DCC Podcast: Inside 'My Cause, My Boots'

DCC Tasha joins a special guest from Lucchese Boots to give some behind-the-scenes details on this year's 'My Cause, My Boots' campaign.

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Episode Transcript

Speaker 1 (00:08):
The Dallas Cowboys Present. These boots are made for talking
the official podcast of the Dallas Cowboys Cheerleaders. No, your hosts,
Courtney McKenna and Shannon Gross. Well, it's not Thursday. It's
not Thursday, but it's a good day. What is today?
I don't even know what today is? Tuesday, but it

(00:28):
feels like a nobody No, I don't know what it
feels like Wednesday because we play on Thursday. It's weird.
I don't know what's going on with these headphones louder quiet,
I don't know the balance is off anyway, what's happening? Well,
I have puffy and heavy eyes from all the crying
I've been doing this morning. Oh we'll get into that

(00:50):
in a minute. But first, we're on a special day,
a different day for a special reason, and we have
a special guest. Two special guests, one super special, once
been on the show before, she's still special in her
own way. We'd like to welcome to the show. First, Tasha,
how are you good? I'm great? How are things? Things

(01:12):
are busy but super good? Yeah, one time year. And
the reason why we are on on a special day
at a special time is because Randy Steele the director
of Partnership Marketing for Luke Casey Boots, is joining us today.
How's it going, Randy. It's great. It's an honor to
be here. Yeah, awesome, Thanks for coming on. So we
have this special thing going on, Courtney. You want to

(01:34):
tell us why Randy is here? I would love to. So. Actually,
as of today, all of the NFL teams have started
They're My Cause My Cleats campaign, an NFL initiative where
players have custom made cleats to represent a cause that's
near under their heart and can literally be anything that's

(01:56):
important to them. So Dallas Cowboys players came out with
their day you know, zeked the SPCA and Dak has
his fight, faith finished, foundation, is that in the correct
order and everything in between. So last year Dallas Cowboys
cheerleaders started along the same lines of them Cause My
Boots campaign, where every cheerleader gets to pick a color

(02:19):
of the star on their boot to be changed for
that game to represent a cause that's near and dear
to their heart. So it's the second year around and
we are filming this week the video vignettes that will
be put out for the cheerleaders, all of their causes,
all of the above, and Randy drove up from Austin.
So where are we filming these this year? Because that's different.

(02:40):
This is different. We are filming them inside the Luke
Casey store at the Star in Frisco. Yes, so Randy
drove up here to help oversee all that, right, Randy, Well,
I'm just an honored participant in it, an observer. These
are the stars. So Randy and Courtney and Carrie have
been opening the store at what time every morning this

(03:02):
week six thirty in the morning, six thirty in the
morning and beating the sun to the punch, shooting until
the store closes, and then we have one more shoot
later this week for the girls that can't make it
in the mornings in the afternoon. So Randy and the
people over it the Luke Casey Store have been more
than accommodating. We really appreciate you guys doing that. We

(03:22):
wanted to, you know, carry had this carries one of
our videographers that does a lot of stuff, in fact,
most of the stuff for all of our social media
for the cheerleaders and cowboys, and we wanted to take
these to the next level because they were so good
last year. We wanted to mix it up a little
bit and do something different. He had the idea, let's
go scout the store and see what it looks like.
And we went over and looked and it looked great,

(03:45):
and it looks even better the way after he got
it set up. So we really appreciate y'all helping us out.
So tell us, Randy, how did this come? How did
first off tell us about this great partnership you guys
have with the cheerleaders. How did that start? Well, it
started about eight years ago. We've really that's not true.

(04:05):
The partnership of the relationship with the Dallas Cowboys and
Luke Casey Bootmaker actually started in the spring of nineteen
sixty when Tech Shram contacted Luke Casey about making some
Dallas Cowboy boots and we made them for the administration,
including Coach Landry several players. There's some photographs of the boots.

(04:28):
I actually believe that y'all own Coach Landry's boots, and
they're amazing. And it's been a relationship that wasn't necessarily official,
but ongoing for decades, and then about eight years ago
we became official partners together and we've had the great
honor of providing the DCC with their white boots, their

(04:51):
iconic white right right, that's very cool. And then you guys,
so eight years ago you started making them and then
that partnership just continu you to go. And then tell
us a little bit about when you first heard about
the My Cause, My Boots campaign. Well, it actually came
from the Dallas Cowboy Cheerleaders. They had the idea, as
you were saying, Courtney, about the my Cause, My cleats,

(05:14):
and it sort of morphed over to my Cause, My Boots,
and they approached us about it. We thought it was
an incredible opportunity. Didn't have any idea how big it
would become, but we just thought it would be fun.
Where each of the Dallas Cowboy Cheerleader boots have a
silver star on their pool strap, and for this we

(05:36):
were going to change the color of the star to
represent the cause that each of the members of the
DCC were supporting. Nice and how many colors do we
have this year? Do you know, Courtney? I don't know
the exact number off the top of my head, but
there are colors, and there are multicolored ones, there are
patterned ones. They went above and beyond. It may King

(06:00):
sure that it was perfect. It wasn't like, oh, this
cause has read it was what color red? Or this
cause has a lot of different colors, but which one
is the most accurate for what this girl is supporting.
They wanted it to make sure it was spot on
and perfect. It wasn't even just like the list that
was sent over to Luke Casey. Luke Casey then took

