All Episodes

September 23, 2024 61 mins

Send us a text

What if you could transform your home care operations and significantly boost your revenue before the year's end? Tune in as Dawn, Lisa, and Annette, three experts with extensive backgrounds in the home care industry, reveal actionable strategies for setting and achieving ambitious 2024 revenue goals. We kick off by ensuring you have all the tools you need to stay connected, with tips on accessing missed meetings through desktop and mobile platforms. Our hosts emphasize the vital role of active engagement in our forum and the importance of regular monitoring to identify trends and address issues promptly.

In this episode, we delve into the nitty-gritty of revenue management and operations. Discover how regular weekly meetings and detailed tracking can save your business from unpleasant surprises and keep your revenue on track. Learn how a proactive scheduling team is crucial for managing quick starts and unexpected demands, ensuring you're always ready to support marketing efforts and handle call-offs. The discussion also highlights the significance of maintaining flexibility and being well-staffed in advance to meet client needs effectively.

As we shift our focus to caregiver performance and client retention, Dawn, Lisa, and Annette share invaluable insights into preventing client dissatisfaction and boosting caregiver morale. Addressing caregiver tardiness promptly, celebrating positive contributions, and regular client communication are just a few of the strategies discussed. The episode wraps up with creative ideas for community engagement and promotional events, from fall-themed activities to honoring Veterans Day. Get ready to enhance your company's presence and goodwill in senior care communities with these practical and innovative marketing tactics.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Hello everyone, hi, happy Friday.

Speaker 2 (00:15):
Hello, hello.

Speaker 3 (00:25):
You put everything as it was before you then, okay, I
saw it like that, but I'm likeI just want to make sure we
saved it yep, I switched allaround.

Speaker 1 (00:34):
How's everybody doing ?
Happy friday, friday goodness,thank goodness tgif yes, I'm
sure we'll have more joining,but we can start with
housekeeping so that we'removing right along while we're
waiting for others to join.
Go ahead, annette.

Speaker 2 (00:51):
Okay, so lines muted and less speaking.
Share stories, experience tips.
We want to hear from you, Askquestions, make recommendations
and tell us what you want toknow.

Speaker 1 (01:04):
Okay, next slide.
I'm Dawn Fiella.
I've been at Approved SeniorNetwork for two and a half years
now.
I've been in home care for areally long time I like to say
in the trenches of home care,because that's how it feels
sometimes.
I've been in sales marketingoperations, helped to grow the
last company into the millionsof dollars in a really short
time, and so I'm happy you'rehere today.

(01:25):
I love sharing all of ourinformation with you and I'm
glad you can make it today Goahead, lisa.

Speaker 3 (01:32):
Hey, I'm Lisa with ASN.
I have been in home careforever and ever and I just love
all the things that you guys doand I love being a part of your
journeys here.
I love talking with owners,marketers, all of that, and so
I'm just here to support you inany way that I can.
I also was in marketing foreverand ever not just home care,
but marketing too.
Wore every single hat becauseyou know how hard it is to stay

(01:54):
in your own lane in home careand you do have to touch
everything in the trenches.
And, yeah, I'm just happy to behere with you guys and part of
your journey and your experience.

Speaker 2 (02:04):
Annette, just happy to be here with you guys and
part of your journey and yourexperience, Annette.
Hey everybody.
I am Annette Ziegler and I am asale training expert with ASN.
I teach the sales trainingclasses.
I have over 20 years ofexperience in home care.
I worked in a CCRC for 13 yearsand eight plus years in a home
care agency as a communityliaison manager.
I helped bring the agency from1 million in sales to 4 million

(02:27):
in sales and I loved what I doand now I love teaching what I
did to be successful.
So I'm glad you're here andwelcome.

Speaker 3 (02:37):
And did you guys see in the chat there I just sent a
little happy Friday.
Here's the chat.
If you guys want to sayanything or ask any questions,
or you can always just pop inand ask us, Okay.

Speaker 2 (02:47):
So how to watch the meetings you missed From the
desktop.
You log into the forum,homecaresalesforumcom, you use
your email whatever email wasmailed to you, and if you don't
have the password, you just hitforget password feature and
they'll send you a password.
And then you're going to go tothat little arrow that says
learning and then next slide.
And then you'll just click intothis box the continue mastery

(03:11):
sales circle and next slide,you'll see all of January, or
all of the mastery circles fromJanuary up until now, okay, and
then the next.
We have a mobile version.
So if you're on the fly, youwant to listen in the car you're
out on the road, it's calledthe Colab app, k-o-l-a-b app,
and you would go to your this isfor Apple.

(03:33):
You would go to your appsection and look for the K-Colab
by Lee connector and downloadit.
And then next slide, that isfor the Android, so you can
download the Caleb Geidlyconnector for that.
And the next slide.
So then you would just clickonto it and it says join group.
But if you're already a memberit'll just bring you right into
it.

(03:53):
That next box, manage.
That's for us, so you don'thave to worry about that.
And then next slide, so it'sgoing to bring you right into
the forum and then in the bottomthere is a little box that says
learning and you're going toclick on learning and then
you'll be able to go to the allthe masteries to listen and,
like I said, listen on the fly.
So it's great to have the app.

Speaker 1 (04:14):
And outside of that, people are sharing their
wonderful leave behind.
If you're not going into theforum, you're missing all the
chatter and all the things thatare going on.
The chatter and all the thingsthat are going on in there Lots
of great leave-behinds andquestions and answers and all
kinds of great stuff.
And you get to come for freebecause you're in mastery, you
get to be open to you to do thatwhenever you'd like.
Do you have anything else toadd?

Speaker 2 (04:36):
Nope, I was just going to agree Everybody that's
in our sales training classes.
They're sending what they'redoing out on the road and
they're asking questions.
So go in here.
It's great information, it's avery active forum and we want
you to be part of it.

Speaker 3 (04:50):
Yeah, and you can get different takes too.
On some of the leave behindideas.
I love to see everyone's ideas.
I love that you guys sendpictures in.
I just think they're all thegreatest.
So thanks for doing that.

Speaker 1 (05:09):
So today we are going to cover 2024 revenue.
How are we doing?
Are we getting close to hittingthe numbers that we wanted?
If you're in marketing, I don'tknow that you're looking at
revenue.
Maybe you're looking at howmany stops a week or how many
signed jobs.
Whatever it is that you'relooking at, this is a really
good time, before the lastquarter of the year starts, to
look at your goals and what isyour progress and how are you
doing.
We're going to identifystrategies and actions to
implement now to increaserevenue and chief targets before

(05:32):
the year end.
We're going to review andproactive measures to manage the
anticipated December revenuedrop.
I don't know if you guys areaware that this happens, but
we'll talk about it.
We're going to implementstrategies to maintain momentum
and minimize the impact of thatyear of end drop.
So we're going to try tominimize that and then Lisa will
review for the September,october and November lead

(05:54):
behinds.
The first thing we're going totalk about is meeting those
revenue goals.
So, looking at this as an ownerand even marketing managers,
even some of the marketers areattuned to this.
My owners.
This was shared with me indifferent positions in home care
, especially when I was generalmanager, operations manager.
But usually if you're inmarketing, you're looking at

(06:17):
some kind of goal.
It may not be revenue, it maybe stops, it may be how many
you've signed, how many clientsyou've signed for the year, all
those different things.
So it's important to betracking and watching these
things weekly and not wait tilla quarter ends or until a month
ends or a year ends.
It's already too late to goback and fix anything that
wasn't working properly.

