Jacques Cousteau and Emile Gagnan. William Proctor and James Gamble. Bill Gates and Paul Allen. Their collaborative innovative solutions delighted their respective markets. How can your business co-innovate with the people who best understand what your audiences want? Look to the cloud. Sherryanne Meyer quotes Dorothy in The Wizard of Oz: “Toto, we’re not in Kansas anymore.” She adds, “The old way of working will no longer work. The cloud is an enabler... sort of a new industrial revolution or renaissance in business.” Michael Krigsman agrees. “In today's world, success requires deep engagement with customers...the starting point for investment is a practical and deep understanding of cooperation with users.” Sven Denecken adds, “Co-innovation is a state of mind...next-generation cloud will support greater business flexibility and agility via rapid innovation cycles with significant customer co-innovation.”