April 24, 2025 • 46 mins
Ready to transform your home care marketing strategy? Dive into the world of video content that's changing how agencies connect with clients and families.
The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services. Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional connections. This creates a perfect opening for agencies willing to embrace video marketing.
Valerie Van Booven, registered nurse and co-owner of Approved Senior Network, breaks down why video marketing isn't just a trend—it's essential for home care agencies looking to build trust and stand out. She addresses the common fears that keep owners from getting started: camera shyness, disliking your own voice, and concerns about equipment or editing skills. The reassuring message? You don't need to be perfect, just present. Authenticity trumps polish every time.
Discover the most effective video formats for home care: welcome videos that introduce your mission, staff spotlights that humanize your team, client testimonials that build credibility, and educational explainers that showcase your expertise. All of these can be created using just your smartphone and simple, affordable tools. The presentation includes practical equipment recommendations, editing app suggestions, and tips for making videos that engage without requiring Hollywood production values.
The real-world results speak volumes—agencies implementing consistent video content are seeing dramatic increases in engagement, website traffic, and ultimately, client conversions. Through case studies and analytics, Valerie demonstrates how even small investments in video content and strategic boosting can yield impressive returns.
Ready to get started? Follow the 30-day action plan: choose three video types and write simple scripts, set aside one morning to record them all, edit with user-friendly tools, then share strategically across platforms. Remember, one authentic video that connects with potential clients is infinitely more valuable than no video at all.
Connect with us to receive our comprehensive video checklist and posting calendar to jumpstart your video marketing journey. Your competitors are still relying on walls of text—while you could be building meaningful connections through the power of video.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi everybody.
I'm Valerie and I don't usuallydo this, but I'm doing it today
, yeah you get to talk to me andI like to talk about all the
things digital.
So if you've never met me before, my name is Valerie Van Boeven.
I'm a registered nurse and theco-owner of Approved Senior
Network, and we started thisbusiness as more of a digital
(00:21):
marketing firm for home careagencies about 17 years ago, of
a digital marketing firm forhome care agencies about 17
years ago, and now in the lastthree to four years, we have
transitioned to not only digitalbut also sales training for all
of the in-person networking andgetting more referrals and
leads and things like that.
So these ladies that you seehere Annette and Lisa they are
(00:44):
the stars of that show, of allthe sales training stuff.
We're going to talk today aboutvideo and I didn't put in I
neglected ladies to put in theintroduction slide.
So if you guys want to just sayhi and tell us who you are.
Speaker 3 (01:00):
Hey, do you want to go, annette?
You want me to go first, lisa?
Hey everybody, I'm AnnetteSigler.
I know a bunch of you that arein my sales training classes.
I've been with ASN for a year.
This is my one-year anniversarythis week and I feel like it's
been.
I've been here forever.
I love what I do.
(01:20):
I love teaching the salestraining classes and putting on
my experience my 20 plus yearsof home care experience to work.
Thanks for being here.
Speaker 2 (01:31):
Yeah, awesome, I'm Lisa Marcella.
I have been in home careforever and ever.
I had two loves.
One was marketing whennewspapers were cool back in the
day before the internet came inand made changes to that, and
then just adapting to that aswell.
But my love is sharing all myknowledge and experience with
you guys and just being a partof your day and your company,
(01:52):
your business, what you're doingout there, and so I'm always
here for you.
I love being a part of it.
Thank you so much for beinghere and letting me be a part of
your guys' journey, and I willpass it back to Valerie.
Speaker 1 (02:04):
Thank you, guys, this journey and I will pass it back
to valerie.
Thank you and happy anniversary, annette, and have enjoy eating
the chocolate and the cheese,whatever ice, whatever we sent
from.
Speaker 3 (02:13):
I've been eating chocolate covered strawberries
all day.
Oh, as you should.
Yes, you should, it's the best,okay?
Speaker 1 (02:21):
and also there's a chat.
So if you guys can see the chatLisa put up something, tess
Kenny put up something you justask a question right there in
the chat or comment Oops, I keepclicking on stuff and we'll
answer, okay.
So I am going to talk to youtoday about video, and I know a
lot of people are like oh never,never going to do that in my
(02:44):
business.
But please consider it, becauseI will tell you that it is the
way to go at this moment in timein our universe, with all the
people in the world.
Hold on to your hats.
Here we're going to talk aboutvideo.
Why now?
What home care competitors aremissing?
You can one up your competitorpretty quick in this area
(03:04):
Objection busters, confidenceboosters, video types that work,
video content, easy productiontips, team involvement, where to
post real results, 30-dayaction plan oh my gosh.
So much Templates and tools.
You don't need to be perfect,just present and we'll do
questions and answers, and theseare all quick.
I will tell you that we havestarted something to help our
clients get more video in theirlives, in their businesses, and
(03:29):
we call it Care Across America,and it's actually labeled as a
podcast, but what it is aninterview between me and you and
what we do on that podcast istalk about where you are in the
world, what services you provide.
We don't just do home care.
There are we have elder lawattorney.
We just had an elder lawattorney on Heather who's on
(03:52):
right now.
She was on one of our firstepisode and we've had a lot of
folks over time who we'veinterviewed in the past.
But what we're doing is doingthat interview and so there's a
whole 20, 25 minutes, 30 minutesof us just talking about home
care, senior care options,something that's specific to
(04:14):
your community.
Whatever it is you want to talkabout, you guys are the experts
and we put it out there andconsumers can see it and we chop
it up into shorter clips and wepost those clips on LinkedIn
and Facebook.
So you have one conversationwith me turns into easily a
month worth of video.
(04:35):
It doesn't have to be a longconversation, maybe, like I said
, 30 minutes max, and we haveenough clips and enough
information to chop that up andpost like one of those videos
per week.
And we do a video for ourclients.
We do the videos that talkabout how to help someone with
(04:55):
dementia sleep better.
We do all these little videos,but it's not you, it's not your
face in that video, and that'swhat we're trying to accomplish
here.
So all of you can benefit fromthis information, but for those
of you who are our clients, Iwould love for you to
participate in this and makesure that you're getting the
(05:16):
most out of our services bydoing an interview with me.
You can see on the screen hereDale's also with us today.
This is a screenshot from oneof Dale's videos we just did.
We're going to talk about videothat doesn't require your face.
He sent us some what we callB-roll footage, which I'll talk
about in some pictures, and weput those together in some bunch
(05:40):
of videos for him, and thoseare doing amazingly well.
Dale, we're going to talk allabout you today, all right.
So why video?
Why now, 85% of internet userswatch video content monthly.
Youtube is the second largestsearch engine and you can TikTok
.
As you may think, that isinsane, that's for kids, it's
for weird people, but I willtell you that your colleagues
(06:03):
are on TikTok and they arewatching TikTok.
Tipa Snow, one of the most Iguess probably one of the most
famous dementia trainers in theworld has 3 million views or
followers or something like thaton her TikTok.
So it's not just for kids orfor not just for people who are
(06:25):
going to do makeup tutorialsthat we were just talking about
a minute ago.
It's all kinds of education.
72% of people prefer video overtext when learning about
services.
I will say, if I'm watchingvideos at night, I always
appreciate it when the captionsare on because I don't want to
wake up people.
Or if I'm like in a place whereI shouldn't have my volume on
my phone, I love it when thecaptions are on because I don't
(06:46):
want to wake up people.
Or if I'm like in a place whereI shouldn't have my volume on
my phone, I love it when thecaptions are present so I can
read as I watch the video.
So people are watching videoall the time, for different
reasons and in different places.
300% higher engagement than textand image content.
So doing these little videos,having fun with images that are
of your staff and making theminto little videos those are the
(07:07):
kinds of things that peoplelove.
It captures their attention andLinkedIn, facebook and all of
the folks out there all of thedifferent platforms want you to
provide video.
So most home care competitorsaren't using video effectively.
Aha.
So this creates youropportunity to stand out and
(07:30):
connect authentically withpotential clients, and I must
say that you do not have toinclude the seniors.
You can, but the seniors thatyou care for do not have to be
in the video for it to be a goodvideo.
So we'll talk about that.
What home care competitors aremissing?
So this is one of our clientswho recently did an interview
with me, and it wasn't a CareAcross America interview, it was
(07:53):
a trust and authority video.
So when a client comes on boardwith us, they have a website
built, they join some of ourprograms.
We do the same thing.
We do an interview with thatperson and we ask them why did
you want to get into home care?
What made you want to be inthis place?
What made you so excited aboutit 10 years ago or two years ago
(08:14):
, however long it is.
And Vanessa, she's a familynurse practitioner.
She owns Inspire Care andSupport Services.
She did an amazing video for us.
She had so much to say, so muchfor us to learn from her, and
it was a great video.
So she has that on our website,on her About Us page and we've,
of course, splashed it all overthe place and she does really
(08:35):
well and that video is one ofthe things that helps her helps
teach people when they arelooking at her website about
what they do at Inspire, andthey do a lot more than just
senior care.
They also take care of IDDfolks and all kinds of stuff.
So few agencies are using video.
Most websites are a wall oftext.
(08:56):
So I will say that on yourwebsite, on the homepage, you
want your website to be fastloading and video will slow it
down, so you never want a videoto automatically play when they
come to your website.
To be fast loading and videowill slow it down, so you never
want a video to automaticallyplay when they come to your
website.
Plus, if someone has headphoneson, it'll scare them to death,
so don't do that.
But if you have a video on yourwebsite that someone can play,
(09:17):
we can work around the slowingdown of the website to make sure
that video stands out on yourhomepage and people can just hit
the play button and learn fromyou.
You can build instant trust andcredibility through a simple
video and that's exactly right.
You can see if you can see it,though in the screen here
there's a clue as to how longVanessa talked 10 minutes and 44
(09:39):
seconds is the length of thatvideo.
It did not take her 30 minutesto get her point across.
