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June 21, 2012 56 min
Jacques Cousteau and Emile Gagnan. William Proctor and James Gamble. Bill Gates and Paul Allen. Their collaborative innovative solutions delighted their respective markets. How can your business co-innovate with the people who best understand what your audiences want? Look to the cloud. Sherryanne Meyer quotes Dorothy in The Wizard of Oz: “Toto, we’re not in Kansas anymore.” She adds, “The old way of working will no longer work. The cloud is an enabler... sort of a new industrial revolution or renaissance in business.” Michael Krigsman agrees. “In today's world, success requires deep engagement with customers...the starting point for investment is a practical and deep understanding of cooperation with users.” Sven Denecken adds, “Co-innovation is a state of mind...next-generation cloud will support greater business flexibility and agility via rapid innovation cycles with significant customer co-innovation.”
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