(06:37):
So we're going to go to a KPIsheet that is going to help us
with your current standingversus your projected Key
factors that are impactingperformance, and it's not just
marketing.
There are other factors thatare going to impact your revenue
performance, areas of strengthand opportunities for
improvement, adjustments orstrategies to accelerate the

(06:58):
growth and expected outcomes bythe year end.
So we're going to go to thisKPI sheet.
I'm going to make it just onemore bigger.
Can you guys see that?
Okay, yeah, okay.
So this KPI sheet has all thegoals for the main areas that I
have felt through the yearsaffect revenue.

(07:18):
You may agree, you may disagree.
You may see that there areother areas that affect it.
I feel like these three areasdefinitely affect revenue, one
being sales and marketing.
So that's your person that'sout in the field, the people
signing the jobs, the clients,scheduling, staffing, client
services, care managers they'recalled all different types of

(07:38):
things and then recruiting andretention.
If your sales and marketing issigning signing and you don't
have enough caregivers, youcan't grow, and so definitely
recruiting and retention isgoing to be important.
If your marketers and thescheduling team isn't able to
staff those jobs right becausethey're too busy with call offs

(08:01):
or too busy scheduling somethingthat came in a couple of days
ago and they just haven't gottenaround to it or haven't had
time, that's also going toaffect revenue.
So it's important that we'relooking at everything.
When we're looking at revenue,it's not just sales and
marketing.
Everybody's involved, noteverybody, but these are the
three main areas that I feellike revenue is affected by.

(08:23):
So, if we're looking at salesand marketing, the goals that
we're looking at for your salesand marketer is 40 to 50 stops a
week, 15 to 20 of those beingface-to-face.
Five to seven referrals willstart coming from this.
Is this going to be tomorrow?
No, it's not immediate.
It can take time because what'shappening here, if it's done

(08:45):
correctly, is relationships arebeing built, and Rome wasn't
built in a day.
Neither are relationships.
It takes some time.
It doesn't take a year, but ittakes some time.
So, from 40 to 50 stops a week,15 to 20 being face to face,
you should eventually startgetting five to seven referrals
from that.
When you have calls coming in,70% of those should be booked,

(09:09):
90% should be signed.
Eventually, you're going tohave three to four jobs a week
that you're signing.
So this is what marketing needsto be doing every week.
This is an example of billing.
Maybe you want to get to 1.5million in revenue for the year.
If you to do that, your weeklyrun rate is 28,846.

(09:30):
All I did was divide 1.5million by 52 weeks.
This is your weekly run rate,so we need to be watching this
weekly.
If I wait until the quarter isover and I'm way off, I can't
fix it, so we need to bewatching that weekly.
So I'm going to go into mymarketing tab down here on the
bottom and if you're meetingwith your marketer or you are a

(09:50):
marketer, it's really importantto track.
Am I hitting my numbers everyweek?
Again.
You don't want to wait to thequarter.
The quarterly revenue goal is375,000.
If you want to hit 1.5 million,does this mean if we go back
here?
I just want to addresssomething because I get asked
this question all the time Doesthis mean I can only hit 1.5

(10:11):
million if I have one marketer?
Is that it?
Do I have to have sevenmarketers to go higher than that
?
No, this means it's a generalnumber.
It depends these jobs that areassigned are they all 24s?
If they are, this number isgonna be a lot bigger.
If they're all little, tinyjobs, this is gonna be a lot
smaller.
So no, you're not limited to1.5 million because you have one

(10:32):
marketer.
I would have them go afterbigger jobs.
We teach you in Mastery Circle,we teach you in our home care
sales training how to get the24s right, where to go to get
the bigger jobs.
So you're not limited to 1.5million because you have one
marketer, but you would wantthem.
You might add a KPI here.
One of these jobs every week ortwo jobs a month need to be 24.

(10:53):
You can add something like thatto the KPIs to be tracking it
and watching it.
This isn't just I want to seewhat my marketer is doing.
This is also when you shine alight on something, you're
watching it.
You're watching it and you'reable to react.
You should react.
If it's not what you want it tobe, you're reacting to it, and
so these numbers aren't justabout holding people accountable

(11:16):
, and are they hitting theirnumbers?
Of course, that's a piece of it, but another piece of it is oh
gosh, we haven't signed three tofour jobs in three weeks.
What's going on?
And so it's more about.
It's about also shining a lighton all of it.
So you meet with your marketingpeople team person, whoever it
is, and every week they'refilling this out.

(11:36):
Where are we at in stops?
How many were face-to-face?
And you're just watching it.
Your weekly, or your quarterlyrun rate is 375.
As I'm filling numbers in here,the number over here is going
to change to 143.
I have a weekly run rate of28,000.
I have not gotten very close.

(11:58):
Here's one week where I gotsomewhat close to it If I was
over here, and it's reallydropping.
What did we do the week beforein marketing?
Why did it go up?
What happened?
I might look at that.
You're watching for trends too.
The biggest piece of this,though, is you're not waiting
until the end of the quarter tosee that you're way, way off.
You're watching it as it goes.

(12:19):
If you're not getting close,what can I do next week to turn
this around?
What needs to happen to turnthis around by next week?
And the other piece in homecare and we're going to talk
about this in December thingsdrop.
Revenue usually drops.
In December.
We'll get into the why, and soif you think that you're going
to go through the oh, I'll catchup later, I'll catch up later,

(12:41):
I'll catch up later.
December is not going to be themonth you're going to catch up.
I promise you that, and so youhave to build a padding October
and November, even Septemberwe're going to talk about a
little bit today.
I'm going to start padding, andI want to be over 28 every week
when I get to my third quarter,because December drops, and so

(13:04):
we want to still hit our numbers.
So it's good to know all ofthis ahead of time.
Anybody have any questionsabout marketing or any of these
numbers so far?
If you do put them in the chat,raise your hand, because I'll
just keep talking and talking.
Okay, let's look at scheduling.
How do they have anything to dowith revenue.
They do.
They absolutely do.

(13:24):
Your scheduling team should beable to do some quick starts.
That means it starts within 24,48 hours.
This client's going to startand you know what, if they're
out there marketing to a newsniff, they will test them.
When we say we can do somequick starts, that new social
worker that they're just meetingis going to go.
Well, I have someone startingtoday.
I have someone that needs tostart tonight, or they're in a

(13:46):
panic and they well can she.
I wonder if she can do this forme.
She was just here.
Let's try it.
Your scheduling team needs to beable to do that.
They need to be able to dothree to four quick starts.
If you're, it depends on yourvolume.
If you're a smallerorganization, it might be one
quick start a week.
It depends on what's going on.
If your marketer's new andthey're getting tested
constantly because they're newout there, it might be more

(14:08):
quick starts.
They need to be able to do this.
How will they be able to dothis?
They need to be staffed outahead at least 48 hours, 72
hours on Friday, 50 to 70% ofthe week.
So what does that mean?
When you're smaller, a job comesin.
It's seven days a week.
You just sit down and staff itthe whole thing right.
But as you get bigger, itdoesn't work like that anymore.

(14:31):
As you get bigger, I'm going tostaff Monday, wednesday, friday
, today and then in a coupledays from now I'll probably
staff Tuesday, thursday, andthen I'm going to continually
try to staff Saturday Sunday.
You staff in bits and pieces asyou grow and it's just the
sheer volume.
I'm not really sure why ithappens this way, but it does,

(14:51):
and Annette and Lisa have beenin big, larger companies and
they will attest to this too.
If your staffers are notschedulers, client services,
whatever you call them, if theyare not staffed out, so when
they go home on Monday,everything is staffed through
Wednesday.
Okay, so everything is staffedthrough Wednesday.
So any new jobs that arestarting are staffed through

(15:14):
Wednesday.
When they go home on Monday.
If they can do this, it opensthem up.
It frees them up to deal withcall-offs.
It would be horrible to come inon Tuesday.
You're still staffing forWednesday.
You're dealing with call-offsand now your marketer just
called and there's a quick starttonight.
So they have someresponsibility to the revenue

(15:34):
and for us to do what we need toget the marketer to get done
what needs to get done.
They need to be staffed out 50to 70% of the week, at least 48
hours, and then on Fridays,staff through Monday because
Monday is call off city right.
We don't want to be staffingstill for Tuesday on Monday
because we've got call offs tohandle.