10 minutes was all it took.
We edited the video down andtook out all the ums, like you
hear me say 3,000 times.
Now everybody's going to behearing that, so I cannot say
the word.
I cannot say the word.
We edited out all of that.
If her and I were talkingbetween questions, I edit, we
(10:03):
edited out all that stuff.
So it's just clearly boom andthere's slide-ins and stuff that
explains.
And also we put B-roll footageover the video so it's not just
her and her face and her voicethe whole time.
Right, it's her voice the wholetime.
But you can see that, just likethey do in Hollywood, b-roll
footage comes in and there's acaregiver taking care of someone
(10:23):
.
Yay, it's all very pretty.
It's got music and all kinds ofstuff.
So it's really easy 10 minutesand 44 seconds and she looks
phenomenal.
Yeah, all right, do we have anyquestions?
No, we're good Breaking thefear factor.
So a lot of folks really don'tlike looking at themselves on
(10:46):
video and they don't like theirthe sound of their own voice.
I totally understand that, butyou know what?
Other people don't feel thatway about you, your voice or how
you look.
You don't have to wear makeup.
I suggest that you lookprofessional, but you don't have
to be a completely dolled upAlthough I will find that my the
(11:06):
ladies that I interviewtypically are pretty dolled up
but you don't have to be.
You can be whoever you are,whoever you present, as that is
who people want to see the real,authentic you, whatever you
look like when you go to abusiness meeting somewhere.
That's what they want to see.
So you don't need to be asocial media star to win with
(11:28):
video content.
It's not hard.
You don't have to have a bunchof.
We're going to talk aboutequipment in a second, but you
don't have to have anything butthis right here.
This is all you need.
Is this phone?
Where am I?
The only thing?
Speaker 2 (11:43):
Green screen action.
Speaker 1 (11:45):
Yeah, I've got mine.
This is the only iPhone that'slogged into your iCloud account.
Good, I'm glad it's here.
Camera alternative I justtalked about this a minute ago.
You can do voiceovers,animation slides or
client-centered storytellinginstead of you.
We'll talk about a little ofthat storytelling instead of you
(12:07):
.
We'll talk about a little ofthat.
Animations are not going to beas effective as you in the
camera looking at it Like you'relooking at me now.
That is what people want.
They love to see a smiling,happy face talking about stuff.
Our humans love that and that'swhat gets the most attention.
You can use simple scripts andno pressure formats to ease into
video creation.
Everybody's camera shy at first.
(12:28):
I can rewind back to a fewyears ago when I started doing
interviews and the first video Idid.
I did a lot of speaking publicspeaking before I started doing
video, but my first video wasgoofy goofy in some sense that
I've been pretty goofy actually,but anyway, I just get you,
(12:49):
just get over it and move on.
You know what you're doing morethan the guy next door, so
that's perfect Small formatsthat feel comfortable.
Another thing that technologyhas given us is scripting.
So ChatGPT will write yourscript for you if you feel like
(13:09):
you can't just talk and I'mtalking about when you're
looking at your phone andtalking to your camera by
yourself.
When you're talking to me oryou're doing an interview format
, it's much easier because we'rehaving a conversation.
You're looking at me talkingand it's like you're telling a
friend what you do or what yourbusiness does, or why you love
(13:30):
home care, why you got into thebusiness in the first place.
It's much easier to talk to meor someone else than it is to
just stare at your phone andtalk.
That's really hard.
However, there are some freeapps that you can download.
One of them is called BigViewB-I-G-V-U-E BigView, and it
takes a little bit to get usedto it, but you can put.
(13:52):
You can copy a script from yourcomputer and paste it into
BigView and it will roll like ateleprompter for you.
So you're looking right at thecamera and you're talking and no
one knows that you're reading ascript.
It's an option and it helps youget through those few videos
that are really tough or youhave a lot to say and you want
(14:15):
to write it down first.
I recommend just talking off thecuff as much as possible.
There's no need for perfection.
If you've ever watched aYouTube short or an Instagram
video or a TikTok video.
People are not perfect.
In fact, people are fairlyannoying in their videos
sometimes.
So if you're talking aboutsomething professional that
(14:38):
you're passionate about, you aregoing to make a difference in
someone else's life, and itdoesn't matter how you look,
although I will say TikTok hasgreat filters.
Great filters, oh my gosh,they're so good.
Okay, so authenticity is betterthan polish.
So just be who you are.
(14:59):
You're doing what you do for areason.
You just need to talk about why.
That is Okay.
Types of video that actuallywork in home care.
So the homepage hero a warmwelcome video that introduces
your agency's mission and valuesin 60 seconds or less.
That is not a 10-minute video,that is just.
Hi, my name is.
(15:20):
Here's our mission, here's ourvalues, and we'd love to get to
know you more.
Something like that Staffspotlights.
Short interviews with caregiversand office staff that build
trust through transparency andshowcase your team's expertise.
Notice, I said short interviewswith caregivers.
Those folks are much easier tosit down and talk to than
(15:41):
involving a client.
Now, some clients are verywilling and their family members
are totally fine with whatever,but there are other clients and
families that wouldn't likethat at all, and so you have to
be careful about that.
But staff spotlights are fun,they're easy to do.
You can do them in more thanone.
Take Client testimonials again.
That is amazing.
If you can get some good clienttestimonials, everybody needs
(16:04):
video testimonials.
That's, that's just.
That's like the cream of thecrop, the top of those.
Yes, get those as much as youcan and a lot of folks will want
they.
Now, some of you may havealready addressed this.
It used to be that people wouldask us for photography releases
all the time for their clients.
We don't do that because we'renot lawyers, but you can easily
(16:25):
find one if you go to rocket.
It used to be that people wouldask us for photography releases
all the time for their clients.
We don't do that because we'renot lawyers, but you can easily
find one.
If you go to Rocket Lawyer or Idon't know some lawyer website,
you can find photographyreleases and pay a few bucks.
Some people already have videophotography, video and social
media information in theircontracts already, media
(16:46):
information in their contractsalready.
So it's all just wrapped intothe contract that they give
permission for their loved oneto say nice things, or I don't
know how you word it, but makesure you get permission in
writing from family or from theclient if you're going to use
them.
But if you can get it, it'sgreat.
And then educational explainersanswers to common questions
about home care services,insurance or other senior health
(17:07):
topics in two-minute segments.
I would tell you to please keepthose videos to under five
minutes for sure.
Take one frequently askedquestion what's the difference
between non-medical home careand home health care?
Answer the question to the bestof your ability and stop.
Next do the next video on thenext question how much does home
(17:28):
care cost?
And if you don't want to answerthat with real numbers because
I know a lot of you don't wantto do that and it fluctuates
then you want to say somethinglike it depends on the amount of
services, the level of service,how many people in the home are
being cared for husband andwife.
You can give a lot of variablesand just encourage them to call
.
You can give averages if youwant to, but those are the kind
(17:52):
of educational explainers thatare really helpful and you can
just look at your phone andrecord them.
You don't have to have anythingfancy to do that.
Has anybody?
I know a few of you here haveincorporated video into your
marketing.
Has anybody decided thatthey're gonna start trying some
video or thought about tryingvideo lately?
You can just raise your hand orsay, yes, it would be great for
(18:14):
you guys to just try to do afew videos, and you don't have
to be an expert even at editingthem.
When you, if you do one forTikTok and you just add like a
title to it, just a little bitof text to it, that's all you
really have to do, and you candownload that to your phone and
then you can post it anywhereyou want.
(18:35):
Now, I think those kinds ofvideos will always have a little
TikTok thing on it.
But if you're just trying toget started, do something.
Use TikTok, because then yougot the filters.
You don't even have to havemakeup on to make it look like a
mountain.
All right, we're using, we'reusing Dale again here.
Video content equals marketinggoals.
(18:57):
So we started a little project.
We have a full home caremarketing system Lots of people
and it's probably some of youare involved in, and what we
decided to do was a beta testand we offered it out to a bunch
of people and said, hey, if yousend us some B-roll footage.
We will create videos for you.
You don't have to do anything,just send me pictures of your
(19:20):
staff, pictures of whoever youhave permission to have pictures
of, and some footage.
And I gave them a list of allthe different things that they
could film, like a caregiverwithout their face in the video,
without anybody's face in it,just a caregiver fixing a meal,
or a caregiver folding laundry,or a caregiver changing bed
(19:40):
linen, or a caregiver walking upto the door of a house and
knocking on the door Anythingyou can get.
It doesn't have to actuallyshow the face and we're talking
like 10 seconds of that.
When you get a bunch ofdifferent things people working
in your office, somebody on thephone, but they wave at you and
(20:00):
say hi, as as you're walking by,and of course they're fake on
the phone.
They're not really on the phone, but they're just like just
little things like that.
It's called B-roll footage.
That means I can take all thoselittle clips that you send and
all the pictures of your staffand of whoever that you send and
make them into little bittyvideos and they work really well
(20:21):
on your website, on your socialmedia, in your email, youtube,
google my Business.
Google my Business listing isgreat for this stuff and in
caregiver recruitment, I've seena few videos recently of owners
and recruiters getting on avideo short video and talking
about their vision, theirmission, their values of their
(20:42):
company and why and who wouldmake a great addition to their
team as far as caregivers go,and I think that is a great idea
.
It's something that helpscaregivers feel like you're
really investing in them if theycome to work for you, and
something a little bit differentthat not everybody does.
You're not just a number,you're not just the next
(21:03):
interview.
You've actually seen the personthat you're going to interview
with in a short video and theytell you about how much they
care for their caregivers.
So those kinds of things workreally well.
Any questions?
Speaker 2 (21:19):
No, no questions.
Speaker 1 (21:20):
Okay, equipment, equipment, essentials, just your
smartphone.
Some people will go online andbuy a tripod.
I can show you mine.
