October 11, 2024 • 12 mins
What if home care agencies could change the game in breast cancer awareness? Join us as we explore how these organizations are redefining cause marketing with creativity and purpose. Discover the strategies that go beyond traditional approaches, like pink ribbon care packages and community charity walks, to not only support vital breast cancer charities but also foster genuine community engagement. We'll uncover the power of social media in amplifying these initiatives, with campaigns that encourage followers to take part in awareness challenges, driving donations and deepening connections. By partnering with reputable nonprofits, home care services are not just enhancing their credibility but also making a meaningful impact that resonates with clients.
In this episode, we also dissect the fascinating world of cause marketing, shedding light on its potential to drive significant change. From a professional's eye to a consumer's perspective, we'll reveal how aligning with meaningful causes can shape consumer behavior and elevate brand perception. Together, we'll unravel the complexities of this dynamic marketing strategy and its ability to forge deeper connections in the community. Learn how authenticity and transparency are not just buzzwords but essential elements in ensuring these efforts resonate and leave a lasting legacy. This is a conversation that promises to transform the way you think about marketing and its role in our world today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's that time of year again, you know, when the
leaves start changing and wepull out our coziest sweaters.
Speaker 2 (00:05):
Yeah, the weather's turning.
Speaker 1 (00:07):
But there's a shift happening in the home care world
too.
Speaker 2 (00:09):
Oh, absolutely.
Speaker 1 (00:11):
And it's not just about, you know, pumpkin spice
lattes, though.
I'm sure those are appreciatedby caregivers and clients alike.
Right October is Breast CancerAwareness Month it is, and it
turns out, home care agenciesare finding some really, really
creative ways to get involved.
Speaker 2 (00:28):
Yeah, they really are .
And you know, we're not justtalking about pink ribbons here.
Speaker 1 (00:32):
No, not at all.
Speaker 2 (00:33):
We're going to explore some really innovative
strategies from home caremarketing and sales experts who
are, let's face it, themarketing masterminds for this
industry.
Speaker 1 (00:44):
They really are.
They're calling it cuzmarketing.
Speaker 2 (00:46):
Right.
Speaker 1 (00:47):
Which sounds simple enough.
Speaker 2 (00:48):
It does.
Speaker 1 (00:49):
But when you dive into their ideas, it's about
something much deeper than justslapping a pink ribbon on a
brochure.
Speaker 2 (00:55):
Oh for sure.
Think about the nature of homecare itself.
I mean it's deeply personal.
Families are inviting theseagencies into their homes, often
during very vulnerable times.
So when a company demonstratescare for something beyond profit
, like supporting the fightagainst breast cancer, it
(01:15):
resonates on a whole other levelwith potential clients.
Speaker 1 (01:19):
It makes you wonder does this really work?
And it clearly resonatesbecause you know the article
actually quotes the Susan GKomen Foundation saying we must
continue to empower every womanto take charge of her health.
Awareness and education are thefirst steps toward overcoming
breast cancer.
Speaker 2 (01:36):
So we're not just talking about marketing here.
We're talking about potentiallysaving lives.
Speaker 1 (01:40):
Absolutely Wow.
And the article you know itdrives home this point that
aligning a service with a causeneeds to be authentic.
Okay, they gave this greatexample of a pink ribbon care
package.
Speaker 2 (01:52):
Oh yeah, I loved that idea.
Speaker 1 (01:53):
Yeah.
Speaker 2 (01:53):
It's basically a special service bundle, right
Right, but a portion of theproceeds go directly to breast
cancer charity, exactly.
It's brilliant, and this got methinking.
You know about all thedifferent ways that those could
be tailored.
Speaker 1 (02:04):
Oh yeah.
Speaker 2 (02:04):
You could have limited time discounts just
during October.
You know, specialized careplans that are designed
specifically for breast cancerpatients.
Maybe, maybe even educationalworkshops on caregiving during
treatment.
