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August 3, 2025 22 mins

What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves?

In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you.

💡 You’ll learn:
✨ What event-triggered messaging really is (and why it works)
✨ The 10 high-impact automations every product-based brand should have
✨ How these messages boost CTRs and conversions—quietly but powerfully
✨ Why triggered messages don’t replace your strategy—they reinforce it
✨ How to start with just one thoughtful, well-timed automation

Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered.

If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time.

Transcript: https://joyjoya.com/blogs/podcast/event-triggered-messaging-the-secret-to-high-converting-email-sms-marketing

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