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June 28, 2012 56 min
Where were you at 10:26 am GMT on Jan. 22, 2011? That’s when the 10 billionth app was downloaded from the Apple App Store. Apple’s iconic success paved the way for how your business and, more importantly, your employees now access software. Alan Lepofsky notes, Via the App Store and the ‘There's an app for that’ marketing campaign, Apple rapidly changed the way people add features and functions to their mobile devices...Now that same approach is making inroads in the business world.” Adrian Drury adds, The growing adoption of the ‘App Store’ application distribution, retail and merchandising UI model speaks to...the opportunity these devices present to the application service providers to allow any employee to self-select their own stack of productivity-focused applications to use in the workplace. For Dan Maloney, Netscape co-founder Marc Andreessen’s WSJ.com blog title says it all: “Why software is eating the world.” Join us for Shop The Cloud: The Rise of Enterprise Apps Stores.
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