344 - Why No One’s Clicking Your Emails (And How to Fix It)

Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It)

You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?”

In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat, we’ll reframe your approach and talk about how to create campaigns that actually drive action.

💡 You’ll learn:
✨ Why email still matters in 2025—even with low CTRs
✨ The mindset hurdles that secretly sabotage your campaigns
✨ Practical tips to boost your clicks (without chasing gimmicks)
✨ How to make your CTAs easier to follow and harder to ignore
✨ What “email clarity” really means—and how to harness it

Plus, in The Gold Mine, I’m opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think.

If you’ve ever thought, “Maybe I’m just not good at email,” this episode will help you move past that and toward emails that resonate, connect, and click.

Transcript: https://joyjoya.com/blogs/podcast/why-your-email-click-through-rate-is-low-and-how-to-fix-it-for-2025