
like that.
(40:33):
You can really play with thisidea.
I just, um, uh, just wanted topull these.
You know, these are, these arequick, use little flashlights
that you can attach to your yourum key chain, or even those you
know, those retractable pensthat we're always doing.
You know something like that,um, so you have it uh, close by.
But, yeah, just wanted to showthat one too.
(40:55):
This one came from Annette hadan idea she used to use back in
back in the day and it was liketext me for coffee, so, and
we'll talk about you know how tohelp, you know, percolate each
other's businesses or what, whathave you, and so you know, get
to know each other like a littleone-on-one networking.
So I just turned it intosomething and I turned it into
(41:18):
this little flyer and I thinkthis would be so cute if you
could even pair it with like acute envelope, maybe even wrap
the envelope with a little like,I don't know, like a gold
ribbon or something I don't know.
You know, the sky's the limithere.
But it's redeemed by text onlycoffee time on me, uh, redeemed
by text only to set a date.
(41:38):
And then you know text thisnumber for Valerie coffee or tea
.
It's on me, valid 2024, tryingto make it look kind of like a
coupon, but I think this is areally cute idea.
Um, and you just take this out.
I don't, there's nothing togive with it.
This is the gift and they'regoing to text you and you're
going to have a meeting and youknow, buy them a coffee or a tea
or what have you.
I thought this was really it'sa great way to get to texting
(42:03):
status with a social worker andthat's the main.
That's.
I feel like that's.
The main takeaway from this isthat you'll be on texting status
with that social worker.
Speaker 1 (42:13):
Yeah, everything changes once you're on texting
status with a social worker.
It's just a game changer.
So every time we do the pumpkindecorating contest or any of
the things you know for thelarge print books, we're asking
them to text us.
Because once you're on atexting basis, it does seem to
change the relationship.
When they have a last minutedischarge and they have to call
(42:35):
everybody else, but they cantext you, you just hear that
person when they've shared theircell phone number with you.
I don't know how to explain it,but it's a game changer for
sure.
Speaker 4 (42:43):
Yeah, I wanted to add to that when sometimes I would
fold this up and put it in alittle note card when I was
sending my thank you note forthe referral and I really did
have people text me and we setup coffee dates so I mean, not
everybody does it, but you knowthey don't get something like
this that often and to get outof the office and then you get
on a better level and, like Lisasaid, then we have their cell
(43:06):
number.
Did anybody?
Speaker 1 (43:09):
ever want you to just like, bring them a coffee and
you could sit there at theirsure.
Speaker 4 (43:14):
Yeah, so so you know they're so busy sometimes.
One time I you know I couldstop at starbucks and I could
bring you the coffee.
We don't have to meet out, youknow, because a lot of times
they don't have time, but suresure, yeah, definitely.
Speaker 3 (43:26):
I would definitely bring them a coffee.
If that's, if that's what ittook to be with them, I'm be
hired I'll be covered in black.
Speaker 4 (43:35):
Son of a bitch.
Speaker 1 (43:37):
Oh, someone needs to mute themselves, okay, um, is
there any more?
That is it, we are done.
We got done quickly.
I went kind of fast because Iknew we had a lot of
leave-behinds.
Does anybody have any questions?
Um, about 24s or about any ofthe leave-behinds?
Have you had something?
Great success with one of theleave-behinds that you've used?
(44:00):
Kimberly said I had a coffeedate in the hospital Starbucks
just yesterday with 15 of thecase managers.
Wow, way to go.
That's awesome.
This is Kim in our class, isn'tit?
Yeah, oh, kim, look at you.
I.
That is awesome.
Way to go, kim, very happy.
I hope it went.
I'm sure that it went really,really well.
That's a brilliant idea.
(44:21):
They have a Starbucks in thehospital.
Just that's easy for them.
They get to go to Starbucks,but they also don't have to get
in their car and drive anywhere.
That's, that's awesome.
Anybody else have anything toshare?
We're all okay and everybodyknows how to get to all of this.
(44:42):
So we're going to send you theslides after with the video.
It'll probably be this weekendsometime and all of these links
are hyperlinks, so in the PDFslide that you get, so you can
go right in and you can changein Canva, or you can change in
Google anything that you want to.
Speaker 3 (44:58):
Yes, and please, please, be sure to send us
photos of anything that you guysuse.
I'd love to see the ideas thatyou take from this and turn into
your, your own ideas.
Yes, I'd love, love, love tosee that.
Speaker 1 (45:10):
I just wanted to show them this is.
These are the little guys,things that are rolled up in the
capsules, so they do.
They're kind of like littlefortune cookies.
I love it.
I think this is such a clever.
They're not going to getanything else like this Part of
it is just being clever andstanding out too.
So this is, this is really cute.
So you give them a few capsulesin a bag and yeah, that's great
(45:34):
.
Yeah, all right.
Well, thank you everybody.
It was great to see you again.
We'll see you in a couple ofweeks and next time, annette,
what is it we're?
Speaker 4 (45:43):
discussing geriatric.
We are going to talk about howto work with geriatric care
managers, and at one time Iwould usually have at least 15
cases with geriatric caremanagers and they're known for
giving you really big cases.
So we're going to kind of talka little bit about how to
connect with them, what they do,who they serve.
(46:05):
So that's going to be May 24thand then June 7th we are going
to have a special personspeaking with Valerie, a
geriatric care manager.
Her name is Kathy Jacobs, soit's going to be a two-part
series.
It's going to be great.
I hope you can all make it.
Speaker 1 (46:24):
I'm excited about the geriatric care managers.
I had a couple.
I never had 15 clients for one,so it sounds like Annette is
really special here.
This is a specialty, you know.
Everybody kind of hones in ontheir own kind of thing, so the
geriatric manager is a reallygood one and I'm glad Annette's
going to be able to do that tous.
Okay, everybody.
(46:44):
Well, thank you so much.
Have a great weekend and we'llsee you in a couple of weeks.
Speaker 4 (46:49):
All right, Bye everybody, Bye everybody.
it's time to start.
Happy friday, everybody.
Thank you for joining us.
We'll go ahead and get started.
Um, it is may 10th.
Wow, wild, so val, you are up.
Speaker 2 (00:25):
All righty, so a little housekeeping as we get
started here.
Lines muted unless you'respeaking.
