November 16, 2024 • 13 mins
Unlock the secrets of successful home care marketing with us as we explore "The 10 Commandments of Home Care Marketing Success." Discover how transforming your website into a welcoming haven can provide potential clients with the comfort they seek during stressful times. We'll guide you through creating an inviting online space that mirrors the warmth and professionalism of your agency's waiting room, making a positive first impression on families in search of care.
But what's a stellar website without visibility? We delve into why SEO is not just an option but the lifeline of your online presence. Imagine your website as a living, breathing entity that thrives on search engine optimization to be seen and trusted in the digital landscape. We'll reveal strategies to elevate your agency's expertise and values through effective SEO practices, ensuring you're not just another invisible entity but a beacon in the world of home care. Join us for insights that promise to revolutionize your marketing approach and attract the clients you deserve.
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Visit our website at https://asnhomecaremarketing.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, everybody welcome back.
I am so pumped for today's deepdive.
Speaker 2 (00:05):
Me too.
Speaker 1 (00:06):
We are talking about home care marketing.
Speaker 2 (00:08):
Yes, we are.
Speaker 1 (00:09):
Specifically, we found this really cool article.
Speaker 2 (00:12):
Oh yeah, I saw that one.
Speaker 1 (00:13):
Called the 10 Commandments of Home Care
Marketing Success and.
Speaker 2 (00:17):
Catchy title.
Speaker 1 (00:19):
Yeah, it is catchy yeah.
Speaker 2 (00:20):
Yeah.
Speaker 1 (00:21):
So we're going to dive into this article, okay,
and we are going to figure outhow to take your home care
business.
Speaker 2 (00:26):
Yeah.
Speaker 1 (00:26):
And make it even better.
Speaker 2 (00:28):
Attract more clients.
Speaker 1 (00:30):
Yes, exactly.
Speaker 2 (00:31):
That's what it's all about Attract more clients to
your business.
Your science more better.
Speaker 1 (00:36):
Exactly.
Speaker 2 (00:36):
So what stood out to you about this piece?
Speaker 1 (00:39):
Well, I think what I like about it is it kind of
takes a different approach tomarketing it does.
It's not just you know thetypical.
Here's how to do a Facebook adyeah, it's a little bit.
It's a little bit deeper thanthat, deeper it is, yeah, it's
more strategic, exactly, it'slooking at the big picture, yeah
, and it's all about sort oflike creating a certain feeling
and experience for potentialclients, absolutely, so I think
(01:01):
that's really interesting.
Speaker 2 (01:02):
Yeah.
Speaker 1 (01:03):
And so I think that brings us perfectly.
Speaker 2 (01:06):
Okay.
Speaker 1 (01:06):
To commandment number one.
Let's hear it?
Which is your website?
Is your waiting room?
Speaker 2 (01:12):
Oh, I love that one.
Speaker 1 (01:13):
Isn't that good.
Speaker 2 (01:14):
That is so good.
I love that it's such apowerful analogy because you
think about it right when afamily is looking for home care.
Speaker 1 (01:22):
Yeah.
Speaker 2 (01:23):
They're often in a really stressful situation.
Absolutely, they're worriedabout their loved one, they're
trying to figure out the bestoptions and so when they land on
your website, that's theirfirst impression of you.
Totally, it's like walking intoyour agency.
Speaker 1 (01:37):
Right.
Speaker 2 (01:38):
If the waiting room is cluttered and chaotic.
Speaker 1 (01:42):
Yes.
Speaker 2 (01:42):
And nobody greets them Right.
They're going to be like Idon't know about this.
Speaker 1 (01:47):
I'm out of here.
Speaker 2 (01:48):
I'm out of here, right.
Speaker 1 (01:49):
Yeah.
Speaker 2 (01:49):
But if it's warm.
Speaker 1 (01:50):
Yes.
Speaker 2 (01:51):
And inviting and there's a friendly face, they're
going to feel much more at ease.
Speaker 1 (01:56):
Totally.
Speaker 2 (01:56):
And so your website needs to do the same thing.
Speaker 1 (01:59):
It needs to be that friendly face.
Speaker 2 (02:00):
Absolutely.
It needs to be easy to navigate.
It needs to have clearinformation about your services.
Speaker 1 (02:07):
About your values.
Speaker 2 (02:08):
About your value.
Speaker 1 (02:09):
Like what you're all about.
Speaker 2 (02:10):
Right.
It needs to showcase yourexpertise Exactly and build
trust.
Speaker 1 (02:15):
Yes, and I think so many people sort of forget about
that.
Speaker 2 (02:18):
They do.
Speaker 1 (02:18):
You know they think, oh, I just need a website,
because I need somewhere to sendpeople.
Speaker 2 (02:21):
Yeah, just to check the box.
Speaker 1 (02:23):
Yeah, but it's so much more than that it's so much
more.
Especially, you know, forsomething as you know.
Speaker 2 (02:29):
Sensitive.
Speaker 1 (02:29):
Sensitive, as important as personal, as home
care.
Absolutely it needs to reallyreflect who you are and what
you're all about, for sure.
So that's commandment numberone.
Speaker 2 (02:40):
Okay, great.
Speaker 1 (02:41):
I think that's super important.
Speaker 2 (02:42):
It Okay, great I think that's super important.
Speaker 1 (02:44):
It is, but you can have the best website in the
world.
Speaker 2 (02:47):
Okay.
