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June 30, 2025 31 mins

Driver assistance technologies are facing a major identity crisis according to a revealing new JD Power white paper. While automakers invest billions into developing these systems, consumers remain largely unimpressed and unwilling to pay premium prices for features they don't trust. This fascinating disconnect forms the centerpiece of our discussion, where we explore why only 24% of drivers feel these technologies make them better drivers.

The conversation takes a practical turn as our hosts share their firsthand experiences with these systems. From automatic emergency braking that unexpectedly activates while backing out of driveways to start-stop technology that most immediately disable, we dive into the frustrations of modern automotive tech. There's a clear theme throughout: drivers still want to drive, not be driven.

What makes this technological debate particularly significant is the massive financial stakes involved. Tesla charges $8,000 upfront for its "Full Self-Driving" package, Mercedes-Benz asks $2,500 for Drive Pilot, and GM anticipates $2 billion in annual revenue from Super Cruise within five years. But will consumers actually pay these prices when current experiences leave them underwhelmed?

Between recalled vehicles with brake fluid leaks and our popular "Guess the Used Car Price" segment featuring classic cars like the '53 DeSoto Fire Dome and '65 Mustang convertible, we explore what truly matters to automotive enthusiasts. We wrap up with a nostalgic look at 1970s car poses and the best July 4th driving destinations across Texas. Subscribe to hear more candid conversations about the cars we drive and the future of automotive technology!

Be sure to subscribe for more In Wheel Time Car Talk!

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Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12noonCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.

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Tags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk




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