Share stories, experiences, anytips that you might have we
want you to share.
All you have to do is unmuteyour line or go to the chat and
you can put questions andinformation in there.
Ask questions, makerecommendations and tell us what
you want to know.
(00:45):
We do get some regular requestsfor things, so we're happy to
take requests.
If there's something you wantto learn about or know more
about, or we just barely touchedon and you need more
information, we will happily addit to our slides.
Speaker 1 (01:02):
And the introductions yeah, yeah, so I'm Dawn Fiella.
I have been today.
I've been in approved seniornetworks for two years.
Yeah, I have a long history inhome care, in the trenches of
home care close to 20 years.
I've been in sales marketing.
I've been an operations managerand have helped grow the
(01:22):
private pay side of the business.
So I'm really happy you're here.
I get to still be in home caretoo, and I love what you're
doing day, every single day.
I get it and I understand.
So thank you for taking care ofthose seniors across the
country.
Lisa.
Speaker 3 (01:37):
Yeah, I'm Lisa Marcella.
I've been with the Proof SeniorNetwork for a little over a
year and I worked in home care.
In every.
I wore every single hatimaginable, because you guys
know how it is in home care.
It is hard to stay in your ownlane.
I love home care, love that I'mhere with you guys.
I love what you do and I lovebeing a part of all of that and
(01:57):
helping you with whatever youneed on this end, annette.
Speaker 4 (02:02):
Okay, hi everybody.
I am new to Senior Care Networkand I am loving it.
I am not new to the seniorbusiness.
I have over 20 years ofexperience in home care and
marketing and I'm just so gladto join the team in helping with
the sales training classes.
I most recently worked for anon-medical companion care
(02:25):
company that I helped grow froma $1 million yearly business to
$4 million.
So I'm happy to be here andthanks for joining today.
Speaker 2 (02:38):
And our nurse.
Okay, I'm Valerie, I'm aregistered nurse and I am the
founder and co-owner of ApprovedSenior Network, and these
ladies are the experts.
I like the digital side ofmarketing that's my forte but
they are, I mean, amazing Allthe things they've done in their
(03:02):
sales careers.
So, if you're going to learnfrom anybody, these are the
folks to learn from.
That's it.
Oh, how to watch the meetingsyou missed.
I'm still on.
Okay, you're going to want towatch the meetings that you
missed because because this ispart three of how to get more
(03:25):
24-hour clients, so you're goingto want to do this Now.
All you have to do is go tohomecaresalesforumcom, add your
email address in it's the onewe've been sending you the
reminders to Check your spam andthen whatever was emailed to
you as your password is yourpassword, or, if you've already
(03:46):
changed it, you might know yourpassword.
You might not Just use theforgot your password feature and
it will help you.
And if you still can't get in,then we will help you through
support.
So there's also a brand new appthat I didn't prepare a slide
for.
You can download our forum asan app on your phone, so you
don't have to go through allthis, but anyway,
(04:06):
homecaresalesforumcom for now,and I will send out information
about the app.
I'm excited about the app,really excited.
Oh my God, so nice.
Okay, so when you log into theforum, you're going to see us
chatting about stuff, someexamples, pictures of stuff
other people have done, which ispretty cool.
But if you go to learning inthe middle see my little arrow
(04:27):
there there's discussion,learning and people If you go to
learning, you're going to beable to see all the videos from
the past, so not all of them,but from 2024.
So, starting in January of thisyear, anything we've talked
about so the first two parts ofthe 24 hour getting more 24 hour
clients are in there now andthen sometime this weekend, the
(04:49):
third part three, this one we'redoing today will be in there as
well.
So please log in and look.
If you're on a mobile, ifyou're looking at this from your
mobile device, which you canwithout the app then the
learning tab or whatever, isgoing to be at the bottom of
your screen, I believe.
So, anyway, just go to learning.
That's good to know.
Speaker 1 (05:08):
Okay, so here we go.
We have covered where to marketfor 24-hour private pay client
referrals, how to turn 24-hourprivate pay referrals into
24-hour clients, and today we'regoing to talk about ensure you,
teach you how to ensure billingstability despite losing a
24-hour client, and Lisa hasdone some wonderful.
(05:28):
I know some of you have alreadyseen May, june, july
leave-behinds, but Lisa has doneAugust and they're beautiful.
So we will make sure there'senough time to get through all
of those All right.
So ensuring billing stabilitydespite losing a 24-hour client
is the most painful thing youcan ever go through in home care
to lose a 24-hour client and Iknow some of you just got that
(05:51):
pit in your stomach becausethat's exactly what it feels
like.
It is the most painful thing.
So we're going to talk aboutjust keeping them and what you
can do.
Speaker 3 (06:01):
It's inevitable.
Speaker 1 (06:02):
They go away, and so we're going to just talk about
all of that.
So communication equalsprevention of loss of 24s.
Be prepared for it and takeaction.
December, rest in peace.
I will get into that.
Some of you already know whatthat is.
You should always be lookingfor 24 hours clients, always in
(06:22):
forever.
So 24 hour leave behinds.
You should be doing those atleast quarterly and add this to
some of your weekly marketinggoals.
So we're going to dig into eachone of these bullets.
That's why I'm not going deepright now.
So communication communicationequals prevention.
Spend time communicating withyour 24 hour clients.
Okay, the thing is, they're thebest, right, like they're the
(06:43):
best billing, but they can alsobe the hardest, because you're
in there 24, seven.
They're the most needy thecaregiver's with them for 12
hours straight.
Some people do three, eights,so even eight hours straight.
It's a long time to be with theperson.
There are people in my familythat I would not want to spend
12 hours a day with.
I mean, think about this.
It's a lot.
(07:03):
There's a lot of reason thiscould blow.
They're just it and they'reneedy too.
So you have to pay highattention to these clients.
It's worth it.
It's hard to get a 24.
So when you get one, you've gotto pay a lot of attention to
them and communicate with them,and you need to react when
things are going down, downhill,going south.
(07:25):
You might even need a differentscheduler or staffer for your
bigger jobs.
We did that.
We took our big jobs Anyonethat was.
I'm trying to remember 12-hourshifts or more a week.
Those were our big jobs.
And maybe your big jobs startat 40 hours a week.