Speaker 1 (02:48):
But if no one can find it, what's the point
Exactly?
And so I love how this articleputs it.
They say SEO isn't optional,it's oxygen.
Speaker 2 (03:00):
Oh yeah, I love that one.
Isn't that a good one.
That's a good one.
Speaker 1 (03:03):
Commandment number two yeah, it's oxygen.
Speaker 2 (03:05):
It is.
Speaker 1 (03:06):
Because if you're not showing up Right In the search
results, yes, you basicallydon't exist.
Speaker 2 (03:12):
You're invisible.
You're invisible, yeah.
Speaker 1 (03:14):
It's like you're suffocating.
Speaker 2 (03:15):
Finally Online.
You're not breathing Essential.
Speaker 1 (03:20):
Essential.
Yeah, so for those of you whodon't know, seo is search engine
optimization.
Speaker 2 (03:25):
Yes.
Speaker 1 (03:31):
And it's basically all the things that you do to
your website and to your onlinepresence to make sure that
you're showing up when peoplesearch for things.
Speaker 2 (03:35):
When they're looking for you or for services like
yours.
Speaker 1 (03:38):
So think about the key words that families might
use when they're looking forhome, care, home care near me,
home care near me Elder care.
Speaker 2 (03:48):
Elder care, dementia care.
Speaker 1 (03:49):
Alzheimer's care, all of that stuff.
Speaker 2 (03:50):
Yeah, all those things.
Speaker 1 (03:51):
Make sure that's on your website.
Speaker 2 (03:52):
Yeah, make sure it's on there.
Speaker 1 (03:53):
So you're showing up in those search results.
Absolutely All right.
So you've got a great website,people can find you.
But then commandment numberthree, oh, throws us a little
bit of a curveball.
Speaker 2 (04:03):
All right, I'm interested.
Speaker 1 (04:03):
It says relationships trump referrals.
Speaker 2 (04:08):
Ooh, that's interesting.
Speaker 1 (04:09):
And so.
Speaker 2 (04:10):
To unpack that one.
Speaker 1 (04:11):
Yeah, I know, referrals are so important.
Speaker 2 (04:13):
Oh, they're gold.
They are gold yeah.
Speaker 1 (04:15):
But this is saying there's more to it.
Speaker 2 (04:16):
There's more yeah.
Speaker 1 (04:18):
Don't just rely on those referrals.
Speaker 2 (04:19):
Right.
Speaker 1 (04:20):
You need to go out, be proactive.
Be proactive, yeah, and buildthose relationships.
Speaker 2 (04:25):
Yeah, exactly.
Speaker 1 (04:25):
Because the referrals will come organically.
Speaker 2 (04:28):
They will.
Speaker 1 (04:28):
If you have those good relationships.
Speaker 2 (04:30):
Absolutely.
Speaker 1 (04:30):
So who should home care agencies be building
relationships with?
Speaker 2 (04:33):
I mean, the list is endless.
Speaker 1 (04:35):
Yeah.
Speaker 2 (04:35):
But think about doctors.
Doctors, hospital dischargeplanners.
Speaker 1 (04:40):
Okay, social workers, mm-hmm.
Community organizations.
Social workers communityorganizations, some churches,
churches Senior centers.
Senior centers yeah.
Speaker 2 (04:47):
Anyone who might be in a position to recommend your
services.
Speaker 1 (04:51):
Yeah.
Speaker 2 (04:52):
Attend industry events.
Speaker 1 (04:54):
Okay.
Speaker 2 (04:54):
Get involved in your local community.
Speaker 1 (04:56):
Yeah.
Speaker 2 (04:57):
Volunteer.
Speaker 1 (04:58):
Okay.
Speaker 2 (04:58):
Build those genuine connections.
Speaker 1 (05:00):
Yeah, so it's not just about like showing up and
handing out your business card.
No it's about really buildingtrust.
With people.
Speaker 2 (05:08):
Yeah.
Speaker 1 (05:09):
Yeah, okay, that makes sense.
Speaker 2 (05:10):
All right.
Speaker 1 (05:11):
Commandment number four.
Speaker 2 (05:12):
Okay, let's hear it this is a good one, okay.
Speaker 1 (05:15):
Google reviews are gold.
Speaker 2 (05:17):
Oh, that's huge.
Speaker 1 (05:19):
I mean, I don't know about you, oh.
Speaker 2 (05:21):
I'm all about the reviews.
Speaker 1 (05:23):
I look at reviews for everything.
Speaker 2 (05:24):
Everything restaurants, hotels, products.
Oh yeah, Doctors.
Oh yeah, Doctors, for sure.
Speaker 1 (05:29):
I mean everything, everything, yeah.
So why are they so importantfor?
Speaker 2 (05:38):
home care.
Speaker 1 (05:39):
Well, I think because it's such a personal decision.
Absolutely, you're entrustingsomeone with the care of your
loved one.
Speaker 2 (05:43):
Right, it's a big decision, it's a huge decision.
You want to know that otherfamilies have had positive
experiences.
Speaker 1 (05:48):
Exactly.
Speaker 2 (05:49):
So reviews provide that social proof.
Speaker 1 (05:52):
Yes.
Speaker 2 (05:52):
That reassurance that you're making the right choice.
Speaker 1 (05:55):
So what can home care agencies do to get more of
those great reviews?
Speaker 2 (06:01):
So, first and foremost, yeah.
Provide amazing service.
That's the foundation.