Oh there's a lot of room to getcreative.
Speaker 1 (02:20):
And it feels good to know that these aren't empty
gestures.
Speaker 2 (02:22):
Right.
Speaker 1 (02:22):
Like the article really stresses the importance
of having that direct link todonations or, you know, tangible
support for breast cancerorganizations.
It can't just be implied, ithas to have a real impact.
Speaker 2 (02:35):
Yeah, you said it.
I mean consumers.
Today, especially when it comesto something as personal as
health care, they can spot amarketing ploy from a mile away.
Right, of course.
Yeah, transparency andauthenticity are the as health
care, they can spot a marketingploy from a mile away.
Speaker 1 (02:44):
Right, of course, yeah.
Speaker 2 (02:45):
Transparency and authenticity are the key here.
Speaker 1 (02:48):
OK, well, let's move from packages to putting on our
walking shoes, because thearticle also highlights the
success of in-person events.
Speaker 2 (02:57):
OK.
Speaker 1 (02:57):
Like this one company's charity walk.
Speaker 2 (03:00):
Yeah.
Speaker 1 (03:01):
Which really got their community moving.
Speaker 2 (03:03):
Which is so smart, especially in a post-pandemic
world where I think people are.
They're craving that face toface connection.
Speaker 1 (03:09):
Yeah.
Speaker 2 (03:09):
You know a charity walk is active, it gets people
outdoors, it's family friendly.
Right, you're putting that homecare brand out there in a
positive, healthy context.
Speaker 1 (03:20):
Literally.
Speaker 2 (03:21):
Literally.
Speaker 1 (03:22):
Yeah, and the article cleverly points out that these
events aren't just likefeel-good PR moves Right,
they're actually a reallyeffective way to generate leads.
Speaker 2 (03:32):
Oh, for sure.
Speaker 1 (03:34):
I mean, think about it.
Who's more likely to bethinking about home care needs?
Yeah, someone attending afundraising walk for a
health-related cause, or someonejust scrolling through, you
know, social media.
Speaker 2 (03:45):
It's true, it's targeted outreach at its finest.
You're connecting with peoplewho are already thinking about
these issues, who are alignedwith the cause.
Speaker 1 (03:52):
It's like meeting potential clients where they are
, which, in this case, is outfor a walk supporting a good
cause.
Yes, and speaking of meetingpeople where they are, we can't
forget about the power of socialmedia.
The article talks aboutcreating challenges specifically
for Breast Cancer AwarenessMonth.
Speaker 2 (04:10):
Yeah, and they had some fun examples in there.
Oh yeah, like encouragingfollowers to share pictures of
themselves wearing pink.
Speaker 1 (04:16):
Okay, using a specific hashtag.
Right.
Speaker 2 (04:19):
And for every post the company donates a dollar to
a breast cancer organization.
Speaker 1 (04:24):
I love that.
Speaker 2 (04:24):
Yeah.
Speaker 1 (04:25):
It's engaging, it's visual, it gets people talking.
Plus, when you think aboutpartnering with, you know
relevant health organizations orinfluencers.
Speaker 2 (04:33):
Yeah.
Speaker 1 (04:33):
That's huge for expanding your reach.
Speaker 2 (04:36):
Oh, absolutely.
It taps into that desire we allhave, I think, to be part of
something bigger than ourselves.
Speaker 1 (04:41):
Yes.
Speaker 2 (04:41):
But the key is that it's tied to a tangible action.
You know, Right.
A donation.
Yeah, it shows that it's notjust about likes and shares,
it's about making a realdifference.
Speaker 1 (04:51):
It's walking the walk , not just talking the talk.
Speaker 2 (04:53):
Exactly.
Speaker 1 (04:54):
And that leads perfectly into the last point
from this section, which is thepower of partnerships.
Speaker 2 (04:59):
Okay.
Speaker 1 (04:59):
The article really stresses the importance of
teaming up with establishedbreast cancer nonprofits.