I don't know what that is, butwe had a separate scheduler
staffer handling those jobs.
(07:46):
Our red carpet jobs is what wecall them.
They wanted red carpet service.
They needed red carpet servicebecause your everyday scheduler
is dealing with so much.
Right, it's just like, oh, thisstuff is going on and then
maybe they have a couple of bigclients and a bunch of little
ones.
Those little ones aredistracting them and pulling
them away from the big ones, andthe big ones need communication
(08:06):
.
So it might make sense for youto pull those big jobs and have
somebody that has really goodcustomer service skills that are
on high alert.
So here's an example If acaregiver is late twice in one
week, that's a problem.
It's a problem and it's easy tojust move on.
Well, she's there, she made it,I don't have to worry, it'll
probably never happen again.
You got to react to thatbecause that's enough.
(08:29):
That is enough to lose a jobover.
And someone who's really busywith all these tiny clients and
just like buzzing around withthem sees this caregiver late
twice in a week on the 24.
And she's like well, she'sthere, so that's good, she
showed up, that's good and it isgood.
But that's a red flag.
We've got to stop and react tothat, which is why you might
(08:50):
want to pull those bigger jobsand have a different person
covering those, staffing thosekinds of jobs and taking care of
those kinds of clients.
You might also have a differentpool of caregivers that are for
your red carpet clients.
We did that too for a while.
The ones that we knew were moredependable were going to show
up, who were diehard caregivers.
We might even pay them a littlebit more.
So those are just some thingsto think about.
(09:12):
If the client is refusing tobathe or refusing to do the
exercises, or arguing with thecaregiver every time they show
up, that's a problem.
You need to react to that.
Sometimes it's like well, shegot in the door.
We're good now.
He let her in.
He you know he argues everymorning, but he let her in.
You've got to stop and handlethat.
(09:36):
Someone may have to come to thehome whoever signed that client
and say this is my caregiver.
Remember when I came and youagreed to service?
She's a part of me, we're atthe same company.
Sometimes they need that.
You know, if you do your introat the beginning of services,
that can help with that kind ofthing too.
But the point here is ifthere's something rough going on
or tardiness or missing or anyof those things, you got to just
take care of it.
(09:56):
You have to react right awayand handle it.
Don't let it fester and sit,because there's a lot of other
home care agencies out there.
They probably interviewed otherones when they interviewed you
or when you sat down and did theassessment.
They're just a phone call away.
Their brochure is probablystill in their house, so it's
not hard to just call anotherone and replace you.
Check in and update.
(10:17):
So check in with the adultchild and update that adult
child, probably weekly ifthey're out of town, especially
if they're out of state, if theyare involved.
If they were at the assessmentand they wanted to meet the
caregiver and they're veryinvolved.
Keep updating them, check inwith them, let them know your
mom's doing well, she's, youknow.
She took two showers this week,or three showers.
(10:38):
Caregiver says they're gettingalong great.
They went to a movie, I don'tknow.
Whatever little update you canget that adult child, that
communication is going to mean alot to them.
You're their eyes and ears,especially if they're out of
state.
So I would do that at leastweekly.
Some of the adult children aregoing to check in with you more
than once a week and then you'recommunicating with them.
My point here is 24-hour.
(10:59):
Clients are high maintenance,their family members are high
maintenance, the client is highmaintenance.
The caregivers on those jobscan feel high maintenance
because they're handling so manythings.
So check in with that adultchild.
And again, because of all thehigh maintenance stuff, you
might need someone else staffing, one person dedicated to your
larger clients and we're justcontinuing on Spend time
(11:21):
communicating Again.
Another way to do that issupervisory visits a pop-in
visit, surprise visit.
Of course you need to let themknow you're going to be doing
this when you sign them up.
You know you do the assessment.
You say we're going to havepop-in visits.
We're going to stop in every 30days or so and just see how
things are going.
You need kind of theirpermission to do that, but the
caregiver doesn't know you'recoming and I think it's
(11:42):
important to do pop-in visits onthese large jobs.
You need to make sure the houseis clean right.
Are they doing the things thatthey're supposed to be doing?
If you walk in and the house isa mess and there's dishes piled
high in the sink and you know,and it's a disaster, it's going
to end.
The job is going to endeventually.
So it's important that you'redoing some supervised, refilled
(12:03):
visits.
You need to create a process forthis.
Who's going to do that?
Do you have somebody that cando that every month?
Who's going to do it?
Also, the process with creatinga process, with checking in
with that adult child weeklywho's going to do that?
It's important to set a processor it'll never happen.
We know how home care is.
It's just really busy.
There's a lot of balls in theair all day long happened.
(12:24):
We know how home care is.
It's just really busy.
There's a lot of balls in theair all day long.
And for the people to rememberthat to call or check in or do
that field visit.
It needs to be on a calendar.
There needs to be a processattached to it.
I've always and we went throughthis we had a meeting, a mastery
circle about marketing andcommission and where I've worked
we tied commission to theclients that we signed and so
(12:47):
the larger clients.
It was a percentage, the morecommission that the marketer
made.
So if they signed a 24, theyhad more commission from that
client.
So now they have an interest,they have a stake in this client
staying too and so they can goby and stop in home care agency.
You know, I mean that was veryuncomfortable.
(13:30):
They didn't go with them butthey were interviewing other
companies when she showed up.
So the marketer coming backthat's the reason they signed
that person got them to sign onthe dialed line.
Yes, I want 24-hour care.
There's a relationship thereand keeping that relationship
going is important.
It's important to becausethey're going to tell the
marketer things that maybe theywon't tell the scheduler over
the phone.
You know they're going to show.
(13:51):
You know this caregiver is niceand everything, but you know
she she's not really keeping upthe laundry or whatever it is
they're going to.
They're going to spill the teato the marketer and we need the
tea.
We need to know what's going onin that house.
We do, and so the marketergoing back is a great idea.
Bring them birthday flowers.
It's on their birthday.
Bring them some birthdayflowers to their home.
(14:11):
Make them feel special.
Again, this is red carpetservice.
It's expensive, it's not.
It's not a cheap.
You know, 24 hour care is veryexpensive.
So they're expecting red carpetservice and they should get it.
Communicating with them can helpprevent the loss of 24s.
So be prepared, take action.
So December, and you guys cantell me if you agree, clients
(14:32):
just die in December, they justdo.