Speaker 1 (06:06):
If you're not providing great service, the
reviews are not going to be good.
Exactly Okay, so great service.
Speaker 2 (06:12):
Yeah.
Speaker 1 (06:12):
But then what?
Then you got to ask.
Speaker 2 (06:14):
Ask for them, ask for the reviews, okay, you know, a
lot of people are happy to leavea review.
Speaker 1 (06:20):
Yeah.
Speaker 2 (06:20):
But they just don't think about it.
Speaker 1 (06:22):
Okay.
Speaker 2 (06:22):
So make it easy for them.
Speaker 1 (06:24):
Okay.
Speaker 2 (06:24):
Send them a link.
Speaker 1 (06:25):
Okay.
Speaker 2 (06:25):
Maybe a little email after a service has.
We'd really appreciate if youcould share your experience.
Speaker 1 (06:32):
Okay, and.
Speaker 2 (06:32):
Google reviews are great, but also think about
other platforms.
Speaker 1 (06:36):
Like Yelp.
Speaker 2 (06:37):
Like Yelp.
Speaker 1 (06:37):
Caringcom.
Speaker 2 (06:38):
Caringcom yeah.
Speaker 1 (06:39):
All those places.
Speaker 2 (06:40):
All those places where people are looking for
home care.
Speaker 1 (06:44):
That's a good tip.
Okay, All right.
Commandment number five Bringit on.
Content converts clients.
Speaker 2 (06:51):
Ah, content is king, content is clients, ah content
is king.
Speaker 1 (06:54):
Content is king or queen.
Speaker 2 (06:56):
Right.
Speaker 1 (06:56):
Yes, content is royalty.
Speaker 2 (06:58):
Content is royalty.
Speaker 1 (06:59):
yes, so how does content?
Speaker 2 (07:04):
convert clients?
Well, think about it.
Speaker 1 (07:05):
Yeah.
Speaker 2 (07:06):
Families have a lot of questions about home care.
Speaker 1 (07:08):
They do.
Speaker 2 (07:08):
It's a big decision, right.
There's a lot to consider, yeah, so by creating content that
answers their questions Right.
There's a lot to consider, yeah.
Speaker 1 (07:13):
So by creating content.
Speaker 2 (07:14):
Okay, that answers their questions.
Yeah, you're positioningyourself as a trusted resource.
Speaker 1 (07:18):
Okay.
Speaker 2 (07:19):
You're building credibility and you're helping
them make an informed decision.
Speaker 1 (07:22):
So what kind of content?
Speaker 2 (07:23):
Okay, are we talking about here?
We're talking blog posts.
Oh wow, articles.
Speaker 1 (07:29):
Mm-hmm.
Speaker 2 (07:29):
Videos, videos, videos are big these days.
Videos are huge.
Yeah, downloadable guides,infographics, anything that
provides value so it doesn'thave to be and addresses their
concerns yeah so think about thethings that families worry
about when it comes to home carelike cost cost safety how to
choose the right caregiverabsolutely all of that stuff all
(07:50):
those things create contentaround that.
Okay, answer their questionsand you become the expert,
exactly okay I like that socommandment giver Absolutely All
of that stuff.
All those things create contentaround that.
Okay, answer their questions.
Speaker 1 (07:54):
And you become the expert.
Speaker 2 (07:56):
Exactly.
Okay, I like that.
So commandment number six yes,this one's a good one.
Speaker 1 (08:00):
This is a good one.
Speaker 2 (08:01):
Stop selling services , start solving problems.
Speaker 1 (08:05):
Yeah, I love that, isn't?
Speaker 2 (08:06):
that great.
Speaker 1 (08:07):
It's such a good reframe of how we think about
marketing.
Speaker 2 (08:10):
Yeah, because so often we get caught up.
In the features In the featuresand the benefits of our
services, but we forget.
Speaker 1 (08:18):
We need to think about the problem.
Speaker 2 (08:20):
The problem that we're solving for the customer.
Absolutely.
Speaker 1 (08:23):
Yeah.
Speaker 2 (08:24):
So, instead of just listing your services, think
about the real problems familiesare facing.
Speaker 1 (08:30):
Loneliness, loneliness, burden of caregiving
.
Speaker 2 (08:33):
The burden of caregiving.
Speaker 1 (08:35):
Safety concerns, financial concerns.
Speaker 2 (08:38):
Financial concerns.
There's a lot, there's a lot.
So frame your marketing messagearound how you provide
solutions.
Speaker 1 (08:44):
To those problems, To those problems exactly.
That's so smart.
Speaker 2 (08:46):
It's a subtle shift, yeah, but it makes a big
difference.
Speaker 1 (08:50):
Okay, I like that.
Commandment number seven.
Speaker 2 (08:52):
Okay.
Speaker 1 (08:53):
This one gets a little techie.
Speaker 2 (08:55):
Ooh tech time.
Speaker 1 (08:56):
Your CRM is your secret weapon.
Speaker 2 (09:00):
Love my CRM.
Speaker 1 (09:01):
Break this one down for me.
Okay, what is a CRM?
Speaker 2 (09:03):
Okay, so CRM stands for Customer Relationship
Management.
Speaker 1 (09:07):
Okay.
Speaker 2 (09:08):
And it's basically a software system that helps you
manage all your interactions.
With clients With clients.
Speaker 1 (09:15):
Okay.
Speaker 2 (09:15):
With potential clients, with referral sources.
It's like a super organizedbrain.
