July 20, 2024 • 52 mins
Unlock the secrets of leveraging LinkedIn to skyrocket your home care business with our expert guests Valerie, Dawn, Lisa, and Annette. These seasoned professionals share their invaluable insights on mastering sales, marketing, recruiting, and retention strategies tailored specifically for the home care sector. From accessing past meeting videos to engaging in our interactive online forum, we ensure you're equipped with all the tools needed to thrive in this competitive field.
Discover why LinkedIn has made a triumphant return as the go-to platform for B2B marketing. Tagging relevant entities, harnessing the power of video content, and engaging in community activities are just a few of the strategies we explore to maximize your reach and impact. Our guests provide real-life examples, like Jim's community involvement and the Hope and Mo Show, to illustrate how personal connections can drive professional success. Whether you're optimizing your profile or crafting engaging newsletters, this episode offers a comprehensive roadmap to enhance your LinkedIn presence.
Stay ahead of the curve with our creative marketing tips and strategies to promote home care services effectively. From personalized "Cool to Care" messages with Otter Pops to innovative wellness month promotions, we cover it all. We also delve into the logistics of video posting, ensuring you have access to our content seamlessly. Don’t miss the chance to hear about exciting upcoming resources and potential guest speakers in our next meeting. Join us for an episode packed with actionable insights and practical advice to elevate your home care business.
Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:15):
Let's see.
Yes, okay, all right, great.
So I'm going to start today.
This is Valerie.
Welcome back to Continuum.
Everybody, thank you forjoining us Friday, july 12, 2024
.
I am not usually the presenter,but today we decided to do a
little LinkedIn deep dive andwe're going to be giving away.
(00:37):
I'm not giving away.
We're going to be showing youall of the handouts for the next
three or four months.
So all of that's coming to you.
All of the handouts for thenext three or four months.
So all of that's coming tohousekeeping.
Please mute your lines unlessyou're speaking.
Share stories, experiences andtips, Ask questions, make
recommendations, tell us whatyou want to know, because we do
(00:58):
take suggestions.
If there's something, someburning thing, that you'd love
for these expert ladies to talkabout, we certainly will, no
problem.
Or if it's an online thing,I'll talk about it.
Yay, reintroductions.
Dawn Fiella.
Speaker 2 (01:12):
Hi everyone, welcome.
We're so glad you're here today.
I am Dawn Fiella.
I've been with Approved SeniorNetwork for over two years now
and I've been in home care for areally long time.
I have done sales marketing,recruiting, retention.
I've been an operations manager, helped grow the last business
into the 4 million mark inprivate pay in just under four
(01:34):
years.
I'm really happy to be here.
We're happy to share all thethings that we've learned
through the years in thetrenches of home care.
I like to call it to help youout, and today we're going to
get a lot of great informationfrom Valerie.
For the online piece of all ofthis, if you went to our webinar
, you need to marry the two.
This is the other piece, allright?
Speaker 3 (01:50):
Lisa, you're up.
Hi, I'm Lisa, with ApprovedSenior Network.
I've been here a little over ayear and in home care forever
and ever.
I'm just happy to be here withyou guys and be a part of your
journey.
I'm a little tired today, soI'll just pass it to you.
Speaker 4 (02:06):
Hi everybody.
I'm Annette Ziegler and I'mnewer to ASN but not newer to
home care sales.
I worked in a CCRC for 13 yearsand for almost eight years in a
home care agency as a communityliaison.
I am one of the sales trainingcoaches here for ASN, and thanks
for coming.
I'm glad to be here.
Speaker 1 (02:28):
All right, I think that's oh, and I'm Valerie.
I already said that, but I'mthe co-owner of Approved Senior
Network and these ladies are ourin-person sales experts home
care sales experts and I'm theonline gal, and these ladies
know a lot about the onlinestuff too, because I beat it
into their head and they beatinto my head all the sales
(02:49):
strategies.
So we're all together here.
All right, let's keep going.
How to watch the meetings thatyou've missed.
So if you're here, you shouldknow that we've been doing this
for almost two years all, ormaybe more than two years, I
don't know, I can't remember.
Anyway all of the videos from2024 are available.
(03:12):
So everything we've done sinceJanuary of this year.
There's two per month.
They're all in the forum areaand in the learning area of the
forum.
So what you wanna do is youwanna go to
homecaresalesforumcom, go tothat website and then you're
going to want to.
It's going to ask you to log in.
Enter your email address, enterwhatever password you think you
(03:33):
have for that.
If you don't know, just use theforgot your password feature
and be sure to check spam.
If you use the forgot passwordfeature, check your spam to make
sure that reset email might endup in your spam box.
So you want to go there and inthe forum it's pretty cool.
You can see lots of.
We try to add things in therethat come across our desk that
(03:55):
might be interesting to you.
You should participate in therewhenever you can, and that
forum is a nice place to getup-to-date information.
If you look at the, if you'reon the desktop and you look at
the very top of the screen,there are three tabs discussion,
learning and people.
If you click on learning, it'sgoing to take you to, and this,
by the way, is the same for themobile app, which is called
(04:20):
Colab K-O-L-A-B.
I think I'm going to get tothat in a second.
It's at the bottom, though,instead of at the top.
The learning discussion peoplething is, I think, at the bottom
.
So, anyway, go to learning.
You're going to see 2024 ASNContinuum Sales Mastery Circle
and when you click on that it'sgoing to let you in and you're
going to be able to see,starting January 19th, all the
(04:41):
videos that we've done.
I didn't screenshot everythingup to date.
All of them are in there up totwo weeks ago when we did our
last one, and most of them havea little title.
That'll give you some idea ofwhat's going on in that mastery
meeting.
And also, if you're a podcastlistener, if you go to whatever
(05:03):
podcast platform you like somepeople like Apple iTunes or
whatever that is.
Some people like Google now isGoogle Podcasts or it's through
YouTube, but it's GooglePodcasts or something like that.
We're on there.
We're on everywhere.
On Spotify, if you type in asearch on your favorite podcast
listening thing for home caremarketing, if you just type in
(05:25):
home care marketing, you willsee us show up in there.
It has these colors, these darkblue color with these neon
light things.
That is us and we podcast.
Every single one of these isalso on podcast.
If you're out driving around,you can listen to us blather at
you while you're in thebackground.
All right agenda.
(05:47):
Today we're going to do a deepdive into LinkedIn and we're
going to talk about your monthlyleave behinds.
I kept this pretty simplebecause we're really going to
talk a lot about LinkedIn todayand I want you to on your phone
or on your desktop, I want youto listen to me, but I want you
to pull up your LinkedIn andlearn a little bit about this
platform that you may not haveknown before.
(06:10):
I know, if you use it regularly, you might think you know all
the tips and tricks and maybeyou do, but there's probably
some good stuff you could learntoday about doing a better job
of being on LinkedIn.
So one of the things that we'regoing to talk about is all the
stuff that you're taught aboutbeing out there and doing
in-person sales and marketing.
(06:30):
All of that translates into anopportunity to communicate with
and connect with people who areprofessionals in your area on
LinkedIn.
Most of them are going to be onhere.
Some pay more attention thanothers, but it's really worth
your time to connect with themhere, and if you can connect
with them on Facebook, that'sgreat, that would be wonderful,
(06:51):
but LinkedIn is definitely yourprofessional to professional
networking.
So let's talk about LinkedInusers by age group.
You can see here I got allkinds of stuff in my way that
the 25 to 34 age group isprobably the biggest user of
this.
Now, for me, I'm way over herein the 35 to 54 range, but I
(07:16):
still use LinkedIn quite a bitand, as we all know, when you
are networking with people outin your community sometimes
social workers, dischargeplanners, even other salespeople
there's a lot of turnover.
Sometimes it depends on theorganization.
Some people stay where they arefor 20 years and sometimes
(07:39):
there's a lot of turnover.
A lot of turnover is probablygoing to be in this 25 to 34
year old range, and so it'salways important to check back
in and make sure you'rereconnecting with whoever the
new social worker or the newdischarge planner or the new
activities director is for thoseorganizations.
(07:59):
Try to stay up to date on it.
I know you have a lot of otherthings going on, but this is
going to be worth your while.
The other thing to know is Ithink Microsoft bought LinkedIn
a few years ago I don't know ifit's been five years ago now and
LinkedIn took a dive and I gaveup.
On LinkedIn, I'll be honest withyou.
I was not a good, was a reallygood, big user of it.
If you look at my profile,you'll see that I have 15,000
(08:24):
connections.
I don't even know, maybe it's10,000.
I don't even know how it gotthat big, but I was a very avid
user of it a few years ago andthen it dropped off my radar.
We still use it, but it wasn'treally something worth digging
into.
But in the last year or twoit's gotten pretty crazy good.
So I want you to re-look at itif you haven't looked at it in a
(08:45):
while.
This is big Social platformsand their client, they their
client use.
According to B2B marketersworldwide, may of 2023, linkedin
is going to be one of thebigger ones in the B2B.
So business to businessmarketing.
You're going to want to look atLinkedIn Also.
(09:07):
It's really interesting to meto see that YouTube is up there.
And then Facebook for home careis really important.
Instagram for home care Nowthis is for everybody, this
graphic, but I think, for in thehome care world, we're really
looking at LinkedIn and Facebookand then any platform that uses
video.
Instagram is not on my list.
(09:29):
Twitter or X is not on my listanymore, at least not right now.
All right, I've used thispicture before this slide.
I used it in our webinar theother day and the reason I like
this is because it shows you howto take that in-person sales
and marketing and marry it upwith your online efforts.
(09:50):
So the things to notice are,for instance, jim over here on
the very left-hand side.
He does community stuff all thetime.
So everybody in these picturesis out in their community.
They're doing something,participating in something,
(10:11):
telling you, saying a message ordoing something, or they're
doing something cute and fun,like the little dog on the right
, and that's just super cute.
Who's going to not want to seethat?
And that's just cute.
Jim is one of our clients.
He's on the left-hand side andhe is very involved in his local
community.
That was his goal, that was his.
That's his passion.
Project is to be involved inhis community.
He supports Little League andthey have their t-shirts on with
(10:31):
his home care agency's name.
The whole thing is cute andhe's very supportive and very
involved with his local seniorcenter VFW, you name it, he's
there.
So, having said that, he postsall of his pictures on LinkedIn
and he tags.
Look at the tags.
He tagged the Act NowFoundation, so he's tagging the
(10:52):
business, but he's also taggingpeople that he might have been
there with or that might beinterested in knowing this.
That's an important thing toknow.
You can post pictures all daylong.
I'm not even worried about thehashtags.
Everybody talks about hashtags.
That's great if you are willingto come up with your hashtags,
but actually tagging the peopleand the businesses involved in
(11:15):
this in the pictures is reallywhat makes a difference, because
those people will see thatthey're tagged.
They'll like your post.
So engagement is what we'retalking about, and when you tag
others, they understand thatyou're talking about them.
Hillary.
Speaker 3 (11:29):
Yes, sorry, we have a question.
Speaker 1 (11:31):
Sorry, yes, sorry go ahead question hey guys.
Speaker 6 (11:39):
Hey, valerie, how are you?
I wanted to agree with you.