I know it's coming.
It has happened every year theentire time, and I have, you
know, as I'm out marketing my,my assisted living people, that
I talked to my independentpeople, the memory cares.
I'm like how's your son says oh, everybody's dying.
Yeah, I hate this time of year.
So we know that this is coming.
(14:54):
I don't know, and that, lisa,is this something?
I've talked to other people?
I don't know if I've asked you,but did this happen for you too
?
Speaker 4 (15:02):
Always December, january, it's just it's.
It's just the time.
Even when I worked in seniorliving, it's just the time of
year and 100%.
Speaker 1 (15:14):
Yeah, Lisa, did you recognize?
Notice this too.
Speaker 3 (15:17):
Yeah, I think that's kind of close to like flu season
and even the holidays.
I think people get a littledepressed too.
I also wanted to touch on justthe talking to the adult
children and communicating.
Sometimes that's true for, likea fiduciary or a conservator as
well, instead of an adult child, if they don't have, you know,
family.
Speaker 1 (15:37):
Or a geriatric care manager, right, whoever referred
if they're on an ongoingrelationship with that, with
that client.
That's an important yeah,that's a good point.
So, knowing that the deaths arecoming in December and that's
sad I'm not trying to make lightof it at all it's really,
really sad.
It also will affect yourbilling.
So, knowing that that's coming,you need to start marketing
(16:00):
hard for 24s in October andNovember.
We have a pumpkin decoratingcontest in October.
I know that sounds silly, but itgets you in front of the social
workers.
You feel close to them.
They're texting you pictures oftheir pumpkins.
It's a great way to start thispath.
You know is in October.
That's how long it's going totake you and what you want to do
(16:23):
is pad as many 24s as you can,because you know some are going
to go, and so in October I'malways going to really hit the
field hard for 24s in Octoberand we talked about how to get
24s in part one and part two, sothat.
But getting in front of themand getting a face-to-face is
going to be important and thepumpkin decorating contest is a
great way to do that and westart that in early October, 1st
(16:46):
of October.
Speaker 3 (16:46):
Yeah, everybody loves the pumpkin decorating.
Speaker 1 (16:51):
It draws a big crowd it does, and I mean I had my,
you know, come September.
You're going to include meagain, right?
When are you doing it?
When is it starting?
I want to be a part of it.
You're going to include me,right?
So they love it.
They absolutely look forward toit every year and they love it.
It is a great way to get infront of them, face to face,
starting 1st of October, so thatyou can start padding for
what's coming in December, andI've not had a December January
(17:13):
where it hasn't happened.
So it's better to your billingwill be great, it'll be fabulous
in October, November, and thenit'll drop a little, but it
won't hurt as much as it wouldhave if you hadn't padded Any
questions.
Are there questions up there?
Are you guys?
Oh, we're just talking about.
Yeah, it is Looked at the chat.
Okay, you should always be onthe lookout for 24s.
(17:34):
You should be doing leavebehinds for 24 hour jobs, at
least quarterly, at leastquarterly probably more often
than that, but at leastquarterly.
The best place to get 24s againis SNF, skilled nursing
facilities, rehabs and hospitals.
Hospitals can be really hard toget into.
I have found smaller hospitalsand something that's going on in
my territory is rehab hospitals.
(17:56):
They're small and they're onlyin there for rehab and I think
some of the hospitals kind ofhave gotten like thought about
hmm, these rehabs you know allthese people are just charging
to rehab.
So what if we were a rehabhospital?
Then they wouldn't go to a SNF,they could just go into our
rehab part of our hospital.
It's usually a separatebuilding, maybe in the same
(18:17):
parking lot, same campus, but Ithink we have three or four of
them now and when the first oneopened we were first in there
and they were referring to usand we didn't have to go through
all the stuff you have to gothrough for like a regular
hospital, maybe because it wasnew, I don't know.
But it was breaking ground andwe were there Soon as the door
opened, grand opening.
We, you know here we are, andthey did refer to us, so I'm not
(18:40):
sure if it's because it wasbrand new or if it's because
it's a rehab hospital.
They let us come in and talk tothe social workers and do lunch
and learns and everything.
Workers and do lunch and learnsand everything.
So you should always be on thelookout for 24.
So go back and watch therecordings that we did for part
one and part two.
But these are the leave behindsthat are going to help you to
get 24 hour jobs.
(19:01):
Now you can do a whole lunchand learn around what happens
after discharge.
The social workers don't knowwhat happens after discharge and
the patients don't know what'sgoing to happen after discharge.
So this large one is for themto hand to their patients so
that they understand that whenthey get home, the first few
days are going to be difficult,harder than how they're feeling
right now in the SNP, and thereasons are listed here.
(19:24):
This one you can attach to abag or a goodie or something
when you're out and about forthe social worker or the case
manager in a hospital.
So here these are two greatleap behind that are going to
help you to get 24 hour jobs.
We help reduce readmissions.
This is a great one all yearlong, but especially December,
(19:45):
january, because they aregetting hit from their corporate
offices with your readmissionrate is too high.
We need to get it down, pleaseget it down.
And so when you're coming alongtalking about readmission,
they're like oh, they get it,they get it, I didn't.
Okay, I'm going to use them.
So this is another great leadbehind.
You could do an in-servicearound this as well.
(20:06):
Discharge package and I'm notgoing to go into great detail
because I already did this inthe part one, part two, so go
back and watch those recordings.
But just calling it a dischargepackage, you don't have to do a
flat rate if you don't want to.
The math behind the flat rateis in the other recordings.
If you missed it, go back andwatch it.
But the fact that you have adischarge package, you're
(20:26):
speaking their language.
They feel like you understandwhat a discharge is and their
day to day and what they'regoing through.
And you've got the Canva andGoogle link for all of these.
You can go in and change themand make them yours.
But all of these are greatleave behinds and handouts to
remind them that you provide 24hour care.
I think I mentioned before I wasgetting 24s all the time from
(20:48):
this one social worker and shelike kind of just quit and I
asked her about I go, has yourcensus changed?
Are you taking care ofdifferent types of patients?
And she goes no.
And I said, oh, because youhaven't had a 24 hour discharge
in a while.
We had a really goodrelationship.
She goes, oh, I'm using 24 hourhome care now because they
specialize in 24 hour home care.