(15:54):
Do we have a question?

Speaker 3 (15:57):
Amen to all of that.
Yeah, I'm just asking about theExcel spreadsheet, if that will
be included in the replay.

Speaker 1 (16:04):
It is this link right here, so when you get the slide
deck and you click meetingrevenue goals.
It'll bring you to the KPI sheetand you're not going to change
it, you're not going to doanything.
You have to go to file, make acopy, to make yourself your own
copy, or you can download it asan Excel spreadsheet and then
you can edit it as much as youwant.
Okay, so that is, that isstaffed out.

(16:27):
They also need to have lessthan 10% of total missed shifts.
So caregiver calls out sick.
When I call that, clientschedulers staffing, they need
to be trained to say yourcaregiver is out sick, we have
so and so coming.
Your caregiver is out sick,we're working on a replacement,
not your caregiver is out sick,we're working on a replacement,
not your caregiver is out sick,do you want a replacement?

(16:48):
They're going to say no.
They're going to say no andyou're going to lose billable
hours and the adult child isgoing to be furious because of
course mom's going to say no.
Why did you ask her?
Why would you ask her thatquestion?
Something to ask?

Speaker 3 (16:59):
Yeah, no, just they want that familiarity.
Never ask, Just tell them youdon't ask, they're on their way.

Speaker 1 (17:04):
They're leaving now they're on their.
Whatever it is, they've got tobe trained.
We were losing hand over fistin missed shifts.
Oh my gosh, hand over fist.
I can't even tell you.
That affects revenue.
Right, it affects revenue.

(17:25):
It's hard, though, for a clientcare service or staffer to say
we'll have someone out there inan hour.
They have no idea who's coming.
Maybe that's hard to say, right, they have to find this person,
but they have to be trained tosay it that way, because you're
going to lose those billablehours.
Then the senior gets used to oh, I don't really have to do this
.
And then maybe they get by twoor three days without care.
You know what?
I don't need a caregiver at all.
I'm good, I survived.
She didn't come for two days, Isurvived.

(17:46):
I don't need this at all now.
I've seen this happen over andover again.
So this absolutely can affectrevenue.
Increase client hours based onneeds.
Caregivers should be talking toclient care staffing schedule.
They should be talking to them.
If you're doing overnightsthree nights a week, four nights
a week and the caregiver comesback after they've been alone

(18:07):
and it is just hell's bells.
Awful, they walked in and it'slike what happened.
They need overnights everynight.
They can't continue.
They're going to fall right orthey're just seeing weird middle
of the night.
She's completely out of it.
She's trying to hop out of bedby herself.
They need to tell thescheduling team and the
scheduling team needs to reactto that.

(18:28):
The adult child is called.
If we need to get the marketerback involved or whoever signed
them to call the adult child toexplain this, great Client care
should be able to do it.
But if, for some reason, theydon't feel comfortable or they
feel like it's going to be aproblem, get the person who
signed them up to call and sayyour mom's in danger.
She's absolutely in danger.
We have, of course, we're notgoing to increase hours if they

(18:50):
don't need it, but we know thatnone of them signed up for as
many hours as they need to beginwith.
Right, it's very difficult toget them to sign up for what
they actually need, so theyshould be able to increase hours
, but there should be some roomin there for them to be able to
do that.
Lost clients Now lost clientsagain.
Some of you might be thinking.

(19:11):
Two to three clients a week.
That's terrible, depends onyour volume.
We had 400 clients.
Yep, we could lose two to threein a week Just like that.
Of course people die.
We can't count them.
That's just going to count themas lost revenue.
But we're not going to countthem as somebody we could have
saved.
If them that, that's just goingto count them as lost revenue,
but we're not going to countthem as somebody we could have
saved.
If the caregiver has called outthree days in a row, the
caregiver has been late everyday.

(19:32):
We can see them clocking in andout.
When they're late, we callright, are you there?
Did you make it?
Did you just forget to clock in?
What's going on?
If we know they're late, there'sa good chance somebody is going
to be quitting our services.
There's a good chance they'recalling other home care agencies
.
When that starts to happen,somebody needs to call and make
nice with the client, with theadult, children, whoever it is
who's responsible for makingthat decision, and you don't

(19:53):
have to call and say caregiver'sbeen late three days.
Are you mad?
It's not about that, it's howare things going?
Your mom seems to be doingpretty well.
You're just filling them outand then she's going to say here
has been late three days in arow.
Okay, let's replace her.
Let's do that.
Okay, let's fix this before itblows up and it's a huge problem
and they quit.
So the scheduling team needs tobe in tune to all that's going

(20:15):
on, because lots of timesthey're not going to call and
say she's late, we don't likeher, we want her gone.
They don't want to hurtfeelings.
I don't want people to get introuble.
It's our job.
We know they clocked in late.
We're aware.
They're on GPS, we're aware.
So let's react to that.
If it's a call that'suncomfortable, get your person,
your marketer, whoever signedthem up, to call and have that

(20:37):
conversation.

Speaker 3 (20:39):
We have a question here, Scott.

Speaker 4 (20:47):
Oh, hi, scott.
Oh, you're muted.
Hey, sorry, I was like we had alittle trouble getting approval
there With your alliance lessthan two to three, and I'm
guessing that you know if you'vegot a 400 client base.
So should you always aim forless than 10%, no matter what
your number is.

Speaker 1 (21:00):
Yeah, I would say so yeah.
Okay, yep.
Absolutely.
Yep, You're welcome.
Number of caregiver.
Shout outs.
Scheduling gets upset with thecaregivers because the
caregivers are calling out andit's every excuse under the sun.
And I was always defending thecaregivers and they would say to
me her grandma's died eighttimes.
I don't believe her, I justdon't believe her.

(21:21):
And they get mad at thecaregivers and they're sick of
the excuses and they so I wantedto force my scheduling team to
look for good things that thecaregivers are doing.
Cause we all know they're doingway more good than they're doing
bad.
And so I forced them to give meshout outs three to four shout
outs about caregivers everysingle week.
I want to hear something goodthat they're doing.

(21:41):
I want to put it in mynewsletter.
I want to hear something goodthat they're doing.
I want to put it in mynewsletter.
I want to shout out to thecaregiver in front of everybody
on Facebook, whatever it is.
They deserve that shout out.
What they're doing is hard workand I want the scheduling team
to be watching for the good sothey're not so focused on the
bad.
So that was part of it too, andthat helps retain caregivers
and that also helps affectrevenue.
We don't have caregivers.

(22:02):
We don't have caregivers.
We can't staff clients.
They're for revenue.
So all of this goes into therevenue.
When I'm looking at myscheduling, my staffing sheet I
did not include revenue on here.
I also do not have revenue onrecruiting and retention.
It depends who you've hiredyour marketer.
I show them revenue.
They're driven.
They want their commissionchecks.