Speaker 1 (09:21):
Ooh, I like that For your business.
I need one of those.
Speaker 2 (09:24):
Right.
Speaker 1 (09:25):
So how can a CRM help a home care agency?
Speaker 2 (09:29):
It can help you track your leads Okay, so you know
where your inquiries are comingfrom.
It can help you track yourleads Okay, so you know where
your inquiries are coming from.
It can help you schedule callsand meetings Okay, send
personalized emails.
Speaker 1 (09:39):
Keep track of everything.
Speaker 2 (09:39):
Keep track of all your communications?
Yeah, so you never drop theball.
Speaker 1 (09:43):
Okay.
Speaker 2 (09:44):
It can even help you analyze data to see what's
working and what's not.
Speaker 1 (09:49):
So you can see like, oh, this marketing campaign is
really bringing in a lot ofleads.
Speaker 2 (09:53):
Right.
Speaker 1 (09:54):
Or this one's not working so well.
Speaker 2 (09:56):
Exactly so.
It helps you make smarterdecisions about your marketing.
Speaker 1 (10:00):
Okay, so a CRM is a good thing.
Speaker 2 (10:02):
CRM is your friend.
Speaker 1 (10:03):
CRM is your friend.
Speaker 2 (10:04):
Yes, all right, what's next?
Speaker 1 (10:05):
Commandment number eight brings us back to the
community.
Speaker 2 (10:09):
Okay.
Speaker 1 (10:10):
It says community outreach isn't a task, it's a
talent.
Speaker 2 (10:15):
Ooh.
Speaker 1 (10:16):
I like that.
Speaker 2 (10:17):
So what does that mean?
Speaker 1 (10:18):
It means that community outreach shouldn't
feel like a chore.
Oh okay, it should be somethingthat you're passionate about,
because when you're genuinelyengaged, With your community.
Speaker 2 (10:29):
It shows people can feel it.
Speaker 1 (10:31):
So it's not just about, you know, going to an
event and handing out flyers andchecking the box.
Speaker 2 (10:38):
It's about really connecting with people.
Speaker 1 (10:39):
Building those relationships.
Speaker 2 (10:40):
Building those relationships and becoming a
trusted resource.
Speaker 1 (10:44):
Give me some examples of what home care agencies can
do.
Speaker 2 (10:48):
Partner with local senior centers.
Okay, offer workshops.
Speaker 1 (10:52):
Okay.
Speaker 2 (10:52):
On caregiver support Okay, sponsor community events.
Speaker 1 (10:56):
Yeah.
Speaker 2 (10:57):
Volunteer your time, mm-hmm.
Get involved in localinitiatives, yeah, that support
seniors and their families.
Speaker 1 (11:03):
Yeah, make those connections.
Speaker 2 (11:05):
Exactly yeah.
It's all about being present.
Speaker 1 (11:07):
I like that.
Speaker 2 (11:07):
And visible in your community.
Speaker 1 (11:09):
Commandment number nine All in our community.
Commandment number nine Allright Data decides, not
guesswork.
Speaker 2 (11:14):
Ah data.
Speaker 1 (11:15):
Data is everything these days.
Speaker 2 (11:17):
It is.
Speaker 1 (11:19):
So how can home care agencies use data?
Speaker 2 (11:20):
So we have access to so much data now.
Speaker 1 (11:23):
Yeah, website traffic lead sources.
Social media engagement Emailopen rates Email open rates, all
of it.
Speaker 2 (11:30):
It's all trackable, it's all tracked.
We Email open rates, email openrates, all of it.
It's all trackable, it's alltracked.
So we need to track it.
Track it, analyze it, analyzeit and use it.
And use it To make betterdecisions.
Speaker 1 (11:38):
To refine your strategies.
Okay, to see what's working,what's not working.
Speaker 2 (11:43):
And adjust accordingly.
Speaker 1 (11:44):
And adjust accordingly.
Speaker 2 (11:45):
That's a good plan.
Speaker 1 (11:46):
Yeah, I love that.
Speaker 2 (11:50):
All right and finally .
Speaker 1 (11:54):
Commandment number 10 .
Speaker 2 (11:56):
Let's hear it.
Speaker 1 (11:56):
This is a good one to end on.
Speaker 2 (11:58):
Okay.
Speaker 1 (11:59):
Marketing isn't a cost, it's a catalyst.
Speaker 2 (12:02):
Ooh, I love that.
Speaker 1 (12:04):
So good.
Speaker 2 (12:04):
It's a mindset shift.
Speaker 1 (12:05):
It is yeah.
So instead of viewing marketingas an expense, that's something
you have to do.
Yeah, right, see, it's aninvestment, an investment in the
growth of your business.
Okay.
Speaker 2 (12:15):
Because, when done strategically, marketing can be
a powerful catalyst for success.
Speaker 1 (12:20):
It can help you attract new clients.
Yes, build brand awareness.
Speaker 2 (12:24):
Absolutely.
Speaker 1 (12:25):
Increase your revenue .
Speaker 2 (12:26):
Yeah, and ultimately, thriving, sustainable home care
business.
Speaker 1 (12:32):
So much great advice.
Speaker 2 (12:32):
There it is, act into these 10 commandments, 10
commandments of home caremarketing success.
So if you are listening and youare in the home care business,
what is one?
Thing that you are going totake away from this.
Speaker 1 (12:45):
What resonated with you.
Speaker 2 (12:46):
What resonated with you?