Speaker 2 (05:05):
Yeah, which makes a ton of sense when you think
about it, right it does,Especially with something as
sensitive as healthcare.
Aligning yourself with anorganization that has that name
recognition that's respected inthe field Right, it instantly
lends credibility to what you'redoing.
Speaker 1 (05:19):
That's a stamp of approval.
Speaker 2 (05:21):
Yeah, right.
Speaker 1 (05:22):
You're in this for the right reasons.
Speaker 2 (05:23):
Yeah.
Speaker 1 (05:24):
Which is essential when you're dealing with
people's health and well-being.
Speaker 2 (05:28):
Absolutely.
And let's not forget thepractical benefits either.
The nonprofit gets much neededsupport.
The home care company reaches anew audience.
It's a win-win.
It's a into the how, which Ialways appreciate.
Speaker 1 (05:40):
They talk about the importance of training your
sales team on these initiatives,especially when you're dealing
(06:01):
with something as sensitive asbreast cancer awareness.
Speaker 2 (06:04):
Oh, it's crucial.
You don't want your sales teamjust rattling off statistics or
handing out pink ribbons withouta genuine understanding of the
cause and what it means forpeople.
Speaker 1 (06:17):
It needs to come from a place of empathy, I think,
and understanding.
Speaker 2 (06:20):
Exactly, and the article suggests things like
workshops and informationalsessions to really equip the
team to speak about thisauthentically and with
sensitivity.
Speaker 1 (06:32):
It could even be incorporated into like team
building exercises.
Speaker 2 (06:36):
Oh yeah.
Speaker 1 (06:37):
Imagine a friendly competition to see like which
sales team can raise the mostfor a breast cancer charity.
Speaker 2 (06:43):
Now that's an idea Right.
It's engaging, it promotesteamwork and it ultimately
benefits a great cause.
Exactly, and it doesn't alwayshave to be something you know on
a grand scale, right.
The article mentions a salesteam that organized a simple
bake sale.
Right, and it was a huge hit.
Speaker 1 (07:01):
Yeah, sometimes the simplest ideas are the best.
Yeah, but let's shift gears abit and talk about the customer
experience.
Speaker 2 (07:07):
Okay.
Speaker 1 (07:07):
Because it's not just about what the company does.
Speaker 2 (07:10):
Right.
Speaker 1 (07:10):
It's about how they bring their customers along on
this journey.
Speaker 2 (07:13):
Right, right, that's where things get really
interesting.
Yeah, the article talks about,you know, making those sales
interactions more interactive,giving customers a way to
participate that goes beyondjust making a purchase.
Speaker 1 (07:27):
You mean example?
Speaker 2 (07:28):
Okay, well, something as simple as offering to round
up their total for a donationOkay, ok, well, something as
simple as offering to round uptheir total for a donation OK.
Or or giving them like adiscount voucher for future
services if they make a donation.
Speaker 1 (07:40):
I love that.
Yeah, it's like this donate adollar at checkout campaigns,
but for home care.
Speaker 2 (07:46):
Exactly.
It incentivizes giving withoutfeeling pushy or or
transactional.
Speaker 1 (07:51):
Right, right.
Speaker 2 (07:52):
And, of course, acknowledging and appreciating
those customer contributions ishuge.
Speaker 1 (07:57):
Yes.
Speaker 2 (07:57):
A simple thank you, note Right, a shout out on
social media.
You know, these small gesturesgo a long way.
Speaker 1 (08:04):
It makes them feel like they're a part of something
bigger which they are.
Speaker 2 (08:07):
Yes.
Speaker 1 (08:08):
Okay, we've talked about all these amazing
strategies.
But, how do you actuallymeasure the success of a
campaign like this?
Speaker 2 (08:14):
Well, that's where the data comes in, right?
The article stresses theimportance of tracking
everything.
Of course, sales figures, ofcourse.
Speaker 1 (08:20):
Right.
