September 6, 2023 • 37 mins
Hey there, welcome baaaaaack to "How It's Really Going with Shana Recker"!
In this episode, I'm excited to share some recent changes in my life and what you can expect from the podcast moving forward.
So, as you know, I've made a bit of a pivot in my career recently. I've shifted away from business coaching and started focusing more on specialized services like Kajabi work and graphic design. It's been quite a journey, and I've found immense fulfillment in this new direction. I'm all about those word-of-mouth referrals, and I've even taken on a part-time job at a salon, which has been a blast.
But it's not all about work. I've also been diving headfirst into my passion for abstract art and hosting paint nights. It's amazing how creativity can light up your life.
One of the big themes I want to talk about today is the importance of letting go of societal pressures. It's something I've been working on myself, and it's made a huge difference in reducing my stress and improving my overall well-being.
I'll also share some insights on how to effectively vet coaches based on my own experiences.
So, join me on this journey of self-discovery and growth in future episodes of "How It's Really Going with Shana Recker." Thanks for tuning in!
Thank you all so much for listening!
It makes me happy to know that my journey and what I'm learning helps you!
Please reach out and share anytime on Insta: @shana.recker
My Weighted Vest: https://amzn.to/441S5tS
My Amazon Shop: https://amzn.to/42hix1c
I edit my podcast with Descript! I would be lost without it.
Get it here: DESCRIPT
To connect with Shana for Done-For-You services like Branding, Kajabi Websites, Lead Magnets or more, visit www.shanarecker.com/portfolio and book a call!
Get 30 Days of Kajabi FREE with my unique referral link: https://bit.ly/extendedShana
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Shana (00:02):
Hey everyone.
Welcome back to the How It'sReally Going podcast with Shane
and Rucker.
And I know it has been a verylong time since I have dropped
an episode in here and that hasbeen for good reason.
As you guys know if you havebeen listening to my podcast for
a while I have had some lifechanges, some major things
happening, and the.
(00:23):
Part of that has been careerchange and not really sure
what's next for me.
And that sort of left thispodcast in a place of limbo.
And it wasn't until this pastweekend.
And what triggered me to sharethis new episode with you in
this update is I have received amessage from a really good
(00:44):
friend of mine who, her and Iwere in business together.
We were both in m l m, she waslike my.
Business bestie for many years.
We've remained friends.
Neither of us are really doingthe m l M thing anymore, but she
sent me a message this pastweekend and she said, and I
quote, she said, I just listenedto your last couple of podcasts,
(01:04):
and she threw in a bunch ofheart emojis.
She goes, one, it was so nice tohear your voice, and two, the
wisdom and growth you'veacquired is seriously
impressive.
You speak without ego and totalclarity.
I feel refreshed.
Receiving that message.
Last week was.
Really nice first of all,'causewhen you're in the business of
(01:26):
being online and on social mediaand sharing vulnerabilities and
growth and all of those thingsmuch like I do with this
podcast.
I'm always on here just when Iwas doing this podcast, just
sharing hey, this is what'sworking, this is what's not.
This is what's really going onin my life.
You don't know who's needing tohear what you're saying.
You don't know if it's good,bad, or indifferent if people
(01:49):
are resonating with you or not.
'cause you're basically justtalking into a mic and just
throwing it out there.
Until you get messages like thisone that I received from Jamie
you just don't know.
And so it's really nice to hearthese kind of messages,
especially with the last fewepisodes that I did do where I
was really just being open andhonest about where I was with
(02:11):
business coaching and mybusiness and stuff.
And so it really did, really wasgood for me to hear that.
But the other point of this isthat I really haven't.
It's, this podcast has been onmy mind because I do really love
my audience.
I love all of you guys who, wholistened to all the episodes
(02:32):
who've been with me on thispodcast for all the different
renditions of it from when itfirst started.
I think the very first podcastname I had was Keeping it Real
with Shayna Rucker the DreamHustle podcast all the different
versions of this podcast overthe years.
And I just haven't really, Ijust didn't really know what I
(02:52):
should do with it now that I'mnot doing business coaching
anymore.
It just didn't, I don't know.
It was just kinda what do I dowith this now?
And Jamie's message reallyhelped me realize that I.
I don't really even needanything specific to be able to
jump on here and just share howit's really going and to share
what's going on in my life andin my world, because I think
(03:13):
that sometimes we need to hearfrom people who are like us and
who are going through thingslike us.
Whatever those things may be.
And that somebody out there islistening and resonating and
just needing to hear somebodywho's going through something
similar.
And it's funny because I didn'tknow what to do with this
podcast.
I've had this like thought orthis feeling like I should
(03:35):
record an episode.
And then after I got thatmessage from Jamie, I even said,
J, I've been debating on what todo with this podcast, and your
message tells me that maybe Ineed to keep it going.
And like she had said to me isthat people love hearing stories
of women reinventing themselvesin next chapters and all that
kind of stuff.
And maybe that's the direction Igo with this.
(03:56):
I'm not sure, I don't wanna putany pressures on myself to
commit to showing up at acertain every week or anything
like that.
But I do really do wanna show upand just continue to share and.
It may seem random.
I guess I guess that's the partwith this podcast that's been
like holding me back from comingon is that it feels random.
(04:19):
It's I'm not talking aboutbusiness coaching specifically.
I'm talking about my life ingeneral, and that kind of seems
random.
'cause sometimes I'm talkingabout.
Kids maybe, or sometimes I'mtalking about menopause or
something.
Sometimes I'm talking aboutbusiness and it feels like a
little bit all over the placebut why is that wrong, right?
Like why?
Why does that need to be wrong?
(04:40):
Why can't that just be what itis?
It's part of the whole reason Icalled the podcast how it's
really going with Shana Ruckeris'cause even though on the time
I was wanting it to be specificaround business and online
business and coaching.
It's still relevant to my lifeand just how things are really
going.
And the past, I would say, fiveor six episodes, if not more,
(05:02):
were how it was really goingwith me, transitioning out of
business coaching and learningabout ethical marketing and what
I'm seeing online and the shiftsin the industry and stuff like
that.
Who knows?
I think what I'd like to do, andI think this is probably what
(05:22):
you're gonna see from me in thispodcast, is just hop on the mic
whenever I feel like I just havesomething to say that I think
people would resonate with.
And sometimes it'll be aboutbusiness.
Sometimes it'll be about life.
Sometimes it'll be about kids.
Sometimes it'll be about, Idon't know, just whatever the
heck's going on in the momentthat I just feel like it needs
to be shared.
So that's how it's gonna roll.
(05:45):
And today I am just going toshare just more of an update as
to this transition that I'vebeen making out of business
coaching and into really what Ididn't know at the time when I
decided to leave businesscoaching.
I didn't know what I was movinginto and it has since formed
(06:07):
into something which I'm reallyexcited about.
And I wanna share that with youguys.
But also, Just, I also wannashare just some of the things
that I had been struggling withwhen I was leaving business
coaching, because I do thinkthat some of the stuff that I'm
gonna share with you in thisepisode needs to be told, the
(06:28):
story needs to be told and itneeds to be and just a shift in
online business that I do feelthat needs to happen.
So I'm just gonna just starttalking about the update.
So I can't remember even where Iwas in the last episode, but I
had stopped doing the businesscoaching and what I had
(06:51):
transitioned more into was doingthe done for you services for my
client, which has been goingreally well.
I specifically focus on Kajabiwork and Canva.
I'm a graphic designer by trade,so I have been working with
clients on updating their Kajabiwebsites.
Building new Kajabi sites fromscratch creating landing pages
(07:12):
and sales pages and automationsand all that kind of stuff.
All that techy stuff for myclients.
And it's been really great.
And it's been nice because Ihaven't had to really do any
kind of promotion for myself onsocial media or anything.
For that.
It's just been something thathas been happening via word of
mouth, and that has been reallygreat.
(07:33):
I've been really happy aboutthat because one of the things
that I struggled with when I wasgetting out of business coaching
was the amount of time that Iwas needing to spend on social
media in order to generateclients, and I don't know why
this is different with theKajabi stuff that I don't seem
to need to do that.