(21:08):
I about died.
I couldn't.
I mean I don't know what myface looked like.
I'm not good at hiding mythoughts from my face, but I'm
not a good poker face person.
I'm sure my face was in awe.
I went just shock.
So good name of a company24-hour home care.
I mean you know she thoughtthat's where all my 24-hour jobs
should go, because that's whatthey do.
So tell them you specialize in24 hour home care.
(21:30):
If you want 24 hour jobs, theyneed to know that you specialize
in that and you've done itbefore and you do a great job at
it.
Lisa, did you have something toadd?
I saw you unmuted.
Speaker 3 (21:40):
No, I just was.
Yeah, what a great name, right,24 hour home care.
But yeah, you've got to tellthem what you do and all of the
things you do, and keepreminding them constantly.
Speaker 1 (21:50):
You do.
They need constant reminders.
So going out with these leadbut this is a lot of this will
get you through more than thisis quarterly right here, and
then you can use all of theother lead behinds that that we
create throughout the year too.
All right.
The other thing you can do isadd the goal to your weekly
marketing goals.
So these are the goals thatwe've had.
(22:12):
I've shared these severalseveral times.
For your marketing person that'sout in the field, 40 to 50
stops a week, eight to 10 daily.
Out of those 40 to 50, 15 to 20of those are face-to-face.
From that you're going to getfive to seven referrals.
They're not all going toprobably turn into jobs, but
your booking ratio forassessments should be 70% around
70%.
Signing ratio should be about90%.
(22:34):
You'll get about three to foursigned jobs from your referral
sources a week.
Eventually, this doesn't happenovernight.
You could add this as a goalone signed 24-hour client every
week.
It's definitely an option.
Then your marketer will be oryou marketers that are here will
be trying every week to get a24.
You may not get one every week.
(22:54):
You might get one every monthor a couple of months or
something like that and these Idon't mean like one that's going
to last forever and ever.
We know that a lot of them aretemporary because it's expensive
.
It's an expensive service, butthey could shoot for it and try
to get a 24.
If you're in with the sniffs,you're there all the time and
they're not.
You know a high Medicaidbuilding.
There's a good chance you'llget some and you're.
(23:20):
And you're also educating thesesocial workers about what
happens after discharge and thatthey need some eyes on them for
a while.
And 24-hour care, maybe thefirst day or two.
That's going to help you toturn those into 24s.
We talked about all of that inthe other recordings.
Turn those into 24s.
We talked about all of that inthe other recordings.
And you'll also get some signedjobs from your website,
caringcom, agingcom.
You should be also getting somesigned jobs from there, but you
could add this as one of thosegoals.
Maybe it's one signed 24 everymonth, or two a month or
(23:42):
something, but either way,adding that to the goals and
looking at it every week willhelp you to get some 24s as well
.
So, to summarize, you will losesome 24s.
It's going to happen.
They're not permanent most ofthe time.
To begin with, have the mindsetthis is the mindset that I
shared with my marketers and itworked for us for years Replace
(24:03):
what you have and then some.
We have seven 24s right now.
They may last a couple weeks.
I'm going to just always havethe mindset of replacing what I
have and adding another.
Replace and add, replace andadd.
We lost two this week.
Okay, I need to get three thisweek, because that's how you
grow.
If you're constantly replacingwhat you're losing and adding,
(24:25):
then that's how you grow.
Give them red carpet service.
Pull out all the stops, all thestops for your 24s.
We would give them calendars inJanuary, you know, at Christmas
time we'd bring thempoinsettias.
On their birthday, we broughtthem flowers.
The marketers were stopping byto see how they were doing.
Maybe bring them a coffee.
We really, really treated themwell because we wanted them to
(24:48):
stay and you know they didn'texpect all of that.
But for what they're paying,they are going to expect some
red carpet service.
That's why I say they're alittle bit more high maintenance
.
You have the ones that are highmaintenance physically, but you
also have the ones that arehigh maintenance mentally.
Right, I mean, we had a 24 thatjust wanted us to just take her
(25:10):
to the grocery store, take herto the movies, take her to lunch
, and we thought this would be afun job.
But she was really, reallywanting you know, a lot, a lot.
She expected a lot, and so,while it was fun for the
caregiver to be able to go toall those places, she, she
really wanted an assistantmanaging everything.
So just that, that's a piece ofit.
(25:32):
Sometimes too, annette and Lisa, do you guys have anything to
add?
I think we're going to get intothe leave-behinds after this
and does anybody have?
any questions too, Go ahead.
Speaker 4 (25:39):
Annette, I was just going to add in too.
It's true, a lot of the 24-7sare temporary, but then every so
often, every four or five, theycontinue with you.
And also, when they want to endservices, I would always try to
say, before we just end it,right now, let's try and cut
(25:59):
back.
Maybe let's cut back the dayshift hours, let's keep the
overnights for a couple moreweeks, and then they realize
they still need a little helpand you may end up just having,
you know, four hours a day, buttry to keep them a little longer
and maybe as a you know, apermanent client with just less
hours, that's really a good idea.
Speaker 1 (26:19):
When someone wanted to quit their 24s, I would talk
to the caregiver how are theydoing at night?
Are you helping them a lot?
And then when you go back totalk to the client or the adult
child, you have ammunition.
You can say I talked to yourovernight caregivers, your mom's
overnight caregivers.
They are up there with her.
They're helping her to thebathroom.
She gets up four times a night.
(26:39):
Like we are not recommendingthat you drop the overnight,
that's a really good point,annette.
Speaker 4 (26:43):
Yes, yeah, and it's true.
The caregivers would be like,oh my gosh, she needs us.
Are like, oh my gosh, she needsus.
Are you kidding me?
So you know, cause they're withthem every day and they see it.
Speaker 1 (26:57):
So you know, just to try and hang on maybe it's not
going to be 24 seven, but youcan have them in some some sort
of way.
Yeah, and usually it's theovernights that need to stay for
a while, from what I myexperience, Lisa, did you have
anything to add to that?
Speaker 3 (27:06):
Yeah, I just feel like a lot of the times when a
caregiver is with them so muchthat they also do spoil the
client.
They bring flowers on theirbirthdays and they do all these
things.