(22:30):
They're different peoplesometimes not always than
scheduling and recruiting.
Sometimes people in the officethink, oh, you're focused on
revenue.
You don't really care aboutseniors.
This is about money for you.
This is a business for you.
You don't really care.
Your recruiting, retentionpeople are going to be more hard
people.
Your schedulers could also bemore hard people and if you
think they're going to be goodwith revenue and numbers share
it.
I just share this with youbecause I've seen I ran across

(22:51):
this myself where they've saidto me the owner only cares about
money.
This is terrible.
Why is she in this kind ofbusiness?
So that's just a word ofcaution.
But they're also tracking whatthey're doing, and the same
thing with recruiting andretention.
So let's get into their numbers.
They need to be refreshing theirads for caregivers at least
once a week.
When you refresh an ad, youreally only need to change the

(23:13):
headline.
It moves you back up to the top.
Otherwise, when you place yourad on Friday maybe, whatever day
you do it, you're moving down.
You're moving down.
You're moving down becauseother people are writing ads.
When you refresh the headline,it pops you back up the top
again.
You want to be the top.
You want everybody to see it.
So refreshing the ad isimportant.
Change the headline outcompletely, because that's
really what attracts them andgets them to click on your ad to

(23:36):
begin with.
So the headline needs to bereplaced.
Weekly Number of caregiver leadscoming in from ads.
Now I have seen through theyears that all of this just
splits in half.
So if you want to hire four tosix caregivers a week, you need
to interview eight to 12caregivers and you need to have
16 to 24 applicants coming in.
It just breaks in half as yougo.

(23:58):
It's just always.
I don't know why, it's justalways been like that.
So that's what this looks like.
If you want to hit your signingthree to four jobs, you also
need to be hiring probably aboutfour to six caregivers.
You need to think about thekinds of jobs Marketing should
be talking to recruiting.
For me, when revenue starts togo down or the third quarter,

(24:20):
I'm going to start padding right, getting ready for December.
I'm going to start going after24s.
I'm going to start paddingright Getting ready for December
.
I'm going to start going after24s.
I'm going to start going afterthe big jobs.
Recruiting needs to know thatbecause they need to start
hiring 12-hour caregivers orlive-ins, whatever it is that
you're doing.
They need to know that ahead oftime.
It takes a while to onboard.
It takes a while.
So if marketing is going to gohit something hard, maybe we're

(24:41):
going to focus on Alzheimer's.
Maybe we want all Alzheimer'sclients this next month.
Recruiting needs to know thatbecause they need to find care
who's specialized in that, orthey need to be training them in
orientation for that.
So just make sure everybody'scommunicating with one another.
As you grow, the departmentstend to break off and operate
separately and there's not a lotof communication on because
they're all doing their ownthing.

(25:02):
So it's important thatcommunication continues.
Communication on, becausethey're all doing their own
thing, so it's important thatcommunication continues.
Do we have any more questions?
I see some chats, but maybeit's just talking.

Speaker 3 (25:15):
We are good, it's just talking, okay.

Speaker 1 (25:18):
All right, any questions about the KPI sheet or
how this works?
Again, you can get this here,meeting revenue goals.
You click on it and then whenyou, when it opens, you're going
to either have to file, make acopy, and it looks like this you
just name it whatever you wantand then you can edit it in
Google sheets.
If you want to work in Excel,file, download Excel yeah, that

(25:42):
says Excel and then you have itand you can do whatever you want
with it.
The formulas and everything onthere aren't really many
formulas, there's just the onerunning across for marketing and
over here, right here is theonly formula and that's pretty
easy, but I think it'll stay.
It'll stay anyway.
Okay, if no questions, we'regoing to move on.
All right, revenue strategiesand actions.

(26:03):
We're talking about how it'sgoing to drop, right, how can
you get it to stay up?
What are some tricks, ways toincrease revenue New private pay
business will help you, ofcourse, increase revenue.
Increasing billable hours withcurrent clients we just talked
about that, of course, increaserevenue.
Increasing billable hours withcurrent clients we just talked
about that.
Caregivers, talking toscheduling and notifying you can

(26:23):
also, if you have the manpower,the woman power, whoever's out
there to make visits.
We used to have someone go outquality assurance and they would
do pop-in visits on the clientand the caregiver.
It was more supervisory for thecaregiver.
But if I go in there and thingsaren't looking so good and the
client looks like maybe sheneeds more hours, or the
caregiver pulls over to the sideand says, oh my gosh, she needs

(26:47):
more hours, like I'm so worriedabout her.
It's nice to have someonephysically out there sometimes
to do that.
Of course, when you sign theclients, you have to let them
know we're going to be doingthese pop-in visits and we're
not going to call you and tellyou because it's a supervisory
visit.
Some of them are like no, Idon't want that.
You can call me, I won't tellthe caregiver.
Some of them are totally finewith it.

(27:08):
You can't just show up withoutletting them know that's going
to be a part of the service, sohave that conversation with them
ahead of time.
Hold on to your scheduledbillable hours.
We talked about this a littlebit too.
If somebody calls out, we havea replacement.
They're on their way.
They'll be here now or don't.
Would you like a replacement?
Never ask that question.
They're always going to say no.

(27:29):
So hold on to the billablehours you have.
You can lose a lot withcall-ups.
Keep and the oh the other thingwith hold on to your scheduled
billable hours holidays.
We charge time and a half onholidays, and so we use.
Let me just grab a quick word.
Some clients don't want to paytime and a half.

(27:50):
They're just not going to do it, so we would put that in their
profile.
They don't want to pay time anda half.
We were losing a lot, though,so I started thinking what if we
call them and sayThanksgiving's on Thursday.
Would you like us to comeTuesday this week instead?
They say, of course that wouldbe fabulous and it might.

(28:11):
We had the schedulers do that,and a lot of our schedulers were
very good at that.
Remember, though, they have tostaff.
Whatever plan you come up with,so they may not be the person
that you want to have call.
We had the marketers callbecause it was a salesy thing,
right?
So Christmas is Wednesday.
Would you like us to comeMonday or Thursday so you don't
lose those billable hours?

(28:31):
Some people don't mind the timeand a half, but there are quite
a bit of holidays and if you'recharging time and a half and
there's a reason for them, evenif you're not charging time and
a half, sometimes if theirservice day falls on Christmas,
their family's there.
I see it's on Christmas, let'ssee you Monday instead.
How does that work?
So that's a great thing to holdon to those billable hours
because it just doesn't takelong for them to just start to,

(28:51):
especially if you're trying.
You're going to see it everyweek.
If you're watching, keep trackof billable hours weekly.
Are you on target?
We just went through that inthe KPI sheet.
If you're watching your revenueevery week, you're going to know
where you're at and you've gotto figure out if it's dropping.
What is happening.
You've got to figure out whythat is and get it turned around
.
Shop your competitors at leastquarterly.

(29:12):
Star, six, seven, call them asan adult child and find out what
they're charging.
You may find that you're notcharging enough and a dollar an
hour increase, your revenue isgoing to go up really fast.
Can't do that and you've got tofollow the marketplace.
But if you're charging lessthan everybody else, it might be
time to bump up your rates.

(29:32):
Check in with past clients, aslong as you know that they
didn't die while they were onservices with you.
Check in and see how they'redoing.
Oh, I've done this.
I am so glad you called today.
I couldn't remember the name ofyour company.
Yes, I would love to have youguys come back.
Can you come see me tomorrow?
Check in, see how they aredoing.
Reach out to all of your leads,old and new, all the leads that

(29:54):
have come in, old and new.
These are all great strategiesto increase revenue.
If you click on the blue, it'llbring you to this sheet of paper
.
I had something like this hungup in my cubicle Revenue tools
reminder sheet.
Revenues drop in.
What can I do?
What can I do to get it goingagain?
It's the things we just talkedabout.
You can print this, you can addto it.

(30:15):
Maybe you think of some thingsthat you can do in your office
that are different.
Print this, you can add to it.
Maybe you think of some thingsthat you can do in your office
that are different.
So this is a great way to getrevenue up and running if you
know that it's going to drop orit is dropping, prepare for and
manage the anticipated Decemberdrop.
What's happening in December?
I'm sorry to say this, and asmorbid as it may sound, they die
.
They die in December.

