343 - Do You Really Have to Be the Face of Your Jewelry Brand?

Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand?

You’ve probably heard it before: People buy from people.
But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer?

In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality.

If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you.

💡 You’ll learn:
✨ Why visibility is your secret weapon in a post-AI, post-trust world
✨ How showing up (even imperfectly) builds pre-qualified trust
✨ The 6 “archetypes” of being the face of your brand—without becoming an influencer
✨ Mindset shifts to overcome fear of being on camera or “being the brand”
✨ Easy, low-lift ways to start showing up—without a full content strategy

Plus, in The Gold Mine, I’m sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You’ll walk away feeling a little braver, and a lot less alone.

Transcript: https://joyjoya.com/blogs/podcast/should-you-be-the-face-of-your-jewelry-brand