Speaker 2 (08:20):
Funds raised.
Speaker 1 (08:21):
Yeah.
Speaker 2 (08:22):
But also softer metrics too, like social media
engagement.
Speaker 1 (08:26):
Okay.
Speaker 2 (08:27):
Website traffic, things like that.
Speaker 1 (08:29):
So you're not just measuring the bottom line,
you're measuring the overallimpact.
Speaker 2 (08:33):
Precisely yeah, you measuring the bottom line,
you're measuring the overallimpact.
Precisely yeah, you need thatdata to see what's resonating,
what's not, and adapt yourstrategy accordingly.
And this is important, becausemarketing shouldn't be, you know
, a one and done thing.
Speaker 1 (08:46):
Right.
Speaker 2 (08:46):
You know, October ends, the pink ribbons come down
.
Speaker 1 (08:49):
Right.
Speaker 2 (08:50):
But the article suggests that home care
companies should think about,you know, a longer term
commitment to breast cancerawareness.
Speaker 1 (08:58):
This is not just about, like capitalizing on a
trend.
Speaker 2 (09:01):
Right.
Speaker 1 (09:02):
It's about weaving it into the fabric of the company
culture.
Speaker 2 (09:05):
Exactly.
Maybe it's.
Maybe it's ongoing donations toa chosen organization or
partnering with a local breastcancer support group throughout
the year, not just in October.
It's about demonstrating agenuine commitment, not just a
fleeting marketing opportunity.
Speaker 1 (09:25):
And I'd imagine that kind of authenticity resonates
more deeply with customers inthe long run.
Speaker 2 (09:30):
Absolutely, and what's so fascinating about this
whole approach is that it's notyou know, it's not limited to
home care.
Speaker 1 (09:37):
That's true.
Speaker 2 (09:38):
The underlying principles, cause, marketing,
community engagement, authenticconnection.
These are all things that thatany industry can and, frankly,
should be thinking about.
Speaker 1 (09:49):
It's like this article cracked open the door to
a whole new way of thinkingabout business.
You know it really does.
One where companies can beprofitable and purpose driven at
the same time.
Speaker 2 (09:58):
Yeah, and I think it's.
You know, it's not aboutpretending to be something
you're not or just jumping on abandwagon because it seems
popular.
It's about finding those, thosegenuine points of intersection
between you know what yourbusiness is all about.
Speaker 1 (10:13):
OK.
Speaker 2 (10:13):
And the causes that you actually care about as a
company.
Speaker 1 (10:16):
Yeah.
Speaker 2 (10:17):
And then, using using your platform, to make a real
difference.
Speaker 1 (10:21):
It's inspiring, honestly, and this article was
packed with such actionableideas.
You know it was.
I bet our listeners are alreadybrainstorming ways they can
apply this to their ownindustries.
Speaker 2 (10:33):
I hope so, because ultimately, that's the whole
point, isn't it?
It's not just about listeningto a podcast.
It's about taking thisknowledge and putting it into
practice.
Speaker 1 (10:40):
Totally yeah.
So here's something foreveryone to think about.
Speaker 2 (10:44):
Okay.
Speaker 1 (10:44):
What's a cause that you genuinely care about?
Right, and how could yourbusiness, no matter how big or
small, use its platform tosupport that cause, while still
achieving its goals?
Speaker 2 (10:57):
That's a great question.
Speaker 1 (10:58):
It's like that saying right Be the change you want to
see in the world.
Speaker 2 (11:01):
Yes, or, in this case , be the change you want to see
in your industry Exactly.
I love that.
Speaker 1 (11:05):
Who knows, maybe we can make the world a slightly
better, more compassionate place, you know?
Speaker 2 (11:10):
Right.
Speaker 1 (11:11):
One pink ribbon care package, charity walk or social
media challenge at a time.
It all starts with awareness,right, it really does.
Well, this has been a trulythought provoking deep dive.