(30:36):
I don't know what's in.
Annette and Lisa.
We've talked about this.
I talked to this with clientsall day long.
They die in December and it'susually the 24s.
I, yes, guys, yes, yeah.

Speaker 2 (30:49):
January too, and January December.

Speaker 1 (30:52):
January.
Yes, it's that season.
It's yes, and I don't know whyit just happened, and maybe you
guys that are watching canattest to this too.
So work on daily, daily onincreasing revenue.
You can look at the sheet wejust went through.
Increase your marketing effortsonline and in the field.
Really pump up what you'redoing out there.

(31:13):
If you want more 24s, go after24s.
If you want you know morebetter relationships, use the
leave-behinds that we'recreating for you.
Do the pumpkin decoratingcontest.
Do all the things that we'reshowing you.
That is going to help youincrease those marketing efforts
.
And whatever you're doing outin the field, put it on your
social media.

(31:33):
Send it out in your newsletter.
Everybody should be seeing it.
It makes you warm, it makes youfuzzy, it makes you different
than all the other home careagencies.
Determine if clients with largerhours are going to remain
active through December andbeyond.
And again, this is morbid thatright now we are just talking
about revenue.
If you're just looking at itfrom a revenue standpoint and

(31:54):
we're selling tacos, are theyall going to be here in December
?
I start looking at that and Iknow that it's morbid, but how
many of them are on hospice?
How many of my 24s are onhospice right now, and are they
gonna be around still?
If not, I need to startreplacing them now and you'll
bump up really high untilthey're gone.
You've got to be always one footin today and one foot into next

(32:18):
week, One foot into thisquarter, one foot into next
quarter.
You have to be looking atwhat's coming to sign clients
with more hours.
Go after those 24s.
If you don't know how to dothat, get into the mastery
portal and go watch ourmasteries from April 12th, April
26th and May 10th.

(32:40):
All of those were how to get24-hour clients and if it were
me, I would start now, earlyOctober.
I'd be starting to sign some24s because we know what's
coming.
It's not going to hurt you tosign them anyway.
What's going to bump up yourrevenue?
But I would start thinking aboutit now, Lisa question.
Oh, I was just going to saythat was a three-part series,

(33:06):
right that 12, 26,.
Those are the dates, so you cango, watch them.

Speaker 3 (33:10):
They're titled, but those are the dates.
Watch them.
And there's leave behinds to gowith it.
And I just I wondered if Icould, just if you went back
just one slide, not this slide,but the one before.
So hold on to your scheduledbillable hours.
Talking about holidays, when Iwas at an assessment or coming
up with a plan of care, andnoticing that this person wants
Monday, wednesday, fridays, forexample right, this is real.
I think this has happened toeveryone I go.
A lot of those holidays fall onMondays, right?

(33:30):
Or this year, christmas is on aMonday.
Do you want us to instead maybepush that to Tuesdays every
time there's a holiday?
So you're already getting readyfor that, because you already
know they don't want to pay thattime and a half, instead of
hitting them right at that time?
Of course you want to give thatto scheduling.
You want to send out a reminderor give a call reminder.
Remember, we're moving thisnext week.

(33:51):
We're going to move Monday toTuesday because of that holiday.
You remember that, right?
Okay, perfect, voila.
It might be a differentcaregiver, but at least you've
already set that the groundrules for that Expectation up at
the beginning.

Speaker 1 (34:02):
That's a great idea.
Do you want to service onMondays?
We can move it, but we do wantMondays, or maybe Tuesday would
be better for that Exactly.
We wouldn't have to deal withthat.
That's a great idea.
Okay, we did this one.
Strategies to increase andmaintain momentum.
Strengthen your referral sourcenetworks.
We have a great one.
I'm not going to dig deep, butI'm going to show it to you In

(34:24):
the holidays.
This is a great way tostrengthen and this starts in
November.
You give these out to theschools in your area.
The children put their firstname, their age, their grade in
school, they color it and theyput a happy message to a senior.
You've got your logo.
You want to be careful withwhat your tagline is.
You don't want to say keepingseniors at home, because this is

(34:46):
going to go to assisted living,it's going to go to SNFs, it's
going to go to everybody.
The kids color them, you pickthem up and I would say do
hundreds and hundreds of theseif you can, because the SNFs,
assisted living, they love these.
They will have a holiday dinnerand put this at everybody's

(35:06):
table.
They will let you walk throughthe building to deliver these.
It's good cheer, it's fun,you're different, you're warm.
You went through a lot oftrouble to bring these beautiful
pieces of artwork from thechildren to their people in
their building.
So we will get into this deeper, but this is the kind of thing
and the pumpkin decorating thatLisa's going to share with you
that is going to bring youreferrals before the end of the

(35:29):
year.
Enhance your caregiver outreachand again, these are links.
You guys, if you are short oncaregivers, run a job fair.
It doesn't mean they're goingto come to your building, but it
gets them going.
You can say in the job fairwhere is it?
Call or text now to schedule aninterview.
I only had four or five peopleactually show up to the job fair

(35:52):
.
It wasn't about that.
It was about increasing thisintensity and this oh my gosh,
if I call now, they're going toschedule me now and I don't have
to go to the job fair and itjust gets everybody going.
And so I would probably wewould hand this out at
orientation, I would have linksto this and Indeed anything I

(36:13):
could do to get this whole jobfair thing out there.
You can have, you can post jobfair on Indeed.
It's not a display like this,but just that you're having one.
It creates a sense of urgencyand so it's a quick, fast way to
get caregivers in the door.
So these are things that youwant to do to increase the
maintain momentum right now asyou're hitting next quarter.

(36:33):
Optimize scheduling.
Ensure efficient caregiverscheduling to maximize coverage.
Make sure every caregiver isworking what hours do they want.
Improve communication withclients regarding caregiver
call-offs.
We already talked about this.
You don't want to lose thosebillable hours.
So those are things you can doright now to increase and
maintain the momentum now, inthis moment, to get ready for
what's coming next quarter.

(36:54):
All right, we are in.
Leave behind lisa.
You're up, unless there'squestions.
I don't see any questions arethere there any, any, any
questions?

Speaker 3 (37:01):
No, wow, we had great timing.
Holy Christmas, okay.
So September, we still have youknow what a couple of weeks,
and this weekend is the firstday of fall, which is so cool,
but anyway.
So September is fall preventionmonth.
Just like these socks, ourservices can help to prevent
fall.
So the idea behind our leavebehinds is to go out every eight

(37:21):
to 10 days and to have at leastone thing that'll bring that
social worker out to talk to you.
So at least a face-to-faceevery month, one face-to-face at
least every month with eachperson that you're really
looking to talk with.
On that note, here we go.
I should have started with that, but whatever.

Speaker 1 (37:35):
That's okay.
So these are the socks thatshe's talking about here.

Speaker 3 (37:38):
Yeah, yeah.
So you can order these, you cantake these into just about
anywhere and you can give themout to the social workers, but
you can and you can get yourlogo printed on those.
It's a little too late for that, probably now, and we have some
people on here that I know didreceive these and then next year
they are going to get theirlogos printed on here.
But imagine even going into anAL or a sniff and just giving

(37:59):
the social worker a box of socksand everyone has these on, and
I just think that's really goodto represent your company
throughout the building.

Speaker 1 (38:08):
I just wanted to share this.
This is Kim, and she did thiswith the socks, and so this is
tying your field efforts to youronline marketing.
She posted this on LinkedIn.
All of her referral sources areseeing this.
She's handing this out toreferral sources and she's tied
the socks, so this is what itcan look like when done.
So way to go, kim.

(38:29):
I don't know if you're on hereYou'll watch this later but I
saw this today Super excited.
She did a great job.
Okay, there we go Next one.