I noticed in the last two yearslinkedin especially with
recruiters or really anyprofessionals everyone always
defers to linkedin now and askfor your profile.
So if you're sending someone aresume or if you're looking for
a position, it's everything'sgoing in that direction.
Speaker 1 (11:58):
So I would agree, I'll make a comment on that.
Thank you.
Yeah, absolutely.
I see a lot of on websites thatwe build and websites that I
come across.
I noticed that, instead ofputting every, they have a list
of their staff, their officestaff, let's say.
Instead of putting their emailaddress and their direct line
(12:20):
phone number there, they puttheir LinkedIn profile.
So, yeah, it's becomingsomething that people use as an
alternate way to connect and ifyou put the LinkedIn app on your
phone, you don't have to be infront of your desktop every day
to engage.
In fact, I don't engagetypically during the day on
LinkedIn, unless it's a slow day, which is very rare around here
.
But at night I will make it apoint to go to my LinkedIn
(12:44):
profile before I go to bed andmake sure I've caught up with
everything that's going on there.
It's just easier for me to takea few minutes at night to catch
up with people, like a fewposts congratulate people on
their new jobs.
It doesn't take that long to doit and it's worth the
engagement.
I check my email.
I get a lot of spam emails inLinkedIn.
(13:05):
I don't really, but people doreach out to me who are real and
true, and even some clientsreach out to me there.
So I do check that in mail orthat email or whatever.
I really love this and noteverybody's gonna have time or
wanna do something like this,but video is really where it's
at as well and that is hard forsome people to really grasp and
(13:27):
really feel comfortable doing.
But these two ladies, forexample, the Hope and Mo show
that's hysterical and they'retwo community liaisons and they
I can't tell you their wholehistory because I don't know it
all.
I just watched this video andmaybe one other.
But they sit down in front.
They put two lawn chairs infront of whatever place they're
(13:49):
networking at that day orvisiting that day and they talk
about.
So this one was having a ribboncutting and they're just
talking about how excited theyare to be there and that they're
having the ribbon cutting andit's a hope and mo show.
It's cute as it could be andit's two of them together, which
makes them riff off of eachother and they're a really good
team.
So I think that's cute and agreat way to promote others in
(14:11):
your community and have some funwith it and also still be
pretty professional in the wholething.
And then we have Dale.
Speaker 3 (14:19):
Oh, are we still asking?
Sorry, we had another question,sorry.
Okay.
Priscilla.
Speaker 5 (14:24):
Yes, hi, can you hear me?
Yes, okay, yes, I have threequestions.
So my first question is how do,what kind of activities do we
do with the community?
Number two how do we conductthem, or go about conducting
them?
And then number three whatwould be more like recommended
(14:45):
when it comes to posting onLinkedIn?
Those are my three questions.
Speaker 1 (15:00):
I'll just use these examples, and I'm sure the three
ladies that are on the screenwith me can also help with this.
But these home care agencyowners are networking, visiting
and making connections, of humanto human connections with their
local communities.
Now, the one that's in themiddle here, tipa Snow's
positive approach to dementiacare.
All these people are on Zoom.
I just use that because TipaSnow is pretty famous in her own
(15:21):
way and she's not a springchicken, she's the bottom right
and she's got like 3 millionfollowers on TikTok and all she
talks about is dementia.
So my point is what for heranyway, is that you can talk
about things that are definitelynot sexy to the world and still
make a very big impact on theworld or on your local community
.
So you can see the activitiesthese folks are engaged in.
(15:44):
You decide a nonprofit you knowthe Alzheimer's Association.
This one is the Act NowFoundation.
I don't know how he got hookedup with this, probably through
his chamber of commerce orRotary or VFW.
You get introduced to peopleand you decide, hey, I'm going
to go support this little eventthey're having.
And then you go take picturesand you make a little donation
(16:04):
or whatever you do.
Hope and Mo they have.
It's all about the salestraining.
They have a whole suite ofplaces they visit every single
week and when they visit orsomething interesting is
happening at that place wherethey would like to have good
referral sources, they put theirlawn chairs out and sit down
and have a talk about the placetogether.
This is Dale in the middle.
(16:25):
He's covered up by the teep ofsnow.
He goes around to all of hispotential referral sources every
single week and sometimes hedoes a video by himself.
This one was the strokecommunity, I can't remember.
It's covered up and I can't getit to come out from to the
front.
But anyway he goes to an eventor knows about an event that
someone else in his networkinggroup of people have recommended
(16:47):
to him and he's doing a littlevideo about this nonprofit and
how we should support it or howhe supports it.
We have folks like this oneright here in the middle.
They're at a grand reopening.
I want to say that's Caravita,but I can't see the name on the
picture.
This might not be, but anywaytheir team went to a grand
reopening of another place,another skilled nursing facility
(17:10):
or assisted living, and theyall took a picture Gratitude.
Home Care up at the top wentand met with the Arbor Company I
think it's a independent livingor something like that and
castle keepers took a picture oftheir cute little office dog.
So you can get involved in yourcommunity in any way you want,
but usually visiting thoseplaces is great.
(17:31):
I would avoid taking picturesthat include seniors that you
don't have permission to takepictures of.
So it's you and your referralsource.
It's you and the front of thebuilding.
It's you by yourself.
It's you with a group of staff.
It's not the aging adults inthe picture usually.
Sometimes you're celebratingyour 100th birthday and that's
(17:52):
fun, but these are all picturesthat don't include seniors that
are actually there as residents.
I hope that answers yourquestion.
Did I miss anything?
And Jodi asks so are these onLinkedIn or on Facebook, as well
as our website?
It depends on how much you wantto promote it.
If it were me, if I were doingthese things, this would not be
(18:16):
just on LinkedIn.
This would be on my Facebook.
The same exact post would be onFacebook and the same exact
post would be on my website as ablog post.
I would do all these things andwhen my monthly newsletter went
out.
I would make sure that the atleast one of the pictures in
this group of pictures was in mynewsletter, so that my
(18:40):
community the people I'm sendingout my e-newsletter to each
month also knew how much we'reout in the community supporting
others.
So I would put this everywhere.
I wouldn't limit it to justLinkedIn, but I would definitely
include LinkedIn in all ofthese things.
So, website, your e-newsletterthat should go out once a month.
And Facebook If it's a video,you should also post it on
(19:08):
TikTok, youtube, wherever elseyou can have an account.
So, anyway, we'll come back tosome of that as well.
Okay, ladies, let me know ifthere's any more questions.
So I wanted to show you alittle bit about how things
change when you start using thismethod online.
So I'm using Jim's post aboutthe Act Now Foundation and I
(19:29):
want you to see that what we'relooking at.
The next picture over righthere, the second one from the
left, has two yellow arrows andit says Applause Home Care.
Right here, the second one fromthe left has two yellow arrows
and it says applause home care.
So Jim is posting on hisprofessional profile page.
Also, I want you to know thiswhen you put together a LinkedIn
profile, which I'm going to getto in a minute.
(19:51):
Stop thinking that it's likeFacebook.
It is not like Facebook.
Your professional profile, yourhuman you profile, is your
professional profile.
This is.
I rarely post a picture of mykids unless it's something that
I'm really proud of them or now.
You should just save that forFacebook and grandma and grandpa
(20:12):
and stuff like that, that's allfine.
This is where I post all myprofessional stuff and I don't
care who sees my professionalstuff.
I want people to see myprofessional stuff.
But you also should have yourorganization that you work for
or own right now should have apage, a company page that is put
together correctly, which we'lltalk about, and that page will
(20:36):
also benefit from everything youdo personally if you share
those posts between the two.
So you can see that I have thesecond picture here is Applause,
home Care, the company page andlook at the impressions over
time.
We're looking at about a year'sworth of impressions.
Look how big that went up.
(20:56):
So you can see that over time,because Jim started doing this,
he started tagging his owncompany, he started tagging
other companies, he startedengaging with people.
The impressions went way upover the course of a year.
And if we look at the nextpicture, it says page views.
So we can see that his pageviews on mobile especially.
(21:19):
That's the dotted line herethat you see.
Look how far that went up overthe course of a year.
That's amazing, and most peopleare using this app on their
phones, so you can see thedifference there and that's why
the mobile went up.
And then over here on the finalon the right hand side, you can
see that his company pagesengagement rate also had an
(21:40):
increase over time.
So all of this helps not onlyyou personally, but if you share
all of this good information,these great posts, with your
company page, it will help yourcompany page as well, and that's
the whole.
Object of the game here is toget more visibility online in
front of your referral sources.
Okay, now I'm looking atApproved Senior Network
(22:07):
Marketing.
This is our company page.
So what you can see is back inOctober we really started to hit
it hard and really started topost.
I started to post a lot.
I started to really get intoand the catalyst was a client
that we had that was really intoLinkedIn and I thought, okay,
let's see what happens for us Ifwe're doing all this work for
this client, then let's see whathappens if we do it too.
And, sure enough, look at theimpressions over time.
(22:29):
This is just from October oflast year to the 1st of June,
you can see, and we don't havenearly as many reactions as,
like Jim does, but this is our.
The next, the picture in themiddle, is our page views, and
you can see how those have goneup over time.
And the last picture is afollower metric and you can see
(22:51):
how we have 1,384 followers andnew followers in the last year
is getting up there up to almost500.
Some people have way morefollowers on their business page
, but you can see how ourorganic activity took a spike
and started to get moreconsistent over time.
So I just wanted to show youthat this really does work for
(23:14):
your business page as well asyour personal page.
This is also something that Irecommend that everybody takes
the time to do.
This isn't everybody on ourteam, but this is a lot of our
team, especially our leadership,and we asked everybody if they
(23:34):
would put this banner on theirprofessional profile and each
one of these.
You don't have to customizethese for each person, but in
this case, our graphic designerdid put our names and sort of
our titles behind each one ofthese, and when everybody takes
the time to do that on theirprofile, it really helps your
(23:56):
branding and helps people knowwho you are, who you work for,
and it's really a nice touch.
So I highly recommend that, ifyou have office staff or some
key personnel in your life thatwork for you, that you ask them
to do this.
It's not hard, it's really easyto add a banner behind your
name, okay.
Next thing Do you have anyquestions?
(24:16):
Are we good?
We're good yes.
Okay the thing do we have anyquestions?
Are we good?
We're good yes, okay.
The next thing I want to talkabout is your personal profile
and what to put there.
If you look at my professionalprofile, you're going to see
that I changed it recently basedon some recommendations, and
this is really helpful, I think.
So the first thing I did wasyou have this little bit of
(24:39):
space to articulate what you do,and sometimes in this little
space I see it says director orowner.
It says one word owner of.
What is what I want to know.
So if you really want people tosee what you do, who you are.
(24:59):
You want to make sure you fillthis in appropriately.
So the first thing I did wasput how many years we've been in
business.
So for 16 years we've beendoing home care marketing and
sales.
We help home care agencies getmore clients, more referrals and
hire better caregivers.
Home care marketing expert atApproved Senior Network
Marketing.
Notice that it doesn't sayowner, it doesn't say co-owner.
(25:21):
It used to say RNBSN somewhereelse.
But anyway, it just gives youthe solution to your problem.
It tells you what we do, how wesolve problems, and that's what
I recommend everyone do.
It only says our company nameat the very end, which is fine.