I have a couple of differentthings because I'm weird and I
like to first.
Now, you can't see it unlessyou've got hold it.
In my front.
I see this little thing.
It holds my phone and then ithas this little stand on it and
(21:42):
it all folds up.
I can take it with me, I canfold up the bottom of this and
it's just a handheld, keeps thephone steady and it lets me I
can walk around or whatever Idon't.
I also have a little light thatI bought.
You can buy these truly cheap.
If you're not in a well-litroom, it's always important that
the light is in front of you,not behind you.
(22:03):
If the light or a window isbehind you, with light coming in
, you will appear dark.
So it's important that you'relooking at the sun or looking at
the light, and that way youlook much more clear and or put
a light in front of you.
You can buy those super cheapon Amazon Simple tripod and then
(22:24):
a lapel mic.
Now, if your phone is right herein your face, you do not need a
lapel mic.
However, if you're going towalk around, if you're going to
be across the room demonstratingsomething maybe you have
caregiver training going on thatperson can't be heard on a
video unless they're mic'd up ifyou're too far away.
(22:45):
So if you're right in front ofit, that's fine.
If you're interviewing on aZoom meeting, you don't need a
mic, but if you're going to bewalking around the room or
something, then you definitelyneed a mic.
Okay, editing maybe.
Oh, oh, no, dogs.
See.
Three apps like cap cut andcanva make editing surprisingly
(23:10):
simple.
Speaker 2 (23:10):
Hold on while I my dogs did that earlier in another
meeting.
As soon as we hit play, it wasactually construction started
and then my dog started.
Speaker 1 (23:26):
It was great she's coming back, my husband's having
a success, oh oh, free appslike CapCut and Canva yes, I use
(23:47):
Canva a lot to edit videos.
We also use something calledDescript D-E-C-S-C-R-I-P-T
Descript.
It's a very easy software.
I also have used Camtasia inthe past.
I love Camtasia, so there arelots of easy ones.
I don't find CapCut to be easyat all.
It's an app that you downloadon your phone and it's owned by
(24:09):
TikTok and so it's supposed to.
If you get to, if you startusing it and learn it, it's
probably very easy.
But I've just never been aperson that can edit video on my
phone.
I have to see it on a bigscreen to do it.
But I'm also old, so that'sprobably why my kids would be
like why would you do that?
And you can create templatesyou can reuse.
(24:29):
Yes, film facing a window fornatural lighting.
Make sure the look behind you.
If you were to look behind meright now, you would see not
much just a hallway and a lightbehind me, but also my kids'
bathroom door is open.
You can't see anything becauseit's dark, but that's tacky
Closure doors.
I've also seen people likeduring the pandemic.
(24:52):
People were doing theirnewscasts from their house and
they'd be like sitting in theirbedroom when there'd be dirty
laundry or clean laundry just ina pile in their bed.
I'm like, what are you doing?
You've got a student tie on andthere's a coat of dirty clothes
.
Clean up your.
Speaker 2 (25:10):
Go anywhere.
May as well put your laundryaway, yeah.
Speaker 1 (25:13):
But yeah, that's a national news.
With this laundry, not even ina folded pile, just make sure
you know what's going on behindyou before you do stuff and keep
videos.
It says here under two minutes,absolutely, definitely under
five minutes.
Now, unless you're doing a longform interview like we do for
(25:35):
Care Across America, where it'sgoing to be 15 minutes, 20
minutes, 30 minutes, that's fine.
There's a place for that.
Podcasts the video itself thatcomes out of that podcast.
So we take that video.
We upload it just the audioportion to our podcast.
So if you were to go on anypodcast platform today and type
in Care Across America, you willsee us there.
(25:57):
You'll see three.
There's only three episodes andbut if you go to YouTube and
type in Care Across America, youwill also find the video
version of that.
I don't know if anybody watchesor listens to Joe Rogan, but he
does the same thing.
He has the video and the audioof his podcast.
(26:18):
A lot of people do that.
Team involvement.
So here's Dale's team.
This is his office team.
Get staff involved with shortvideos, build a video culture.
Start with 15 second clips.
So what we did was we took hispictures and we made them into
clips.
So we just took, like we goback, a couple of slides here.
This is just a static picture,but we had stuff fly in.
It's a five second video and itgot a lot of engagement because
(26:40):
it's so cute.
And then we did a little videowith images from around his
office and other things that hetook pictures of.
So those are getting greatengagement as well, because it's
real people doing real things.
It's not stock imagery, it'snot AI, and there's a place for
all of that, but having you inthe picture is really good.
(27:02):
So, website placement addtestimonials to service pages
and frequently asked questionvideos to your resources section
.
If you have a frequently askedquestions page, you can always
add videos there of youanswering the question, which is
awesome.
Social media, absolutely.
Take a longer video andrepurpose it into smaller clips.
(27:22):
We do that all day.
That is an amazing way tocreate brand awareness and when
we create those clips, we makesure your phone number is in
that clip and your logo or yourwebsite address.
Something is in that clip thatidentifies how to get a hold of
you.
You don't have to do that, butI think and I don't think we did
(27:42):
it in all of them, but for theones that are a little bit
longer or they're somebodytalking for 30 seconds or 60
seconds, we definitely havecontact information, email
marketing you can use it's.
What we do is we take yournewsletters and if we post a
video on your website and we doa blog post about it, if it's a
(28:06):
longer video, then what we alsodo is we make sure that video, a
still image of that video, isin your newsletter so people can
click on it and they're takenright to the page where they can
watch the video.
So email marketing it's greatfor that.
You can't necessarily put avideo.
So email marketing it's greatfor that.
You can't necessarily put awhole video into an email.
It doesn't work that way, butyou can link to it with the
(28:27):
image, with the still image andyour Google business profile.
Definitely upload.
It have to be under 60 secondsfor Google business profiles.
Under 60 seconds it will nottake if it's over that.
And it also needs to be in thesame format at this moment
anyway, as a YouTube video.
It can't be long like a TikTok,it has to be like a YouTube,
(28:49):
like you're looking at a TV.
I don't know why.
Seems odd, but that's okay andthe results speak for themselves
.
So agencies using videogenerate more leads, convert
more clients and build strongerrelationships with family
seeking care.
I would absolutely think thatgetting to know us video
(29:10):
anything that allows somebody toknow who they're going to be
doing business with, know whothe owner is, come out from
behind that website and reallyshow who you are.
Those are the kinds of videosthat put people at ease.
When they know your story, theyknow your, why they're really
much more engaged with yourcompany, because they know
(29:32):
there's somebody accountable fortheir mom's care and they've
actually got to hear that persontalk.
So it's really helpful.
Okay, so we're going to talkabout some real results on
Facebook.
So actually we have betterupdated information, but I put
this together, I guess, maybe aweek ago or maybe not quite a
week ago, a few days ago.
So what we did was we took allthe videos that we did.
(29:57):
We also we post every day onFacebook and LinkedIn, every
Monday through Friday, mondaythrough Friday.
So we took the videos that wecreated for Dale's organization
with the stuff that he sent over, and we posted one or two of
them every week, and we juststarted doing this about two
weeks ago and then we did weactually boosted them, so we did
(30:18):
give them a little push with alittle bit of money, to see what
would happen, and I've noticed,though, that even the ones that
didn't get a boost still didreally well.
But you can see how, over timeand we started this about right
here, so right before April 6thand you can see that this line
(30:40):
just keeps going up.
Now, if I showed you today'sresults, it would be the same
thing.
This line never stopped goingup, this trend for people seeing
his videos, engaging with hisvideos.
Now, linkedin, we did not do anyadvertising, we only did that
on Facebook, and the reason wedid that which, although I think
(31:00):
we should do LinkedIn, but onFacebook, we did various kinds
of engagements.
One of them was I took it and Iadvertised it to all of Fairfax
County, so he's in FairfaxVirginia, so we did all of
Fairfax County.
And on another one, I did allof another town that's near him
(31:20):
that he serves, and in some ofthem I put a note on there.
I decided to do a video that,or advertise it, so that people
would message more often.
Now, what I noticed is thatpretty much it was spam that was
messaging them.
So that might not be what youwant to do, but I also ran them
so that they would get morephone calls and I also ran them
(31:41):
so that they would just get morevideo views, brand awareness.
And it's not expensive to boosta video for 20 bucks for seven
days or for 30 days, for 30bucks, or whatever it is you
want to do, and just get thatreach out there a little bit
further.
Yes, organically you don't haveto pay any money, you don't
(32:02):
have to do any of that.
But in organically you don'thave to pay any money, you don't
have to do any of that.
But in organically you will getmore reach.
But if you can put $30 towardit, or 40 or 50, or whatever you
can afford, and spread it outover 30, 40, 50 days, then that
video is consistently going tobe hitting people not just on
Facebook, but also on Instagram,not just on desktop, but also
(32:22):
on mobile, not just on Facebook,but also on Instagram, not just
on desktop, but also on mobileand any of the Facebook
advertising partners.
So it's a pretty low budget wayto get brand visibility.
It does not mean that you'regonna get leads instantly.
We're not talking about that Idid not run lead ads.
What I did was I ran them formore engagement, visibility and
clicks to his website, basically, and we did some of the message
(32:46):
us, but that looked like it wasmore annoying than anything
else.
And then also there's a clickto call.
So the text that goes with yourvideo has to be good as well.
So not only is the video therebut there's text that explains
what the video is about and whatservice area they are and how
they take care of seniors andhome care and all that.
(33:07):
We had chat GPT write, with alittle editing on my part, write
those Facebook posts for thosevideos and write the LinkedIn
content that went along with hisposts.
And it was a beautiful setup ofreally engaging with the right
people.
When we asked ChatGPT, we toldthem what we wanted, what we
(33:30):
were doing, who it was importantto find, and ChatGPT did a
great job of making those videoseven stand out more because of
the content that went with them.