I don't know if it's because.
(07:53):
Maybe because it's specializedand there are people who need
this, but there's not as a lotof people who do this, I don't
know if it's because my energyhas shifted and I'm not as I
don't wanna say panicky, but I'mnot as pushing it and feeling
the need to be online in orderto get clients.
Like clients are just coming tome out of the woodwork.
(08:17):
I'm not sure.
It could be a combination offactors, but it is the way it is
and it's been great and I lovethe work that I'm doing.
I get to just be in my bubble,do my work for my clients, and
just figure everything out andjust keep moving forward.
So that's been good.
As you guys know, I took apart-time job at a salon working
(08:38):
the front desk, which I still amdoing two days a week.
I actually had to reduce my timethere a little bit because my
graphic design Kajabi stuff wasreally picking up or has been
picking up.
So I've been, I.
Pretty busy with that stuff.
So I've had to reduce that downto two days a week.
But I do love that work and itis so fun.
(08:58):
I really enjoy the people thatI'm working with there.
I finally feel like I know whatI'm doing.
'cause it's trust me working infront desk of a salon with this
is the busiest salon in ourtown.
It's a lot to learn and Ifinally feel like I know what
I'm doing and I pretty much can,oh Be in there and feel
confident.
(09:18):
And so that's been really goodand I'm hoping to be able to at
least stay there one to two daysa week.
Just to be able to help out andjust because it's fun and it
just is a nice change of pace.
And so I've been doing that andthen I have been doing my art.
Something that has really pickedup and that has been super fun
that I've been doing our.
(09:40):
Paint nights.
So I am an abstract artist.
I have an art website.
It's shane rucker art.com.
I do abstract paintings and Ihad a friend mention to me one
day, she was like, you should doa paint night where like girls
can come in and drink wine andyou can teach them how to.
To do abstract art.
And to be honest, I was like,yeah, that's cool.
(10:01):
Cause my husband and I have anart studio, so we were it's not
even in my house.
It's like a separate space thatwe lease.
And it's awesome.
I love it.
But I the idea came in and I waslike, yeah, I could do that.
But then there was some fearsand some doubts and some like
things where I was just like, Ijust wasn't in a space to deal
with it at that point, but, Iwas at the studio one Sunday and
(10:24):
I was thinking about it and Isaid, you know what, Jace like
my to my husband.
I'm like, I've been thinkingabout doing this.
He's just do it.
Just put it out there and seewhat happens.
So that's what we did.
We put it out there.
I said, I'm hosting an abstractpaint night, and we gave the
date.
It was$75 at the time to join,and we had it sold out 10
spaces.
Actually it was 11 people whojoined within the first 24
(10:46):
hours, which was so cool.
And I was so excited to see howexcited people were for that.
And we hosted the first one backin July and it was so much fun.
And we just, I didn't know whatI was doing.
I was flying by the seat of mypants.
I was trying to figureeverything out and I think I we
did a pretty good job.
I'm running this first event andeveryone had fun that was there.
(11:08):
I had people telling me likethey had never been to anything
like that before, and that theywere they came in feeling a
little bit not sure what toexpect, but then cause as an
abstract artist, you, there'snot, it's not like I sit there
and go, okay, paint a sun, painta mountain, paint this bird
here.
That's not what this is.
This is let everything go.
(11:30):
There are no rules.
Here's a little bit of myprocess on how I paint abstract,
but you do whatever you want.
Let the colors, the music, letyour intuition guide you kind of
thing.
And so people, at first it wasso funny because people at first
were looking at their canvas ortheir canvas paper and being
like what I'm not sure where tostart.
(11:51):
And then you would see them pickup a a pencil or a charcoal or
they would squirt some paint onand then they would use the.
I use pallet knives andeverybody has a pallet knife and
some brushes and stuff, and thenthey would start to play with
the tools and by the end of thepaint night, everybody had
created, each person createsthree pieces of art and they had
(12:11):
these amazing pieces of art thatthey were even themselves
shocked that they created.
They were just like I had nethey said to me like they had
never felt so free before Theywere never, they, it's hard in
society.
We're not told to just dowhatever we want and let go of
the rules, right?
So to be able to walk into aspace have some good music
(12:32):
going, enjoy a glass of wine,and to be able to just let color
fly and just play people don'toften get a chance to do that.
And so I.
They laughed just feeling sogood.
I got some of the best commentsand best messages after that
event, just of how much theyenjoyed the process of that.
(12:52):
And so we've been running themever since.
This is a new thing that's justpopped up in my world and I
really do think that part of thereason that my life has changed
and that I'm enjoying the thingsthat I'm doing, even though.
I don't even know what I'm, likeI, I'm not a business coach.
Okay.
(13:12):
I'm a graphic designer.
I guess I'm an artist.
Like I don't really know what toclassify my work as, and I don't
really think we need to classifyit as anything.
But I think just the art or justthe fact simple fact that I have
let go of.
Expectations for myself,expectations for what I should
be, expectations for how muchmoney I should be making, and
the type of work I should bedoing.
(13:34):
All of the shoulds, like reallyjust letting go of all of those
shoulds and allowing things tounfold in my life that's what's
led me to these opportunitiesthat.
One are fun that are justworking very easily for me and
I'm just really enjoying theprocess is because I am not
gripping so tightly to what Ithink should be, and that has
(13:58):
taken me some time to really beable to notice and have the
awareness that maybe that's whythings are working out so well
and I'm feeling so much betterabout my life is because I'm not
gripping so tight and I don'tknow why.
When I have my, when I had mybusiness coaching business, why
I was gripping so tight and whyI felt the need to have these
(14:20):
expectations for myself.
I don't know why I did that.
Maybe it's because there's a lotof competition out there, a lot
of other coaches who are makingthe business look easy and
everybody should be a friggingmillionaire.
And when you're not, you feellike you're not doing it right
or something's wrong with you orwhatever, and you're trying so
(14:40):
hard to make this work.
I let go of all of that and Iliterally took my ego and said,
go sit down in a chair somewhere'cause I don't need you right
now.
I just need to not, I just needto not do anything that.
I feel I should be doing, oranything that society thinks I
should be doing or any of thatkind of stuff, and just let go.
(15:04):
And I think that's what'sliterally changed everything in
my life.
I can't even tell you.
I feel so much less stressed.
A lot of the symptoms I washaving from my, like what I was
saying was perimenopause, whichI do believe a lot of it still
was hormonal stuff, like themassive mood swings and things
like that.
A lot of that's gone because I'mnot putting this extra pressure
(15:26):
on myself to perform and to tryand achieve and to be at a
certain level in my life and.
Before I was doing that, I justwas constantly in a bad mood
because everything I was doingwas just, it wasn't working to
the degree of what I thought itshould be because of what I was
seeing everybody else doing.
(15:47):
And that constantly repeatedover and over and over again is
hard.
It wears on you.
And it was the minute that I letall of that stuff go.
And let me tell you, this didnot change overnight.
Okay.
I felt a release in pressure.
The minute that I said, I'm notdoing this anymore.
I'm not being a business coachanymore.
I'm letting this go.
(16:08):
It's time to stop.
From the minute that I put thatout there to the world, I did
feel a release in pressure, butit wasn't like my financial
situation changed.
Nothing changed for me anywhereelse in my life except for the
fact that I released thatpressure and.
I let go of that expectation.
So that in itself really didrelease and create space for me
(16:33):
to be able to be like, okay,what's next and not be in a race
or put myself in some sort ofbox.
It was like I was okay to go tothe salon a couple of days a
week.
That really did help mefinancially in the beginning.
'cause when you quit something,you quit the income that comes
with it.
I let go of all my clients andeverything.
(16:53):
So the salon really helped mejust continue to get some sort
of a paycheck, but it also gaveme space to really think about
what do I wanna do and how do Iwanna be in this world and.
I still don't really have ananswer for that, and I still am
I'm just flying by the seat ofmy pants and I am really
(17:14):
enjoying the Kajabi work.
I am enjoying doing the paintnights and being able to work on
art every so often.
And I am enjoying the salon.
And right now those are thethings that I'm just.