Speaker 3 (38:41):
Okay, so today is really like the last day, unless
you're working on Saturday andSunday, but rehab week.
So I still want to encourage Ileft this up only because I want
to encourage you to still gotalk to a social worker and just
let them know that youappreciate what they're doing
and maybe, just maybe, next weekyou could do what end of summer
ice cream social.
I think that would still bereally cute.
Just going in.
This is a surefire way to getthem to come out and talk with

(39:02):
you, because you can't just showup with bins of ice cream.
You must plan this.
So they're going to come andtalk to you, they're going to
see your heart, you're going tobe able to serve their community
and them, and it'll just be ablast.
So see if you can get this done.
You have today.
I know that some of you can getout there and get this
scheduled for next week, but youhave today to do it.
So I think it'll be.
It'd be great.
I left it up just for that.

(39:23):
But and here's some ideas foryou if you want to go out, just
get those big old bins of icecream from Costco or wherever
and go out and have a blast withthat community.
All right, I know you guys havebeen waiting for this and
people have asked about this andyay, we brought it back.
So this the time is now startgaining interest.
This is a reminder pumpkindecorating contest.

(39:44):
You want to take this flyer out?
You do want to talk to anyoneat senior centers, snfs, al,
independent livings, whereveryou have connections, and you're
trying to build that communitypartnership.
This is going to bring someoneout to talk to you again.
For that face-to-face Last year, I know that the winner will
receive three free hours.

(40:04):
We had people do eight hoursand then I made a joke.
Can they divide that into twohere, two here, two here, or do
a split shift like morning,evening and then the next week
or whatever.
But that was just a joke, butanyway.
So you want to get in front ofthem and start creating their
interest now in September it'sSeptember, october is just right
around the corner.
Go out and speak to socialworkers, especially the director

(40:29):
of nursing.
See if you can do somethinglike this and I don't think just
dropping off and decorating,but you could do that too but I
really think that creating a dayof it or maybe an hour of it at
a couple different spots.
Whatever you can budget for, Ithink that would just be really
great to do.
Again, just show your heart andbe a part of that community,
taking the pictures, justgetting really involved.

(40:51):
There's a Canva link and aGoogle link to go in and change
that.
Whatever they're going to win,whether it's three hours or
whatever you're willing to doand take lots of pictures and
send to us.
We want to see that.
But here you also have here'sanother just really quick piece
text pictures too.
So now you have that socialworker's cell phone number.
So we're always trying togather information, because if

(41:12):
you're talking to a socialworker or someone who's in
charge of giving you referrals,right, if you're a texting basis
, what a game changer that isjust in itself.

Speaker 1 (41:22):
So we have a question Do we provide the pumpkins?
No, we don't provide them.
They're real pumpkins and theseare pictures of people who have
actually participated indecorating it and they really
have fun doing this.
I've done this year after yearand I'm telling you, end of
August, early September, they'reasking me you do the pumpkin
decorating.
It was so much fun, we had somuch fun with it.
This little gal here, thislittle glamour gal, the blue one

(41:44):
, she was on a thing, she was ona mirror that spun around, and
so just, they really get reallycreative with it.
They really enjoy it.
It's a happy time.
You're changing the mood thatthey're in, maybe just making
things fun for them.
So go ahead.

Speaker 3 (42:01):
Lisa, we actually had one at a hospital where
different departments diddifferent themes, and so there
was a labor and delivery one.
These were hilarious, they wereabsolutely hilarious.
It was actually like a mamapumpkin giving birth.
It was great, it was prettycool.
But what to get?
So these pumpkins theirofficial name is actually we be

(42:23):
little pumpkins, because they'dbe little pumpkins and so you
just grab a bunch of those youcan purchase at farmer's markets
.
I was looking up to try to like, hone in on a couple of places,
but you can go to like sproutsmaybe Trader Joe's, just Google
them and see for your local areawhere you can pick those up and
you start to drop them off the1st of October to give them
plenty of time to get themdecorated, so they can basically

(42:45):
do this from the 1st towhatever the deadline is I think
it's the 31st and soparticipation can be different.
I think I already spoke on thisOne to two per place that
you're going to drop them off.
Or, like I said, maybe make aday of it a couple, maybe one a
week or something.
Make a day of it differentplaces that you really want to
focus on building thatrelationship, these little guys,

(43:07):
the top with the little bats.
I really love this one, but it'ssold out right now but it might
not be soon.
And then so these other onesthat are cute too.
They're a little like stickers.
There's a link there to go onAmazon.
You can find other similarthings.
You can also buy paints.
They actually have these reallycool markers that go on just
like paints, whatever you'recomfortable with.
But there's an Amazon linkthere too.

Speaker 1 (43:28):
Yeah, and that's if you're going to do an event.
So I had two differentmarketers and one really loved
the pumpkin decorating.
The other one liked it, but shewanted to be more.
I want to sit with them, I wantto spend time with them, and so
she did the decorating, but shealso, in a couple of places,
held an event.
And so if you hold an event,like Lisa mentioned, you're

(43:48):
going to decorate with them.
You can't expect them to havethe stuff to decorate with.
You have to bring everythingwith you, and so that's where
this stuff comes in and theAmazon link and you're
decorating, probably with theseniors in the building, and
you're playing spooky music andmaybe you're bringing cookies.
So there's lots of ways to dothis.
I don't know.
I think both were equallyeffective.
And your marketers you could doboth.

(44:09):
Pick some facilities, sit withthem and some where you're.
But the texting I'm telling you, things changed for us.
This is how you get thingsmoving.
We've got lots of holidayscoming up and it's really fun
and it really makes youdifferent, and the referrals
will start coming in when youstart doing stuff like this.

Speaker 3 (44:26):
Definitely, and I'm glad you, I'm glad you touched
on that, because I always assumethat we all know this but you
have to bring everything.
So sometimes even the table,like the table that you're going
to set up, everything, like yousaid refreshments, cookies,
napkins, a big bag to throweverything away in or gather
everything in.
So make sure that you bringeverything too.

Speaker 1 (44:45):
And that's when you're doing an activity.
If you're going to drop offpumpkins, then of course they're
going to do.
We didn't provide all thisstuff.
They did this themselves andthey love it, and your car is
full of pumpkins.

Speaker 3 (44:56):
It's so fun.
Yeah, these are just someexamples of things that have
been.
Look at how cool this is.
Look at the little pumpkin withthe walker Hilarious and, of
course, the eyelash lady and theghost these are and the big
eyeball Wow, these are so verycool, so just lots of different.

Speaker 1 (45:11):
One of my marketers had children come in and paint
with the seniors and one of thegenerational type of
generational yeah, I think shehad a girl scout troop or
something.
So they came in and painted thepumpkins with the seniors and
that was that went over.
Really, there's so many thingsyou can do with this.
That's the biggest piece.

Speaker 3 (45:31):
And then remember that too, because I think that
those same children can come inand trick or treat and I think
that they absolutely love that.
I know that's off topic, butnot but the trick or treat and I
think that they absolutely lovethat.

Speaker 1 (45:45):
I know that's off topic, but not but the trick or
treating would be really fun forthe residents or the patients
there as well.
That's a good idea.
Oh boy, we're just.
This is people that did thislast year.
This is how they taped theflyer to the pumpkin.
I think it's good to let themknow about it now, and then,
when you bring the pumpkin, givethem this again.
Probably that's a good idea.