Do it only says our companyname at the very end, which is
(25:43):
fine.
I want people to know whatproblems we solve and this also
shows up really nicely in aGoogle search.
I highly recommend that youchange what's underneath your
name to make more sense.
Also, you can see the followersthere.
Over the years that's justgotten real.
I don't follow everyone or Idon't connect with everyone that
sends me a connection.
If they're in another country,I'll be honest with you.
(26:06):
I don't connect with thembecause I can't use their
services and I'm not going toanswer them and I'm not going to
communicate with them, so I geta lot of spammy stuff and so I
don't connect with everyone.
But I do reach out almost everyday to a person that is in the
market that we serve and I offerup a connection.
I don't necessarily know them,but usually when they see who I
(26:29):
am and what I do, they willconnect back, and I recommend
that you do that as well, notonly for to grow your personal
network of humans in your localarea, but also to professionally
reach out to them as needed.
And so reach out to people andconnect with them.
And then this button says visitmy website.
(26:49):
I think that you have to have apaid version of LinkedIn to do
this.
I'm not sure it might be a free, I can't remember now.
I do have a paid version.
I've had a paid version for along time.
You don't have to have a paidversion to make this work for
you, so just know, right now,the free version of LinkedIn is
really all you need.
Unless you're a recruiter,you're probably going to want
the paid version.
Please optimize your profile asmuch as you possibly can so
(27:13):
that people instantly know whoyou are and what you do.
So here's an example of here'sDale.
Again, he's our buddy atCardinal Home Care.
He did put in founder owner atCardinal Home Care.
But if I were Dale, here's whatI would do.
This is just a suggestion.
He probably won't do this, butthis is what I would do.
I would put how many years I'vebeen in business and if it's
(27:36):
only been a short time, I justleave that off completely.
And who cares?
I put, he put or I put timesfive years.
Owner of Cardinal Home Carelocated in Fairfax Virginia.
Cardinal Home Care located inFairfax Virginia.
Those are, that's the veryfirst sentence.
If I want someone to see whatit is, I do this.
(27:56):
Is it right here?
Owner of Cardinal Home Care.
And I want them to know whereI'm located.
We help seniors stay independentin their own home.
Senior home care, companioncare, personal care for seniors.
We serve all of NorthernCalifornia.
Call me for more information,333-333.
So if I were to give him arecommendation, I would say
something like this would beultimately very helpful, and his
(28:17):
banner behind there is not bad,but I would probably redo this
so that on mobile his phonenumber shows up in the header or
something else about him or hiswebsite address.
I wouldn't just use the logo,but it's better than nothing at
all.
So kudos to him for that.
And he does have a lot offollowers and he does reach out
(28:38):
all the time, so he's doing agreat job.
I would just make sure this iswhat my profile said.
All right, your business pageis very important.
So if you don't have a companypage, make a company page.
This is not the same as aprofessional profile.
It's a company page and it'sreally important that you do
this correctly so that you areabiding by the terms of service.
(29:00):
You can only advertise.
If you ever want to advertise.
You have to have a company pagein order to do that.
You can't advertise a post orboost a post or any of that on a
personal profile.
It has to be through yourbusiness page.
So the same rules apply.
We have a banner back herethat's similar to the ones we
(29:21):
all have on our professionalprofile same color scheme and
then that's our little profilepicture and then it says what we
do.
It's not as robust, but it sayshome care, marketing, home care
sales, training, home carewebsite.
So you should say home care inFairfax, virginia.
Senior home care, companioncare, personal care, respite
(29:41):
care, whatever.
If there's dementia home care,let people know what problems
you solve right here underneaththat and then fill out
everything.
I use the same information inthe about us.
I try to mix that up and makesure I try to mix that up and
make sure I try to make mix thatup and make sure it says all of
the right stuff.
I used to put us under home,under medical, but I now have us
(30:06):
under marketing.
You should be under eitherhospitals and medical or under
health services or somethinglike that.
They don't really have a homecare thing in there, so that's
unfortunate.
And then you need to post fromyour company page occasionally
or all the time would be great.
(30:26):
So down here in the bottom ofthe screen you can see first of
all, talk to us about home caremarketing.
If someone comes across thispage, they can click on contact
sales and it'll open up a formand that'll be sent to us.
It'll be sent to me, probably.
And then under featured, Ialways feature a couple of posts
and I try to do that, mix thatup once in a while so that
(30:49):
people see something about usright away.
All right, so your businesspage is really important.
Fill out everything youpossibly can.
All righty, here is a secrettip about LinkedIn that you
didn't know but will really behelpful to you.
I recommend that everybody has anewsletter that goes out to
(31:12):
your clients and your referraldatabase once a month.
If you don't have someone likeus doing that for you already,
then it can be an easy thing toforget.
Then it can be an easy thing toforget, it can be an easy thing
to pass off when you're busy,but it really does help keep
your name top of mind in frontof all those folks that you've
gathered up in your databasesyour leads, your referrals,
(31:33):
everything.
Linkedin has the option for youto have a newsletter.
They don't yeah, they do callit a newsletter.
So I called ours our newsletterHome Care Marketing Minute.
And here's the interesting thingabout this.
So I'm connected to.
What does it say?
Wait a minute, this you caninvite people to subscribe to
your newsletter, which I alsorecommend that you do and it
(31:55):
says published weekly 1,830subscribers.
And I invite people tosubscribe to it very often and
sometimes they don't.
But here's the interestingthing this newsletter, every
time I put up a new article, itdoes it emails all 1830 people
with that one article that I putup here as an article in my
(32:18):
newsletter.
So every time I add a post andit should be something or an
article to this newsletter, itgoes out to everybody.
And guess what else isimportant to know about LinkedIn
?
Their emails don't go to spam.
So if you have never used thisfeature, this is a great tip to
(32:42):
get you in front of people inyour local area, whether it's 50
people or 500 people in yourlocal area, every time you post
an article.
Now, an article to me is morethan just a picture.
It has to be a picture and somesentences about how much you
enjoyed your hour, visit at ABCRehab or whatever it is, and
(33:06):
talk a little bit about it, orpost a video or whatever you're
going to do.
Make it worth your while.
Don't just send out randomwilly-nilly stuff, because then
people will start ignoring thatemail.
But now when I post here, I cango look at my email and I see,
oh, it says Valerie or ApprovedSenior Network or whoever just
sent you a newsletter about homecare marketing and it tells
(33:29):
them like the title of this post, and people look at it so you
can see right back here westarted really getting hot and
heavy on this.
Hot and heavy on this.
So far, since mid, I guess,probably January, we've had
19,000 article views, and thisis just once in a while.
(33:53):
Sometimes I'll do two or threein a week and sometimes I won't
do one for two weeks.
So I'm not as consistent as I'dlike to be, but once a week is
enough.
And then you can see oursubscribers have gone down a
little bit.
We have a lot of subscribers.
We have subscribers.
We have 463 new subscribers.
It's just not the same rate asit had been in the past, but
this is pretty cool.
19,000 article views in thelast 365 days and 13,000
(34:17):
impressions, 3,882 engagementsthese numbers are excellent over
the last year for us anyway,because we haven't tried that
hard and then it'll tell you atthe bottom owner president,
who's actually looking at yourstuff.
So it gives you some good dataand it's a secret tip that most
people don't even know exists.
So get your newsletter set up,name it something cute and name
(34:40):
it something local the SeniorCare Minute in Fairfax or the
Senior Care Minute St Louis, orsomething that's local to you
that people will resonate with.
They see that town name or theysee that company name and
they're like oh yeah, I wonderwhat they're up to Do that.
So every time you send this out, all the people get that email.
Any other questions?
(35:02):
So far, no, we're good, okay,cool, this is the actual email
that people get.
So the Guide to Social MediaMarketing for Home Care Agencies
with Approved Senior Networkthere it is.
That email came straight to me.
It says to Valerie Van Boevenvia LinkedIn, or maybe it's from
Valerie Van Boeven via LinkedIn.
Every time I send one of theseout so you can.
(35:22):
If you were to go to this, youwould see it's a pretty long
article, so I don't just postlittle bitty things in here.
I try to make it a little bitmore worth your while.
It's also interesting thatevery single one of these links
in here these bolded words.
All I did was copy and pastethis from our actual blog.
This was actually a blog poston our blog and I copied and
(35:45):
pasted it into just make it anarticle in this on LinkedIn and
the link stayed.
So if you were to click on anyof these links, they go right
back to our website.
That's worth you doing.
Anyway, fool around with thisand then invite some people to
be subscribers If you use alocal name.
I'm not local, that's why minedoesn't have a local name.
(36:07):
If you use a local name likesenior care in fairfax, virginia
, or something cute and catchywith a local name in it, people
will subscribe.
They will.
They'll think that's prettycool.
Whoops, I need to go back up.
Look at me, I just clicked allover the place.
Oh boy, whoa, hello, it'sFriday.
(36:30):
That's right.
Okay, here we are.
View slideshow.
All right, so there's that.
So any other questions aboutLinkedIn?
Max out your profile.
Max out your company page.
If you're our client, make surewe have access to it.
What happens is our clientsgive us admin access to their
company page and we post forthem on their company page.
(36:53):
We can post for you on yourpersonal page too, automatically
, like just five days a week, ifyou want us to.
However, sometimes that stuffit's harder because there's
logins and everything associatedwith it.
But if you want us to, however,sometimes that stuff it's
harder because there's loginsand everything associated with
it.
But if you make us an admin ofyour company page, then we can
post your company page anytimefor you.
(37:13):
So that's all very helpful.
All right, get going on thisLinkedIn and connect with me and
Annette and Dawn and Lisa we'reall on this.
Go to Valerie Van Boven.
You can see my connectionsthere and find Lisa and Dawn.
If you just type our names inthe search, you'll find us.
If you type a search, if you goto search and you type in
(37:35):
social workers in Fairfax,virginia, anybody who has social
worker in their title will popup there and you can see who you
might want to connect with inyour local area.
So make connections every dayon LinkedIn and that's it for me
.
Speaker 3 (37:52):
Oh, hold on.
There's a question.
I made a newsletter via Canva.
However, it wasn't linkable toLinkedIn with the links.
Do you suggest a better way ofwriting the newsletter?
Just maybe making it as a post,or?
Speaker 1 (38:04):
Yeah, don't.
So making one in Canva is allpretty and nice, but take the
text that you put in that Canvanewsletter, just copy and paste
the text and put it right intocreate a newsletter.
You can do a post but create anarticle or a newsletter on
LinkedIn.
If you just go to, if youGoogle how to create a
(38:27):
newsletter.
You can do a post but create anarticle or a newsletter on
LinkedIn.
If you just go to, if youGoogle how to create a
newsletter on LinkedIn, there'sa whole tutorial there for you
to learn how to create thatnewsletter.
If you just want to do a post,copy and paste it into a post.
But I would create thatnewsletter and then make it nice
, name it something fun and thenput everything that I want to
say to people.
Copy and paste it out of thatCanva thing, put it in there.
(38:47):
As soon as you post it, it goesemails out to everybody.
Just the text.
Just make it pretty.
Divide up the text a little bit, make it easy on the eyes.
There is the opportunity foryou to put a picture for that
article and it'll tell you.
