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May 22, 2025 117 mins

This week, I sit down with Danielle Mashuda and Maddy Lafferty, the co-founders of Keystone Artist Connect — a full-service resource for artists navigating today's music industry.
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With over 24 years of combined experience, Danielle and Maddy bring serious expertise in artist management, tour booking, social media strategy, and large-scale event production. Their mission? To provide comprehensive support for local, regional, and national acts looking to grow, thrive, and take their career to the next level.
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They stop by the studio and talk to me about what goes into managing artists beyond just the music, the logistics (and chaos) of planning and booking tours, how they've built trust and collaboration with a wide range of creatives, and the exciting news of their recent purchase of one of Pittsburgh's most iconic venues Club Cafe.
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Whether you're an artist, production nerd, or just curious about what it takes to bring music to life behind the scenes, this episode is one you don't want to miss. Thanks for listening!

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