Speaker 3 (45:59):
Okay, and just some more ideas there.
Again, everybody loves this.
This will be they'll talk aboutthis Everyone that you do this
with this year, they'll want todo it again next year and maybe
you can add a couple of otherpeople.
Maybe have a waiting list.
All right.
So getting into national casemanagement week, this is where
case managers from everywhereget together, and this year's

(46:21):
theme is Powering the Future ofHealthcare.
However, their theme always ifyou go to their swag store, is
case managers are rock stars, soI wanted to tie them both
together, and so if you go tothe next slide, we're pairing
that up with hey, some rockstars, so we're giving them some
.
Scott's shaking his head.
We're giving them we're givingthem so much scott scott's
shaking his head we're givingthem, we're popping them up and

(46:41):
then we're giving them the goodenergy there with the star
stones there.
I think it's just a cute idea.
They are rock stars.

Speaker 1 (46:48):
They have to deal with so much and I think they
need an energy drink.
I'm sure some of them will grabthat so fast and just down it.
Yes, I'm sure that they needthat every once in a while.
I love that.

Speaker 3 (47:01):
But I like that peach because I love peach flavor,
but yeah, so I love peaches andI thought that was perfect.
But you can even do a case ofthis and take it in.
You can do just one on one witha little bag and a little star,
but yeah.
So I thought this would be acute idea and you can change
these up.
I really want to see picturesof what you guys do with all of
these.
So, bone and joint healthnational action week 12 to the

(47:23):
20 is to take care of your bones.
You can go off to differentdoctor's offices and talking
about maybe different thingslike that, but our caregivers
help patients maintain a healthydiet and exercise plan, because
those are some of the thingsthat you need for healthy bones
and joints.
And so, just playing off ofthat by bringing your caregivers
into it they're trained in this.
We want to give tidbits of whatwe do, because everybody knows

(47:45):
what home care is.
But how deep do you go?
What are you able to do?
And so you want to always bedripping information to them, so
to speak, every time you go out.
You want to give them somethingnew that they haven't really.
Maybe they didn't think of that.
Oh, wow, getting out in the sun, that's good for your bones and
joints.
Wow, I didn't even think aboutthat, and that's something a
caregiver can do get you on aroutine walking out and about

(48:06):
and so I just wanted to touch onthis and also the next slide,
because I wanted to use the bonepens again.
That's really why and it is-Halloween still.
it's still October, so I justwanted to touch on that and I
thought how cool to have somebone pans, little bone clips
that you could like maybe have abag and clip the bag closed, or
mini skeletons.

(48:26):
You can touch all the bones andjoints there and just add that
to a little bag with some moreof your tchotchkes or your
little giveaways that have maybeyour logos and stuff on it.
All right, we're always waitingto give you a hand.
Happy Halloween Call or textValerie, when you need a hand in
home care, get it Next slide,of course.
This I really love, because wehave gloves.

(48:47):
All you need is some glovefiller, some candies.
Annette says don't forget thelittle spider rings.
Tie them close and do a littlereverse trick or treat there.
Take this out.
I think people are going to comeout of their office just to see
this.
I think it's a good idea.
Just go reverse trick or treatand say hello, yep, all right.

(49:09):
So this one is also one ofthose that we just keep bringing
back, because people absolutelylove this.
This is also going to get the,let's just say, social worker to
come out and talk with you,because you can't just go and
start taping stuff all overpeople's walls right.
So you need to coordinate this.
You can customize these.
The turnaround is really fast.
They're about 50 bucks, but Ican customize.

(49:33):
In the next slide you'll seethere's all sorts of different
themes and things like that, andthere's Halloween ones, but I
really think that this bringspeople together and you want to.
And then the message that I putin there was grateful for your
partnership, or thankful foryour partnership, even if you
don't have a partnership yet.
You're putting it out in theuniverse there, and then they're
going to be walking by this.
Their employees and people,patients, clients are going to

(49:55):
be seeing this and they canactually go by and color, just
color, and maybe on their breaksor whatever.
But I think this will reallybring people together too.
And, of course, your logosthere.
I would even go as far as to,maybe, underneath this poster,
have a little a tray, a littletable that has the markers and
maybe you have to bring themarkers and the pins to stick
them in the wall.

Speaker 1 (50:16):
All the things they can, you can't count on that I
bring the tape.

Speaker 3 (50:20):
make it easy for everybody.

Speaker 1 (50:21):
Yes, and this is thankful for your partnership.
If you look over here where thelittle bird is, it'll be like
that, and I would probably colorin those myself before dropping
it off.
That part sticks out and, ofcourse, the logo is going to
stick out.
I think the logo might besomething you color too.
I'm not absolutely sure, butI've actually seen these up in

(50:45):
hospitals.
They might put them out in thelobby for people to color.
It might go in the break room.
It's very therapeutic, though,and it'll be up for a whole
month if you get it to them inearly November.
Yeah, and then you take picturesafter we've got a couple
questions um, casein says we aredoing a large event tomorrow,
with fall prevention label on abag with the socks and a
nightlight in the white bag.
I will share pictures of thetable when we set up.

(51:07):
Oh, I love that idea.
And then what would yourecommend for people that don't
do halloween?
Oh, for october, I would sayfall harvest.

Speaker 3 (51:18):
I would just do fall harvest.
It's fall, it's fall y'all,something a little different.
You don't have to do the candy.
You could definitely.
I don't know if you'd go.
Can you go back to the Octobersreally quickly?
I'm just trying to think.
I mean the rock star.
Those are all something thatyou can do If you don't want to
do pumpkin decorating.

(51:39):
I feel like it's still veryuniversal Scarecrows.
Lacey Walker said scarecrows,something like that.
You can even do pumpkindecorating as scarecrows, I
don't know.

Speaker 1 (51:50):
I saw a link behind one time that said falling for
you for fall.
And then they have all thingsto go with it, cider, oh.
And it says drop off cider anddonuts.
That's good sometimes.

Speaker 2 (52:03):
I used to get little.
They used to sell little cider.
We're here in New York, so it'sapple, it's fall.
You can get little cidercontainers and then wrap up a
donut or bring fresh donuts andcider to the staff.

Speaker 1 (52:15):
So yeah, thanks, that's a good.
Candied apples.
I've seen people drop offcandied apples.
They're individually wrapped to.
You can do all saints, allsaints day instead of Halloween,
that's a good idea.
Yeah yeah, and due to treedecorations.
Okay yeah, we could do that.
All right, we'll keep going.

Speaker 3 (52:34):
Okay, yeah, lots of good ideas.
Okay, november, leave behind.
Here we go.
Don't be a turkey and stressover discharges.
That's this, the coolest we canhelp.
Call us now.
We've trained caregivers readyto get your patients home safely
.
Call or text now.
Again, this is giving littlepieces of information that I
want them to know, that I canhelp them right now.
I have someone.

(52:55):
I can get.
Yeah, I can get your person,your patient home today safely.
Just give me a call.

Speaker 1 (53:02):
And so I think it needs to be staffed out, so that
you can do that, and recruitingand retention needs to have
been hiring, so you can do that.
Okay, so here's the next.

Speaker 3 (53:11):
I love the next slide and that's so I don't have to
go into the shift myself.
Exactly, and that's so I don'thave to go into the shift myself
.
I've done that I will, but herewe go.
So these little guys.
I shared this with somebodyearlier, I think Lee, if he's
still on here.
I shared this with him earlierand gave him a little sneak peek
of what he's going to see today.
But these little turkey stressballs are the cutest.
People will actually bringthese out every year as a

(53:33):
decoration for their office orin the communities, and you get
your logo on this.
How cute is that?
I just really love these.
I think these should definitelybe something that we adopt
every single year and bringthese out.

Speaker 1 (53:46):
I love them.
And it says don't stress thatit's a stress ball.
I just think it's so cute andof course, the logo looks a
little different.
It's just in black.
But it's a cute little turkeybutt and people keep it on their
desk year after year.
Seriously, they would bringthem out and sit them on their
desk.