So you can kind of see thoseresults.
And then we looked at.
This is what happened with thevideos.
You can see the Facebook reachwent up really high.
(33:51):
You can see where people were.
I don't know why you're sopopular in Charlestown, west
Virginia, is that where your momlives.
Dale, that's actually where Ilive.
Oh, there you go go all right.
So you got a lot more anincrease in your top city there
and audience retention, andagain, these results are way
(34:13):
higher today.
So here's LinkedIn, by the way,and I just wanted to show you
this new followers.
In the last 30 days it was upnine.
He had 90 new followers and wewe look at highlights.
He had more impressions, morereactions and all of it looks
good.
You can see this line going upfor impressions.
(34:33):
So video really does work.
And there was no advertising onLinkedIn.
We just decided because we'renot sure if it's going to reach
the right market.
But what I will say is I can'tremember if I did this or not I
think I did One of the videos Ithought was a really good
outreach to referral sources, soI went ahead and boosted that
(34:54):
one on LinkedIn, which is verymuch more expensive than
Facebook.
But we did a small outreach onone of the videos on LinkedIn
and so we'll come back and seewhat happens there.
So your 30-day video game planis week one choose three video
types and write simple scriptsfor each one.
If you want ChatGPT to writethat for you, or whatever AI you
(35:17):
use, they will all do it.
You just tell them what you'regoing to talk about and they'll
give you a really good scriptand then record it.
Set aside one morning and doall three videos all at once,
get it done and then edit them.
You can take them off yourphone, put them on your computer
to edit, or you can edit themright on your phone and then, on
(35:37):
week four, share them.
And you don't have to sharethem all at once.
I'm terrible about that.
Plan them out.
Share them all at once.
I'm terrible about that.
Plan them out.
Share one this week, maybeboost it for 20 bucks and see
how it does or don't, and thenshare one.
You can schedule them to go out.
You can schedule them aroundevents.
If it's something you didyesterday that was a great event
, you had a bunch of picturesand videos from it then have it
(36:00):
go out right away so I can sendtemplates and checklists.
We have a big long checklist.
If anyone wants to reach out tous in the chat there, just say
templates and checklists, orjust say checklists, and we'll
make sure we get you marked down.
I have a whole checklist of allthe different kinds of pictures
and images or videos that youshould take in order to put some
(36:22):
together for yourself, allright.
Oh, and here it is videochecklist and posting calendar.
So this is just a sample, but Iwill send you the real thing
B-roll footage examples officestaff smiling, friendly
receptionist answering the phone, team meetings.
Office staff typing caregiver'scar pulling into the client
(36:44):
driveway.
You don't have to get a face inthat, but you can just and yeah
and make sure it's a nice car,it's a very nice car.
A close-up of a caregiver'shand ringing the doorbell,
carrying supplies into aclient's home, waving goodbye.
We have Dale did a bunch ofdifferent ones Branded vehicle
parked neatly in a neighborhooddriveway or parked in front of
(37:06):
your office.
So we had another home careagency that did.
They did their cars are wrappedright.
So they did a.
They panned by their car andthey panned up to their front
office door and did all kinds ofthings like that.
And then they had some teammeetings.
So I just stripped all of theaudible talking that I could
hear in any of those.
(37:27):
Stripped that out, put a littlemusic to it and just put a
friendly welcome to ABC HomeCare.
It was super easy to do Friendlyfaces and professionalism,
having headshots.
I don't think you necessarilyhave to go to a professional to
have a headshot, but having anot grainy 10-year-old picture
(37:47):
of yourself, it's a really greatidea and just put that.
You can have your picturesrotate through on a video and
just introduce people.
We just did for Adele and acouple of others.
We have employee or leadershipspotlights going out and they
are videos.
They don't have.
They're just a picture of theperson but the text slides in
(38:09):
and stuff and it talks about theperson and the text that goes
along with it.
So it is a video, but it's justmade out of static images and
it's all done in Canva and thenwe put text with it and way more
office life behind the scenescaregiver preparing stuff and if
you can get your clientspermission to have them in stuff
(38:32):
, then do it.
You don't need to be perfect,you just need to be present.
New clients and caregivers willfind you through video.
Regular video content buildsmomentum and trust and one
simple video is better than none.
Even if you just do one simplething, it'll get you rolling,
and done is better than perfect.
So I would definitely rathersee more video, have people send
(38:54):
us more video to edit for them,whatever it takes, then see no
video at all.
So please do video.
Oh, questions and answers.
Does anybody else havequestions?
Or I have a few here Q&A thatwe can go through, and then it's
going to be Lisa's turn.
I'm probably running over.
Oh, I'm doing okay.
Speaker 2 (39:14):
That's okay, you're good.
I don't see how many in thechat.
Okay.
Speaker 1 (39:18):
So what if I really hate being on camera?
Like voiceovers with images orb-roll we do have.
We did have.
You can just do a voiceover onyour phone while you're watching
a video.
If you know it's going to befor a certain video, you can
record yourself talking on yourphone if that's easier.
Or if you have a microphone onyour computer, you can in canva
(39:39):
will let you do that if you havea little video and you want to
voice it over.
Animated explainer tools tend tobe complicated.
It's not.
You can hire somebody on Fiverrto do that for you.
I'm not sure that it's notsomething I would stick with all
the time.
It's good, it's fun and it'scute, but I would rather see a
human face, client or caregivervideos.
With permission, just your logowith texts, slides with
(40:02):
background music yes, so you cando images of your staff or some
event you were at with logosand background music.
Welcome website.
Welcome to our website.
Welcome.
Video 60 to 90 seconds.
Social media reels 15 to 30seconds.
Testimonials One to two minutes.
Educational videos Two to threeminutes.
Educational videos two to threeminutes truly no one has any
(40:29):
attention span at this point, sokeeping it short and simple is
good, I would start postingvideos once a week, but, and on
all platforms.
So get your account set up onall the platforms that will
allow video.
Youtube will do youtube shorts.
So if you send in, if youupload a video that's under a
minute, it's going toautomatically.
Or if it's like the TikTok size, it will automatically put it
(40:50):
under shorts, and we love shorts.
Shorts get a lot more viewsthan regular videos, it's crazy.
Speaker 2 (40:57):
So, valerie, we have a question here.
I think you answered it in thevoiceovers.
But what if this is thequestion?
What if I'm the opposite and Idon't mind being on video, but
my speech or accent?
She doesn't like her speech oraccent, or maybe it's thicker or
something like that.
So I think voiceovers right.
Speaker 1 (41:16):
Yeah.
Speaker 2 (41:16):
You can do.
Speaker 1 (41:17):
You can do a voiceover If you don't like your
voice.
You don't mind being on camera,but you don't like your accent
is heavy or you feel likedefinitely, make sure that there
are captions with your videoand make sure that those
captions are right.
So, whether you're doing TikTokor YouTube or wherever you're
editing, if you add captions,read the captions and make sure
(41:38):
everything's spelled correctlyand that it actually is saying
what you said, because if itpicks up the word wrong, it'll
put something completely insane.
It'll.
Look, I've had to go in andwhen people say ASN has been a
really good help to us, like weget these, I have to fix that
every single time because itsays ASN is the word.
(42:01):
You have to fix that all thetime.
So I would just say captions isthe best way to go.
If, even if you're you feellike your accent is heavy or you
don't like your voice or how itcomes across, or you can have
someone else voice it over foryou if you want to.
If your face is not in it andyou want to do a voiceover video
that is showing a caregivercooking a meal, you can have
(42:23):
someone else do that voiceover.
Just give them the script.
You can hire somebody to dothat, usually on Fiverr or
whatever, or you can use an AIvoice if you want to.
Now they're getting better.
They don't.
They're not perfect, they don'thave the right inflection a lot
of times, but it's still avideo of your people doing
something and it's not stockimagery, so it's a good thing to
(42:45):
do.
You can mix it up however youwant.
How do we get clienttestimonials?
You have to ask when the clientand the family are happy and
grateful, and it could changedaily.
Right, yeah, it says we'llprovide one, but we will not.
We are not lawyers.
Offer to film it for them orallow them to film it at home so
(43:06):
you can be if you're there oryour caregiver's there, or just
use your phone.
Keep it relaxed.
Informal conversations are gold, that's true.
Just sitting in a chair in aliving room and having tea and
talking is perfect Withequipment.
We talked about this Smartphone.
Is it small tripod?
You might want a little ringlight.
Canva you can use Canva to edit.
(43:27):
How do we get more people tosee our videos?
Hosting consistently is reallythe key to that across a lot of
platforms.
Hashtags are also important, butnot thousands of hashtags, just
five or six really good onesand they should be hashtag.
If you're in Fairfax, virginiahashtag Fairfax hashtag, ashburn
(43:47):
hashtag, whatever In your localarea you do a few of those.
And then also home care thename of your business hashtag,
cardinal Home Care hashtag.
Home Care hashtag, senior Care.
Just do six or seven and that'sit.
It don't do a whole bunch, andthen be sure to add them to your
google business profile.
(44:08):
If they're under 60 seconds,embed them on your website so
you can send them to us, askstaff and families to share them
, anything you can do to getyour staff to share.
We do this all the time at asn.
I'll post a, somebody will posta video or we'll post a post
and I'll say, hey, could yougive this post some love?
And all of our staff will go inthere and like it or share it
(44:29):
or make a comment or something.
It's pretty easy.
Oh, I left this in there.
Asn home care, marketing andsales 90-day mastery program.
Am I supposed to do that?
Speaker 3 (44:40):
and then actually April 15th has started last week
.
We're sold out.
April 30th Next Wednesday.
I still have opening in our 12weeks sales training class.
It's 12 weeks.
Once a week for an hour wespoon feed you.
We tell you all the tips andtricks of what to do, how to get
out there, how to who to talkto, what to say, what to bring
(45:03):
by week six.