What are you going to implementin your business today?
Speaker 1 (12:50):
What action are you going to take?
Let us know we want to knowWe'd love to hear from you.
Speaker 2 (12:55):
Absolutely.
That is it for today's deepdive.
Speaker 1 (12:59):
Until next time.
Speaker 2 (13:00):
We will see you next time.
Speaker 1 (13:02):
Bye everyone.
Speaker 2 (13:03):
Bye.
All right, everybody welcome back.
I am so pumped for today's deepdive.
Speaker 2 (00:05):
Me too.
Speaker 1 (00:06):
We are talking about home care marketing.
Speaker 2 (00:08):
Yes, we are.
Speaker 1 (00:09):
Specifically, we found this really cool article.
Speaker 2 (00:12):
Oh yeah, I saw that one.
Speaker 1 (00:13):
Called the 10 Commandments of Home Care
Marketing Success and.
Speaker 2 (00:17):
Catchy title.
Speaker 1 (00:19):
Yeah, it is catchy yeah.
Speaker 2 (00:20):
Yeah.
Speaker 1 (00:21):
So we're going to dive into this article, okay,
and we are going to figure outhow to take your home care
business.
Speaker 2 (00:26):
Yeah.
Speaker 1 (00:26):
And make it even better.
Speaker 2 (00:28):
Attract more clients.
Speaker 1 (00:30):
Yes, exactly.
Speaker 2 (00:31):
That's what it's all about Attract more clients to
your business.
Your science more better.
Speaker 1 (00:36):
Exactly.
Speaker 2 (00:36):
So what stood out to you about this piece?
Speaker 1 (00:39):
Well, I think what I like about it is it kind of
takes a different approach tomarketing it does.
It's not just you know thetypical.
Here's how to do a Facebook adyeah, it's a little bit.
It's a little bit deeper thanthat, deeper it is, yeah, it's
more strategic, exactly, it'slooking at the big picture, yeah
, and it's all about sort oflike creating a certain feeling
and experience for potentialclients, absolutely, so I think
(01:01):
that's really interesting.
Speaker 2 (01:02):
Yeah.
Speaker 1 (01:03):
And so I think that brings us perfectly.
Speaker 2 (01:06):
Okay.
Speaker 1 (01:06):
To commandment number one.
Let's hear it?
Which is your website?
Is your waiting room?
Speaker 2 (01:12):
Oh, I love that one.
Speaker 1 (01:13):
Isn't that good.
Speaker 2 (01:14):
That is so good.
I love that it's such apowerful analogy because you
think about it right when afamily is looking for home care.
Speaker 1 (01:22):
Yeah.
Speaker 2 (01:23):
They're often in a really stressful situation.
Absolutely, they're worriedabout their loved one, they're
trying to figure out the bestoptions and so when they land on
your website, that's theirfirst impression of you.
Totally, it's like walking intoyour agency.
Speaker 1 (01:37):
Right.
Speaker 2 (01:38):
If the waiting room is cluttered and chaotic.
Speaker 1 (01:42):
Yes.
Speaker 2 (01:42):
And nobody greets them Right.
They're going to be like Idon't know about this.
Speaker 1 (01:47):
I'm out of here.
Speaker 2 (01:48):
I'm out of here, right.
Speaker 1 (01:49):
Yeah.
Speaker 2 (01:49):
But if it's warm.
Speaker 1 (01:50):
Yes.
Speaker 2 (01:51):
And inviting and there's a friendly face, they're
going to feel much more at ease.
Speaker 1 (01:56):
Totally.
Speaker 2 (01:56):
And so your website needs to do the same thing.
Speaker 1 (01:59):
It needs to be that friendly face.
Speaker 2 (02:00):
Absolutely.
It needs to be easy to navigate.
It needs to have clearinformation about your services.
Speaker 1 (02:07):
About your values.
Speaker 2 (02:08):
About your value.
Speaker 1 (02:09):
Like what you're all about.
Speaker 2 (02:10):
Right.
It needs to showcase yourexpertise Exactly and build
trust.
Speaker 1 (02:15):
Yes, and I think so many people sort of forget about
that.
Speaker 2 (02:18):
They do.
Speaker 1 (02:18):
You know they think, oh, I just need a website,
because I need somewhere to sendpeople.
Speaker 2 (02:21):
Yeah, just to check the box.
Speaker 1 (02:23):
Yeah, but it's so much more than that it's so much
more.
Especially, you know, forsomething as you know.
Speaker 2 (02:29):
Sensitive.
Speaker 1 (02:29):
Sensitive, as important as personal, as home
care.
Absolutely it needs to reallyreflect who you are and what
you're all about, for sure.
So that's commandment numberone.
Speaker 2 (02:40):
Okay, great.
Speaker 1 (02:41):
I think that's super important.
Speaker 2 (02:42):
It Okay, great I think that's super important.
Speaker 1 (02:44):
It is, but you can have the best website in the
world.
Speaker 2 (02:47):
Okay.
Speaker 1 (02:48):
But if no one can find it, what's the point
Exactly?
And so I love how this articleputs it.
They say SEO isn't optional,it's oxygen.
Speaker 2 (03:00):
Oh yeah, I love that one.
Isn't that a good one.
That's a good one.
Speaker 1 (03:03):
Commandment number two yeah, it's oxygen.
Speaker 2 (03:05):
It is.
Speaker 1 (03:06):
Because if you're not showing up Right In the search
results, yes, you basicallydon't exist.