Actually, if you like, usingCanva, if you type in LinkedIn
(39:08):
article image, it'll give youthe dimensions for the LinkedIn
article image and it'll give yousome templates and you can just
modify one and make it your ownfor that article.
So there's all kinds of stuffyou can do with LinkedIn.
That and groups.
I didn't even talk about groups.
Honestly, groups are, but we dohave a group.
(39:31):
We have a group that's homecare, marketing and sales.
It's got about 5,000 people init.
There are groups that are waybigger.
If you type in home care, homehealth and actually if I were
you in the local, my local area,I would type in and look for
groups that are.
If I'm in Fairfax or Fairfax,virginia, and look at all the
groups for Fairfax, are thereones that would be appropriate
(39:52):
for you?
Is there a chamber group?
Is there a rotary group?
Is there a healthcareprofessionals group in your area
?
Join the ones that are local toyou and see how often they're
getting posted to and who's inthem and connect with the people
that are in those groups.
Speaker 3 (40:08):
Okay, that's it yeah, that's how I found you guys.
Actually, when I first started.
Not, it wasn't in linkedin, butit was a facebook group and I
found don fiala and here I am, Iknow.
So those groups are helpful.
All right, july, leave behind.
It's cool to care, keep cool onus.
So this we still have time totake this out.
(40:29):
We have a whole what like twoand a half, three weeks still.
Take this out here.
You could go and make changesin Canva and Google.
You can change it to your logoand all of your contact info,
but you want to take this out toeveryone, especially your
social workers.
And if we go to the next slide,you're going to pair it with
these cute little Otter Pops.
(40:50):
Of course, they won't be frozenat the time, but you'll just
maybe hole punch this.
It's cool to care.
After you printed it out, wrapa ribbon around the Otter Pops,
maybe do a couple of them.
I've seen some people do acouple of them.
I've seen some people do acouple of them.
Someone did have one explode intheir car but or leak in their
car.
So just keep it in a littlelike box.
I would keep it in the OtterPop box and maybe you know, but
(41:13):
you take them in.
They're not frozen and folkswill love them.
They'll put them in theirfreezers and they'll use them
later when they feel like havingsomething sweet and they need
to stay cool.
Okay, august is NationalWellness Month and we have a
couple of different takes onwellness month.
This one I think this is a DawnFiala original and this one is
(41:34):
just remember to take care ofyourself, because we don't,
because we're always runningright Our social workers, us,
everyone, home care, we'realways running.
Research shows self-care helpsmanage stress and promotes
happiness.
That's why this little stringaround the finger to remind you
to take care of yourself, youcan take this out to anyone that
you're talking to when you'remaking your stops, especially
those social workers that'llhelp you with referrals and get
(41:57):
some discharges home.
But next page, there's thetwine string and you can just
click on the Amazon link.
If you love that.
Little eye masks, showersteamers, you can pair this with
anything and put it in a littlebaggie and take it out and just
a reminder that you care and sothey should take care of
themselves too.
Next one also wellness monthprescription for self-care.
(42:19):
This one I just thought wassuper adorable because I found
these little pills that are socute but must take a 10-minute
break, preferably go outside,especially if you're sitting in
front of your computer.
Again, this is for us to takeout to social workers, discharge
planners, things like that.
And here are your cute littlepositive pills, positive
capsules.
They have little positivemessages rolled up inside the
(42:41):
pill and so maybe throw three orfour in that bag.
You can get all different typesof colors here, and here's all
the Amazon links, but I justthink it's just a really cute
idea, trying to think ofdifferent things to do, all
right.
Next, the importance of exercisepromoting health and wellness.
Again, you can go into theCanva link and the Google Doc
(43:03):
and make any changes that youwish, but this is a piece that
we want.
Social workers, pt, whoever wewant them to know that our
caregivers are trained inguiding patients through their
prescribed home exercise regimen, right.
So we want them to know that weunderstand those things, that
these people are coming homeinto our care and we can help
guide them and keep them on thatpath to getting better, getting
(43:25):
well.
Getting back to where they wereMotivational stress balls and
bracelets.
Here's the same little baggies.
I think you can repurpose thesefor just about any type of
giveaway, and I didn't put thebracelets on here, just they
didn't fit.
But the stress balls are reallyhelpful and they have cute
little.
You can do it.
Keep it up.
Stress balls are really helpfuland they have cute little.
(43:46):
You can do it.
Keep it up, okay.
Next, also, national safe athome week is I think it's the
last yeah, last week of August.
Let's light the way.
So this is a good idea to.
I think we talked to someoneyesterday that was having
difficulty getting into a home.
But this will.
This could be one of those waysthat helped.
A free home safety assessmentyeah, we probably all do those
all the time, but do you marketthat?
So make sure that you're lettingpeople know everything that you
(44:07):
do, and this is just one ofthose things.
And you can pair it with alittle light.
Or I have a little key chainlight here.
Give it to your social workerjust a little reminder.
You can slap your logo on therelike a little sticker printout,
or you can have them madeprofessionally but great ideas.
There's also these cute littlelights or round lights.
You can stick to any anywherethat has like a little step,
(44:28):
even just one step up.
I thought that was really cutetoo, to give away and they could
use.
Okay, coffee time on me.
So this is something thatAnnette was using.
I just made some changes to it,made it in color, but she just
the other day I want to say twoweeks ago someone asked her if
(44:48):
this was still good and if theycould still have coffee, and so
I just thought that was so cutethat this is still coming,
coming back to her to havecoffee with someone, and so I
think this is a really greatidea.
A, they're redeeming by textonly.
So you are getting the socialworker's cell phone number,
which is a game changer for youbecause you will be talking to
them and just on your phone,texting back and forth If they
(45:10):
have someone that they need torefer to you.
It's just a really easy, quickway to do that.
But I just absolutely love this.
You can use this anytime, notjust for August, and you can
change out your logo and allthat.
But this is so cute and theyhave to redeem, so they have to
talk to you and they don't haveto go out.
Maybe you bring coffee intothem.
Speaker 1 (45:28):
I was going to say you can bring them, you can put
this on a, or I have it somehowattached to a little empty
coffee cup with a little lidlike a, not a ceramic one, like
a takeout.
Speaker 3 (45:46):
And then you'll be so cute.
That would be, would be supercute.
Yeah, and they have those thatlike the dollar store, those
that you're talking about, thelittle plastic, yeah, yeah and
those are.
Speaker 1 (45:51):
Look at me also going off of the.
Okay, there we go, by the way,just riding with you.
When you click yeah, when youclick on one of these links, it
takes you to something like thiswhere you can use a template
for the new design.
So when this meeting is over,we will send out the PDF and the
replay video, and in that PDFare all these slides with all
(46:13):
these links, and the links arelive and you can just click on
the link and it'll take you toeither Canva or Google.
There you go.
Speaker 3 (46:24):
September is Fall prevention month.
It's also the beginning of fall, but this is another Dawn Fiala
original.
But just like these socks, ourservices can help to prevent
falls, and that was a segue tothe socks that we have here.
There's a whole bunch.
You can get a whole bunch ofthese.
They have the little grips.
It's easy.
I mean, you can use them foryoga, the social workers can use
(46:45):
them for just about anything,but it's just a really cute idea
.
Someone had mentioned the otherday that they want to actually
see if they can get theseembroidered with their logo.
That's a great idea too, andyou have more than enough time
to plan that, so I think thatwould be really cute too.
I think we did that withAlibaba.
There we go.
It was Alibaba.
I was trying to remember who itwas.
Speaker 2 (47:03):
We ordered like a thousand of them with our
company logo right across thetoe.
Speaker 3 (47:09):
Yes, yeah, and I think the person who asked
yesterday is on this call too,so they got their answer Okay.
So rehab week is September 16thto the 22nd, so ice cream
social time.
It's hot outside.
It's a great way to connectwith the social worker plus
anyone who's there, any peoplewho are needing to leave the
(47:33):
rehab or that are there for awhile, but this is a really
great way to show them that youcare about the community.
Don't go to every single person, just bring one of those big
tubs of ice cream, plan ahead oftime and make sure that it's
okay and next slide.
Here we go.
So just some cute littlecolorful ice cream scoops, cups
that come with the spoons andyou can just go out and make a
(47:54):
day of it, maybe hit two orthree places that week or
something, and be respectful ofthe budget, but I think this is
a great idea to connect and getout there.
National Assisted Living Weekhere's another really good one
September I can't even see it8th to the 14th.
This is their kind of whatthey're looking at this year.
They have a theme each year.
(48:15):
This year was InspiringGenerations and they are
celebrating the individuals wholive and work in assisted living
.
So they're combining it all andjust celebrating all that make
it possible.
So I just thought this would bereally nice to take out to the
assisted livings when you're outtalking to maybe the director
of nursing or whoever.
I still left these in there,didn't I?
(48:36):
Okay, I meant to remove these,but I still thought they were
cute, so maybe you will too too.
I just thought that inspiring,right.
So I just thought these littleglass jars with the little warm
fairy lights were very inspiring.
Speaker 1 (48:48):
I don't know, but we can skip that huh yeah, they're
cute and you can put a littlecotton in there and make it look
like a little cloud orsomething.
Speaker 3 (48:57):
I don't know that's cute and I just I think I picked
this again and I see it on thetop of the slide but to inspire
was to feel.
What was it feel?
Oops, can you go back or rightto the feel with the urge or
ability to do or feel something,especially to do something
creative, to fill someone orsomething with the urge or
(49:19):
ability, I don't remember what,but it was there.
It's been so long now I feel,but I just thought it was really
cute to fill the glass jarswith something inspiring cute.
Speaker 1 (49:28):
You can put your little pills in there with the
fairy lights so they can grabinspirational pill thing super
duper cute.
Speaker 3 (49:37):
And then I did find these on the website here, for
this is a living week andthere's I.
You can see I stole their logothere, but I just thought these
are really cute pins you couldmaybe take to them and then they
don't have to get themthemselves and they're pretty
inexpensive here and I thinkthat they might appreciate that
you can repurpose those samebags.
Yeah, that was really cute.
Oh, back by popular demand Getpatients home in a snap.
(50:02):
So this was originally forNational Lobster Day and it was
getting time to get home in timefor dinner, but we wanted to
switch it around a little bit.
It's like superhero-y lookingCall us now for snappy
discharges For all your homecare needs.
We will get you home, yourpatients home, in a snap.
Yeah, I thought that would becute to just repurpose there.
(50:23):
And then we have the snappedCheez-Its and if you wanted to
look at the more healthy version, there's the Harvest Snout Peas
.
Just play on the name and takesomething like this out when
you're visiting.
And I think they're really likethis.
Speaker 1 (50:40):
Love it.
I think somebody did this andshared pictures with us, didn't
they?
Yeah?
Speaker 3 (50:44):
she, yeah, she did a whole bunch.
Yeah, there was a couple.
Yeah, we should put them inhere all right, I think that's
everything.
Speaker 1 (50:55):
Any questions from anybody?
Any additional comments?
Get out there and take picturesof these and put them on
LinkedIn, do you?
When will this video be sent tous?
That's on me Usually, or maybewe can have something.
(51:15):
Usually over the weekend I getthis.
