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May 11, 2025 17 mins

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales

There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you.

Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step.

💡 You’ll learn:
✨ The #1 CTA mistake almost every jewelry brand makes
✨ Why beautiful design can hurt your click-through rate
✨ How to guide your reader clearly and confidently
✨ Easy changes that boost conversions instantly
✨ What your click-through rate really tells you—and how to improve it

Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business.

Transcript: https://joyjoya.com/blogs/podcast/the-tiny-email-tweak-that-skyrockets-clicks-sales

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