Ep 2350 Juliana Colangelo interviews Cokie Ponikvar | Masterclass US Wine Market

Welcome to Episode 2350 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews the wine communicator, content creator, and Master of Wine candidate, Cokie Ponikvar.  Key takeaways: How is GenZ consuming wine? What is GenZ's perception of Italian wine in particular?  How to better appeal to GenZ drinkers? What makes Italy so exciting? More about the guest: Cokie Ponikvar is a wine communicator, content creator, and Master of Wine candidate passionate about making wine education approachable, rigorous, and inspiring for a new generation of drinkers. With a background in academic excellence, studying English and Classical Civilizations at University of Toronto and a drive for clarity, she combines technical knowledge with engaging storytelling across social platforms. Her work bridges deep industry insight and fresh, Gen Z relevance—highlighting both classic producers and emerging trends through a lens of sustainability, inclusivity, and fun. Connect: Instagram: https://www.instagram.com/cokiesworldofwine/?hl=en  More about the host: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: https://www.instagram.com/julezcolang/ Facebook: https://www.facebook.com/jules.colangelo/ Twitter: https://x.com/JulezColang LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/   Until next time, Cin Cin!