We have to edit out the firstpart of it where we're just
talking before everybody comesin, and then we put it up and
Annette sends out tons and tonsof emails and reminders to let
you know that the video isposted.
It'll also be in the forum.
The announcement that it'salive will be in the forum time
over the weekend.
It will definitely be done,because I'm not going to have
time to do it next week, but wewill let you know, I promise.
(51:38):
Thank you.
All right, I think that'severything, everybody.
Thank you so much for joiningus.
On continuum, we'll meet againin two weeks.
I think we might have a guestspeaker.
I haven't figured that one outyet, but I have an idea in my
head, so we'll let you all knowwhat's coming up okay, have a
(52:00):
great weekend.
Speaker 3 (52:01):
Bye everybody.
Let's see.
Yes, okay, all right, great.
So I'm going to start today.
This is Valerie.
Welcome back to Continuum.
Everybody, thank you forjoining us Friday, july 12, 2024
.
I am not usually the presenter,but today we decided to do a
little LinkedIn deep dive andwe're going to be giving away.
(00:37):
I'm not giving away.
We're going to be showing youall of the handouts for the next
three or four months.
So all of that's coming to you.
All of the handouts for thenext three or four months.
So all of that's coming tohousekeeping.
Please mute your lines unlessyou're speaking.
Share stories, experiences andtips, Ask questions, make
recommendations, tell us whatyou want to know, because we do
(00:58):
take suggestions.
If there's something, someburning thing, that you'd love
for these expert ladies to talkabout, we certainly will, no
problem.
Or if it's an online thing,I'll talk about it.
Yay, reintroductions.
Dawn Fiella.
Speaker 2 (01:12):
Hi everyone, welcome.
We're so glad you're here today.
I am Dawn Fiella.
I've been with Approved SeniorNetwork for over two years now
and I've been in home care for areally long time.
I have done sales marketing,recruiting, retention.
I've been an operations manager, helped grow the last business
into the 4 million mark inprivate pay in just under four
(01:34):
years.
I'm really happy to be here.
We're happy to share all thethings that we've learned
through the years in thetrenches of home care.
I like to call it to help youout, and today we're going to
get a lot of great informationfrom Valerie.
For the online piece of all ofthis, if you went to our webinar
, you need to marry the two.
This is the other piece, allright?
Speaker 3 (01:50):
Lisa, you're up.
Hi, I'm Lisa, with ApprovedSenior Network.
I've been here a little over ayear and in home care forever
and ever.
I'm just happy to be here withyou guys and be a part of your
journey.
I'm a little tired today, soI'll just pass it to you.
Speaker 4 (02:06):
Hi everybody.
I'm Annette Ziegler and I'mnewer to ASN but not newer to
home care sales.
I worked in a CCRC for 13 yearsand for almost eight years in a
home care agency as a communityliaison.
I am one of the sales trainingcoaches here for ASN, and thanks
for coming.
I'm glad to be here.
Speaker 1 (02:28):
All right, I think that's oh, and I'm Valerie.
I already said that, but I'mthe co-owner of Approved Senior
Network and these ladies are ourin-person sales experts home
care sales experts and I'm theonline gal, and these ladies
know a lot about the onlinestuff too, because I beat it
into their head and they beatinto my head all the sales
(02:49):
strategies.
So we're all together here.
All right, let's keep going.
How to watch the meetings thatyou've missed.
So if you're here, you shouldknow that we've been doing this
for almost two years all, ormaybe more than two years, I
don't know, I can't remember.
Anyway all of the videos from2024 are available.
(03:12):
So everything we've done sinceJanuary of this year.
There's two per month.
They're all in the forum areaand in the learning area of the
forum.
So what you wanna do is youwanna go to
homecaresalesforumcom, go tothat website and then you're
going to want to.
It's going to ask you to log in.
Enter your email address, enterwhatever password you think you
(03:33):
have for that.
If you don't know, just use theforgot your password feature
and be sure to check spam.
If you use the forgot passwordfeature, check your spam to make
sure that reset email might endup in your spam box.
So you want to go there and inthe forum it's pretty cool.
You can see lots of.
We try to add things in therethat come across our desk that
(03:55):
might be interesting to you.
You should participate in therewhenever you can, and that
forum is a nice place to getup-to-date information.
If you look at the, if you'reon the desktop and you look at
the very top of the screen,there are three tabs discussion,
learning and people.
If you click on learning, it'sgoing to take you to, and this,
by the way, is the same for themobile app, which is called
(04:20):
Colab K-O-L-A-B.
I think I'm going to get tothat in a second.
It's at the bottom, though,instead of at the top.
The learning discussion peoplething is, I think, at the bottom
.
So, anyway, go to learning.
You're going to see 2024 ASNContinuum Sales Mastery Circle
and when you click on that it'sgoing to let you in and you're
going to be able to see,starting January 19th, all the
(04:41):
videos that we've done.
I didn't screenshot everythingup to date.
All of them are in there up totwo weeks ago when we did our
last one, and most of them havea little title.
That'll give you some idea ofwhat's going on in that mastery
meeting.
And also, if you're a podcastlistener, if you go to whatever
(05:03):
podcast platform you like somepeople like Apple iTunes or
whatever that is.
Some people like Google now isGoogle Podcasts or it's through
YouTube, but it's GooglePodcasts or something like that.
We're on there.
We're on everywhere.
On Spotify, if you type in asearch on your favorite podcast
listening thing for home caremarketing, if you just type in
(05:25):
home care marketing, you willsee us show up in there.
It has these colors, these darkblue color with these neon
light things.
That is us and we podcast.
Every single one of these isalso on podcast.
If you're out driving around,you can listen to us blather at
you while you're in thebackground.
All right agenda.
(05:47):
Today we're going to do a deepdive into LinkedIn and we're
going to talk about your monthlyleave behinds.
I kept this pretty simplebecause we're really going to
talk a lot about LinkedIn todayand I want you to on your phone
or on your desktop, I want youto listen to me, but I want you
to pull up your LinkedIn andlearn a little bit about this
platform that you may not haveknown before.
(06:10):
I know, if you use it regularly, you might think you know all
the tips and tricks and maybeyou do, but there's probably
some good stuff you could learntoday about doing a better job
of being on LinkedIn.
So one of the things that we'regoing to talk about is all the
stuff that you're taught aboutbeing out there and doing
in-person sales and marketing.
(06:30):
All of that translates into anopportunity to communicate with
and connect with people who areprofessionals in your area on
LinkedIn.
Most of them are going to be onhere.
Some pay more attention thanothers, but it's really worth
your time to connect with themhere, and if you can connect
with them on Facebook, that'sgreat, that would be wonderful,
(06:51):
but LinkedIn is definitely yourprofessional to professional
networking.
So let's talk about LinkedInusers by age group.
You can see here I got allkinds of stuff in my way that
the 25 to 34 age group isprobably the biggest user of
this.
Now, for me, I'm way over herein the 35 to 54 range, but I
(07:16):
still use LinkedIn quite a bitand, as we all know, when you
are networking with people outin your community sometimes
social workers, dischargeplanners, even other salespeople
there's a lot of turnover.
Sometimes it depends on theorganization.
Some people stay where they arefor 20 years and sometimes
(07:39):
there's a lot of turnover.
A lot of turnover is probablygoing to be in this 25 to 34
year old range, and so it'salways important to check back
in and make sure you'rereconnecting with whoever the
new social worker or the newdischarge planner or the new
activities director is for thoseorganizations.
(07:59):
Try to stay up to date on it.
I know you have a lot of otherthings going on, but this is
going to be worth your while.
The other thing to know is Ithink Microsoft bought LinkedIn
a few years ago I don't know ifit's been five years ago now and
LinkedIn took a dive and I gaveup.
On LinkedIn, I'll be honest withyou.
I was not a good, was a reallygood, big user of it.
If you look at my profile,you'll see that I have 15,000
(08:24):
connections.
I don't even know, maybe it's10,000.
I don't even know how it gotthat big, but I was a very avid
user of it a few years ago andthen it dropped off my radar.
We still use it, but it wasn'treally something worth digging
into.
But in the last year or twoit's gotten pretty crazy good.
So I want you to re-look at itif you haven't looked at it in a
(08:45):
while.
This is big Social platformsand their client, they their
client use.
According to B2B marketersworldwide, may of 2023, linkedin
is going to be one of thebigger ones in the B2B.
So business to businessmarketing.
You're going to want to look atLinkedIn Also.
(09:07):
It's really interesting to meto see that YouTube is up there.
And then Facebook for home careis really important.
Instagram for home care Nowthis is for everybody, this
graphic, but I think, for in thehome care world, we're really
looking at LinkedIn and Facebookand then any platform that uses
video.
Instagram is not on my list.
(09:29):
Twitter or X is not on my listanymore, at least not right now.
All right, I've used thispicture before this slide.
I used it in our webinar theother day and the reason I like
this is because it shows you howto take that in-person sales
and marketing and marry it upwith your online efforts.
(09:50):
So the things to notice are,for instance, jim over here on
the very left-hand side.
He does community stuff all thetime.
So everybody in these picturesis out in their community.
They're doing something,participating in something,
(10:11):
telling you, saying a message ordoing something, or they're
doing something cute and fun,like the little dog on the right
, and that's just super cute.
Who's going to not want to seethat?
And that's just cute.
Jim is one of our clients.
He's on the left-hand side andhe is very involved in his local
community.
That was his goal, that was his.
That's his passion.
Project is to be involved inhis community.
He supports Little League andthey have their t-shirts on with
(10:31):
his home care agency's name.
The whole thing is cute andhe's very supportive and very
involved with his local seniorcenter VFW, you name it, he's
there.
So, having said that, he postsall of his pictures on LinkedIn
and he tags.
Look at the tags.
He tagged the Act NowFoundation, so he's tagging the
(10:52):
business, but he's also taggingpeople that he might have been
there with or that might beinterested in knowing this.
That's an important thing toknow.
You can post pictures all daylong.
I'm not even worried about thehashtags.
Everybody talks about hashtags.
That's great if you are willingto come up with your hashtags,
but actually tagging the peopleand the businesses involved in
(11:15):
this in the pictures is reallywhat makes a difference, because
those people will see thatthey're tagged.
They'll like your post.
So engagement is what we'retalking about, and when you tag
others, they understand thatyou're talking about them.
Hillary.
Speaker 3 (11:29):
Yes, sorry, we have a question.
Speaker 1 (11:31):
Sorry, yes, sorry go ahead question hey guys.
Speaker 6 (11:39):
Hey, valerie, how are you?
I wanted to agree with you.
I noticed in the last two yearslinkedin especially with
recruiters or really anyprofessionals everyone always
defers to linkedin now and askfor your profile.
So if you're sending someone aresume or if you're looking for
a position, it's everything'sgoing in that direction.
Speaker 1 (11:58):
So I would agree, I'll make a comment on that.
Thank you.
Yeah, absolutely.
I see a lot of on websites thatwe build and websites that I
come across.
I noticed that, instead ofputting every, they have a list
of their staff, their officestaff, let's say.
Instead of putting their emailaddress and their direct line
(12:20):
phone number there, they puttheir LinkedIn profile.
So, yeah, it's becomingsomething that people use as an
alternate way to connect and ifyou put the LinkedIn app on your
phone, you don't have to be infront of your desktop every day
to engage.