Thank you so much for joiningme on this exploration of cause
marketing it's.
It's given me a lot to thinkabout, not just as someone who
you know talks about thesetopics Right, but also as a
(11:32):
consumer.
Speaker 2 (11:32):
It's been such a pleasure discussing this with
you.
It's not every day that you getto, you know, really kind of
dissect, a topic that has thepotential to make a real
difference.
Speaker 1 (11:43):
Absolutely, and to all our listeners.
Thank you for joining us onthis deep dive.
We'll catch you next time foranother exploration of the
fascinating strategies shapingthe world around us.
It's that time of year again, you know, when the
leaves start changing and wepull out our coziest sweaters.
Speaker 2 (00:05):
Yeah, the weather's turning.
Speaker 1 (00:07):
But there's a shift happening in the home care world
too.
Speaker 2 (00:09):
Oh, absolutely.
Speaker 1 (00:11):
And it's not just about, you know, pumpkin spice
lattes, though.
I'm sure those are appreciatedby caregivers and clients alike.
Right October is Breast CancerAwareness Month it is, and it
turns out, home care agenciesare finding some really, really
creative ways to get involved.
Speaker 2 (00:28):
Yeah, they really are .
And you know, we're not justtalking about pink ribbons here.
Speaker 1 (00:32):
No, not at all.
Speaker 2 (00:33):
We're going to explore some really innovative
strategies from home caremarketing and sales experts who
are, let's face it, themarketing masterminds for this
industry.
Speaker 1 (00:44):
They really are.
They're calling it cuzmarketing.
Speaker 2 (00:46):
Right.
Speaker 1 (00:47):
Which sounds simple enough.
Speaker 2 (00:48):
It does.
Speaker 1 (00:49):
But when you dive into their ideas, it's about
something much deeper than justslapping a pink ribbon on a
brochure.
Speaker 2 (00:55):
Oh for sure.
Think about the nature of homecare itself.
I mean it's deeply personal.
Families are inviting theseagencies into their homes, often
during very vulnerable times.
So when a company demonstratescare for something beyond profit
, like supporting the fightagainst breast cancer, it
(01:15):
resonates on a whole other levelwith potential clients.
Speaker 1 (01:19):
It makes you wonder does this really work?
And it clearly resonatesbecause you know the article
actually quotes the Susan GKomen Foundation saying we must
continue to empower every womanto take charge of her health.
Awareness and education are thefirst steps toward overcoming
breast cancer.
Speaker 2 (01:36):
So we're not just talking about marketing here.
We're talking about potentiallysaving lives.
Speaker 1 (01:40):
Absolutely Wow.
And the article you know itdrives home this point that
aligning a service with a causeneeds to be authentic.
Okay, they gave this greatexample of a pink ribbon care
package.
Speaker 2 (01:52):
Oh yeah, I loved that idea.
Speaker 1 (01:53):
Yeah.
Speaker 2 (01:53):
It's basically a special service bundle, right
Right, but a portion of theproceeds go directly to breast
cancer charity, exactly.
It's brilliant, and this got methinking.
You know about all thedifferent ways that those could
be tailored.
Speaker 1 (02:04):
Oh yeah.
Speaker 2 (02:04):
You could have limited time discounts just
during October.
You know, specialized careplans that are designed
specifically for breast cancerpatients.
Maybe, maybe even educationalworkshops on caregiving during
treatment.
Oh there's a lot of room to getcreative.
Speaker 1 (02:20):
And it feels good to know that these aren't empty
gestures.
Speaker 2 (02:22):
Right.
Speaker 1 (02:22):
Like the article really stresses the importance
of having that direct link todonations or, you know, tangible
support for breast cancerorganizations.
It can't just be implied, ithas to have a real impact.
Speaker 2 (02:35):
Yeah, you said it.
I mean consumers.
Today, especially when it comesto something as personal as
health care, they can spot amarketing ploy from a mile away.
Right, of course.