I remember one time we had acaregiver that her and her
client dressed the same, worethe same lipstick, went and got
their nails done the same colorand it was just the cutest and
(27:29):
little things like that.
They just become so close, soit is, they do really spoil them
, yeah.
Speaker 1 (27:36):
I think that's a good , a good point.
Anybody have any questionsabout the 24s, and even from the
last?
I mean, if you haven't watchedthe recording, you'll need to
watch it.
But if you have seen all ofthem, do you have any questions
about 24s or how to get them?
Speaker 3 (27:52):
No, are we good?
You know another thing toosorry, if you're thinking of
ways to keep them happy tooutside of the box.
I know we had a couple ofpeople that we actually went
grocery shopping for and likebuild them or build their you
know whomever was in charge ofthe billing but instead of
having them, you know, pay, youknow, upfront, cause maybe they
(28:13):
had an issue with.
I don't want to do this.
You know how some people are.
They're very, very picky on who.
Who can do what, who can toucha card, or you know we would do
gift cards but we would do themonthly shopping and then just
bill the person and that workedout really well.
But you have to keep keep aninventory too.
And it's very like hand we usedto call it handle with pear but
(28:34):
yeah, yeah, definitely, okay.
Speaker 1 (28:37):
Well, lisa, I'm gonna move into the leave behind.
Speaker 3 (28:41):
You are up okay, yay, leave behind.
Okay.
So this one, this may leavebehind.
It is, uh, older americansmonth and um, this is where we
take out those larger printbooks for like word searches and
things like that, just kind oflike brain games.
And you know, I think that thisyear's older americans month
(29:01):
was all about social connectionsand, you know, not being
isolated.
I think there was a lot of thatduring covid, maybe not so much
now, but people I think got intothat kind of groove.
But so this you would take outto and you would talk to, you
know, different SNFs or seniorcenters or whatever, and make
sure that you know this was anokay thing to do.
(29:21):
Bring a couple of books, makesure that you you know I was
thinking to get like a littlesheet of stickers, you know,
maybe like it's like 30 stickersper sheet, and print out your
information so that you can slapthat on each of those little
books and then take this flyerout and, just you know, put it
on top of those books.
Make sure you do connect withthe social worker or someone.
(29:42):
They may have.
You take some to an activitydirector or whatever, but make
sure you do connect with thesocial worker on this and you
know that they know what it'sall about.
Speaker 1 (29:51):
Sure you do connect with a social worker on this and
, um, you know that they knowwhat it's all about, and at
least stephanie winzie said I'vetaken these out last week and
this week activities directorsloved books.
Yay, we're so happy to hearthat.
Awesome thank you for sharing?
Speaker 3 (30:03):
yeah, definitely um, and you know all the links are
there too.
So may is also um, skin cancerawareness Month, so this is the
cutest idea.
I love these little stickersthat go with this, but just take
this out because you want togive them.
You know, right now I thinkit's starting to warm up and
people are doing like startingto do luau's at assisted livings
and the sniffs and things likethat, where they get a little
(30:25):
bit of sunshine or they're doinggardening or whatever.
So protect your skin from toomuch SPF fun in the sun.
And the next slide shows youthe stickers.
They're really, really cute.
So if you have these, maybe,like I would cut them.
Maybe this way, cut the sheetsout unless you want to give a
whole sheet to someone but justlike, cut so they get one of
(30:45):
each of the shapes and justinclude that in in a giveaway.
The little, the littlesunscreens as well.
They're like a single use ormaybe like a couple different
uses, but these little stickersare so cute.
You put them on your skin andif you've had too much sun, too
many UV rays, it's basically anindicator.
It changes color and tells youto put on some more sunscreen.
So I think those are the cutestever and everyone should have
(31:08):
those when they go outside.
Yeah, they're great, Okay ever.
And everyone should have thosewhen they go outside.
Yeah, they're great, okay.
National Hydration Day is June23.
And you know, water is life.
You add the flavor.
So literally we're giving themwater and flavor packets and we
just want people to stayhydrated.
It's getting warmer again, as Imentioned, and people don't
(31:28):
take the time to drink theirwater, especially if they're out
in the field or they're justrunning around like crazy.
So you could do lead to youknow a social worker, nurses
that you love, or you could takeout a whole case with a couple
of different boxes of this,these little flavor packets.
There's 50 individually wrapped, so super cool.
I think that just taking this,showing them that you care and
(31:49):
that they're getting you knowwrapped so super cool.
I think that just taking this,showing them that you care and
that they're getting you knowhydrating and they're taking
care of themselves Alzheimer'sand brain awareness month, you
want to take these out and letthose social workers know.
Or let's say it's a memory careand they're waiting for
placement or something like that, and so they need someone to be
there with.
You know their patient orclient or loved one and you want
(32:13):
to let them know that yourcaregivers are skilled and
trained in.
You know Alzheimer's and brainawareness.
They can help with.
You know brain games.
They can help with alldifferent things exercising
whatever it is that they aretrained to understand.
You know anyone who's combativeor doesn't want to do things
for a certain reason anythingthat comes with you know
(32:34):
Alzheimer's and anything elsegoing on there with dementias.
And so here again thesepaperback brain games, word
searches, crossword puzzlesthese are just really cute.
They're extra large so, youknow, easier on the eyes.
And then you have your standardsilicone bracelets that I think
you know are typically givenout during this time, but I just
(32:55):
thought these are really cute.
And these are the same booksthat we are giving out for the
older Americans month, so youcan like.
You probably will have extras,so you can just repurpose them
here too.
All right, this is my favorite.
National Lobster Day is June15th.
I don't know if anyone caresabout that, but it's a great
play on words because you cansay call us now for snappy
(33:18):
discharges like little lobsterclaws, and then you know you're
getting home in time for lobsterdinner.
You want these social workersto know that you can get their
patients home safely and quickly.
It's not a burden at all.
You know, put it on our plate.
We'd love to take from you andand be able to keep them safe at
home.
And then you know you can pairthis with you know I just play
(33:40):
on words snapped Cheez-Its.
I think this is really greatbecause you know it's just a
little different.
And then these harvest snapsfor a little bit of a healthier
option.
But you could pair the two orgive a couple and you know
they'll have a snack for the day.
Sometimes people don't take abreak.
Speaker 1 (33:56):
I love this one yeah.