If you're following what we'retelling you to do, people are
getting referrals.
If you're interested andwanting more information, reach
out to us.
Speaker 1 (45:10):
But I do have a couple spots open for next class
that's starting next WednesdayGet your people in there and if
you've already been through theclass, you need to start making
videos about your visits.
So the little leave-behindsthat you're taking with you,
take a picture of theleave-behind or a little film of
the leave-behind, just a littlesilent, and then maybe a
(45:32):
picture of you dropping it off,or a picture of the person at
the front desk who's thegatekeeper, holding her little
present, I mean, and make thoseinto videos.
So highlight your day,highlight what it is that you do
all day and you're out thereand all right, guys, thank you
so?
much.
I want to see those videos Bye,bye, everybody.
Speaker 3 (45:55):
Have a good rest of your week.
Hi everybody.
I'm Valerie and I don't usuallydo this, but I'm doing it today
, yeah you get to talk to me andI like to talk about all the
things digital.
So if you've never met me before, my name is Valerie Van Boeven.
I'm a registered nurse and theco-owner of Approved Senior
Network, and we started thisbusiness as more of a digital
(00:21):
marketing firm for home careagencies about 17 years ago, of
a digital marketing firm forhome care agencies about 17
years ago, and now in the lastthree to four years, we have
transitioned to not only digitalbut also sales training for all
of the in-person networking andgetting more referrals and
leads and things like that.
So these ladies that you seehere Annette and Lisa they are
(00:44):
the stars of that show, of allthe sales training stuff.
We're going to talk today aboutvideo and I didn't put in I
neglected ladies to put in theintroduction slide.
So if you guys want to just sayhi and tell us who you are.
Speaker 3 (01:00):
Hey, do you want to go, annette?
You want me to go first, lisa?
Hey everybody, I'm AnnetteSigler.
I know a bunch of you that arein my sales training classes.
I've been with ASN for a year.
This is my one-year anniversarythis week and I feel like it's
been.
I've been here forever.
I love what I do.
(01:20):
I love teaching the salestraining classes and putting on
my experience my 20 plus yearsof home care experience to work.
Thanks for being here.
Speaker 2 (01:31):
Yeah, awesome, I'm Lisa Marcella.
I have been in home careforever and ever.
I had two loves.
One was marketing whennewspapers were cool back in the
day before the internet came inand made changes to that, and
then just adapting to that aswell.
But my love is sharing all myknowledge and experience with
you guys and just being a partof your day and your company,
(01:52):
your business, what you're doingout there, and so I'm always
here for you.
I love being a part of it.
Thank you so much for beinghere and letting me be a part of
your guys' journey, and I willpass it back to Valerie.
Speaker 1 (02:04):
Thank you, guys, this journey and I will pass it back
to valerie.
Thank you and happy anniversary, annette, and have enjoy eating
the chocolate and the cheese,whatever ice, whatever we sent
from.
Speaker 3 (02:13):
I've been eating chocolate covered strawberries
all day.
Oh, as you should.
Yes, you should, it's the best,okay?
Speaker 1 (02:21):
and also there's a chat.
So if you guys can see the chatLisa put up something, tess
Kenny put up something you justask a question right there in
the chat or comment Oops, I keepclicking on stuff and we'll
answer, okay.
So I am going to talk to youtoday about video, and I know a
lot of people are like oh never,never going to do that in my
(02:44):
business.
But please consider it, becauseI will tell you that it is the
way to go at this moment in timein our universe, with all the
people in the world.
Hold on to your hats.
Here we're going to talk aboutvideo.
Why now?
What home care competitors aremissing?
You can one up your competitorpretty quick in this area
(03:04):
Objection busters, confidenceboosters, video types that work,
video content, easy productiontips, team involvement, where to
post real results, 30-dayaction plan oh my gosh.
So much Templates and tools.
You don't need to be perfect,just present and we'll do
questions and answers, and theseare all quick.
I will tell you that we havestarted something to help our
clients get more video in theirlives, in their businesses, and
(03:29):
we call it Care Across America,and it's actually labeled as a
podcast, but what it is aninterview between me and you and
what we do on that podcast istalk about where you are in the
world, what services you provide.
We don't just do home care.
There are we have elder lawattorney.
We just had an elder lawattorney on Heather who's on
(03:52):
right now.
She was on one of our firstepisode and we've had a lot of
folks over time who we'veinterviewed in the past.
But what we're doing is doingthat interview and so there's a
whole 20, 25 minutes, 30 minutesof us just talking about home
care, senior care options,something that's specific to
(04:14):
your community.
Whatever it is you want to talkabout, you guys are the experts
and we put it out there andconsumers can see it and we chop
it up into shorter clips and wepost those clips on LinkedIn
and Facebook.
So you have one conversationwith me turns into easily a
month worth of video.
(04:35):
It doesn't have to be a longconversation, maybe, like I said
, 30 minutes max, and we haveenough clips and enough
information to chop that up andpost like one of those videos
per week.
And we do a video for ourclients.
We do the videos that talkabout how to help someone with
(04:55):
dementia sleep better.
We do all these little videos,but it's not you, it's not your
face in that video, and that'swhat we're trying to accomplish
here.
So all of you can benefit fromthis information, but for those
of you who are our clients, Iwould love for you to
participate in this and makesure that you're getting the
(05:16):
most out of our services bydoing an interview with me.
You can see on the screen hereDale's also with us today.
This is a screenshot from oneof Dale's videos we just did.
We're going to talk about videothat doesn't require your face.
He sent us some what we callB-roll footage, which I'll talk
about in some pictures, and weput those together in some bunch
(05:40):
of videos for him, and thoseare doing amazingly well.
Dale, we're going to talk allabout you today, all right.
So why video?
Why now, 85% of internet userswatch video content monthly.
Youtube is the second largestsearch engine and you can TikTok
.
As you may think, that isinsane, that's for kids, it's
for weird people, but I willtell you that your colleagues
(06:03):
are on TikTok and they arewatching TikTok.
Tipa Snow, one of the most Iguess probably one of the most
famous dementia trainers in theworld has 3 million views or
followers or something like thaton her TikTok.
So it's not just for kids orfor not just for people who are
(06:25):
going to do makeup tutorialsthat we were just talking about
a minute ago.
It's all kinds of education.
72% of people prefer video overtext when learning about
services.
I will say, if I'm watchingvideos at night, I always
appreciate it when the captionsare on because I don't want to
wake up people.
Or if I'm like in a place whereI shouldn't have my volume on
my phone, I love it when thecaptions are on because I don't
(06:46):
want to wake up people.
Or if I'm like in a place whereI shouldn't have my volume on
my phone, I love it when thecaptions are present so I can
read as I watch the video.
So people are watching videoall the time, for different
reasons and in different places.
300% higher engagement than textand image content.
So doing these little videos,having fun with images that are
of your staff and making theminto little videos those are the
(07:07):
kinds of things that peoplelove.
It captures their attention andLinkedIn, facebook and all of
the folks out there all of thedifferent platforms want you to
provide video.
So most home care competitorsaren't using video effectively.
Aha.
So this creates youropportunity to stand out and
(07:30):
connect authentically withpotential clients, and I must
say that you do not have toinclude the seniors.
You can, but the seniors thatyou care for do not have to be
in the video for it to be a goodvideo.
So we'll talk about that.
What home care competitors aremissing?
So this is one of our clientswho recently did an interview
with me, and it wasn't a CareAcross America interview, it was
(07:53):
a trust and authority video.
So when a client comes on boardwith us, they have a website
built, they join some of ourprograms.
We do the same thing.
We do an interview with thatperson and we ask them why did
you want to get into home care?
What made you want to be inthis place?
What made you so excited aboutit 10 years ago or two years ago
(08:14):
, however long it is.
And Vanessa, she's a familynurse practitioner.
She owns Inspire Care andSupport Services.
She did an amazing video for us.
She had so much to say, so muchfor us to learn from her, and
it was a great video.
So she has that on our website,on her About Us page and we've,
of course, splashed it all overthe place and she does really
(08:35):
well and that video is one ofthe things that helps her helps
teach people when they arelooking at her website about
what they do at Inspire, andthey do a lot more than just
senior care.
They also take care of IDDfolks and all kinds of stuff.
So few agencies are using video.
Most websites are a wall oftext.
(08:56):
So I will say that on yourwebsite, on the homepage, you
want your website to be fastloading and video will slow it
down, so you never want a videoto automatically play when they
come to your website.
To be fast loading and videowill slow it down, so you never
want a video to automaticallyplay when they come to your
website.
Plus, if someone has headphoneson, it'll scare them to death,
so don't do that.
But if you have a video on yourwebsite that someone can play,
(09:17):
we can work around the slowingdown of the website to make sure
that video stands out on yourhomepage and people can just hit
the play button and learn fromyou.
You can build instant trust andcredibility through a simple
video and that's exactly right.
You can see if you can see it,though in the screen here
there's a clue as to how longVanessa talked 10 minutes and 44
(09:39):
seconds is the length of thatvideo.
It did not take her 30 minutesto get her point across.
10 minutes was all it took.
We edited the video down andtook out all the ums, like you
hear me say 3,000 times.
Now everybody's going to behearing that, so I cannot say
the word.
I cannot say the word.
We edited out all of that.
If her and I were talkingbetween questions, I edit, we
(10:03):
edited out all that stuff.
So it's just clearly boom andthere's slide-ins and stuff that
explains.
And also we put B-roll footageover the video so it's not just
her and her face and her voicethe whole time.
Right, it's her voice the wholetime.
But you can see that, just likethey do in Hollywood, b-roll
footage comes in and there's acaregiver taking care of someone
(10:23):
.
Yay, it's all very pretty.
It's got music and all kinds ofstuff.
So it's really easy 10 minutesand 44 seconds and she looks
phenomenal.