Doing, and I'm not puttingmyself in a classification.
I will say it was interesting atthe salon when I would see
people come in that knew me andthat knew what I did, and then
(17:35):
they saw me working there andthey'd be like, oh my gosh,
you're working here.
What?
Why are you working here?
Like my ego desperately wantedto say, oh, I'm just helping a
friend.
She asked if I it.
Yes, partly that is true to somedegree, but also my friend was
helping me'cause she could seethat I was in a spot where I
wasn't happy and I neededsomething to bridge the gap to
(17:57):
try and figure out what was nextfor myself.
And so there was some of that.
At the end of the day, like nowI'm to the point where I don't
give a shit.
Like I don't care what anybodythinks about what I'm doing
because I'm happy and like mylife is, it feels good.
And so that's really whatmatters at the end of the day.
So I.
(18:17):
That's what I'm doing.
That's what I'm, that's what I'mjust doing.
And I still sometimes peoplewill say do you miss business
coaching?
Or do you miss being online?
And I don't, I actually don't.
I see what's going on in theonline coaching space and
there's a lot of it that justmakes me feel gross.
(18:38):
There's a lot of stuff that I'mlearning about the industry that
I feel like the industry ischanging and.
I think that it's changing forthe better.
I don't think that.
I am, I'm somebody who, as acoach, I knew a lot about
different things because I hadbeen taught by other people, or
I had built businesses myself,so I had some experience, but
(19:00):
I'll be honest, I wasn't acertified business coach.
I didn't go to school forbusiness marketing.
I went to school for graphicdesign and marketing, but I
don't have any certificationsthat say I am qualified to coach
somebody how to start abusiness.
The only qualification I have isthat I've started my own.
I've started a couple ofbusinesses myself.
I've gotten them to six figures,but that's it.
(19:22):
That's the only realqualifications I have.
I'm not certified, to be outthere coaching people on how to
build a business because.
Sure I've done it, but I don'thave any formal education.
And I think that's somethingthat's changing in the industry
is people are starting to lookfor proper certifications.
'cause there's a lot of shittyones out there, but actual
qualified experience in whatyou're doing that.
(19:46):
Is helping you help otherpeople.
Like you've got the experiencethat's going to experience and
the knowledge and the know-how,and the guidance and the system
that helps people achieve acertain result.
And if you don't have that, Inthe coaching industry, I, if you
don't have that, then you're, Ithink that you're in trouble.
(20:06):
And I didn't have that, and norwas I about to go invest money
into getting that.
So for me it was like, I need tofigure out what's next for me,
because I know that the way theindustry's going, someone like
me, even though I'm gonna sayit, I was good at what I did.
I still wasn't in a positionwhere I was qualified to be.
(20:29):
Helping other people startbusinesses.
And that's just the way that itis.
Now, I am a certified graphicdesigner.
I am a Kajabi expert.
I had to apply for that.
I had to have them review mystuff in order to be able to get
that.
There was a lot of things thatthat I do have, and those are
the skill sets that I promoteand that I.
(20:53):
Share in my, my, my businessworld kind of thing.
And that's'cause I do believethe industry's changing.
Now, one of the things that didhappen with me, and I do wanna
share this story because I justthink it's important for those
of you out there who are lookingto grow an online business and
hire some coaches and thingslike that, I don't want you to
(21:14):
get stuck into the same thingthat I was stuck in and.
So my advice to you as somebodywho's been a coach and who's
also hired lots of coaches in myday, like I've spent hundreds of
thousands of dollars on coachessince starting my business, is
to make sure that you vet thepeople you're hiring.
(21:37):
I did not do that.
My vetting for the coaches thatI hired was, do they look
successful online?
Do they have the success that Iwant?
Are they showing that onInstagram?
Because if they're showing thaton Instagram, then they must be
successful.
So I wanna hire them so that Ican have what they have.
That was literally me vettingthe coaches that I've hired and.
(21:59):
The thing with social media iswhat and what's actually true
are, can be two completelydifferent things.
It is very easy to make yourlife look extravagantly,
luxurious, and wealthy, but yetit's not on the on, the flip
side of the camera.
It so it's very easy to makeyourself look really good at
(22:19):
what you do, successful wealthyperson, but,.
Nobody knows if that's actuallytrue because people make that
shit up all the time.
And that's part of the path thatI've been on.
I've learned a lot about theshit that goes on behind the
scenes that we don't see throughmy work in looking up the
(22:41):
different ethical marketingthings and stuff like that.
But.
What I wanna say to you guys,and this is my story, is that
you definitely need to vet thepeople and don't vet them just
by looking at what they say theyhave online.
So the last coach that I everhired, I'm not gonna name names
at this point, but the lastcoach that I ever hired I joined
(23:03):
her program because, I saw theflashiness on social media.
I saw what she was sharing to betrue about her business, which
was a hundred K not even just ahundred K months.
She was talking about a hundredK days.
She had a million dollar monthat one point.
She was.
Using social media, she wasreally good at marketing
(23:25):
herself.
Now how much of what she wasmarketing was actually true is
still to be determined.
There's a lot of people who, inthe circles and things that I've
been a part of that actuallyquestion her actual wealth and
question how much of it's real.
I didn't actually ever questionthat.
I always just thought it, I justassumed that people were good.
(23:45):
I just assumed that peoplewouldn't lie about that stuff.
Fuck, I'm gullible.
Because I wouldn't lie aboutthat stuff.
Like I even struggled tellingthe truth about my financial
stuff online when I was tellingpositive things that were
happening in my business.
I just assumed that it was allreal and right.
And it wasn't until I startedgoing down this road of
(24:07):
researching marketing and ethicsand all that stuff that I
realized that, oh wait, thatthey might be lying about what
they're talking about.
And so this coach that I hired,there's a lot of information
online that talks aboutquestioning some of her claims.
And I didn't actually questionany of it until I started
reading it.
(24:27):
And then I started going, oh,wait a minute.
Yeah, they're right.
This could be, this could not betrue.
And so I had joined one of herprograms and it was not cheap,
it was about$1,500 a month.
And when you're not really, whenyou're not making.
A lot of money in your business.
$1,500 a month is a lot.
And so about midway through theprogram, I had asked if I could
(24:50):
be let out of the program.
'cause I was thinking aboutquitting coaching at that point.
I just couldn't afford theprogram.
I was struggling.
I.
Financially in my business atthat point to the point where I
I literally sent them a messageand said, listen, this is where
I'm at.
Like I, I'm not even sure howI'm gonna be paying for my
groceries this week.
(25:11):
I am struggling really badly inmy business and I need to get
out of this.
And their response was, no.
Nope, you've signed a contract,which first of all, I never
signed a contract.
I just clicked a button.
Like I guess now when you justbuy something, it just
automatically signs you intothis contract which I think is
bullshit by the way.
I.
But there's no signed contract,but they said no.
(25:33):
They said no.
Like in a nice way.
I will say.
It was like, I'm sorry that thisis happening,.
If you want out, you have to payfull price for every single
program that you've taken fromthis coach.
Because the program that you'rein reduces the amount of each of
the programs and you have to payfor it until you're done.
And I.
(25:54):
At first when I sent thatmessage and I got that response,
I was like, fine, I'll stay in.
I'll give it one more shot.
I'll keep working.
That was my mentality.
And then it was a few monthslater, not even two months
later, I messaged them back'cause I was in the same place
two months later.
I couldn't afford the payments.
I was drowning.
I said I need out.
(26:15):
This is, I can't do thisanymore.
I'm not paying any morepayments.
This is ridiculous.
I'm not even happy with theprogram.
To be honest.
The program was just the samefucking program regurgitated
over and over again in differentways.
Like she puts out 10 programs amonth and they're all virtually
saying the same thing.
So I was like, not reallygetting anywhere.
(26:35):
I was implementing the thingsthat were being taught to me,
but nothing was changing in mybusiness.
I just said I can't pay this.
And they came back and said youhave to pay.
They made me this payment planand I was just like, I didn't
wanna do it.
I was like, no.
I've had people who have joinedmy programs who have come to me
(26:57):
midway and say, this isn't forme.