Speaker 2 (03:12):
You're invisible.
You're invisible, yeah.
Speaker 1 (03:14):
It's like you're suffocating.
Speaker 2 (03:15):
Finally Online.
You're not breathing Essential.
Speaker 1 (03:20):
Essential.
Yeah, so for those of you whodon't know, seo is search engine
optimization.
Speaker 2 (03:25):
Yes.
Speaker 1 (03:31):
And it's basically all the things that you do to
your website and to your onlinepresence to make sure that
you're showing up when peoplesearch for things.
Speaker 2 (03:35):
When they're looking for you or for services like
yours.
Speaker 1 (03:38):
So think about the key words that families might
use when they're looking forhome, care, home care near me,
home care near me Elder care.
Speaker 2 (03:48):
Elder care, dementia care.
Speaker 1 (03:49):
Alzheimer's care, all of that stuff.
Speaker 2 (03:50):
Yeah, all those things.
Speaker 1 (03:51):
Make sure that's on your website.
Speaker 2 (03:52):
Yeah, make sure it's on there.
Speaker 1 (03:53):
So you're showing up in those search results.
Absolutely All right.
So you've got a great website,people can find you.
But then commandment numberthree, oh, throws us a little
bit of a curveball.
Speaker 2 (04:03):
All right, I'm interested.
Speaker 1 (04:03):
It says relationships trump referrals.
Speaker 2 (04:08):
Ooh, that's interesting.
Speaker 1 (04:09):
And so.
Speaker 2 (04:10):
To unpack that one.
Speaker 1 (04:11):
Yeah, I know, referrals are so important.
Speaker 2 (04:13):
Oh, they're gold.
They are gold yeah.
Speaker 1 (04:15):
But this is saying there's more to it.
Speaker 2 (04:16):
There's more yeah.
Speaker 1 (04:18):
Don't just rely on those referrals.
Speaker 2 (04:19):
Right.
Speaker 1 (04:20):
You need to go out, be proactive.
Be proactive, yeah, and buildthose relationships.
Speaker 2 (04:25):
Yeah, exactly.
Speaker 1 (04:25):
Because the referrals will come organically.
Speaker 2 (04:28):
They will.
Speaker 1 (04:28):
If you have those good relationships.
Speaker 2 (04:30):
Absolutely.
Speaker 1 (04:30):
So who should home care agencies be building
relationships with?
Speaker 2 (04:33):
I mean, the list is endless.
Speaker 1 (04:35):
Yeah.
Speaker 2 (04:35):
But think about doctors.
Doctors, hospital dischargeplanners.
Speaker 1 (04:40):
Okay, social workers, mm-hmm.
Community organizations.
Social workers communityorganizations, some churches,
churches Senior centers.
Senior centers yeah.
Speaker 2 (04:47):
Anyone who might be in a position to recommend your
services.
Speaker 1 (04:51):
Yeah.
Speaker 2 (04:52):
Attend industry events.
Speaker 1 (04:54):
Okay.
Speaker 2 (04:54):
Get involved in your local community.
Speaker 1 (04:56):
Yeah.
Speaker 2 (04:57):
Volunteer.
Speaker 1 (04:58):
Okay.
Speaker 2 (04:58):
Build those genuine connections.
Speaker 1 (05:00):
Yeah, so it's not just about like showing up and
handing out your business card.
No it's about really buildingtrust.
With people.
Speaker 2 (05:08):
Yeah.
Speaker 1 (05:09):
Yeah, okay, that makes sense.
Speaker 2 (05:10):
All right.
Speaker 1 (05:11):
Commandment number four.
Speaker 2 (05:12):
Okay, let's hear it this is a good one, okay.
Speaker 1 (05:15):
Google reviews are gold.
Speaker 2 (05:17):
Oh, that's huge.
Speaker 1 (05:19):
I mean, I don't know about you, oh.
Speaker 2 (05:21):
I'm all about the reviews.
Speaker 1 (05:23):
I look at reviews for everything.
Speaker 2 (05:24):
Everything restaurants, hotels, products.
Oh yeah, Doctors.
Oh yeah, Doctors, for sure.
Speaker 1 (05:29):
I mean everything, everything, yeah.
So why are they so importantfor?
Speaker 2 (05:38):
home care.
Speaker 1 (05:39):
Well, I think because it's such a personal decision.
Absolutely, you're entrustingsomeone with the care of your
loved one.
Speaker 2 (05:43):
Right, it's a big decision, it's a huge decision.
You want to know that otherfamilies have had positive
experiences.
Speaker 1 (05:48):
Exactly.
Speaker 2 (05:49):
So reviews provide that social proof.
Speaker 1 (05:52):
Yes.
Speaker 2 (05:52):
That reassurance that you're making the right choice.
Speaker 1 (05:55):
So what can home care agencies do to get more of
those great reviews?
Speaker 2 (06:01):
So, first and foremost, yeah.
Provide amazing service.
That's the foundation.
Speaker 1 (06:06):
If you're not providing great service, the
reviews are not going to be good.
Exactly Okay, so great service.
Speaker 2 (06:12):
Yeah.
Speaker 1 (06:12):
But then what?
Then you got to ask.
Speaker 2 (06:14):
Ask for them, ask for the reviews, okay, you know, a
lot of people are happy to leavea review.
Speaker 1 (06:20):
Yeah.
Speaker 2 (06:20):
But they just don't think about it.