Yeah, all right, do we have anyquestions?
No, we're good Breaking thefear factor.
So a lot of folks really don'tlike looking at themselves on
(10:46):
video and they don't like theirthe sound of their own voice.
I totally understand that, butyou know what?
Other people don't feel thatway about you, your voice or how
you look.
You don't have to wear makeup.
I suggest that you lookprofessional, but you don't have
to be a completely dolled upAlthough I will find that my the
(11:06):
ladies that I interviewtypically are pretty dolled up
but you don't have to be.
You can be whoever you are,whoever you present, as that is
who people want to see the real,authentic you, whatever you
look like when you go to abusiness meeting somewhere.
That's what they want to see.
So you don't need to be asocial media star to win with
(11:28):
video content.
It's not hard.
You don't have to have a bunchof.
We're going to talk aboutequipment in a second, but you
don't have to have anything butthis right here.
This is all you need.
Is this phone?
Where am I?
The only thing?
Speaker 2 (11:43):
Green screen action.
Speaker 1 (11:45):
Yeah, I've got mine.
This is the only iPhone that'slogged into your iCloud account.
Good, I'm glad it's here.
Camera alternative I justtalked about this a minute ago.
You can do voiceovers,animation slides or
client-centered storytellinginstead of you.
We'll talk about a little ofthat storytelling instead of you
(12:07):
.
We'll talk about a little ofthat.
Animations are not going to beas effective as you in the
camera looking at it Like you'relooking at me now.
That is what people want.
They love to see a smiling,happy face talking about stuff.
Our humans love that and that'swhat gets the most attention.
You can use simple scripts andno pressure formats to ease into
video creation.
Everybody's camera shy at first.
(12:28):
I can rewind back to a fewyears ago when I started doing
interviews and the first video Idid.
I did a lot of speaking publicspeaking before I started doing
video, but my first video wasgoofy goofy in some sense that
I've been pretty goofy actually,but anyway, I just get you,
(12:49):
just get over it and move on.
You know what you're doing morethan the guy next door, so
that's perfect Small formatsthat feel comfortable.
Another thing that technologyhas given us is scripting.
So ChatGPT will write yourscript for you if you feel like
(13:09):
you can't just talk and I'mtalking about when you're
looking at your phone andtalking to your camera by
yourself.
When you're talking to me oryou're doing an interview format
, it's much easier because we'rehaving a conversation.
You're looking at me talkingand it's like you're telling a
friend what you do or what yourbusiness does, or why you love
(13:30):
home care, why you got into thebusiness in the first place.
It's much easier to talk to meor someone else than it is to
just stare at your phone andtalk.
That's really hard.
However, there are some freeapps that you can download.
One of them is called BigViewB-I-G-V-U-E BigView, and it
takes a little bit to get usedto it, but you can put.
(13:52):
You can copy a script from yourcomputer and paste it into
BigView and it will roll like ateleprompter for you.
So you're looking right at thecamera and you're talking and no
one knows that you're reading ascript.
It's an option and it helps youget through those few videos
that are really tough or youhave a lot to say and you want
(14:15):
to write it down first.
I recommend just talking off thecuff as much as possible.
There's no need for perfection.
If you've ever watched aYouTube short or an Instagram
video or a TikTok video.
People are not perfect.
In fact, people are fairlyannoying in their videos
sometimes.
So if you're talking aboutsomething professional that
(14:38):
you're passionate about, you aregoing to make a difference in
someone else's life, and itdoesn't matter how you look,
although I will say TikTok hasgreat filters.
Great filters, oh my gosh,they're so good.
Okay, so authenticity is betterthan polish.
So just be who you are.
(14:59):
You're doing what you do for areason.
You just need to talk about why.
That is Okay.
Types of video that actuallywork in home care.
So the homepage hero a warmwelcome video that introduces
your agency's mission and valuesin 60 seconds or less.
That is not a 10-minute video,that is just.
Hi, my name is.
(15:20):
Here's our mission, here's ourvalues, and we'd love to get to
know you more.
Something like that Staffspotlights.
Short interviews with caregiversand office staff that build
trust through transparency andshowcase your team's expertise.
Notice, I said short interviewswith caregivers.
Those folks are much easier tosit down and talk to than
(15:41):
involving a client.
Now, some clients are verywilling and their family members
are totally fine with whatever,but there are other clients and
families that wouldn't likethat at all, and so you have to
be careful about that.
But staff spotlights are fun,they're easy to do.
You can do them in more thanone.
Take Client testimonials again.
That is amazing.
If you can get some good clienttestimonials, everybody needs
(16:04):
video testimonials.
That's, that's just.
That's like the cream of thecrop, the top of those.
Yes, get those as much as youcan and a lot of folks will want
they.
Now, some of you may havealready addressed this.
It used to be that people wouldask us for photography releases
all the time for their clients.
We don't do that because we'renot lawyers, but you can easily
(16:25):
find one if you go to rocket.
It used to be that people wouldask us for photography releases
all the time for their clients.
We don't do that because we'renot lawyers, but you can easily
find one.
If you go to Rocket Lawyer or Idon't know some lawyer website,
you can find photographyreleases and pay a few bucks.
Some people already have videophotography, video and social
media information in theircontracts already, media
(16:46):
information in their contractsalready.
So it's all just wrapped intothe contract that they give
permission for their loved oneto say nice things, or I don't
know how you word it, but makesure you get permission in
writing from family or from theclient if you're going to use
them.
But if you can get it, it'sgreat.
And then educational explainersanswers to common questions
about home care services,insurance or other senior health
(17:07):
topics in two-minute segments.
I would tell you to please keepthose videos to under five
minutes for sure.
Take one frequently askedquestion what's the difference
between non-medical home careand home health care?
Answer the question to the bestof your ability and stop.
Next do the next video on thenext question how much does home
(17:28):
care cost?
And if you don't want to answerthat with real numbers because
I know a lot of you don't wantto do that and it fluctuates
then you want to say somethinglike it depends on the amount of
services, the level of service,how many people in the home are
being cared for husband andwife.
You can give a lot of variablesand just encourage them to call
.
You can give averages if youwant to, but those are the kind
(17:52):
of educational explainers thatare really helpful and you can
just look at your phone andrecord them.
You don't have to have anythingfancy to do that.
Has anybody?
I know a few of you here haveincorporated video into your
marketing.
Has anybody decided thatthey're gonna start trying some
video or thought about tryingvideo lately?
You can just raise your hand orsay, yes, it would be great for
(18:14):
you guys to just try to do afew videos, and you don't have
to be an expert even at editingthem.
When you, if you do one forTikTok and you just add like a
title to it, just a little bitof text to it, that's all you
really have to do, and you candownload that to your phone and
then you can post it anywhereyou want.
(18:35):
Now, I think those kinds ofvideos will always have a little
TikTok thing on it.
But if you're just trying toget started, do something.
Use TikTok, because then yougot the filters.
You don't even have to havemakeup on to make it look like a
mountain.
All right, we're using, we'reusing Dale again here.
Video content equals marketinggoals.
(18:57):
So we started a little project.
We have a full home caremarketing system Lots of people
and it's probably some of youare involved in, and what we
decided to do was a beta testand we offered it out to a bunch
of people and said, hey, if yousend us some B-roll footage.
We will create videos for you.
You don't have to do anything,just send me pictures of your
(19:20):
staff, pictures of whoever youhave permission to have pictures
of, and some footage.
And I gave them a list of allthe different things that they
could film, like a caregiverwithout their face in the video,
without anybody's face in it,just a caregiver fixing a meal,
or a caregiver folding laundry,or a caregiver changing bed
(19:40):
linen, or a caregiver walking upto the door of a house and
knocking on the door Anythingyou can get.
It doesn't have to actuallyshow the face and we're talking
like 10 seconds of that.
When you get a bunch ofdifferent things people working
in your office, somebody on thephone, but they wave at you and
(20:00):
say hi, as as you're walking by,and of course they're fake on
the phone.
They're not really on the phone, but they're just like just
little things like that.
It's called B-roll footage.
That means I can take all thoselittle clips that you send and
all the pictures of your staffand of whoever that you send and
make them into little bittyvideos and they work really well
(20:21):
on your website, on your socialmedia, in your email, youtube,
google my Business.
Google my Business listing isgreat for this stuff and in
caregiver recruitment, I've seena few videos recently of owners
and recruiters getting on avideo short video and talking
about their vision, theirmission, their values of their
(20:42):
company and why and who wouldmake a great addition to their
team as far as caregivers go,and I think that is a great idea
.
It's something that helpscaregivers feel like you're
really investing in them if theycome to work for you, and
something a little bit differentthat not everybody does.
You're not just a number,you're not just the next
(21:03):
interview.
You've actually seen the personthat you're going to interview
with in a short video and theytell you about how much they
care for their caregivers.
So those kinds of things workreally well.
Any questions?
Speaker 2 (21:19):
No, no questions.
Speaker 1 (21:20):
Okay, equipment, equipment, essentials, just your
smartphone.
Some people will go online andbuy a tripod.
I can show you mine.
I have a couple of differentthings because I'm weird and I
like to first.
Now, you can't see it unlessyou've got hold it.
In my front.
I see this little thing.
It holds my phone and then ithas this little stand on it and
(21:42):
it all folds up.
I can take it with me, I canfold up the bottom of this and
it's just a handheld, keeps thephone steady and it lets me I
can walk around or whatever Idon't.
I also have a little light thatI bought.
You can buy these truly cheap.
If you're not in a well-litroom, it's always important that
the light is in front of you,not behind you.
(22:03):
If the light or a window isbehind you, with light coming in
, you will appear dark.
So it's important that you'relooking at the sun or looking at
the light, and that way youlook much more clear and or put
a light in front of you.
You can buy those super cheapon Amazon Simple tripod and then
(22:24):
a lapel mic.