They've changed their mind forwhatever reason.
And I'm the type of person thatif you've changed your mind and
you don't want to do thisanymore I'm not gonna refund the
money for the services thatyou've used, but I'm not gonna
make you pay for something thatyou're not gonna use if you're
not gonna use it.
I'm not gonna do that.
I don't care what kind ofcontract you sign, I'm not gonna
(27:19):
do that.
I let the pers I let, there wasone person and I let her out.
I was like, yeah, go.
That's fine.
I totally get that.
There was that.
And so anyways, long storyshort, this coach it wasn't even
her, it was her team that I wastalking with, continued to
harass me for this money.
(27:40):
And I just stopped.
I just stopped completely.
I stopped talking to them.
I stopped responding to them.
I stopped paying it.
I just stopped because.
I don't think it's fair.
I don't care what your refundpolicy is.
I don't care what rules you havearound there.
If a customer is not happy orcannot afford to continue to pay
(28:01):
for something that they're notgetting it's not like I got a
whole bunch of stuff and thenwas asking to get out like I
had.
I think maybe five months leftin this one year long program.
And I didn't want the futurethings.
It's bullshit to say that yourprograms are worth X amount of
money and you're discountingthem for this thing.
'cause that's bullshit.
(28:21):
That is absolute bullshit.
Who is saying how much thosethings are worth?
If you have a 12 month programand it's$1,500 a month, then you
have a 12 month program and it's$1,500 a month, like that's the
value of what you're selling.
So when I wanted out, I justwanted to stop paying the$1,500
a month, and I didn't want anymore content.
I didn't want any more of whatwas being offered, and they kept
(28:43):
saying no.
And I just stopped paying it andI just said, fuck it.
I'm out.
I know my rights as a consumer.
I've spoken to authorities inthis space who have said to me
what they are doing is notright.
There's nothing that they can doto make you pay that.
And so it was really difficultfor me to go through that.
(29:03):
And technically I'm still in it.
I don't know what will happennext.
I have yet to pay them anotherdime and I will not pay them
another dime.
I think it's horrible how theytreat people and how they treat
people who are struggling andthis is a person who's claiming
to make a million dollars in amonth.
They've claimed multiple timesto make six figures in a day,
(29:26):
and they're coming after peoplewho can't afford to be in their
programs So as consumers, andthe reason I'm sharing this,
Story is that you have to vetthese people, make sure that
their income claims aretruthful.
Do you feel like the way thatthey're marketing themselves is
something that you can do?
'cause I tried marketing myselfin the exact same way that she
(29:48):
was doing it.
I was doing the exact samethings and I was not getting the
same results.
So it doesn't necessarily meanthat it's going to work for you,
and definitely ask about refundpolicies.
Ask about those things beforeyou get into them.
I made bad choices.
I take responsibility for thosebad choices, but I am also
(30:08):
somebody who believes that I.
We have to treat humans likehumans, not dollar signs.
And if somebody is struggling topay for something or is not
happy with the service that theyare getting and they don't want
more of that service, then thosepeople need to be let go it's
been a bit of a situation, but Iam over it.
(30:30):
And this is another whole reasonwhy I'm out of the coaching
industry is'cause shit like thisis going on.
The daily inside that industry,and it's something that I just
don't want to be a part of.
I don't wanna ever have somebodyfeel like they have to pay me
money when they can't afford it.
I don't know, there's just a lotof real garbage shit going on in
(30:53):
that industry.
And actually a really goodpodcast that I'm gonna recommend
to listen to if you'reinterested in learning more
about this kind of stuff.
And I was just listening to itthis morning.
I'm gonna pull it up here and itis the Marketing Muck Raking
with Rachel k Albers.
(31:13):
She has season two of herpodcast that started, I think
July of this past year.
I am on.
The August 14th episode, whichis about ClickFunnels and all
this stuff.
But anyways, they really breakdown the industry and what's
gone wrong in our industry, inthis coaching industry, how it
(31:34):
all started, how it's all justmessed up.
All the gurus that you know,like the Tony Robbins, the Marie
Fors, all of those names arebrought into this podcast.
It's really interesting.
And when you learn about.
What's actually going on behindthe scenes with a lot of these
people and these income claimsand these Instagram accounts
(32:00):
where they're showing all thisfucking bullshit about their
life and the luxury and all thiscrap.
I.
And it just, people get suckedin like I did, and they pay all
this money and then they don'tget any results.
This is the kind of shit that'sgoing on in the coaching
industry, one that drove me out,but two, that I want to make
people aware of through my ownstory so that they don't get
(32:23):
stuck in situations like I did,where you're paying for
something that you're notgetting any value from, or
you're overpaying and you'repaying like$1,500 a month for.
Online programs that arehappening in a Facebook group
that you're getting these videosthat are recorded from years
ago, and it's the same shitregurgitated over and over again
in different ways, packaged in adifferent marketing package.
(32:44):
And sure their graphics gotbetter over the years, but the
content is still the same, it'sstill the same garbage, and they
just keep reiterating how muchmoney they're making, and that
is their selling tactic to getyou into their program.
To think that, Hey, guess what?
If I'm making this much money,so can you just follow what I'm
doing?
And that's the bullshit thatthey, that's what they're using
(33:05):
as their tactic to get you in.
But guess what?
You can do all the same things,even wear the same fucking
clothes and do all the samecrazy shit that they're doing,
and it most likely isn't goingto work for you either.
Just be mindful of that and becareful of that for when you're
signing up for things.
Make sure these people arevetted.
This person that I spent thismoney on is not a certified
(33:28):
business coach, did not go toany kind of business school.
She was a fitness coach.
And so that's on me for justtrusting that she knew what she
was doing.
But a lot of these people arereally good marketers, great
marketers, but they don'tactually know anything about.
Actual real business.
And so they don't even havesoftware for their courses.
(33:50):
They host it all on socialmedia.
That should have been my firstred flag right there.
That's basically it.
I just wanted to give you thatupdate and I wanted to share
that little bit of my story.
I had resisted sharing thatearlier just because of so many
different reasons, but I feltready to give some inside scoop
on that so that it can help stopother people from getting
(34:14):
tangled up into bullshitmarketing tactics that look
fancy on the outside, butthere's no real actual lessons
on the inside.
And be careful especially in themindset.
Space.
There's a lot of shit floatingaround out in that mindset space
where it's it's all you.
It's your thinking.
It's the way that you are.
And that's what this coach wassaying too.
(34:35):
You have to have, take ownershipfor your stuff.
It's all you, it's your mindset.
It's you, what you believe andall that shit.
That's all.
It's all garbage.
Like in my opinion, it's allgarbage.
I actually,'cause I was heavyinto that whole mindset space
for a long time, I.
I had books upon books and I hadtaken courses and you name it, I
had done all these things andover the summer I literally
(34:58):
emptied my bookshelf.
I got rid of every single bookand I probably had a hundred
books, threw them all out to myfront lawn and just was like,
free to a good home and getoutta here.
'cause there's just so muchbullshit wrapped into a lot of
that stuff.
Maybe not everything, I'm notgonna say everything but a lot
(35:18):
and.
I just feel like I got cleansedwhen I did that and when I just
left a lot of these things andstarted sharing these stories
and stuff, just a full on overoverdue cleanse of my soul, and.
I still don't have answers forwhat's next.
I still don't really know whatthe future holds, but I do know
(35:42):
what's making me feel good rightnow and what makes me happy,
being with my family, being withmy kids, doing work that I love,
having clients that are that Ilove helping and supporting.
That's just what feels goodright now and it's not business
coaching.
It's using my actual skill setsthat I've been trained and
certified in, and it feels rightand it feels good, and what's
(36:07):
right for me might not be rightfor you.
So I'm not saying there'sanything bad or wrong with being
in coaching or anything likethat, I'm just saying.
Just keep your eye on theindustry, keep your eye on
what's shifting.
Keep your eye on the ethicalmarketing stuff because I do
believe there's going to be alot of shifts in the industry in
the near future.
And you won't just be able topop online and call yourself a
(36:30):
seven figure coach withoutactually having.