Yeah, transparency andauthenticity are the as health
care, they can spot a marketingploy from a mile away.
Speaker 1 (02:44):
Right, of course, yeah.
Speaker 2 (02:45):
Transparency and authenticity are the key here.
Speaker 1 (02:48):
OK, well, let's move from packages to putting on our
walking shoes, because thearticle also highlights the
success of in-person events.
Speaker 2 (02:57):
OK.
Speaker 1 (02:57):
Like this one company's charity walk.
Speaker 2 (03:00):
Yeah.
Speaker 1 (03:01):
Which really got their community moving.
Speaker 2 (03:03):
Which is so smart, especially in a post-pandemic
world where I think people are.
They're craving that face toface connection.
Speaker 1 (03:09):
Yeah.
Speaker 2 (03:09):
You know a charity walk is active, it gets people
outdoors, it's family friendly.
Right, you're putting that homecare brand out there in a
positive, healthy context.
Speaker 1 (03:20):
Literally.
Speaker 2 (03:21):
Literally.
Speaker 1 (03:22):
Yeah, and the article cleverly points out that these
events aren't just likefeel-good PR moves Right,
they're actually a reallyeffective way to generate leads.
Speaker 2 (03:32):
Oh, for sure.
Speaker 1 (03:34):
I mean, think about it.
Who's more likely to bethinking about home care needs?
Yeah, someone attending afundraising walk for a
health-related cause, or someonejust scrolling through, you
know, social media.
Speaker 2 (03:45):
It's true, it's targeted outreach at its finest.
You're connecting with peoplewho are already thinking about
these issues, who are alignedwith the cause.
Speaker 1 (03:52):
It's like meeting potential clients where they are
, which, in this case, is outfor a walk supporting a good
cause.
Yes, and speaking of meetingpeople where they are, we can't
forget about the power of socialmedia.
The article talks aboutcreating challenges specifically
for Breast Cancer AwarenessMonth.
Speaker 2 (04:10):
Yeah, and they had some fun examples in there.
Oh yeah, like encouragingfollowers to share pictures of
themselves wearing pink.
Speaker 1 (04:16):
Okay, using a specific hashtag.
Right.
Speaker 2 (04:19):
And for every post the company donates a dollar to
a breast cancer organization.
Speaker 1 (04:24):
I love that.
Speaker 2 (04:24):
Yeah.
Speaker 1 (04:25):
It's engaging, it's visual, it gets people talking.
Plus, when you think aboutpartnering with, you know
relevant health organizations orinfluencers.
Speaker 2 (04:33):
Yeah.
Speaker 1 (04:33):
That's huge for expanding your reach.
Speaker 2 (04:36):
Oh, absolutely.
It taps into that desire we allhave, I think, to be part of
something bigger than ourselves.
Speaker 1 (04:41):
Yes.
Speaker 2 (04:41):
But the key is that it's tied to a tangible action.
You know, Right.
A donation.
Yeah, it shows that it's notjust about likes and shares,
it's about making a realdifference.
Speaker 1 (04:51):
It's walking the walk , not just talking the talk.
Speaker 2 (04:53):
Exactly.
Speaker 1 (04:54):
And that leads perfectly into the last point
from this section, which is thepower of partnerships.
Speaker 2 (04:59):
Okay.
Speaker 1 (04:59):
The article really stresses the importance of
teaming up with establishedbreast cancer nonprofits.
Speaker 2 (05:05):
Yeah, which makes a ton of sense when you think
about it, right it does,Especially with something as
sensitive as healthcare.
Aligning yourself with anorganization that has that name
recognition that's respected inthe field Right, it instantly
lends credibility to what you'redoing.
Speaker 1 (05:19):
That's a stamp of approval.
Speaker 2 (05:21):
Yeah, right.
Speaker 1 (05:22):
You're in this for the right reasons.
Speaker 2 (05:23):
Yeah.
Speaker 1 (05:24):
Which is essential when you're dealing with
people's health and well-being.
