Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.
Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined its identity, and executed a digital-first yet retail-savvy strategy that connects across multiple touchpoints.
In This Conversation We Discuss:
- [00:40] Intro
- [00:56] Recognizing emerging consumer needs
- [01:26] Scaling brands before the market exists
- [03:15] Growing communities that drive revenue
- [04:13] Bringing in fractional experts early
- [05:44] Pivoting strategy with real consumer data
- [08:56] Episode Sponsors: Electric Eye, Snowball, and Portless
- [12:58] Testing channels before doubling down
- [16:08] Driving foot traffic after landing retail
- [18:16] Thinking beyond direct response marketing
- [18:59] Scaling brands with a holistic mindset
- [20:36] Expanding products to fit customer journeys
- [22:05] Building brands without losing core buyers
- [22:53] Refining brand identity for new markets
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Mad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones madrabbit.com/
- Follow Erin Murray linkedin.com/in/airynn00
- Schedule an intro call with one of our experts electriceye.io/connect
- Drive revenue through affiliates & referrals socialsnowball.io/honest
- Revolutionize your inventory and fulfillment process portless.com/
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