Real evidence of it and alsohaving certifications for what
it is that you say that you'rehelping people achieve.
So that is my 2 cents, but I'mglad to be back.
I am hoping that you enjoyedthis episode.
If you enjoyed it, like I said,I love your feedback, let me
(36:50):
know.
I am on Instagram still.
I am Shayna Rucker is where Ishare some of the stuff that I'm
doing in Kajabi, but I reallydon't post.
In there very often.
My art account is where I showup more and that is Shayna
Wrecker Art.
If you wanna find me there andfollow some of the stuff I'm
doing there, happy to chat withyou in the dms there.
(37:10):
But yeah, that's what's beengoing on over here, so there's a
little update for y'all.
Anyways, I hope that you aregood and I hope to show up here
again soon for y'all.
Okay, we'll talk soon.
Bye for now.
Hey everyone.
Welcome back to the How It'sReally Going podcast with Shane
and Rucker.
And I know it has been a verylong time since I have dropped
an episode in here and that hasbeen for good reason.
As you guys know if you havebeen listening to my podcast for
a while I have had some lifechanges, some major things
happening, and the.
(00:23):
Part of that has been careerchange and not really sure
what's next for me.
And that sort of left thispodcast in a place of limbo.
And it wasn't until this pastweekend.
And what triggered me to sharethis new episode with you in
this update is I have received amessage from a really good
(00:44):
friend of mine who, her and Iwere in business together.
We were both in m l m, she waslike my.
Business bestie for many years.
We've remained friends.
Neither of us are really doingthe m l M thing anymore, but she
sent me a message this pastweekend and she said, and I
quote, she said, I just listenedto your last couple of podcasts,
(01:04):
and she threw in a bunch ofheart emojis.
She goes, one, it was so nice tohear your voice, and two, the
wisdom and growth you'veacquired is seriously
impressive.
You speak without ego and totalclarity.
I feel refreshed.
Receiving that message.
Last week was.
Really nice first of all,'causewhen you're in the business of
(01:26):
being online and on social mediaand sharing vulnerabilities and
growth and all of those thingsmuch like I do with this
podcast.
I'm always on here just when Iwas doing this podcast, just
sharing hey, this is what'sworking, this is what's not.
This is what's really going onin my life.
You don't know who's needing tohear what you're saying.
You don't know if it's good,bad, or indifferent if people
(01:49):
are resonating with you or not.
'cause you're basically justtalking into a mic and just
throwing it out there.
Until you get messages like thisone that I received from Jamie
you just don't know.
And so it's really nice to hearthese kind of messages,
especially with the last fewepisodes that I did do where I
was really just being open andhonest about where I was with
(02:11):
business coaching and mybusiness and stuff.
And so it really did, really wasgood for me to hear that.
But the other point of this isthat I really haven't.
It's, this podcast has been onmy mind because I do really love
my audience.
I love all of you guys who, wholistened to all the episodes
(02:32):
who've been with me on thispodcast for all the different
renditions of it from when itfirst started.
I think the very first podcastname I had was Keeping it Real
with Shayna Rucker the DreamHustle podcast all the different
versions of this podcast overthe years.
And I just haven't really, Ijust didn't really know what I
(02:52):
should do with it now that I'mnot doing business coaching
anymore.
It just didn't, I don't know.
It was just kinda what do I dowith this now?
And Jamie's message reallyhelped me realize that I.
I don't really even needanything specific to be able to
jump on here and just share howit's really going and to share
what's going on in my life andin my world, because I think
(03:13):
that sometimes we need to hearfrom people who are like us and
who are going through thingslike us.
Whatever those things may be.
And that somebody out there islistening and resonating and
just needing to hear somebodywho's going through something
similar.
And it's funny because I didn'tknow what to do with this
podcast.
I've had this like thought orthis feeling like I should
(03:35):
record an episode.
And then after I got thatmessage from Jamie, I even said,
J, I've been debating on what todo with this podcast, and your
message tells me that maybe Ineed to keep it going.
And like she had said to me isthat people love hearing stories
of women reinventing themselvesin next chapters and all that
kind of stuff.
And maybe that's the direction Igo with this.
(03:56):
I'm not sure, I don't wanna putany pressures on myself to
commit to showing up at acertain every week or anything
like that.
But I do really do wanna show upand just continue to share and.
It may seem random.
I guess I guess that's the partwith this podcast that's been
like holding me back from comingon is that it feels random.
(04:19):
It's I'm not talking aboutbusiness coaching specifically.
I'm talking about my life ingeneral, and that kind of seems
random.
'cause sometimes I'm talkingabout.
Kids maybe, or sometimes I'mtalking about menopause or
something.
Sometimes I'm talking aboutbusiness and it feels like a
little bit all over the placebut why is that wrong, right?
Like why?
Why does that need to be wrong?
(04:40):
Why can't that just be what itis?
It's part of the whole reason Icalled the podcast how it's
really going with Shana Ruckeris'cause even though on the time
I was wanting it to be specificaround business and online
business and coaching.
It's still relevant to my lifeand just how things are really
going.
And the past, I would say, fiveor six episodes, if not more,
(05:02):
were how it was really goingwith me, transitioning out of
business coaching and learningabout ethical marketing and what
I'm seeing online and the shiftsin the industry and stuff like
that.
Who knows?
I think what I'd like to do, andI think this is probably what
(05:22):
you're gonna see from me in thispodcast, is just hop on the mic
whenever I feel like I just havesomething to say that I think
people would resonate with.
And sometimes it'll be aboutbusiness.
Sometimes it'll be about life.
Sometimes it'll be about kids.
Sometimes it'll be about, Idon't know, just whatever the
heck's going on in the momentthat I just feel like it needs
to be shared.
So that's how it's gonna roll.
(05:45):
And today I am just going toshare just more of an update as
to this transition that I'vebeen making out of business
coaching and into really what Ididn't know at the time when I
decided to leave businesscoaching.
I didn't know what I was movinginto and it has since formed
(06:07):
into something which I'm reallyexcited about.
And I wanna share that with youguys.
But also, Just, I also wannashare just some of the things
that I had been struggling withwhen I was leaving business
coaching, because I do thinkthat some of the stuff that I'm
gonna share with you in thisepisode needs to be told, the
(06:28):
story needs to be told and itneeds to be and just a shift in
online business that I do feelthat needs to happen.
So I'm just gonna just starttalking about the update.
So I can't remember even where Iwas in the last episode, but I
had stopped doing the businesscoaching and what I had
(06:51):
transitioned more into was doingthe done for you services for my
client, which has been goingreally well.
I specifically focus on Kajabiwork and Canva.
I'm a graphic designer by trade,so I have been working with
clients on updating their Kajabiwebsites.
Building new Kajabi sites fromscratch creating landing pages
(07:12):
and sales pages and automationsand all that kind of stuff.
All that techy stuff for myclients.
And it's been really great.
And it's been nice because Ihaven't had to really do any
kind of promotion for myself onsocial media or anything.
For that.
It's just been something thathas been happening via word of
mouth, and that has been reallygreat.
(07:33):
I've been really happy aboutthat because one of the things
that I struggled with when I wasgetting out of business coaching
was the amount of time that Iwas needing to spend on social
media in order to generateclients, and I don't know why
this is different with theKajabi stuff that I don't seem
to need to do that.
I don't know if it's because.
(07:53):
Maybe because it's specializedand there are people who need
this, but there's not as a lotof people who do this, I don't
know if it's because my energyhas shifted and I'm not as I
don't wanna say panicky, but I'mnot as pushing it and feeling
the need to be online in orderto get clients.
Like clients are just coming tome out of the woodwork.
(08:17):
I'm not sure.
It could be a combination offactors, but it is the way it is
and it's been great and I lovethe work that I'm doing.
I get to just be in my bubble,do my work for my clients, and
just figure everything out andjust keep moving forward.
So that's been good.
As you guys know, I took apart-time job at a salon working
(08:38):
the front desk, which I still amdoing two days a week.
I actually had to reduce my timethere a little bit because my
graphic design Kajabi stuff wasreally picking up or has been
picking up.