Speaker 2 (05:28):
Absolutely.
And let's not forget thepractical benefits either.
The nonprofit gets much neededsupport.
The home care company reaches anew audience.
It's a win-win.
It's a into the how, which Ialways appreciate.
Speaker 1 (05:40):
They talk about the importance of training your
sales team on these initiatives,especially when you're dealing
(06:01):
with something as sensitive asbreast cancer awareness.
Speaker 2 (06:04):
Oh, it's crucial.
You don't want your sales teamjust rattling off statistics or
handing out pink ribbons withouta genuine understanding of the
cause and what it means forpeople.
Speaker 1 (06:17):
It needs to come from a place of empathy, I think,
and understanding.
Speaker 2 (06:20):
Exactly, and the article suggests things like
workshops and informationalsessions to really equip the
team to speak about thisauthentically and with
sensitivity.
Speaker 1 (06:32):
It could even be incorporated into like team
building exercises.
Speaker 2 (06:36):
Oh yeah.
Speaker 1 (06:37):
Imagine a friendly competition to see like which
sales team can raise the mostfor a breast cancer charity.
Speaker 2 (06:43):
Now that's an idea Right.
It's engaging, it promotesteamwork and it ultimately
benefits a great cause.
Exactly, and it doesn't alwayshave to be something you know on
a grand scale, right.
The article mentions a salesteam that organized a simple
bake sale.
Right, and it was a huge hit.
Speaker 1 (07:01):
Yeah, sometimes the simplest ideas are the best.
Yeah, but let's shift gears abit and talk about the customer
experience.
Speaker 2 (07:07):
Okay.
Speaker 1 (07:07):
Because it's not just about what the company does.
Speaker 2 (07:10):
Right.
Speaker 1 (07:10):
It's about how they bring their customers along on
this journey.
Speaker 2 (07:13):
Right, right, that's where things get really
interesting.
Yeah, the article talks about,you know, making those sales
interactions more interactive,giving customers a way to
participate that goes beyondjust making a purchase.
Speaker 1 (07:27):
You mean example?
Speaker 2 (07:28):
Okay, well, something as simple as offering to round
up their total for a donationOkay, ok, well, something as
simple as offering to round uptheir total for a donation OK.
Or or giving them like adiscount voucher for future
services if they make a donation.
Speaker 1 (07:40):
I love that.
Yeah, it's like this donate adollar at checkout campaigns,
but for home care.
Speaker 2 (07:46):
Exactly.
It incentivizes giving withoutfeeling pushy or or
transactional.
Speaker 1 (07:51):
Right, right.
Speaker 2 (07:52):
And, of course, acknowledging and appreciating
those customer contributions ishuge.
Speaker 1 (07:57):
Yes.
Speaker 2 (07:57):
A simple thank you, note Right, a shout out on
social media.
You know, these small gesturesgo a long way.
Speaker 1 (08:04):
It makes them feel like they're a part of something
bigger which they are.
Speaker 2 (08:07):
Yes.
Speaker 1 (08:08):
Okay, we've talked about all these amazing
strategies.
But, how do you actuallymeasure the success of a
campaign like this?
Speaker 2 (08:14):
Well, that's where the data comes in, right?
The article stresses theimportance of tracking
everything.
Of course, sales figures, ofcourse.
Speaker 1 (08:20):
Right.
Speaker 2 (08:20):
Funds raised.
Speaker 1 (08:21):
Yeah.
Speaker 2 (08:22):
But also softer metrics too, like social media
engagement.
Speaker 1 (08:26):
Okay.
Speaker 2 (08:27):
Website traffic, things like that.
Speaker 1 (08:29):
So you're not just measuring the bottom line,
you're measuring the overallimpact.
Speaker 2 (08:33):
Precisely yeah, you measuring the bottom line,
you're measuring the overallimpact.