Speaker 3 (33:57):
Yeah, it's my favorite Celebrate Father's Day.
So we're not only giving thisto fathers or anyone else, we're
just celebrating Father's Day.
Like Dawn said, if she got thisshe would just re-gift it.
I would, and I would too, or Imight eat the.
I might eat the root beerbarrels, but whatever.
But you know, I thought thiswould go, this would go really
well.
Dad's root beer barrels and,you know, bottle opener key
(34:19):
chains really cute.
Um, you know, just somethingcute to have.
Speaker 1 (34:22):
Even if they re-gift it, it's still saving them time.
Speaker 3 (34:34):
Like they don't have to go get this.
So, yeah, amen to that, amen tothat, love it, love it.
Um, and now let's see, I thinkwe have june.
Okay, next slide, july.
Uh, it's cool to care, becauseit so is.
Um, I wanted to pair these, pairthese with some, um, they don't
need to be frozen.
Uh, you want to actually takethem out, not frozen, because
you don't want them.
You know, uh, leaking outeverywhere.
But you want to take a coupleof these and attach this here,
put a little ribbon through itwith a hole punch, and take some
(34:56):
water pops.
They can keep them in theirfreezer and have them later on.
Um, you know, I just think it'sa really cute idea, super cute.
Um, all right, celebrate ourindependence since 1776.
So I just, you know it, it isIndependence Day and I just want
to recognize that and take out.
(35:16):
I found these really cute lapelpens with the flag, and then
these little handheld Americanflags.
I had one of these forever.
I kept it in my, you know,pencil holder or my pen holder
on my desk.
I just loved it.
So, and I think that peoplereally appreciate these two.
And then we do have someCanadian clients.
I saw one logged in actuallytoday, so I wanted to do this
(35:40):
for you guys too.
Um, because I did want to.
I want you guys to know we loveyou too and I'm thinking of you
.
And, uh, stay strong and free.
Happy Canada day.
And then we did find someCanadian flag lapel pins as well
Kind of the same thing, but thelittle flags I just thought was
really cute, super cute.
And to include you guys too,okay, we have a couple different
(36:02):
.
What was that?
Speaker 4 (36:04):
No, I was just saying thanks, I'm the Canadian.
Yay, I know You're the one Isaw James Hello.
Speaker 3 (36:11):
Hi, hi, that, that's like I know you're the one I saw
, james hello, hi, hi, hi, good,good, I'm glad, I'm glad you're
here, um, yeah, I always enjoyyour um, I guess you call it
podcast.
Speaker 4 (36:22):
It's really really interesting and informative.
Really I enjoy it thank you,james yeah lots of information
perfect.
Speaker 3 (36:30):
Thank you for the feedback, love it no problem
okay, so august leave behind.
it is it is national wellnessmonth, so I have a couple
different slides actually forthat and different aspects of
wellness, but this one justremember to take care of
yourself, reach research showsself-care helps manage stress
and promote happiness.
(36:50):
It really does.
You have to take some time foryourself and just take this out
and let the social workers orwhomever know that you know you
do care and it's a reminder forthem, right?
And so that's what this littlestring is for.
I love this.
This was actually a Don Fialaidea and I really loved this
string.
It was just the cutest thingever.
Speaker 1 (37:11):
You know, I remember something.
Yeah, string, it was just thecutest thing ever.
Speaker 3 (37:14):
I think I learned that from Sesame Street to be
honest.
But I wanted to put in theselittle.
There's like 30 pairs of these.
It's just really cute.
And then you guys might thesemight look familiar the little
shower steamers.
But I just thought if you hadextras we could repurpose that.
Here too.
I want to make sure thateverything I'm giving you is
(37:34):
you're able to use all of theproducts and, you know, use them
again and again too.
If you bought extraPrescription for self-care,
again for national wellnessmonth, this I just came up with
this idea and I just thought itwas really cute.
It's going to pair withsomething really cute you'll see
in a second.
But you know, take a 10 minutebreak, preferably outside, take
a deep breath, pop open acapsule for maximum wellness.
(37:58):
You know it really energizes,it puts you in an excellent mood
, increased happiness, and thencall Valerie at ASN home care
for refills.
But I felt these really cutepositive capsules and they have
like this cute little.
You pop them open and there's acute little like motivational,
just positive message there foryou.
And I think that if you couldjust, you know, put a couple in
(38:21):
this little bag here.
It came with different,different colors here or
anything that you have like,maybe three in there.
You can add something else too,but I just think it's a really
cute.
It was just a really cute idea,and I like the little.
Speaker 1 (38:33):
So, lisa, it's a capsule.
And then, inside, a littlemessage rolls out with a
statement yes, yes, you pop itopen and you.
Speaker 3 (38:41):
it's almost like like a fortune cookie in a way, but
it has a.
It's just a different vibe,right?
So I just I just thought it wassuper, super cute.
Speaker 4 (38:48):
It is.
I love this idea, adorable,adorable.
Speaker 3 (38:51):
Love it.
And then I did want to touch onexercise because I think that
we all kind of skip it at times.
And so the importance ofexercise.
We're promoting health andwellness.
You know it's good for yourbody, your mental, your social,
emotional, moral, spiritual, andit's all about you there.
So, but you do want to letpeople know to the social
(39:11):
workers, nurses, whomever you'retalking to, that we're trained
in guiding patients throughtheir prescribed home exercise
regimen.
You know, we want them to knowthat, okay, we're not PT, but I
can guide them through thoseexercises, that they need to
stay safe, healthy and mobile,and so, yeah, so love that.
And then you know, I was tryingto come up with something and I
(39:32):
found these really cutemotivational stress balls with
bracelets.
I didn't picture the braceletshere, but the stress balls are
just really cute.
You could give these out to thesocial workers.
You could give it out toclients, to caregivers, what
have you?
I'm using the same littlebaggies just for reference, so
you can see what it might looklike, but yeah, I think it's
(39:52):
really cute.
You can pair it with lots ofdifferent little things.
Love that Cute.
All right, now out of wellnessmonth, but National Safe at Home
Week.
It's the last week of August.
Let's light the way you know.
Call now for a free home safetyassessment.
That could be a way in, youknow, just a home safety
assessment.
That could be a way in, youknow, just a home safety
assessment.
What does this look like?