So I've been, I.
Pretty busy with that stuff.
So I've had to reduce that downto two days a week.
But I do love that work and itis so fun.
(08:58):
I really enjoy the people thatI'm working with there.
I finally feel like I know whatI'm doing.
'cause it's trust me working infront desk of a salon with this
is the busiest salon in ourtown.
It's a lot to learn and Ifinally feel like I know what
I'm doing and I pretty much can,oh Be in there and feel
confident.
(09:18):
And so that's been really goodand I'm hoping to be able to at
least stay there one to two daysa week.
Just to be able to help out andjust because it's fun and it
just is a nice change of pace.
And so I've been doing that andthen I have been doing my art.
Something that has really pickedup and that has been super fun
that I've been doing our.
(09:40):
Paint nights.
So I am an abstract artist.
I have an art website.
It's shane rucker art.com.
I do abstract paintings and Ihad a friend mention to me one
day, she was like, you should doa paint night where like girls
can come in and drink wine andyou can teach them how to.
To do abstract art.
And to be honest, I was like,yeah, that's cool.
(10:01):
Cause my husband and I have anart studio, so we were it's not
even in my house.
It's like a separate space thatwe lease.
And it's awesome.
I love it.
But I the idea came in and I waslike, yeah, I could do that.
But then there was some fearsand some doubts and some like
things where I was just like, Ijust wasn't in a space to deal
with it at that point, but, Iwas at the studio one Sunday and
(10:24):
I was thinking about it and Isaid, you know what, Jace like
my to my husband.
I'm like, I've been thinkingabout doing this.
He's just do it.
Just put it out there and seewhat happens.
So that's what we did.
We put it out there.
I said, I'm hosting an abstractpaint night, and we gave the
date.
It was$75 at the time to join,and we had it sold out 10
spaces.
Actually it was 11 people whojoined within the first 24
(10:46):
hours, which was so cool.
And I was so excited to see howexcited people were for that.
And we hosted the first one backin July and it was so much fun.
And we just, I didn't know whatI was doing.
I was flying by the seat of mypants.
I was trying to figureeverything out and I think I we
did a pretty good job.
I'm running this first event andeveryone had fun that was there.
(11:08):
I had people telling me likethey had never been to anything
like that before, and that theywere they came in feeling a
little bit not sure what toexpect, but then cause as an
abstract artist, you, there'snot, it's not like I sit there
and go, okay, paint a sun, painta mountain, paint this bird
here.
That's not what this is.
This is let everything go.
(11:30):
There are no rules.
Here's a little bit of myprocess on how I paint abstract,
but you do whatever you want.
Let the colors, the music, letyour intuition guide you kind of
thing.
And so people, at first it wasso funny because people at first
were looking at their canvas ortheir canvas paper and being
like what I'm not sure where tostart.
(11:51):
And then you would see them pickup a a pencil or a charcoal or
they would squirt some paint onand then they would use the.
I use pallet knives andeverybody has a pallet knife and
some brushes and stuff, and thenthey would start to play with
the tools and by the end of thepaint night, everybody had
created, each person createsthree pieces of art and they had
(12:11):
these amazing pieces of art thatthey were even themselves
shocked that they created.
They were just like I had nethey said to me like they had
never felt so free before Theywere never, they, it's hard in
society.
We're not told to just dowhatever we want and let go of
the rules, right?
So to be able to walk into aspace have some good music
(12:32):
going, enjoy a glass of wine,and to be able to just let color
fly and just play people don'toften get a chance to do that.
And so I.
They laughed just feeling sogood.
I got some of the best commentsand best messages after that
event, just of how much theyenjoyed the process of that.
(12:52):
And so we've been running themever since.
This is a new thing that's justpopped up in my world and I
really do think that part of thereason that my life has changed
and that I'm enjoying the thingsthat I'm doing, even though.
I don't even know what I'm, likeI, I'm not a business coach.
Okay.
(13:12):
I'm a graphic designer.
I guess I'm an artist.
Like I don't really know what toclassify my work as, and I don't
really think we need to classifyit as anything.
But I think just the art or justthe fact simple fact that I have
let go of.
Expectations for myself,expectations for what I should
be, expectations for how muchmoney I should be making, and
the type of work I should bedoing.
(13:34):
All of the shoulds, like reallyjust letting go of all of those
shoulds and allowing things tounfold in my life that's what's
led me to these opportunitiesthat.
One are fun that are justworking very easily for me and
I'm just really enjoying theprocess is because I am not
gripping so tightly to what Ithink should be, and that has
(13:58):
taken me some time to really beable to notice and have the
awareness that maybe that's whythings are working out so well
and I'm feeling so much betterabout my life is because I'm not
gripping so tight and I don'tknow why.
When I have my, when I had mybusiness coaching business, why
I was gripping so tight and whyI felt the need to have these
(14:20):
expectations for myself.
I don't know why I did that.
Maybe it's because there's a lotof competition out there, a lot
of other coaches who are makingthe business look easy and
everybody should be a friggingmillionaire.
And when you're not, you feellike you're not doing it right
or something's wrong with you orwhatever, and you're trying so
(14:40):
hard to make this work.
I let go of all of that and Iliterally took my ego and said,
go sit down in a chair somewhere'cause I don't need you right
now.
I just need to not, I just needto not do anything that.
I feel I should be doing, oranything that society thinks I
should be doing or any of thatkind of stuff, and just let go.
(15:04):
And I think that's what'sliterally changed everything in
my life.
I can't even tell you.
I feel so much less stressed.
A lot of the symptoms I washaving from my, like what I was
saying was perimenopause, whichI do believe a lot of it still
was hormonal stuff, like themassive mood swings and things
like that.
A lot of that's gone because I'mnot putting this extra pressure
(15:26):
on myself to perform and to tryand achieve and to be at a
certain level in my life and.
Before I was doing that, I justwas constantly in a bad mood
because everything I was doingwas just, it wasn't working to
the degree of what I thought itshould be because of what I was
seeing everybody else doing.
(15:47):
And that constantly repeatedover and over and over again is
hard.
It wears on you.
And it was the minute that I letall of that stuff go.
And let me tell you, this didnot change overnight.
Okay.
I felt a release in pressure.
The minute that I said, I'm notdoing this anymore.
I'm not being a business coachanymore.
I'm letting this go.
(16:08):
It's time to stop.
From the minute that I put thatout there to the world, I did
feel a release in pressure, butit wasn't like my financial
situation changed.
Nothing changed for me anywhereelse in my life except for the
fact that I released thatpressure and.
I let go of that expectation.
So that in itself really didrelease and create space for me
(16:33):
to be able to be like, okay,what's next and not be in a race
or put myself in some sort ofbox.
It was like I was okay to go tothe salon a couple of days a
week.
That really did help mefinancially in the beginning.
'cause when you quit something,you quit the income that comes
with it.
I let go of all my clients andeverything.
(16:53):
So the salon really helped mejust continue to get some sort
of a paycheck, but it also gaveme space to really think about
what do I wanna do and how do Iwanna be in this world and.
I still don't really have ananswer for that, and I still am
I'm just flying by the seat ofmy pants and I am really
(17:14):
enjoying the Kajabi work.
I am enjoying doing the paintnights and being able to work on
art every so often.
And I am enjoying the salon.
And right now those are thethings that I'm just.
Doing, and I'm not puttingmyself in a classification.
I will say it was interesting atthe salon when I would see
people come in that knew me andthat knew what I did, and then
(17:35):
they saw me working there andthey'd be like, oh my gosh,
you're working here.
What?
Why are you working here?
Like my ego desperately wantedto say, oh, I'm just helping a
friend.
She asked if I it.
Yes, partly that is true to somedegree, but also my friend was
helping me'cause she could seethat I was in a spot where I
wasn't happy and I neededsomething to bridge the gap to
(17:57):
try and figure out what was nextfor myself.
And so there was some of that.
At the end of the day, like nowI'm to the point where I don't
give a shit.
Like I don't care what anybodythinks about what I'm doing
because I'm happy and like mylife is, it feels good.
And so that's really whatmatters at the end of the day.
So I.