Speaker 1 (06:22):
Okay.
Speaker 2 (06:22):
So make it easy for them.
Speaker 1 (06:24):
Okay.
Speaker 2 (06:24):
Send them a link.
Speaker 1 (06:25):
Okay.
Speaker 2 (06:25):
Maybe a little email after a service has.
We'd really appreciate if youcould share your experience.
Speaker 1 (06:32):
Okay, and.
Speaker 2 (06:32):
Google reviews are great, but also think about
other platforms.
Speaker 1 (06:36):
Like Yelp.
Speaker 2 (06:37):
Like Yelp.
Speaker 1 (06:37):
Caringcom.
Speaker 2 (06:38):
Caringcom yeah.
Speaker 1 (06:39):
All those places.
Speaker 2 (06:40):
All those places where people are looking for
home care.
Speaker 1 (06:44):
That's a good tip.
Okay, All right.
Commandment number five Bringit on.
Content converts clients.
Speaker 2 (06:51):
Ah, content is king, content is clients, ah content
is king.
Speaker 1 (06:54):
Content is king or queen.
Speaker 2 (06:56):
Right.
Speaker 1 (06:56):
Yes, content is royalty.
Speaker 2 (06:58):
Content is royalty.
Speaker 1 (06:59):
yes, so how does content?
Speaker 2 (07:04):
convert clients?
Well, think about it.
Speaker 1 (07:05):
Yeah.
Speaker 2 (07:06):
Families have a lot of questions about home care.
Speaker 1 (07:08):
They do.
Speaker 2 (07:08):
It's a big decision, right.
There's a lot to consider, yeah, so by creating content that
answers their questions Right.
There's a lot to consider, yeah.
Speaker 1 (07:13):
So by creating content.
Speaker 2 (07:14):
Okay, that answers their questions.
Yeah, you're positioningyourself as a trusted resource.
Speaker 1 (07:18):
Okay.
Speaker 2 (07:19):
You're building credibility and you're helping
them make an informed decision.
Speaker 1 (07:22):
So what kind of content?
Speaker 2 (07:23):
Okay, are we talking about here?
We're talking blog posts.
Oh wow, articles.
Speaker 1 (07:29):
Mm-hmm.
Speaker 2 (07:29):
Videos, videos, videos are big these days.
Videos are huge.
Yeah, downloadable guides,infographics, anything that
provides value so it doesn'thave to be and addresses their
concerns yeah so think about thethings that families worry
about when it comes to home carelike cost cost safety how to
choose the right caregiverabsolutely all of that stuff all
(07:50):
those things create contentaround that.
Okay, answer their questionsand you become the expert,
exactly okay I like that socommandment giver Absolutely All
of that stuff.
All those things create contentaround that.
Okay, answer their questions.
Speaker 1 (07:54):
And you become the expert.
Speaker 2 (07:56):
Exactly.
Okay, I like that.
So commandment number six yes,this one's a good one.
Speaker 1 (08:00):
This is a good one.
Speaker 2 (08:01):
Stop selling services , start solving problems.
Speaker 1 (08:05):
Yeah, I love that, isn't?
Speaker 2 (08:06):
that great.
Speaker 1 (08:07):
It's such a good reframe of how we think about
marketing.
Speaker 2 (08:10):
Yeah, because so often we get caught up.
In the features In the featuresand the benefits of our
services, but we forget.
Speaker 1 (08:18):
We need to think about the problem.
Speaker 2 (08:20):
The problem that we're solving for the customer.
Absolutely.
Speaker 1 (08:23):
Yeah.
Speaker 2 (08:24):
So, instead of just listing your services, think
about the real problems familiesare facing.
Speaker 1 (08:30):
Loneliness, loneliness, burden of caregiving
.
Speaker 2 (08:33):
The burden of caregiving.
Speaker 1 (08:35):
Safety concerns, financial concerns.
Speaker 2 (08:38):
Financial concerns.
There's a lot, there's a lot.
So frame your marketing messagearound how you provide
solutions.
Speaker 1 (08:44):
To those problems, To those problems exactly.
That's so smart.
Speaker 2 (08:46):
It's a subtle shift, yeah, but it makes a big
difference.
Speaker 1 (08:50):
Okay, I like that.
Commandment number seven.
Speaker 2 (08:52):
Okay.
Speaker 1 (08:53):
This one gets a little techie.
Speaker 2 (08:55):
Ooh tech time.
Speaker 1 (08:56):
Your CRM is your secret weapon.
Speaker 2 (09:00):
Love my CRM.
Speaker 1 (09:01):
Break this one down for me.
Okay, what is a CRM?
Speaker 2 (09:03):
Okay, so CRM stands for Customer Relationship
Management.
Speaker 1 (09:07):
Okay.
Speaker 2 (09:08):
And it's basically a software system that helps you
manage all your interactions.
With clients With clients.
Speaker 1 (09:15):
Okay.
Speaker 2 (09:15):
With potential clients, with referral sources.
It's like a super organizedbrain.
Speaker 1 (09:21):
Ooh, I like that For your business.
I need one of those.
Speaker 2 (09:24):
Right.
Speaker 1 (09:25):
So how can a CRM help a home care agency?
Speaker 2 (09:29):
It can help you track your leads Okay, so you know
where your inquiries are comingfrom.
It can help you track yourleads Okay, so you know where
your inquiries are coming from.
It can help you schedule callsand meetings Okay, send
personalized emails.