In fact, I don't engagetypically during the day on
LinkedIn, unless it's a slow day, which is very rare around here
.
But at night I will make it apoint to go to my LinkedIn
(12:44):
profile before I go to bed andmake sure I've caught up with
everything that's going on there.
It's just easier for me to takea few minutes at night to catch
up with people, like a fewposts congratulate people on
their new jobs.
It doesn't take that long to doit and it's worth the
engagement.
I check my email.
I get a lot of spam emails inLinkedIn.
(13:05):
I don't really, but people doreach out to me who are real and
true, and even some clientsreach out to me there.
So I do check that in mail orthat email or whatever.
I really love this and noteverybody's gonna have time or
wanna do something like this,but video is really where it's
at as well and that is hard forsome people to really grasp and
(13:27):
really feel comfortable doing.
But these two ladies, forexample, the Hope and Mo show
that's hysterical and they'retwo community liaisons and they
I can't tell you their wholehistory because I don't know it
all.
I just watched this video andmaybe one other.
But they sit down in front.
They put two lawn chairs infront of whatever place they're
(13:49):
networking at that day orvisiting that day and they talk
about.
So this one was having a ribboncutting and they're just
talking about how excited theyare to be there and that they're
having the ribbon cutting andit's a hope and mo show.
It's cute as it could be andit's two of them together, which
makes them riff off of eachother and they're a really good
team.
So I think that's cute and agreat way to promote others in
(14:11):
your community and have some funwith it and also still be
pretty professional in the wholething.
And then we have Dale.
Speaker 3 (14:19):
Oh, are we still asking?
Sorry, we had another question,sorry.
Okay.
Priscilla.
Speaker 5 (14:24):
Yes, hi, can you hear me?
Yes, okay, yes, I have threequestions.
So my first question is how do,what kind of activities do we
do with the community?
Number two how do we conductthem, or go about conducting
them?
And then number three whatwould be more like recommended
(14:45):
when it comes to posting onLinkedIn?
Those are my three questions.
Speaker 1 (15:00):
I'll just use these examples, and I'm sure the three
ladies that are on the screenwith me can also help with this.
But these home care agencyowners are networking, visiting
and making connections, of humanto human connections with their
local communities.
Now, the one that's in themiddle here, tipa Snow's
positive approach to dementiacare.
All these people are on Zoom.
I just use that because TipaSnow is pretty famous in her own
(15:21):
way and she's not a springchicken, she's the bottom right
and she's got like 3 millionfollowers on TikTok and all she
talks about is dementia.
So my point is what for heranyway, is that you can talk
about things that are definitelynot sexy to the world and still
make a very big impact on theworld or on your local community
.
So you can see the activitiesthese folks are engaged in.
(15:44):
You decide a nonprofit you knowthe Alzheimer's Association.
This one is the Act NowFoundation.
I don't know how he got hookedup with this, probably through
his chamber of commerce orRotary or VFW.
You get introduced to peopleand you decide, hey, I'm going
to go support this little eventthey're having.
And then you go take picturesand you make a little donation
(16:04):
or whatever you do.
Hope and Mo they have.
It's all about the salestraining.
They have a whole suite ofplaces they visit every single
week and when they visit orsomething interesting is
happening at that place wherethey would like to have good
referral sources, they put theirlawn chairs out and sit down
and have a talk about the placetogether.
This is Dale in the middle.
(16:25):
He's covered up by the teep ofsnow.
He goes around to all of hispotential referral sources every
single week and sometimes hedoes a video by himself.
This one was the strokecommunity, I can't remember.
It's covered up and I can't getit to come out from to the
front.
But anyway he goes to an eventor knows about an event that
someone else in his networkinggroup of people have recommended
(16:47):
to him and he's doing a littlevideo about this nonprofit and
how we should support it or howhe supports it.
We have folks like this oneright here in the middle.
They're at a grand reopening.
I want to say that's Caravita,but I can't see the name on the
picture.
This might not be, but anywaytheir team went to a grand
reopening of another place,another skilled nursing facility
(17:10):
or assisted living, and theyall took a picture Gratitude.
Home Care up at the top wentand met with the Arbor Company I
think it's a independent livingor something like that and
castle keepers took a picture oftheir cute little office dog.
So you can get involved in yourcommunity in any way you want,
but usually visiting thoseplaces is great.
(17:31):
I would avoid taking picturesthat include seniors that you
don't have permission to takepictures of.
So it's you and your referralsource.
It's you and the front of thebuilding.
It's you by yourself.
It's you with a group of staff.
It's not the aging adults inthe picture usually.
Sometimes you're celebratingyour 100th birthday and that's
(17:52):
fun, but these are all picturesthat don't include seniors that
are actually there as residents.
I hope that answers yourquestion.
Did I miss anything?
And Jodi asks so are these onLinkedIn or on Facebook, as well
as our website?
It depends on how much you wantto promote it.
If it were me, if I were doingthese things, this would not be
(18:16):
just on LinkedIn.
This would be on my Facebook.
The same exact post would be onFacebook and the same exact
post would be on my website as ablog post.
I would do all these things andwhen my monthly newsletter went
out.
I would make sure that the atleast one of the pictures in
this group of pictures was in mynewsletter, so that my
(18:40):
community the people I'm sendingout my e-newsletter to each
month also knew how much we'reout in the community supporting
others.
So I would put this everywhere.
I wouldn't limit it to justLinkedIn, but I would definitely
include LinkedIn in all ofthese things.
So, website, your e-newsletterthat should go out once a month.
And Facebook If it's a video,you should also post it on
(19:08):
TikTok, youtube, wherever elseyou can have an account.
So, anyway, we'll come back tosome of that as well.
Okay, ladies, let me know ifthere's any more questions.
So I wanted to show you alittle bit about how things
change when you start using thismethod online.
So I'm using Jim's post aboutthe Act Now Foundation and I
(19:29):
want you to see that what we'relooking at.
The next picture over righthere, the second one from the
left, has two yellow arrows andit says Applause Home Care.
Right here, the second one fromthe left has two yellow arrows
and it says applause home care.
So Jim is posting on hisprofessional profile page.
Also, I want you to know thiswhen you put together a LinkedIn
profile, which I'm going to getto in a minute.
(19:51):
Stop thinking that it's likeFacebook.
It is not like Facebook.
Your professional profile, yourhuman you profile, is your
professional profile.
This is.
I rarely post a picture of mykids unless it's something that
I'm really proud of them or now.
You should just save that forFacebook and grandma and grandpa
(20:12):
and stuff like that, that's allfine.
This is where I post all myprofessional stuff and I don't
care who sees my professionalstuff.
I want people to see myprofessional stuff.
But you also should have yourorganization that you work for
or own right now should have apage, a company page that is put
together correctly, which we'lltalk about, and that page will
(20:36):
also benefit from everything youdo personally if you share
those posts between the two.
So you can see that I have thesecond picture here is Applause,
home Care, the company page andlook at the impressions over
time.
We're looking at about a year'sworth of impressions.
Look how big that went up.
(20:56):
So you can see that over time,because Jim started doing this,
he started tagging his owncompany, he started tagging
other companies, he startedengaging with people.
The impressions went way upover the course of a year.
And if we look at the nextpicture, it says page views.
So we can see that his pageviews on mobile especially.
(21:19):
That's the dotted line herethat you see.
Look how far that went up overthe course of a year.
That's amazing, and most peopleare using this app on their
phones, so you can see thedifference there and that's why
the mobile went up.
And then over here on the finalon the right hand side, you can
see that his company pagesengagement rate also had an
(21:40):
increase over time.
So all of this helps not onlyyou personally, but if you share
all of this good information,these great posts, with your
company page, it will help yourcompany page as well, and that's
the whole.
Object of the game here is toget more visibility online in
front of your referral sources.
Okay, now I'm looking atApproved Senior Network
(22:07):
Marketing.
This is our company page.
So what you can see is back inOctober we really started to hit
it hard and really started topost.
I started to post a lot.
I started to really get intoand the catalyst was a client
that we had that was really intoLinkedIn and I thought, okay,
let's see what happens for us Ifwe're doing all this work for
this client, then let's see whathappens if we do it too.
And, sure enough, look at theimpressions over time.
(22:29):
This is just from October oflast year to the 1st of June,
you can see, and we don't havenearly as many reactions as,
like Jim does, but this is our.
The next, the picture in themiddle, is our page views, and
you can see how those have goneup over time.
And the last picture is afollower metric and you can see
(22:51):
how we have 1,384 followers andnew followers in the last year
is getting up there up to almost500.
Some people have way morefollowers on their business page
, but you can see how ourorganic activity took a spike
and started to get moreconsistent over time.
So I just wanted to show youthat this really does work for
(23:14):
your business page as well asyour personal page.
This is also something that Irecommend that everybody takes
the time to do.
This isn't everybody on ourteam, but this is a lot of our
team, especially our leadership,and we asked everybody if they
(23:34):
would put this banner on theirprofessional profile and each
one of these.
You don't have to customizethese for each person, but in
this case, our graphic designerdid put our names and sort of
our titles behind each one ofthese, and when everybody takes
the time to do that on theirprofile, it really helps your
(23:56):
branding and helps people knowwho you are, who you work for,
and it's really a nice touch.
So I highly recommend that, ifyou have office staff or some
key personnel in your life thatwork for you, that you ask them
to do this.
It's not hard, it's really easyto add a banner behind your
name, okay.
Next thing Do you have anyquestions?
(24:16):
Are we good?
We're good yes.
Okay the thing do we have anyquestions?
Are we good?
We're good yes, okay.
The next thing I want to talkabout is your personal profile
and what to put there.
If you look at my professionalprofile, you're going to see
that I changed it recently basedon some recommendations, and
this is really helpful, I think.
So the first thing I did wasyou have this little bit of
(24:39):
space to articulate what you do,and sometimes in this little
space I see it says director orowner.
It says one word owner of.
What is what I want to know.
So if you really want people tosee what you do, who you are.
(24:59):
You want to make sure you fillthis in appropriately.
So the first thing I did wasput how many years we've been in
business.
So for 16 years we've beendoing home care marketing and
sales.
We help home care agencies getmore clients, more referrals and
hire better caregivers.
Home care marketing expert atApproved Senior Network
Marketing.
Notice that it doesn't sayowner, it doesn't say co-owner.
(25:21):
It used to say RNBSN somewhereelse.
But anyway, it just gives youthe solution to your problem.
It tells you what we do, how wesolve problems, and that's what
I recommend everyone do.
It only says our company nameat the very end, which is fine.
Do it only says our companyname at the very end, which is
(25:43):
fine.
I want people to know whatproblems we solve and this also
shows up really nicely in aGoogle search.
I highly recommend that youchange what's underneath your
name to make more sense.
Also, you can see the followersthere.
Over the years that's justgotten real.
I don't follow everyone or Idon't connect with everyone that
sends me a connection.
If they're in another country,I'll be honest with you.
(26:06):
I don't connect with thembecause I can't use their
services and I'm not going toanswer them and I'm not going to
communicate with them, so I geta lot of spammy stuff and so I
don't connect with everyone.
But I do reach out almost everyday to a person that is in the
market that we serve and I offerup a connection.