(18:17):
That's what I'm doing.
That's what I'm, that's what I'mjust doing.
And I still sometimes peoplewill say do you miss business
coaching?
Or do you miss being online?
And I don't, I actually don't.
I see what's going on in theonline coaching space and
there's a lot of it that justmakes me feel gross.
(18:38):
There's a lot of stuff that I'mlearning about the industry that
I feel like the industry ischanging and.
I think that it's changing forthe better.
I don't think that.
I am, I'm somebody who, as acoach, I knew a lot about
different things because I hadbeen taught by other people, or
I had built businesses myself,so I had some experience, but
(19:00):
I'll be honest, I wasn't acertified business coach.
I didn't go to school forbusiness marketing.
I went to school for graphicdesign and marketing, but I
don't have any certificationsthat say I am qualified to coach
somebody how to start abusiness.
The only qualification I have isthat I've started my own.
I've started a couple ofbusinesses myself.
I've gotten them to six figures,but that's it.
(19:22):
That's the only realqualifications I have.
I'm not certified, to be outthere coaching people on how to
build a business because.
Sure I've done it, but I don'thave any formal education.
And I think that's somethingthat's changing in the industry
is people are starting to lookfor proper certifications.
'cause there's a lot of shittyones out there, but actual
qualified experience in whatyou're doing that.
(19:46):
Is helping you help otherpeople.
Like you've got the experiencethat's going to experience and
the knowledge and the know-how,and the guidance and the system
that helps people achieve acertain result.
And if you don't have that, Inthe coaching industry, I, if you
don't have that, then you're, Ithink that you're in trouble.
(20:06):
And I didn't have that, and norwas I about to go invest money
into getting that.
So for me it was like, I need tofigure out what's next for me,
because I know that the way theindustry's going, someone like
me, even though I'm gonna sayit, I was good at what I did.
I still wasn't in a positionwhere I was qualified to be.
(20:29):
Helping other people startbusinesses.
And that's just the way that itis.
Now, I am a certified graphicdesigner.
I am a Kajabi expert.
I had to apply for that.
I had to have them review mystuff in order to be able to get
that.
There was a lot of things thatthat I do have, and those are
the skill sets that I promoteand that I.
(20:53):
Share in my, my, my businessworld kind of thing.
And that's'cause I do believethe industry's changing.
Now, one of the things that didhappen with me, and I do wanna
share this story because I justthink it's important for those
of you out there who are lookingto grow an online business and
hire some coaches and thingslike that, I don't want you to
(21:14):
get stuck into the same thingthat I was stuck in and.
So my advice to you as somebodywho's been a coach and who's
also hired lots of coaches in myday, like I've spent hundreds of
thousands of dollars on coachessince starting my business, is
to make sure that you vet thepeople you're hiring.
(21:37):
I did not do that.
My vetting for the coaches thatI hired was, do they look
successful online?
Do they have the success that Iwant?
Are they showing that onInstagram?
Because if they're showing thaton Instagram, then they must be
successful.
So I wanna hire them so that Ican have what they have.
That was literally me vettingthe coaches that I've hired and.
(21:59):
The thing with social media iswhat and what's actually true
are, can be two completelydifferent things.
It is very easy to make yourlife look extravagantly,
luxurious, and wealthy, but yetit's not on the on, the flip
side of the camera.
It so it's very easy to makeyourself look really good at
(22:19):
what you do, successful wealthyperson, but,.
Nobody knows if that's actuallytrue because people make that
shit up all the time.
And that's part of the path thatI've been on.
I've learned a lot about theshit that goes on behind the
scenes that we don't see throughmy work in looking up the
(22:41):
different ethical marketingthings and stuff like that.
But.
What I wanna say to you guys,and this is my story, is that
you definitely need to vet thepeople and don't vet them just
by looking at what they say theyhave online.
So the last coach that I everhired, I'm not gonna name names
at this point, but the lastcoach that I ever hired I joined
(23:03):
her program because, I saw theflashiness on social media.
I saw what she was sharing to betrue about her business, which
was a hundred K not even just ahundred K months.
She was talking about a hundredK days.
She had a million dollar monthat one point.
She was.
Using social media, she wasreally good at marketing
(23:25):
herself.
Now how much of what she wasmarketing was actually true is
still to be determined.
There's a lot of people who, inthe circles and things that I've
been a part of that actuallyquestion her actual wealth and
question how much of it's real.
I didn't actually ever questionthat.
I always just thought it, I justassumed that people were good.
(23:45):
I just assumed that peoplewouldn't lie about that stuff.
Fuck, I'm gullible.
Because I wouldn't lie aboutthat stuff.
Like I even struggled tellingthe truth about my financial
stuff online when I was tellingpositive things that were
happening in my business.
I just assumed that it was allreal and right.
And it wasn't until I startedgoing down this road of
(24:07):
researching marketing and ethicsand all that stuff that I
realized that, oh wait, thatthey might be lying about what
they're talking about.
And so this coach that I hired,there's a lot of information
online that talks aboutquestioning some of her claims.
And I didn't actually questionany of it until I started
reading it.
(24:27):
And then I started going, oh,wait a minute.
Yeah, they're right.
This could be, this could not betrue.
And so I had joined one of herprograms and it was not cheap,
it was about$1,500 a month.
And when you're not really, whenyou're not making.
A lot of money in your business.
$1,500 a month is a lot.
And so about midway through theprogram, I had asked if I could
(24:50):
be let out of the program.
'cause I was thinking aboutquitting coaching at that point.
I just couldn't afford theprogram.
I was struggling.
I.
Financially in my business atthat point to the point where I
I literally sent them a messageand said, listen, this is where
I'm at.
Like I, I'm not even sure howI'm gonna be paying for my
groceries this week.
(25:11):
I am struggling really badly inmy business and I need to get
out of this.
And their response was, no.
Nope, you've signed a contract,which first of all, I never
signed a contract.
I just clicked a button.
Like I guess now when you justbuy something, it just
automatically signs you intothis contract which I think is
bullshit by the way.
I.
But there's no signed contract,but they said no.
(25:33):
They said no.
Like in a nice way.
I will say.
It was like, I'm sorry that thisis happening,.
If you want out, you have to payfull price for every single
program that you've taken fromthis coach.
Because the program that you'rein reduces the amount of each of
the programs and you have to payfor it until you're done.
And I.
(25:54):
At first when I sent thatmessage and I got that response,
I was like, fine, I'll stay in.
I'll give it one more shot.
I'll keep working.
That was my mentality.
And then it was a few monthslater, not even two months
later, I messaged them back'cause I was in the same place
two months later.
I couldn't afford the payments.
I was drowning.
I said I need out.
(26:15):
This is, I can't do thisanymore.
I'm not paying any morepayments.
This is ridiculous.
I'm not even happy with theprogram.
To be honest.
The program was just the samefucking program regurgitated
over and over again in differentways.
Like she puts out 10 programs amonth and they're all virtually
saying the same thing.
So I was like, not reallygetting anywhere.
(26:35):
I was implementing the thingsthat were being taught to me,
but nothing was changing in mybusiness.
I just said I can't pay this.
And they came back and said youhave to pay.
They made me this payment planand I was just like, I didn't
wanna do it.
I was like, no.
I've had people who have joinedmy programs who have come to me
(26:57):
midway and say, this isn't forme.
They've changed their mind forwhatever reason.
And I'm the type of person thatif you've changed your mind and
you don't want to do thisanymore I'm not gonna refund the
money for the services thatyou've used, but I'm not gonna
make you pay for something thatyou're not gonna use if you're
not gonna use it.
I'm not gonna do that.
I don't care what kind ofcontract you sign, I'm not gonna
(27:19):
do that.
I let the pers I let, there wasone person and I let her out.
I was like, yeah, go.
That's fine.
I totally get that.
There was that.
And so anyways, long storyshort, this coach it wasn't even
her, it was her team that I wastalking with, continued to
harass me for this money.
(27:40):
And I just stopped.
I just stopped completely.
I stopped talking to them.
I stopped responding to them.
I stopped paying it.
I just stopped because.
I don't think it's fair.