Speaker 1 (09:39):
Keep track of everything.
Speaker 2 (09:39):
Keep track of all your communications?
Yeah, so you never drop theball.
Speaker 1 (09:43):
Okay.
Speaker 2 (09:44):
It can even help you analyze data to see what's
working and what's not.
Speaker 1 (09:49):
So you can see like, oh, this marketing campaign is
really bringing in a lot ofleads.
Speaker 2 (09:53):
Right.
Speaker 1 (09:54):
Or this one's not working so well.
Speaker 2 (09:56):
Exactly so.
It helps you make smarterdecisions about your marketing.
Speaker 1 (10:00):
Okay, so a CRM is a good thing.
Speaker 2 (10:02):
CRM is your friend.
Speaker 1 (10:03):
CRM is your friend.
Speaker 2 (10:04):
Yes, all right, what's next?
Speaker 1 (10:05):
Commandment number eight brings us back to the
community.
Speaker 2 (10:09):
Okay.
Speaker 1 (10:10):
It says community outreach isn't a task, it's a
talent.
Speaker 2 (10:15):
Ooh.
Speaker 1 (10:16):
I like that.
Speaker 2 (10:17):
So what does that mean?
Speaker 1 (10:18):
It means that community outreach shouldn't
feel like a chore.
Oh okay, it should be somethingthat you're passionate about,
because when you're genuinelyengaged, With your community.
Speaker 2 (10:29):
It shows people can feel it.
Speaker 1 (10:31):
So it's not just about, you know, going to an
event and handing out flyers andchecking the box.
Speaker 2 (10:38):
It's about really connecting with people.
Speaker 1 (10:39):
Building those relationships.
Speaker 2 (10:40):
Building those relationships and becoming a
trusted resource.
Speaker 1 (10:44):
Give me some examples of what home care agencies can
do.
Speaker 2 (10:48):
Partner with local senior centers.
Okay, offer workshops.
Speaker 1 (10:52):
Okay.
Speaker 2 (10:52):
On caregiver support Okay, sponsor community events.
Speaker 1 (10:56):
Yeah.
Speaker 2 (10:57):
Volunteer your time, mm-hmm.
Get involved in localinitiatives, yeah, that support
seniors and their families.
Speaker 1 (11:03):
Yeah, make those connections.
Speaker 2 (11:05):
Exactly yeah.
It's all about being present.
Speaker 1 (11:07):
I like that.
Speaker 2 (11:07):
And visible in your community.
Speaker 1 (11:09):
Commandment number nine All in our community.
Commandment number nine Allright Data decides, not
guesswork.
Speaker 2 (11:14):
Ah data.
Speaker 1 (11:15):
Data is everything these days.
Speaker 2 (11:17):
It is.
Speaker 1 (11:19):
So how can home care agencies use data?
Speaker 2 (11:20):
So we have access to so much data now.
Speaker 1 (11:23):
Yeah, website traffic lead sources.
Social media engagement Emailopen rates Email open rates, all
of it.
Speaker 2 (11:30):
It's all trackable, it's all tracked.
We Email open rates, email openrates, all of it.
It's all trackable, it's alltracked.
So we need to track it.
Track it, analyze it, analyzeit and use it.
And use it To make betterdecisions.
Speaker 1 (11:38):
To refine your strategies.
Okay, to see what's working,what's not working.
Speaker 2 (11:43):
And adjust accordingly.
Speaker 1 (11:44):
And adjust accordingly.
Speaker 2 (11:45):
That's a good plan.
Speaker 1 (11:46):
Yeah, I love that.
Speaker 2 (11:50):
All right and finally .
Speaker 1 (11:54):
Commandment number 10 .
Speaker 2 (11:56):
Let's hear it.
Speaker 1 (11:56):
This is a good one to end on.
Speaker 2 (11:58):
Okay.
Speaker 1 (11:59):
Marketing isn't a cost, it's a catalyst.
Speaker 2 (12:02):
Ooh, I love that.
Speaker 1 (12:04):
So good.
Speaker 2 (12:04):
It's a mindset shift.
Speaker 1 (12:05):
It is yeah.
So instead of viewing marketingas an expense, that's something
you have to do.
Yeah, right, see, it's aninvestment, an investment in the
growth of your business.
Okay.
Speaker 2 (12:15):
Because, when done strategically, marketing can be
a powerful catalyst for success.
Speaker 1 (12:20):
It can help you attract new clients.
Yes, build brand awareness.
Speaker 2 (12:24):
Absolutely.
Speaker 1 (12:25):
Increase your revenue .
Speaker 2 (12:26):
Yeah, and ultimately, thriving, sustainable home care
business.
Speaker 1 (12:32):
So much great advice.
Speaker 2 (12:32):
There it is, act into these 10 commandments, 10
commandments of home caremarketing success.
So if you are listening and youare in the home care business,
what is one?
Thing that you are going totake away from this.
Speaker 1 (12:45):
What resonated with you.
Speaker 2 (12:46):
What resonated with you?
What are you going to implementin your business today?
Speaker 1 (12:50):
What action are you going to take?
Let us know we want to knowWe'd love to hear from you.
Speaker 2 (12:55):
Absolutely.
That is it for today's deepdive.
Speaker 1 (12:59):
Until next time.
Speaker 2 (13:00):
We will see you next time.
Speaker 1 (13:02):
Bye everyone.
Speaker 2 (13:03):
Bye.
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