Now, if your phone is right herein your face, you do not need a
lapel mic.
However, if you're going towalk around, if you're going to
be across the room demonstratingsomething maybe you have
caregiver training going on thatperson can't be heard on a
video unless they're mic'd up ifyou're too far away.
(22:45):
So if you're right in front ofit, that's fine.
If you're interviewing on aZoom meeting, you don't need a
mic, but if you're going to bewalking around the room or
something, then you definitelyneed a mic.
Okay, editing maybe.
Oh, oh, no, dogs.
See.
Three apps like cap cut andcanva make editing surprisingly
(23:10):
simple.
Speaker 2 (23:10):
Hold on while I my dogs did that earlier in another
meeting.
As soon as we hit play, it wasactually construction started
and then my dog started.
Speaker 1 (23:26):
It was great she's coming back, my husband's having
a success, oh oh, free appslike CapCut and Canva yes, I use
(23:47):
Canva a lot to edit videos.
We also use something calledDescript D-E-C-S-C-R-I-P-T
Descript.
It's a very easy software.
I also have used Camtasia inthe past.
I love Camtasia, so there arelots of easy ones.
I don't find CapCut to be easyat all.
It's an app that you downloadon your phone and it's owned by
(24:09):
TikTok and so it's supposed to.
If you get to, if you startusing it and learn it, it's
probably very easy.
But I've just never been aperson that can edit video on my
phone.
I have to see it on a bigscreen to do it.
But I'm also old, so that'sprobably why my kids would be
like why would you do that?
And you can create templatesyou can reuse.
(24:29):
Yes, film facing a window fornatural lighting.
Make sure the look behind you.
If you were to look behind meright now, you would see not
much just a hallway and a lightbehind me, but also my kids'
bathroom door is open.
You can't see anything becauseit's dark, but that's tacky
Closure doors.
I've also seen people likeduring the pandemic.
(24:52):
People were doing theirnewscasts from their house and
they'd be like sitting in theirbedroom when there'd be dirty
laundry or clean laundry just ina pile in their bed.
I'm like, what are you doing?
You've got a student tie on andthere's a coat of dirty clothes
.
Clean up your.
Speaker 2 (25:10):
Go anywhere.
May as well put your laundryaway, yeah.
Speaker 1 (25:13):
But yeah, that's a national news.
With this laundry, not even ina folded pile, just make sure
you know what's going on behindyou before you do stuff and keep
videos.
It says here under two minutes,absolutely, definitely under
five minutes.
Now, unless you're doing a longform interview like we do for
(25:35):
Care Across America, where it'sgoing to be 15 minutes, 20
minutes, 30 minutes, that's fine.
There's a place for that.
Podcasts the video itself thatcomes out of that podcast.
So we take that video.
We upload it just the audioportion to our podcast.
So if you were to go on anypodcast platform today and type
in Care Across America, you willsee us there.
(25:57):
You'll see three.
There's only three episodes andbut if you go to YouTube and
type in Care Across America, youwill also find the video
version of that.
I don't know if anybody watchesor listens to Joe Rogan, but he
does the same thing.
He has the video and the audioof his podcast.
(26:18):
A lot of people do that.
Team involvement.
So here's Dale's team.
This is his office team.
Get staff involved with shortvideos, build a video culture.
Start with 15 second clips.
So what we did was we took hispictures and we made them into
clips.
So we just took, like we goback, a couple of slides here.
This is just a static picture,but we had stuff fly in.
It's a five second video and itgot a lot of engagement because
(26:40):
it's so cute.
And then we did a little videowith images from around his
office and other things that hetook pictures of.
So those are getting greatengagement as well, because it's
real people doing real things.
It's not stock imagery, it'snot AI, and there's a place for
all of that, but having you inthe picture is really good.
(27:02):
So, website placement addtestimonials to service pages
and frequently asked questionvideos to your resources section
.
If you have a frequently askedquestions page, you can always
add videos there of youanswering the question, which is
awesome.
Social media, absolutely.
Take a longer video andrepurpose it into smaller clips.
(27:22):
We do that all day.
That is an amazing way tocreate brand awareness and when
we create those clips, we makesure your phone number is in
that clip and your logo or yourwebsite address.
Something is in that clip thatidentifies how to get a hold of
you.
You don't have to do that, butI think and I don't think we did
(27:42):
it in all of them, but for theones that are a little bit
longer or they're somebodytalking for 30 seconds or 60
seconds, we definitely havecontact information, email
marketing you can use it's.
What we do is we take yournewsletters and if we post a
video on your website and we doa blog post about it, if it's a
(28:06):
longer video, then what we alsodo is we make sure that video, a
still image of that video, isin your newsletter so people can
click on it and they're takenright to the page where they can
watch the video.
So email marketing it's greatfor that.
You can't necessarily put avideo.
So email marketing it's greatfor that.
You can't necessarily put awhole video into an email.
It doesn't work that way, butyou can link to it with the
(28:27):
image, with the still image andyour Google business profile.
Definitely upload.
It have to be under 60 secondsfor Google business profiles.
Under 60 seconds it will nottake if it's over that.
And it also needs to be in thesame format at this moment
anyway, as a YouTube video.
It can't be long like a TikTok,it has to be like a YouTube,
(28:49):
like you're looking at a TV.
I don't know why.
Seems odd, but that's okay andthe results speak for themselves
.
So agencies using videogenerate more leads, convert
more clients and build strongerrelationships with family
seeking care.
I would absolutely think thatgetting to know us video
(29:10):
anything that allows somebody toknow who they're going to be
doing business with, know whothe owner is, come out from
behind that website and reallyshow who you are.
Those are the kinds of videosthat put people at ease.
When they know your story, theyknow your, why they're really
much more engaged with yourcompany, because they know
(29:32):
there's somebody accountable fortheir mom's care and they've
actually got to hear that persontalk.
So it's really helpful.
Okay, so we're going to talkabout some real results on
Facebook.
So actually we have betterupdated information, but I put
this together, I guess, maybe aweek ago or maybe not quite a
week ago, a few days ago.
So what we did was we took allthe videos that we did.
(29:57):
We also we post every day onFacebook and LinkedIn, every
Monday through Friday, mondaythrough Friday.
So we took the videos that wecreated for Dale's organization
with the stuff that he sent over, and we posted one or two of
them every week, and we juststarted doing this about two
weeks ago and then we did weactually boosted them, so we did
(30:18):
give them a little push with alittle bit of money, to see what
would happen, and I've noticed,though, that even the ones that
didn't get a boost still didreally well.
But you can see how, over timeand we started this about right
here, so right before April 6thand you can see that this line
(30:40):
just keeps going up.
Now, if I showed you today'sresults, it would be the same
thing.
This line never stopped goingup, this trend for people seeing
his videos, engaging with hisvideos.
Now, linkedin, we did not do anyadvertising, we only did that
on Facebook, and the reason wedid that which, although I think
(31:00):
we should do LinkedIn, but onFacebook, we did various kinds
of engagements.
One of them was I took it and Iadvertised it to all of Fairfax
County, so he's in FairfaxVirginia, so we did all of
Fairfax County.
And on another one, I did allof another town that's near him
(31:20):
that he serves, and in some ofthem I put a note on there.
I decided to do a video that,or advertise it, so that people
would message more often.
Now, what I noticed is thatpretty much it was spam that was
messaging them.
So that might not be what youwant to do, but I also ran them
so that they would get morephone calls and I also ran them
(31:41):
so that they would just get morevideo views, brand awareness.
And it's not expensive to boosta video for 20 bucks for seven
days or for 30 days, for 30bucks, or whatever it is you
want to do, and just get thatreach out there a little bit
further.
Yes, organically you don't haveto pay any money, you don't
(32:02):
have to do any of that.
But in organically you don'thave to pay any money, you don't
have to do any of that.
But in organically you will getmore reach.
But if you can put $30 towardit, or 40 or 50, or whatever you
can afford, and spread it outover 30, 40, 50 days, then that
video is consistently going tobe hitting people not just on
Facebook, but also on Instagram,not just on desktop, but also
(32:22):
on mobile, not just on Facebook,but also on Instagram, not just
on desktop, but also on mobileand any of the Facebook
advertising partners.
So it's a pretty low budget wayto get brand visibility.
It does not mean that you'regonna get leads instantly.
We're not talking about that Idid not run lead ads.
What I did was I ran them formore engagement, visibility and
clicks to his website, basically, and we did some of the message
(32:46):
us, but that looked like it wasmore annoying than anything
else.
And then also there's a clickto call.
So the text that goes with yourvideo has to be good as well.
So not only is the video therebut there's text that explains
what the video is about and whatservice area they are and how
they take care of seniors andhome care and all that.
(33:07):
We had chat GPT write, with alittle editing on my part, write
those Facebook posts for thosevideos and write the LinkedIn
content that went along with hisposts.
And it was a beautiful setup ofreally engaging with the right
people.
When we asked ChatGPT, we toldthem what we wanted, what we
(33:30):
were doing, who it was importantto find, and ChatGPT did a
great job of making those videoseven stand out more because of
the content that went with them.
So you can kind of see thoseresults.
And then we looked at.
This is what happened with thevideos.
You can see the Facebook reachwent up really high.
(33:51):
You can see where people were.
I don't know why you're sopopular in Charlestown, west
Virginia, is that where your momlives.
Dale, that's actually where Ilive.
Oh, there you go go all right.
So you got a lot more anincrease in your top city there
and audience retention, andagain, these results are way
(34:13):
higher today.
So here's LinkedIn, by the way,and I just wanted to show you
this new followers.
In the last 30 days it was upnine.
He had 90 new followers and wewe look at highlights.
He had more impressions, morereactions and all of it looks
good.
You can see this line going upfor impressions.
(34:33):
So video really does work.
And there was no advertising onLinkedIn.
We just decided because we'renot sure if it's going to reach
the right market.