I don't care what your refundpolicy is.
I don't care what rules you havearound there.
If a customer is not happy orcannot afford to continue to pay
(28:01):
for something that they're notgetting it's not like I got a
whole bunch of stuff and thenwas asking to get out like I
had.
I think maybe five months leftin this one year long program.
And I didn't want the futurethings.
It's bullshit to say that yourprograms are worth X amount of
money and you're discountingthem for this thing.
'cause that's bullshit.
(28:21):
That is absolute bullshit.
Who is saying how much thosethings are worth?
If you have a 12 month programand it's$1,500 a month, then you
have a 12 month program and it's$1,500 a month, like that's the
value of what you're selling.
So when I wanted out, I justwanted to stop paying the$1,500
a month, and I didn't want anymore content.
I didn't want any more of whatwas being offered, and they kept
(28:43):
saying no.
And I just stopped paying it andI just said, fuck it.
I'm out.
I know my rights as a consumer.
I've spoken to authorities inthis space who have said to me
what they are doing is notright.
There's nothing that they can doto make you pay that.
And so it was really difficultfor me to go through that.
(29:03):
And technically I'm still in it.
I don't know what will happennext.
I have yet to pay them anotherdime and I will not pay them
another dime.
I think it's horrible how theytreat people and how they treat
people who are struggling andthis is a person who's claiming
to make a million dollars in amonth.
They've claimed multiple timesto make six figures in a day,
(29:26):
and they're coming after peoplewho can't afford to be in their
programs So as consumers, andthe reason I'm sharing this,
Story is that you have to vetthese people, make sure that
their income claims aretruthful.
Do you feel like the way thatthey're marketing themselves is
something that you can do?
'cause I tried marketing myselfin the exact same way that she
(29:48):
was doing it.
I was doing the exact samethings and I was not getting the
same results.
So it doesn't necessarily meanthat it's going to work for you,
and definitely ask about refundpolicies.
Ask about those things beforeyou get into them.
I made bad choices.
I take responsibility for thosebad choices, but I am also
(30:08):
somebody who believes that I.
We have to treat humans likehumans, not dollar signs.
And if somebody is struggling topay for something or is not
happy with the service that theyare getting and they don't want
more of that service, then thosepeople need to be let go it's
been a bit of a situation, but Iam over it.
(30:30):
And this is another whole reasonwhy I'm out of the coaching
industry is'cause shit like thisis going on.
The daily inside that industry,and it's something that I just
don't want to be a part of.
I don't wanna ever have somebodyfeel like they have to pay me
money when they can't afford it.
I don't know, there's just a lotof real garbage shit going on in
(30:53):
that industry.
And actually a really goodpodcast that I'm gonna recommend
to listen to if you'reinterested in learning more
about this kind of stuff.
And I was just listening to itthis morning.
I'm gonna pull it up here and itis the Marketing Muck Raking
with Rachel k Albers.
(31:13):
She has season two of herpodcast that started, I think
July of this past year.
I am on.
The August 14th episode, whichis about ClickFunnels and all
this stuff.
But anyways, they really breakdown the industry and what's
gone wrong in our industry, inthis coaching industry, how it
(31:34):
all started, how it's all justmessed up.
All the gurus that you know,like the Tony Robbins, the Marie
Fors, all of those names arebrought into this podcast.
It's really interesting.
And when you learn about.
What's actually going on behindthe scenes with a lot of these
people and these income claimsand these Instagram accounts
(32:00):
where they're showing all thisfucking bullshit about their
life and the luxury and all thiscrap.
I.
And it just, people get suckedin like I did, and they pay all
this money and then they don'tget any results.
This is the kind of shit that'sgoing on in the coaching
industry, one that drove me out,but two, that I want to make
people aware of through my ownstory so that they don't get
(32:23):
stuck in situations like I did,where you're paying for
something that you're notgetting any value from, or
you're overpaying and you'repaying like$1,500 a month for.
Online programs that arehappening in a Facebook group
that you're getting these videosthat are recorded from years
ago, and it's the same shitregurgitated over and over again
in different ways, packaged in adifferent marketing package.
(32:44):
And sure their graphics gotbetter over the years, but the
content is still the same, it'sstill the same garbage, and they
just keep reiterating how muchmoney they're making, and that
is their selling tactic to getyou into their program.
To think that, Hey, guess what?
If I'm making this much money,so can you just follow what I'm
doing?
And that's the bullshit thatthey, that's what they're using
(33:05):
as their tactic to get you in.
But guess what?
You can do all the same things,even wear the same fucking
clothes and do all the samecrazy shit that they're doing,
and it most likely isn't goingto work for you either.
Just be mindful of that and becareful of that for when you're
signing up for things.
Make sure these people arevetted.
This person that I spent thismoney on is not a certified
(33:28):
business coach, did not go toany kind of business school.
She was a fitness coach.
And so that's on me for justtrusting that she knew what she
was doing.
But a lot of these people arereally good marketers, great
marketers, but they don'tactually know anything about.
Actual real business.
And so they don't even havesoftware for their courses.
(33:50):
They host it all on socialmedia.
That should have been my firstred flag right there.
That's basically it.
I just wanted to give you thatupdate and I wanted to share
that little bit of my story.
I had resisted sharing thatearlier just because of so many
different reasons, but I feltready to give some inside scoop
on that so that it can help stopother people from getting
(34:14):
tangled up into bullshitmarketing tactics that look
fancy on the outside, butthere's no real actual lessons
on the inside.
And be careful especially in themindset.
Space.
There's a lot of shit floatingaround out in that mindset space
where it's it's all you.
It's your thinking.
It's the way that you are.
And that's what this coach wassaying too.
(34:35):
You have to have, take ownershipfor your stuff.
It's all you, it's your mindset.
It's you, what you believe andall that shit.
That's all.
It's all garbage.
Like in my opinion, it's allgarbage.
I actually,'cause I was heavyinto that whole mindset space
for a long time, I.
I had books upon books and I hadtaken courses and you name it, I
had done all these things andover the summer I literally
(34:58):
emptied my bookshelf.
I got rid of every single bookand I probably had a hundred
books, threw them all out to myfront lawn and just was like,
free to a good home and getoutta here.
'cause there's just so muchbullshit wrapped into a lot of
that stuff.
Maybe not everything, I'm notgonna say everything but a lot
(35:18):
and.
I just feel like I got cleansedwhen I did that and when I just
left a lot of these things andstarted sharing these stories
and stuff, just a full on overoverdue cleanse of my soul, and.
I still don't have answers forwhat's next.
I still don't really know whatthe future holds, but I do know
(35:42):
what's making me feel good rightnow and what makes me happy,
being with my family, being withmy kids, doing work that I love,
having clients that are that Ilove helping and supporting.
That's just what feels goodright now and it's not business
coaching.
It's using my actual skill setsthat I've been trained and
certified in, and it feels rightand it feels good, and what's
(36:07):
right for me might not be rightfor you.
So I'm not saying there'sanything bad or wrong with being
in coaching or anything likethat, I'm just saying.
Just keep your eye on theindustry, keep your eye on
what's shifting.
Keep your eye on the ethicalmarketing stuff because I do
believe there's going to be alot of shifts in the industry in
the near future.
And you won't just be able topop online and call yourself a
(36:30):
seven figure coach withoutactually having.
Real evidence of it and alsohaving certifications for what
it is that you say that you'rehelping people achieve.
So that is my 2 cents, but I'mglad to be back.
I am hoping that you enjoyedthis episode.
If you enjoyed it, like I said,I love your feedback, let me
(36:50):
know.
I am on Instagram still.
I am Shayna Rucker is where Ishare some of the stuff that I'm
doing in Kajabi, but I reallydon't post.
In there very often.
My art account is where I showup more and that is Shayna
Wrecker Art.
If you wanna find me there andfollow some of the stuff I'm
doing there, happy to chat withyou in the dms there.
(37:10):
But yeah, that's what's beengoing on over here, so there's a
little update for y'all.
Anyways, I hope that you aregood and I hope to show up here
again soon for y'all.
Okay, we'll talk soon.
Bye for now.
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