Do I need DME?
What do I need?
Can you tell me what I need?
(40:13):
You know, do you have resourcesto?
You know, add these things in.
So we did this last year too,and I saw some other really cute
lights.
They're a little more expensivebut that you could like attach
to, like a stairway or, you know, to light each step and things
like that.
(40:33):
You can really play with thisidea.
I just, um, uh, just wanted topull these.
You know, these are, these arequick, use little flashlights
that you can attach to your yourum key chain, or even those you
know, those retractable pensthat we're always doing.
You know something like that,um, so you have it uh, close by.
But, yeah, just wanted to showthat one too.
(40:55):
This one came from Annette hadan idea she used to use back in
back in the day and it was liketext me for coffee, so, and
we'll talk about you know how tohelp, you know, percolate each
other's businesses or what, whathave you, and so you know, get
to know each other like a littleone-on-one networking.
So I just turned it intosomething and I turned it into
(41:18):
this little flyer and I thinkthis would be so cute if you
could even pair it with like acute envelope, maybe even wrap
the envelope with a little like,I don't know, like a gold
ribbon or something I don't know.
You know, the sky's the limithere.
But it's redeemed by text onlycoffee time on me, uh, redeemed
by text only to set a date.
(41:38):
And then you know text thisnumber for Valerie coffee or tea
.
It's on me, valid 2024, tryingto make it look kind of like a
coupon, but I think this is areally cute idea.
Um, and you just take this out.
I don't, there's nothing togive with it.
This is the gift and they'regoing to text you and you're
going to have a meeting and youknow, buy them a coffee or a tea
or what have you.
I thought this was really it'sa great way to get to texting
(42:03):
status with a social worker andthat's the main.
That's.
I feel like that's.
The main takeaway from this isthat you'll be on texting status
with that social worker.
Speaker 1 (42:13):
Yeah, everything changes once you're on texting
status with a social worker.
It's just a game changer.
So every time we do the pumpkindecorating contest or any of
the things you know for thelarge print books, we're asking
them to text us.
Because once you're on atexting basis, it does seem to
change the relationship.
When they have a last minutedischarge and they have to call
(42:35):
everybody else, but they cantext you, you just hear that
person when they've shared theircell phone number with you.
I don't know how to explain it,but it's a game changer for
sure.
Speaker 4 (42:43):
Yeah, I wanted to add to that when sometimes I would
fold this up and put it in alittle note card when I was
sending my thank you note forthe referral and I really did
have people text me and we setup coffee dates so I mean, not
everybody does it, but you knowthey don't get something like
this that often and to get outof the office and then you get
on a better level and, like Lisasaid, then we have their cell
(43:06):
number.
Did anybody?
Speaker 1 (43:09):
ever want you to just like, bring them a coffee and
you could sit there at theirsure.
Speaker 4 (43:14):
Yeah, so so you know they're so busy sometimes.
One time I you know I couldstop at starbucks and I could
bring you the coffee.
We don't have to meet out, youknow, because a lot of times
they don't have time, but suresure, yeah, definitely.
Speaker 3 (43:26):
I would definitely bring them a coffee.
If that's, if that's what ittook to be with them, I'm be
hired I'll be covered in black.
Speaker 4 (43:35):
Son of a bitch.
Speaker 1 (43:37):
Oh, someone needs to mute themselves, okay, um, is
there any more?
That is it, we are done.
We got done quickly.
I went kind of fast because Iknew we had a lot of
leave-behinds.
Does anybody have any questions?
Um, about 24s or about any ofthe leave-behinds?
Have you had something?
Great success with one of theleave-behinds that you've used?
(44:00):
Kimberly said I had a coffeedate in the hospital Starbucks
just yesterday with 15 of thecase managers.
Wow, way to go.
That's awesome.
This is Kim in our class, isn'tit?
Yeah, oh, kim, look at you.
I.
That is awesome.
Way to go, kim, very happy.
I hope it went.
I'm sure that it went really,really well.
That's a brilliant idea.
(44:21):
They have a Starbucks in thehospital.
Just that's easy for them.
They get to go to Starbucks,but they also don't have to get
in their car and drive anywhere.
That's, that's awesome.
Anybody else have anything toshare?
We're all okay and everybodyknows how to get to all of this.
(44:42):
So we're going to send you theslides after with the video.
It'll probably be this weekendsometime and all of these links
are hyperlinks, so in the PDFslide that you get, so you can
go right in and you can changein Canva, or you can change in
Google anything that you want to.
Speaker 3 (44:58):
Yes, and please, please, be sure to send us
photos of anything that you guysuse.
I'd love to see the ideas thatyou take from this and turn into
your, your own ideas.
Yes, I'd love, love, love tosee that.
Speaker 1 (45:10):
I just wanted to show them this is.
These are the little guys,things that are rolled up in the
capsules, so they do.
They're kind of like littlefortune cookies.
I love it.
I think this is such a clever.
They're not going to getanything else like this Part of
it is just being clever andstanding out too.
So this is, this is really cute.
So you give them a few capsulesin a bag and yeah, that's great
(45:34):
.
Yeah, all right.
Well, thank you everybody.
It was great to see you again.
We'll see you in a couple ofweeks and next time, annette,
what is it we're?
Speaker 4 (45:43):
discussing geriatric.
We are going to talk about howto work with geriatric care
managers, and at one time Iwould usually have at least 15
cases with geriatric caremanagers and they're known for
giving you really big cases.
So we're going to kind of talka little bit about how to
connect with them, what they do,who they serve.
(46:05):
So that's going to be May 24thand then June 7th we are going
to have a special personspeaking with Valerie, a
geriatric care manager.
Her name is Kathy Jacobs, soit's going to be a two-part
series.
It's going to be great.
I hope you can all make it.
Speaker 1 (46:24):
I'm excited about the geriatric care managers.
I had a couple.
I never had 15 clients for one,so it sounds like Annette is
really special here.
This is a specialty, you know.
Everybody kind of hones in ontheir own kind of thing, so the
geriatric manager is a reallygood one and I'm glad Annette's
going to be able to do that tous.
Okay, everybody.
(46:44):
Well, thank you so much.
Have a great weekend and we'llsee you in a couple of weeks.
Speaker 4 (46:49):
All right, Bye everybody, Bye everybody.
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