But what I will say is I can'tremember if I did this or not I
think I did One of the videos Ithought was a really good
outreach to referral sources, soI went ahead and boosted that
(34:54):
one on LinkedIn, which is verymuch more expensive than
Facebook.
But we did a small outreach onone of the videos on LinkedIn
and so we'll come back and seewhat happens there.
So your 30-day video game planis week one choose three video
types and write simple scriptsfor each one.
If you want ChatGPT to writethat for you, or whatever AI you
(35:17):
use, they will all do it.
You just tell them what you'regoing to talk about and they'll
give you a really good scriptand then record it.
Set aside one morning and doall three videos all at once,
get it done and then edit them.
You can take them off yourphone, put them on your computer
to edit, or you can edit themright on your phone and then, on
(35:37):
week four, share them.
And you don't have to sharethem all at once.
I'm terrible about that.
Plan them out.
Share them all at once.
I'm terrible about that.
Plan them out.
Share one this week, maybeboost it for 20 bucks and see
how it does or don't, and thenshare one.
You can schedule them to go out.
You can schedule them aroundevents.
If it's something you didyesterday that was a great event
, you had a bunch of picturesand videos from it then have it
(36:00):
go out right away so I can sendtemplates and checklists.
We have a big long checklist.
If anyone wants to reach out tous in the chat there, just say
templates and checklists, orjust say checklists, and we'll
make sure we get you marked down.
I have a whole checklist of allthe different kinds of pictures
and images or videos that youshould take in order to put some
(36:22):
together for yourself, allright.
Oh, and here it is videochecklist and posting calendar.
So this is just a sample, but Iwill send you the real thing
B-roll footage examples officestaff smiling, friendly
receptionist answering the phone, team meetings.
Office staff typing caregiver'scar pulling into the client
(36:44):
driveway.
You don't have to get a face inthat, but you can just and yeah
and make sure it's a nice car,it's a very nice car.
A close-up of a caregiver'shand ringing the doorbell,
carrying supplies into aclient's home, waving goodbye.
We have Dale did a bunch ofdifferent ones Branded vehicle
parked neatly in a neighborhooddriveway or parked in front of
(37:06):
your office.
So we had another home careagency that did.
They did their cars are wrappedright.
So they did a.
They panned by their car andthey panned up to their front
office door and did all kinds ofthings like that.
And then they had some teammeetings.
So I just stripped all of theaudible talking that I could
hear in any of those.
(37:27):
Stripped that out, put a littlemusic to it and just put a
friendly welcome to ABC HomeCare.
It was super easy to do Friendlyfaces and professionalism,
having headshots.
I don't think you necessarilyhave to go to a professional to
have a headshot, but having anot grainy 10-year-old picture
(37:47):
of yourself, it's a really greatidea and just put that.
You can have your picturesrotate through on a video and
just introduce people.
We just did for Adele and acouple of others.
We have employee or leadershipspotlights going out and they
are videos.
They don't have.
They're just a picture of theperson but the text slides in
(38:09):
and stuff and it talks about theperson and the text that goes
along with it.
So it is a video, but it's justmade out of static images and
it's all done in Canva and thenwe put text with it and way more
office life behind the scenescaregiver preparing stuff and if
you can get your clientspermission to have them in stuff
(38:32):
, then do it.
You don't need to be perfect,you just need to be present.
New clients and caregivers willfind you through video.
Regular video content buildsmomentum and trust and one
simple video is better than none.
Even if you just do one simplething, it'll get you rolling,
and done is better than perfect.
So I would definitely rathersee more video, have people send
(38:54):
us more video to edit for them,whatever it takes, then see no
video at all.
So please do video.
Oh, questions and answers.
Does anybody else havequestions?
Or I have a few here Q&A thatwe can go through, and then it's
going to be Lisa's turn.
I'm probably running over.
Oh, I'm doing okay.
Speaker 2 (39:14):
That's okay, you're good.
I don't see how many in thechat.
Okay.
Speaker 1 (39:18):
So what if I really hate being on camera?
Like voiceovers with images orb-roll we do have.
We did have.
You can just do a voiceover onyour phone while you're watching
a video.
If you know it's going to befor a certain video, you can
record yourself talking on yourphone if that's easier.
Or if you have a microphone onyour computer, you can in canva
(39:39):
will let you do that if you havea little video and you want to
voice it over.
Animated explainer tools tend tobe complicated.
It's not.
You can hire somebody on Fiverrto do that for you.
I'm not sure that it's notsomething I would stick with all
the time.
It's good, it's fun and it'scute, but I would rather see a
human face, client or caregivervideos.
With permission, just your logowith texts, slides with
(40:02):
background music yes, so you cando images of your staff or some
event you were at with logosand background music.
Welcome website.
Welcome to our website.
Welcome.
Video 60 to 90 seconds.
Social media reels 15 to 30seconds.
Testimonials One to two minutes.
Educational videos Two to threeminutes.
Educational videos two to threeminutes truly no one has any
(40:29):
attention span at this point, sokeeping it short and simple is
good, I would start postingvideos once a week, but, and on
all platforms.
So get your account set up onall the platforms that will
allow video.
Youtube will do youtube shorts.
So if you send in, if youupload a video that's under a
minute, it's going toautomatically.
Or if it's like the TikTok size, it will automatically put it
(40:50):
under shorts, and we love shorts.
Shorts get a lot more viewsthan regular videos, it's crazy.
Speaker 2 (40:57):
So, valerie, we have a question here.
I think you answered it in thevoiceovers.
But what if this is thequestion?
What if I'm the opposite and Idon't mind being on video, but
my speech or accent?
She doesn't like her speech oraccent, or maybe it's thicker or
something like that.
So I think voiceovers right.
Speaker 1 (41:16):
Yeah.
Speaker 2 (41:16):
You can do.
Speaker 1 (41:17):
You can do a voiceover If you don't like your
voice.
You don't mind being on camera,but you don't like your accent
is heavy or you feel likedefinitely, make sure that there
are captions with your videoand make sure that those
captions are right.
So, whether you're doing TikTokor YouTube or wherever you're
editing, if you add captions,read the captions and make sure
(41:38):
everything's spelled correctlyand that it actually is saying
what you said, because if itpicks up the word wrong, it'll
put something completely insane.
It'll.
Look, I've had to go in andwhen people say ASN has been a
really good help to us, like weget these, I have to fix that
every single time because itsays ASN is the word.
(42:01):
You have to fix that all thetime.
So I would just say captions isthe best way to go.
If, even if you're you feellike your accent is heavy or you
don't like your voice or how itcomes across, or you can have
someone else voice it over foryou if you want to.
If your face is not in it andyou want to do a voiceover video
that is showing a caregivercooking a meal, you can have
(42:23):
someone else do that voiceover.
Just give them the script.
You can hire somebody to dothat, usually on Fiverr or
whatever, or you can use an AIvoice if you want to.
Now they're getting better.
They don't.
They're not perfect, they don'thave the right inflection a lot
of times, but it's still avideo of your people doing
something and it's not stockimagery, so it's a good thing to
(42:45):
do.
You can mix it up however youwant.
How do we get clienttestimonials?
You have to ask when the clientand the family are happy and
grateful, and it could changedaily.
Right, yeah, it says we'llprovide one, but we will not.
We are not lawyers.
Offer to film it for them orallow them to film it at home so
(43:06):
you can be if you're there oryour caregiver's there, or just
use your phone.
Keep it relaxed.
Informal conversations are gold, that's true.
Just sitting in a chair in aliving room and having tea and
talking is perfect Withequipment.
We talked about this Smartphone.
Is it small tripod?
You might want a little ringlight.
Canva you can use Canva to edit.
(43:27):
How do we get more people tosee our videos?
Hosting consistently is reallythe key to that across a lot of
platforms.
Hashtags are also important, butnot thousands of hashtags, just
five or six really good onesand they should be hashtag.
If you're in Fairfax, virginiahashtag Fairfax hashtag, ashburn
(43:47):
hashtag, whatever In your localarea you do a few of those.
And then also home care thename of your business hashtag,
cardinal Home Care hashtag.
Home Care hashtag, senior Care.
Just do six or seven and that'sit.
It don't do a whole bunch, andthen be sure to add them to your
google business profile.
(44:08):
If they're under 60 seconds,embed them on your website so
you can send them to us, askstaff and families to share them
, anything you can do to getyour staff to share.
We do this all the time at asn.
I'll post a, somebody will posta video or we'll post a post
and I'll say, hey, could yougive this post some love?
And all of our staff will go inthere and like it or share it
(44:29):
or make a comment or something.
It's pretty easy.
Oh, I left this in there.
Asn home care, marketing andsales 90-day mastery program.
Am I supposed to do that?
Speaker 3 (44:40):
and then actually April 15th has started last week
.
We're sold out.
April 30th Next Wednesday.
I still have opening in our 12weeks sales training class.
It's 12 weeks.
Once a week for an hour wespoon feed you.
We tell you all the tips andtricks of what to do, how to get
out there, how to who to talkto, what to say, what to bring
(45:03):
by week six.
If you're following what we'retelling you to do, people are
getting referrals.
If you're interested andwanting more information, reach
out to us.
Speaker 1 (45:10):
But I do have a couple spots open for next class
that's starting next WednesdayGet your people in there and if
you've already been through theclass, you need to start making
videos about your visits.
So the little leave-behindsthat you're taking with you,
take a picture of theleave-behind or a little film of
the leave-behind, just a littlesilent, and then maybe a
(45:32):
picture of you dropping it off,or a picture of the person at
the front desk who's thegatekeeper, holding her little
present, I mean, and make thoseinto videos.
So highlight your day,highlight what it is that you do
all day and you're out thereand all right, guys, thank you
so?
much.
I want to see those videos Bye,bye, everybody.
Speaker 3 (45:55):
Have a good rest of your week.
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