Precisely yeah, you need thatdata to see what's resonating,
what's not, and adapt yourstrategy accordingly.
And this is important, becausemarketing shouldn't be, you know
, a one and done thing.
Speaker 1 (08:46):
Right.
Speaker 2 (08:46):
You know, October ends, the pink ribbons come down
.
Speaker 1 (08:49):
Right.
Speaker 2 (08:50):
But the article suggests that home care
companies should think about,you know, a longer term
commitment to breast cancerawareness.
Speaker 1 (08:58):
This is not just about, like capitalizing on a
trend.
Speaker 2 (09:01):
Right.
Speaker 1 (09:02):
It's about weaving it into the fabric of the company
culture.
Speaker 2 (09:05):
Exactly.
Maybe it's.
Maybe it's ongoing donations toa chosen organization or
partnering with a local breastcancer support group throughout
the year, not just in October.
It's about demonstrating agenuine commitment, not just a
fleeting marketing opportunity.
Speaker 1 (09:25):
And I'd imagine that kind of authenticity resonates
more deeply with customers inthe long run.
Speaker 2 (09:30):
Absolutely, and what's so fascinating about this
whole approach is that it's notyou know, it's not limited to
home care.
Speaker 1 (09:37):
That's true.
Speaker 2 (09:38):
The underlying principles, cause, marketing,
community engagement, authenticconnection.
These are all things that thatany industry can and, frankly,
should be thinking about.
Speaker 1 (09:49):
It's like this article cracked open the door to
a whole new way of thinkingabout business.
You know it really does.
One where companies can beprofitable and purpose driven at
the same time.
Speaker 2 (09:58):
Yeah, and I think it's.
You know, it's not aboutpretending to be something
you're not or just jumping on abandwagon because it seems
popular.
It's about finding those, thosegenuine points of intersection
between you know what yourbusiness is all about.
Speaker 1 (10:13):
OK.
Speaker 2 (10:13):
And the causes that you actually care about as a
company.
Speaker 1 (10:16):
Yeah.
Speaker 2 (10:17):
And then, using using your platform, to make a real
difference.
Speaker 1 (10:21):
It's inspiring, honestly, and this article was
packed with such actionableideas.
You know it was.
I bet our listeners are alreadybrainstorming ways they can
apply this to their ownindustries.
Speaker 2 (10:33):
I hope so, because ultimately, that's the whole
point, isn't it?
It's not just about listeningto a podcast.
It's about taking thisknowledge and putting it into
practice.
Speaker 1 (10:40):
Totally yeah.
So here's something foreveryone to think about.
Speaker 2 (10:44):
Okay.
Speaker 1 (10:44):
What's a cause that you genuinely care about?
Right, and how could yourbusiness, no matter how big or
small, use its platform tosupport that cause, while still
achieving its goals?
Speaker 2 (10:57):
That's a great question.
Speaker 1 (10:58):
It's like that saying right Be the change you want to
see in the world.
Speaker 2 (11:01):
Yes, or, in this case , be the change you want to see
in your industry Exactly.
I love that.
Speaker 1 (11:05):
Who knows, maybe we can make the world a slightly
better, more compassionate place, you know?
Speaker 2 (11:10):
Right.
Speaker 1 (11:11):
One pink ribbon care package, charity walk or social
media challenge at a time.
It all starts with awareness,right, it really does.
Well, this has been a trulythought provoking deep dive.
Thank you so much for joiningme on this exploration of cause
marketing it's.
It's given me a lot to thinkabout, not just as someone who
you know talks about thesetopics Right, but also as a
(11:32):
consumer.
Speaker 2 (11:32):
It's been such a pleasure discussing this with
you.
It's not every day that you getto, you know, really kind of
dissect, a topic that has thepotential to make a real
difference.
Speaker 1 (11:43):
Absolutely, and to all our listeners.
Thank you for joining us onthis deep dive.
We'll catch you next time foranother exploration of the
fascinating strategies shapingthe world around us.
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