Speaker 3 (54:04):
I'm like there's that turkey again.
No turkey, butt jokes allowed.
I just blew that, Scott shejust did.

Speaker 1 (54:07):
She said butt, I just did.
Okay, all righty On to VeteransDay.

Speaker 3 (54:11):
Yeah, and we definitely do want to honor all
who served.
Join us in thanking ourveterans for their service and
sacrifice.
For sure, for more informationabout home care services, call
or text Valerie or whomever.
And then I found this cool,like everything together as one.
So I was thinking that there'spins here that have the American
flag and into the leaf behindthere's also key chains and

(54:33):
these cool American flag pins.
And they all come.
This bag already comes with it.
So I was just like, wow, thatreally makes it super easy.
Yes, it comes all together,even the little bags.
When I saw this I was like holyChristmas, let's do this one so
you can between 150.
Of course, there's a Canadianversion Tamara Hold on.

(54:55):
Oh, look at you, lisa, there wego Tamara already knows me, she
already asked, she's from canada, everybody.
So I liked this.
Yes, because this is a forremembrance day right in canada
and join us in thanking ourveterans for their service and
sacrifice.
Little canadian flag on the top, and then, if you go here, it
is the pot, the red popies,which I really love.

(55:18):
You can use these for the US,which I didn't really put
together in my head until lastweek, I think.
But yeah, I actually love thepoppies so much and the flags,
so I think that these are reallycute.
You can add these to again thehandout or even pin someone Like
can I pin you?
I think that's very personal.

(55:38):
I think they'll remember thatif you did that too.
And let's see Okay, so hospiceand home care month get ready a
recipe of caring.
So this I don't know how manytimes I've gotten calls and be
like, oh, we don't need youanymore, mom's on hospice, and
I'm like, whoa, wait a second,you do, and let me tell you why.

(55:59):
And so you get to educate yourclient's daughter or whomever on
why they really do need, and sothis really speaks on how
hospice and home care supporteach other.
Another little tidbit that youwant people to understand right,
we do support each other.
We work together all the timeand there's some ingredients
here.
Best served warm.
And this is actually anoriginal poem by me, just so you

(56:21):
guys know.

Speaker 1 (56:22):
She did write this.
Go ahead and read it, Lisa.

Speaker 3 (56:26):
Yeah, I didn't.
Oh, my gosh.
A gentle touch.
Now I feel like I'm on the spot.
A gentle touch, a loving smile,a friendly ear.
Let's talk a while.
A hug, a dance, a laugh so bold.
Let's talk a while, a hug, adance, a laugh, so bold let's
reminisce on days of old, loveit, that is beautiful and to go
with it.
Yeah, so the mason jars andwe'll do this again, probably
for Christmas or the holidayseason there too.

(56:49):
But the mason jars, you getthese little cookie mix.
They're like six, like 6.25ounces, so six and a quarter.
Fill that up, fill the masonjar up.
You could even do sprinkles onthe top, or chocolate chips,
whatever you want, peanut butterpieces, whatever you want to do
.
But you seal this jar up, maybeget a beautiful little bow and

(57:09):
you can actually maybe glue thisrecipe card to the mason jar or
just get a string and wrap itaround and have it there.
But I just think this is reallycute.
I was trying to think ofsomething to go with this and I
thought that this kind ofmatched the theme there.
Definitely and Dawn, I knowthat you said too that we've
received these and kept themforever and use them later.

(57:31):
You just have them.
Yeah, I just have somethinglike this.

Speaker 1 (57:33):
I had a bunch of kids come over that I didn't know
were coming over and I had threeof these and I'm like, let's
make cookies.
It was real easy because it'sall done Throw an egg in water
and oil and you're good to go.
Oh, it looks like.
Scott, you have a question.

Speaker 4 (57:47):
Yeah, and you just touched on it.
But if you're making 100 ofthese things, I'm assuming when
you're doing 50 call-outs a weekand you've got to make these on
the side, you're hoping thatyour marketing person is
dedicated enough to do thatafter hours at home.

Speaker 1 (58:06):
I have my children do it and they absolutely love
doing it.
When we did this, we sat downas an office and we bought the
flour.
We made our own cookie mix.
It was cheaper because we did500, maybe more than that, maybe
600.
So we ordered it.
We got enough flour, enougheverything, and we started, we
took the jar and we all wouldscoop in a row because we also

(58:28):
gave them to our caregivers.
We did it around the holidays,so all the referral sources got
one, and then when thecaregivers came in for their
party, they got one, and so itjust.
You can do it all hands on deck.
You can have your children domy children.
They've been doing this foryears.
They loved it.
They were like do you haveanything I could?
They love to sit down and orderpizza and all the neighborhood
kids would come over and put allthe marketing stuff together.

(58:49):
If it takes less than an hour.
Whenever I have my marketingmeetings, we would do the things
while we were having ourmeeting.
Everybody's hands were busy.
So there's lots of differentways to do it.
But you're right, scott, andmaybe you don't do this for
everyone.
We've got lots of leave-behinds, right.
Some might get this, some mightget something else.
You have to maybe pick andchoose.
This is a lot to do.

(59:09):
Maybe it just goes to your topreferral sources, or people you
really need to get into.
I need to really find anothermarketing person that has six
kids.
Yeah, there you go, there yougo.
Yeah, somebody just said whosaid that?
Lacey said this marketer isthat dedicated?

Speaker 3 (59:26):
Yes, she's on it.

Speaker 1 (59:28):
It's definitely that because, it's got the reaction
you get when you walk in withthis.
Oh sure.
Furls that follow it.
Oh no, I get that part Totally.

Speaker 3 (59:39):
Yeah, so you can pick and choose and you can cherry
pick who you're going to takethis out to.
It doesn't have to be everyone.
Respect the budgets andwhatever you can budget for and
what you have time for.

Speaker 1 (59:48):
But yeah, it's also it's good if you live in a
cul-de-sac with lots of children, like I do.
They've all been partied.
All of this, mm, hmm.

Speaker 3 (01:00:00):
OK, do?
They've all been party to allof this stuff.
Okay, I know we're a little bitover, but back by popular
demand, get patients home in asnap, snappy discharges.
Call us now.
So again, we want them tounderstand that we are ready,
willing and able to help getyour patients home safely.
And you can pair them withthese little guys here the
Cheez-Its or the more healthyversion and play on words there.
And then this one here rememberthat October 1st is

(01:00:22):
International Coffee Day.
This is a really good one Again.
You see the text.
So this is coffee time on me,redeemed by text, only to set a
date.
So you're getting that cellphone number game changer again.
If you're texting back andforth with this person, you
don't have to have them come outsomewhere and meet you for
coffee.
You can take coffee to them.
We talked about this, I think,last time.
You can take one of thosegallons from Starbucks with all

(01:00:44):
the fixings, the cups, thestirrers, the everything, and
just set up maybe a little tablefor them one day, or something
like that too.
You can be real creative withall of this stuff.
It's just good ideas from ourteam.

Speaker 1 (01:00:56):
And when you're on a texting basis with a referral
source, it is a game changer.
We've all experienced that andtalked about it.
If you got to bring them acoffee to get their cell phone
number or a pumpkin, okay, we'lldo it.
That's it, everybody.
I hope everyone enjoyed thatand you all have a great weekend
.
Any questions before we go?
Oh, Kimberly is here.

(01:01:17):
Kimberly, we loved it.
I hope it was okay.
I shared your LinkedIn.
All right, everyone.
Have a great weekend.
Have a great weekend, bye-bye.
Advertise With Us

Popular Podcasts

1. On Purpose with Jay Shetty

1. On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

2. Las Culturistas with Matt Rogers and Bowen Yang

2. Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

3. The Joe Rogan Experience

3. The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.