I don't necessarily know them,but usually when they see who I
(26:29):
am and what I do, they willconnect back, and I recommend
that you do that as well, notonly for to grow your personal
network of humans in your localarea, but also to professionally
reach out to them as needed.
And so reach out to people andconnect with them.
And then this button says visitmy website.
(26:49):
I think that you have to have apaid version of LinkedIn to do
this.
I'm not sure it might be a free, I can't remember now.
I do have a paid version.
I've had a paid version for along time.
You don't have to have a paidversion to make this work for
you, so just know, right now,the free version of LinkedIn is
really all you need.
Unless you're a recruiter,you're probably going to want
the paid version.
Please optimize your profile asmuch as you possibly can so
(27:13):
that people instantly know whoyou are and what you do.
So here's an example of here'sDale.
Again, he's our buddy atCardinal Home Care.
He did put in founder owner atCardinal Home Care.
But if I were Dale, here's whatI would do.
This is just a suggestion.
He probably won't do this, butthis is what I would do.
I would put how many years I'vebeen in business and if it's
(27:36):
only been a short time, I justleave that off completely.
And who cares?
I put, he put or I put timesfive years.
Owner of Cardinal Home Carelocated in Fairfax Virginia.
Cardinal Home Care located inFairfax Virginia.
Those are, that's the veryfirst sentence.
If I want someone to see whatit is, I do this.
(27:56):
Is it right here?
Owner of Cardinal Home Care.
And I want them to know whereI'm located.
We help seniors stay independentin their own home.
Senior home care, companioncare, personal care for seniors.
We serve all of NorthernCalifornia.
Call me for more information,333-333.
So if I were to give him arecommendation, I would say
something like this would beultimately very helpful, and his
(28:17):
banner behind there is not bad,but I would probably redo this
so that on mobile his phonenumber shows up in the header or
something else about him or hiswebsite address.
I wouldn't just use the logo,but it's better than nothing at
all.
So kudos to him for that.
And he does have a lot offollowers and he does reach out
(28:38):
all the time, so he's doing agreat job.
I would just make sure this iswhat my profile said.
All right, your business pageis very important.
So if you don't have a companypage, make a company page.
This is not the same as aprofessional profile.
It's a company page and it'sreally important that you do
this correctly so that you areabiding by the terms of service.
(29:00):
You can only advertise.
If you ever want to advertise.
You have to have a company pagein order to do that.
You can't advertise a post orboost a post or any of that on a
personal profile.
It has to be through yourbusiness page.
So the same rules apply.
We have a banner back herethat's similar to the ones we
(29:21):
all have on our professionalprofile same color scheme and
then that's our little profilepicture and then it says what we
do.
It's not as robust, but it sayshome care, marketing, home care
sales, training, home carewebsite.
So you should say home care inFairfax, virginia.
Senior home care, companioncare, personal care, respite
(29:41):
care, whatever.
If there's dementia home care,let people know what problems
you solve right here underneaththat and then fill out
everything.
I use the same information inthe about us.
I try to mix that up and makesure I try to mix that up and
make sure I try to make mix thatup and make sure it says all of
the right stuff.
I used to put us under home,under medical, but I now have us
(30:06):
under marketing.
You should be under eitherhospitals and medical or under
health services or somethinglike that.
They don't really have a homecare thing in there, so that's
unfortunate.
And then you need to post fromyour company page occasionally
or all the time would be great.
(30:26):
So down here in the bottom ofthe screen you can see first of
all, talk to us about home caremarketing.
If someone comes across thispage, they can click on contact
sales and it'll open up a formand that'll be sent to us.
It'll be sent to me, probably.
And then under featured, Ialways feature a couple of posts
and I try to do that, mix thatup once in a while so that
(30:49):
people see something about usright away.
All right, so your businesspage is really important.
Fill out everything youpossibly can.
All righty, here is a secrettip about LinkedIn that you
didn't know but will really behelpful to you.
I recommend that everybody has anewsletter that goes out to
(31:12):
your clients and your referraldatabase once a month.
If you don't have someone likeus doing that for you already,
then it can be an easy thing toforget.
Then it can be an easy thing toforget, it can be an easy thing
to pass off when you're busy,but it really does help keep
your name top of mind in frontof all those folks that you've
gathered up in your databasesyour leads, your referrals,
(31:33):
everything.
Linkedin has the option for youto have a newsletter.
They don't yeah, they do callit a newsletter.
So I called ours our newsletterHome Care Marketing Minute.
And here's the interesting thingabout this.
So I'm connected to.
What does it say?
Wait a minute, this you caninvite people to subscribe to
your newsletter, which I alsorecommend that you do and it
(31:55):
says published weekly 1,830subscribers.
And I invite people tosubscribe to it very often and
sometimes they don't.
But here's the interestingthing this newsletter, every
time I put up a new article, itdoes it emails all 1830 people
with that one article that I putup here as an article in my
(32:18):
newsletter.
So every time I add a post andit should be something or an
article to this newsletter, itgoes out to everybody.
And guess what else isimportant to know about LinkedIn
?
Their emails don't go to spam.
So if you have never used thisfeature, this is a great tip to
(32:42):
get you in front of people inyour local area, whether it's 50
people or 500 people in yourlocal area, every time you post
an article.
Now, an article to me is morethan just a picture.
It has to be a picture and somesentences about how much you
enjoyed your hour, visit at ABCRehab or whatever it is, and
(33:06):
talk a little bit about it, orpost a video or whatever you're
going to do.
Make it worth your while.
Don't just send out randomwilly-nilly stuff, because then
people will start ignoring thatemail.
But now when I post here, I cango look at my email and I see,
oh, it says Valerie or ApprovedSenior Network or whoever just
sent you a newsletter about homecare marketing and it tells
(33:29):
them like the title of this post, and people look at it so you
can see right back here westarted really getting hot and
heavy on this.
Hot and heavy on this.
So far, since mid, I guess,probably January, we've had
19,000 article views, and thisis just once in a while.
(33:53):
Sometimes I'll do two or threein a week and sometimes I won't
do one for two weeks.
So I'm not as consistent as I'dlike to be, but once a week is
enough.
And then you can see oursubscribers have gone down a
little bit.
We have a lot of subscribers.
We have subscribers.
We have 463 new subscribers.
It's just not the same rate asit had been in the past, but
this is pretty cool.
19,000 article views in thelast 365 days and 13,000
(34:17):
impressions, 3,882 engagementsthese numbers are excellent over
the last year for us anyway,because we haven't tried that
hard and then it'll tell you atthe bottom owner president,
who's actually looking at yourstuff.
So it gives you some good dataand it's a secret tip that most
people don't even know exists.
So get your newsletter set up,name it something cute and name
(34:40):
it something local the SeniorCare Minute in Fairfax or the
Senior Care Minute St Louis, orsomething that's local to you
that people will resonate with.
They see that town name or theysee that company name and
they're like oh yeah, I wonderwhat they're up to Do that.
So every time you send this out, all the people get that email.
Any other questions?
(35:02):
So far, no, we're good, okay,cool, this is the actual email
that people get.
So the Guide to Social MediaMarketing for Home Care Agencies
with Approved Senior Networkthere it is.
That email came straight to me.
It says to Valerie Van Boevenvia LinkedIn, or maybe it's from
Valerie Van Boeven via LinkedIn.
Every time I send one of theseout so you can.
(35:22):
If you were to go to this, youwould see it's a pretty long
article, so I don't just postlittle bitty things in here.
I try to make it a little bitmore worth your while.
It's also interesting thatevery single one of these links
in here these bolded words.
All I did was copy and pastethis from our actual blog.
This was actually a blog poston our blog and I copied and
(35:45):
pasted it into just make it anarticle in this on LinkedIn and
the link stayed.
So if you were to click on anyof these links, they go right
back to our website.
That's worth you doing.
Anyway, fool around with thisand then invite some people to
be subscribers If you use alocal name.
I'm not local, that's why minedoesn't have a local name.
(36:07):
If you use a local name likesenior care in fairfax, virginia
, or something cute and catchywith a local name in it, people
will subscribe.
They will.
They'll think that's prettycool.
Whoops, I need to go back up.
Look at me, I just clicked allover the place.
Oh boy, whoa, hello, it'sFriday.
(36:30):
That's right.
Okay, here we are.
View slideshow.
All right, so there's that.
So any other questions aboutLinkedIn?
Max out your profile.
Max out your company page.
If you're our client, make surewe have access to it.
What happens is our clientsgive us admin access to their
company page and we post forthem on their company page.
(36:53):
We can post for you on yourpersonal page too, automatically
, like just five days a week, ifyou want us to.
However, sometimes that stuffit's harder because there's
logins and everything associatedwith it.
But if you want us to, however,sometimes that stuff it's
harder because there's loginsand everything associated with
it.
But if you make us an admin ofyour company page, then we can
post your company page anytimefor you.
(37:13):
So that's all very helpful.
All right, get going on thisLinkedIn and connect with me and
Annette and Dawn and Lisa we'reall on this.
Go to Valerie Van Boven.
You can see my connectionsthere and find Lisa and Dawn.
If you just type our names inthe search, you'll find us.
If you type a search, if you goto search and you type in
(37:35):
social workers in Fairfax,virginia, anybody who has social
worker in their title will popup there and you can see who you
might want to connect with inyour local area.
So make connections every dayon LinkedIn and that's it for me
.
Speaker 3 (37:52):
Oh, hold on.
There's a question.
I made a newsletter via Canva.
However, it wasn't linkable toLinkedIn with the links.
Do you suggest a better way ofwriting the newsletter?
Just maybe making it as a post,or?
Speaker 1 (38:04):
Yeah, don't.
So making one in Canva is allpretty and nice, but take the
text that you put in that Canvanewsletter, just copy and paste
the text and put it right intocreate a newsletter.
You can do a post but create anarticle or a newsletter on
LinkedIn.
If you just go to, if youGoogle how to create a
(38:27):
newsletter.
You can do a post but create anarticle or a newsletter on
LinkedIn.
If you just go to, if youGoogle how to create a
newsletter on LinkedIn, there'sa whole tutorial there for you
to learn how to create thatnewsletter.
If you just want to do a post,copy and paste it into a post.
But I would create thatnewsletter and then make it nice
, name it something fun and thenput everything that I want to
say to people.
Copy and paste it out of thatCanva thing, put it in there.
(38:47):
As soon as you post it, it goesemails out to everybody.
Just the text.
Just make it pretty.
Divide up the text a little bit, make it easy on the eyes.
There is the opportunity foryou to put a picture for that
article and it'll tell you.
Actually, if you like, usingCanva, if you type in LinkedIn
(39:08):
article image, it'll give youthe dimensions for the LinkedIn
article image and it'll give yousome templates and you can just
modify one and make it your ownfor that article.
So there's all kinds of stuffyou can do with LinkedIn.
That and groups.
I didn't even talk about groups.
Honestly, groups are, but we dohave a group.
(39:31):
We have a group that's homecare, marketing and sales.
It's got about 5,000 people init.
There are groups that are waybigger.
If you type in home care, homehealth and actually if I were
you in the local, my local area,I would type in and look for
groups that are.
If I'm in Fairfax or Fairfax,virginia, and look at all the
groups for Fairfax, are thereones that would be appropriate
(39:52):
for you?
