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April 17, 2025 45 mins

Companies often aim for growth or transformation, but it's less common for them to pursue transformation as a means of achieving growth. This week, three McKinsey experts share their research into how the one in four companies that outperform use transformation to achieve growth beyond that of their peers.

Sandra Sancier-Sultan is a senior partner based in Paris and a leader in McKinsey’s Transformation, Sustainability, and Financial Services practices. Rebecca Doherty is a partner in our San Francisco Bay Area office and co-leader of our global Strategic Growth and Innovation Practice, and Louisa Greco is a partner in our Toronto office and a leader in our Transformation Practice.

Related insights

Breaking the mold: Five behaviors of leading growth transformers

Choosing to grow: The leader’s blueprint

Courageous growth: Six strategies for continuous growth outperformance

Eight lessons on how to get the growth you planned

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