Is there a chamber group?
Is there a rotary group?
Is there a healthcareprofessionals group in your area
?
Join the ones that are local toyou and see how often they're
getting posted to and who's inthem and connect with the people
that are in those groups.
Speaker 3 (40:08):
Okay, that's it yeah, that's how I found you guys.
Actually, when I first started.
Not, it wasn't in linkedin, butit was a facebook group and I
found don fiala and here I am, Iknow.
So those groups are helpful.
All right, july, leave behind.
It's cool to care, keep cool onus.
So this we still have time totake this out.
(40:29):
We have a whole what like twoand a half, three weeks still.
Take this out here.
You could go and make changesin Canva and Google.
You can change it to your logoand all of your contact info,
but you want to take this out toeveryone, especially your
social workers.
And if we go to the next slide,you're going to pair it with
these cute little Otter Pops.
(40:50):
Of course, they won't be frozenat the time, but you'll just
maybe hole punch this.
It's cool to care.
After you printed it out, wrapa ribbon around the Otter Pops,
maybe do a couple of them.
I've seen some people do acouple of them.
I've seen some people do acouple of them.
Someone did have one explode intheir car but or leak in their
car.
So just keep it in a littlelike box.
I would keep it in the OtterPop box and maybe you know, but
(41:13):
you take them in.
They're not frozen and folkswill love them.
They'll put them in theirfreezers and they'll use them
later when they feel like havingsomething sweet and they need
to stay cool.
Okay, august is NationalWellness Month and we have a
couple of different takes onwellness month.
This one I think this is a DawnFiala original and this one is
(41:34):
just remember to take care ofyourself, because we don't,
because we're always runningright Our social workers, us,
everyone, home care, we'realways running.
Research shows self-care helpsmanage stress and promotes
happiness.
That's why this little stringaround the finger to remind you
to take care of yourself, youcan take this out to anyone that
you're talking to when you'remaking your stops, especially
those social workers that'llhelp you with referrals and get
(41:57):
some discharges home.
But next page, there's thetwine string and you can just
click on the Amazon link.
If you love that.
Little eye masks, showersteamers, you can pair this with
anything and put it in a littlebaggie and take it out and just
a reminder that you care and sothey should take care of
themselves too.
Next one also wellness monthprescription for self-care.
(42:19):
This one I just thought wassuper adorable because I found
these little pills that are socute but must take a 10-minute
break, preferably go outside,especially if you're sitting in
front of your computer.
Again, this is for us to takeout to social workers, discharge
planners, things like that.
And here are your cute littlepositive pills, positive
capsules.
They have little positivemessages rolled up inside the
(42:41):
pill and so maybe throw three orfour in that bag.
You can get all different typesof colors here, and here's all
the Amazon links, but I justthink it's just a really cute
idea, trying to think ofdifferent things to do, all
right.
Next, the importance of exercisepromoting health and wellness.
Again, you can go into theCanva link and the Google Doc
(43:03):
and make any changes that youwish, but this is a piece that
we want.
Social workers, pt, whoever wewant them to know that our
caregivers are trained inguiding patients through their
prescribed home exercise regimen, right.
So we want them to know that weunderstand those things, that
these people are coming homeinto our care and we can help
guide them and keep them on thatpath to getting better, getting
(43:25):
well.
Getting back to where they wereMotivational stress balls and
bracelets.
Here's the same little baggies.
I think you can repurpose thesefor just about any type of
giveaway, and I didn't put thebracelets on here, just they
didn't fit.
But the stress balls are reallyhelpful and they have cute
little.
You can do it.
Keep it up.
Stress balls are really helpfuland they have cute little.
(43:46):
You can do it.
Keep it up, okay.
Next, also, national safe athome week is I think it's the
last yeah, last week of August.
Let's light the way.
So this is a good idea to.
I think we talked to someoneyesterday that was having
difficulty getting into a home.
But this will.
This could be one of those waysthat helped.
A free home safety assessmentyeah, we probably all do those
all the time, but do you marketthat?
So make sure that you're lettingpeople know everything that you
(44:07):
do, and this is just one ofthose things.
And you can pair it with alittle light.
Or I have a little key chainlight here.
Give it to your social workerjust a little reminder.
You can slap your logo on therelike a little sticker printout,
or you can have them madeprofessionally but great ideas.
There's also these cute littlelights or round lights.
You can stick to any anywherethat has like a little step,
(44:28):
even just one step up.
I thought that was really cutetoo, to give away and they could
use.
Okay, coffee time on me.
So this is something thatAnnette was using.
I just made some changes to it,made it in color, but she just
the other day I want to say twoweeks ago someone asked her if
(44:48):
this was still good and if theycould still have coffee, and so
I just thought that was so cutethat this is still coming,
coming back to her to havecoffee with someone, and so I
think this is a really greatidea.
A, they're redeeming by textonly.
So you are getting the socialworker's cell phone number,
which is a game changer for youbecause you will be talking to
them and just on your phone,texting back and forth If they
(45:10):
have someone that they need torefer to you.
It's just a really easy, quickway to do that.
But I just absolutely love this.
You can use this anytime, notjust for August, and you can
change out your logo and allthat.
But this is so cute and theyhave to redeem, so they have to
talk to you and they don't haveto go out.
Maybe you bring coffee intothem.
Speaker 1 (45:28):
I was going to say you can bring them, you can put
this on a, or I have it somehowattached to a little empty
coffee cup with a little lidlike a, not a ceramic one, like
a takeout.
Speaker 3 (45:46):
And then you'll be so cute.
That would be, would be supercute.
Yeah, and they have those thatlike the dollar store, those
that you're talking about, thelittle plastic, yeah, yeah and
those are.
Speaker 1 (45:51):
Look at me also going off of the.
Okay, there we go, by the way,just riding with you.
When you click yeah, when youclick on one of these links, it
takes you to something like thiswhere you can use a template
for the new design.
So when this meeting is over,we will send out the PDF and the
replay video, and in that PDFare all these slides with all
(46:13):
these links, and the links arelive and you can just click on
the link and it'll take you toeither Canva or Google.
There you go.
Speaker 3 (46:24):
September is Fall prevention month.
It's also the beginning of fall, but this is another Dawn Fiala
original.
But just like these socks, ourservices can help to prevent
falls, and that was a segue tothe socks that we have here.
There's a whole bunch.
You can get a whole bunch ofthese.
They have the little grips.
It's easy.
I mean, you can use them foryoga, the social workers can use
(46:45):
them for just about anything,but it's just a really cute idea
.
Someone had mentioned the otherday that they want to actually
see if they can get theseembroidered with their logo.
That's a great idea too, andyou have more than enough time
to plan that, so I think thatwould be really cute too.
I think we did that withAlibaba.
There we go.
It was Alibaba.
I was trying to remember who itwas.
Speaker 2 (47:03):
We ordered like a thousand of them with our
company logo right across thetoe.
Speaker 3 (47:09):
Yes, yeah, and I think the person who asked
yesterday is on this call too,so they got their answer Okay.
So rehab week is September 16thto the 22nd, so ice cream
social time.
It's hot outside.
It's a great way to connectwith the social worker plus
anyone who's there, any peoplewho are needing to leave the
(47:33):
rehab or that are there for awhile, but this is a really
great way to show them that youcare about the community.
Don't go to every single person, just bring one of those big
tubs of ice cream, plan ahead oftime and make sure that it's
okay and next slide.
Here we go.
So just some cute littlecolorful ice cream scoops, cups
that come with the spoons andyou can just go out and make a
(47:54):
day of it, maybe hit two orthree places that week or
something, and be respectful ofthe budget, but I think this is
a great idea to connect and getout there.
National Assisted Living Weekhere's another really good one
September I can't even see it8th to the 14th.
This is their kind of whatthey're looking at this year.
They have a theme each year.
(48:15):
This year was InspiringGenerations and they are
celebrating the individuals wholive and work in assisted living
.
So they're combining it all andjust celebrating all that make
it possible.
So I just thought this would bereally nice to take out to the
assisted livings when you're outtalking to maybe the director
of nursing or whoever.
I still left these in there,didn't I?
(48:36):
Okay, I meant to remove these,but I still thought they were
cute, so maybe you will too too.
I just thought that inspiring,right.
So I just thought these littleglass jars with the little warm
fairy lights were very inspiring.
Speaker 1 (48:48):
I don't know, but we can skip that huh yeah, they're
cute and you can put a littlecotton in there and make it look
like a little cloud orsomething.
Speaker 3 (48:57):
I don't know that's cute and I just I think I picked
this again and I see it on thetop of the slide but to inspire
was to feel.
What was it feel?
Oops, can you go back or rightto the feel with the urge or
ability to do or feel something,especially to do something
creative, to fill someone orsomething with the urge or
(49:19):
ability, I don't remember what,but it was there.
It's been so long now I feel,but I just thought it was really
cute to fill the glass jarswith something inspiring cute.
Speaker 1 (49:28):
You can put your little pills in there with the
fairy lights so they can grabinspirational pill thing super
duper cute.
Speaker 3 (49:37):
And then I did find these on the website here, for
this is a living week andthere's I.
You can see I stole their logothere, but I just thought these
are really cute pins you couldmaybe take to them and then they
don't have to get themthemselves and they're pretty
inexpensive here and I thinkthat they might appreciate that
you can repurpose those samebags.
Yeah, that was really cute.
Oh, back by popular demand Getpatients home in a snap.
(50:02):
So this was originally forNational Lobster Day and it was
getting time to get home in timefor dinner, but we wanted to
switch it around a little bit.
It's like superhero-y lookingCall us now for snappy
discharges For all your homecare needs.
We will get you home, yourpatients home, in a snap.
Yeah, I thought that would becute to just repurpose there.
(50:23):
And then we have the snappedCheez-Its and if you wanted to
look at the more healthy version, there's the Harvest Snout Peas
.
Just play on the name and takesomething like this out when
you're visiting.
And I think they're really likethis.
Speaker 1 (50:40):
Love it.
I think somebody did this andshared pictures with us, didn't
they?
Yeah?
Speaker 3 (50:44):
she, yeah, she did a whole bunch.
Yeah, there was a couple.
Yeah, we should put them inhere all right, I think that's
everything.
Speaker 1 (50:55):
Any questions from anybody?
Any additional comments?
Get out there and take picturesof these and put them on
LinkedIn, do you?
When will this video be sent tous?
That's on me Usually, or maybewe can have something.
(51:15):
Usually over the weekend I getthis.
We have to edit out the firstpart of it where we're just
talking before everybody comesin, and then we put it up and
Annette sends out tons and tonsof emails and reminders to let
you know that the video isposted.
It'll also be in the forum.
The announcement that it'salive will be in the forum time
over the weekend.
It will definitely be done,because I'm not going to have
time to do it next week, but wewill let you know, I promise.
(51:38):
Thank you.
All right, I think that'severything, everybody.
Thank you so much for joiningus.
On continuum, we'll meet againin two weeks.
I think we might have a guestspeaker.
I haven't figured that one outyet, but I have an idea in my
head, so we'll let you all knowwhat's coming up okay, have a
(52:00):
great weekend.
Speaker 3 (52:01):
Bye everybody.
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