(06:21):
that list to make sure it was perfect. And I
haven't seen all of the boots this year. I've only
seen one and it was pretty. The girls still haven't
even seen him, but their top notch amazing. When when
do the girls get to see them? I don't even
know if it's been decided by anybody. I thought there
was an unboxing last night. No, there was going to be,

(06:42):
but a changing schedule and so right now it's undetermined.
We're with holding them from them right now, but there
could be a special event for it all. It isn't
a really, it's really an amazing opportunity to see it.
So Tasha, what is your what is your color? And
your calls? So last year I actually did dementia for

(07:04):
my grandpa who's suffered from mensa for six years now.
And this year I did the color lavender for my
grandmother who's actually the caregiver. For her, Lavender stands for
caregiver awareness and appreciation. So you know, it was amazing
last year to do it, and I think especially for
I mean for all of us, but being how to

(07:24):
stay and not being able to be with my grandpa family,
it was a really big deal to show them like,
I'm doing everything possible to help you out and to
let you know I'm here and I love you. And
we're so happy that Randy's letting us do this because
it's so nice to have a platform. And so this year,
I'm just really excited to honor my grandmother and she

(07:44):
just does an amazing job. She's such a strong person.
And love her so much and she's an amazing caregiver. Yeah,
have you shot your video yet? I did? Yeah? Did
carry make you cry? He made girls cry? When I
was in there, he was making girls cry, and I
wasn't real happy with him. Yeah, there's a lot of
us that got very emotional. Yes, I can imagine, because
it's like every cause is something that really hits home,

(08:07):
and it's like a lot of times you don't realize
that until you start talking about it, and then like
all this stuff comes from nowhere, and it's like the
couple of people I was in the room for it
was like, Okay, this is making me really uncomfortable. I'm
gonna go back across the street and go to work.
But it's I mean, it's for a great cause. And
so Randy tell us about the colors. How long does

(08:28):
it take to make a star a different color? How
do you, oh tell them? How long it actually takes
to make a DCC boot compared to how fast you
guys make these ones. It's it's fast. It's really interesting
to take make a normal pair of boots for us,
and we are on the higher end of things. We
are known by the best of the best when it

(08:50):
comes to Western inspired luxury footwear. It takes us about
four to five months to make a pair of boots
from start to finish. Really, these are made in a
matter of weeks because we stop production to make these
particular boots. I order the white boots that come for fall,

(09:10):
I order those in January, the first week of January,
so they'll be ready in August. But on these boots
we wait till we hear from them and if I
made and I'd like to just say one point about
their stories. When it comes to the might cause my boots,
I personally think that it's the exclamation point on the

(09:34):
relationship between the Dallas Cowboys, the Dallas Cowboy Cheerleaders and
Luke Casey Bootmaker. Here's wine. We all have a story.
There's thirty six incredibly beautiful, incredibly talented women who make
up the Dallas Cowboy Cheerleaders. Each one of those young
ladies have a story. This is their opportunity to share

(09:58):
a piece of them with all of us about what's important,
what they're cause. It may be about animals, it may
be about their grandparents, it may be about their mom
and dad, may be about a family friend. And to
hear those stories and to know that that night they
take the field, when they do, they're taking a piece

(10:19):
of them with them in those boots. It's an amazing opportunity.
We want our relationships to be natural relationships, not necessarily transactional.
Anybody can have that. It's really important who we partner with,
and it's just a terrific honor to have the relationship

(10:39):
with the Dallas Cowboys organization. But this one, this event
is the exclamation point because we get to see the boots,
we get to see the girls, and we get to
hear the stories, and they're on the side of their boots,
and they're in their hearts and they're on the field,
and it's everything. It encompass all that we're about. Yeah,

(11:00):
that's awesome. So last year, Tasha, when you guys got
the boots, how did they let you see them? Was
it like everybody opened them at the same time. How
did they present them to you guys? Yes, we actually
did a big unboxing in our locker room and they
had them all out, yes, the locker room here at
the Star, and they were all in a circle and
we had our names on them and we got to

(11:22):
open them up at the same time, and we each
actually took turns going around the entire room and sharing
the color that we chose and why. And it was
just a really special moment, Especially this time of year,
we get so caught up in you know, the holidays,
and it's you know, busy with the football season and
practice and you know work and outside lives, and it
was so good just to take a moment and realize

(11:44):
what everybody else is going going through. You know, in
their personal lives, and we just loved doing it because
for us cheerleaders, yes, you know, we share on the
football field, and it's like our moment to have a voice,
you know, and to raise awareness for something that's really
really special to us. Imagine that's and this is me
from the outside looking him, but you probably learned it's
probably like a huge bonding experience because you probably learned

(12:07):
so much about all your teammates that you didn't know, like, oh,
I didn't know you were going through that, or I
didn't know that this is what was going on in
your life. So I can imagine that was just like
a huge like oh, yes, absolutely it was. It was
good to see, you know, people bonding over things that
they've either been through or currently going through and knowing
that you have that person to go to that maybe

(12:27):
you wouldn't normally speak up about something like that. So yeah,
it was just an amazing overall experience and I'm so
happy we're doing it again. Yeah, that's really cool. And
you were involved last year and shooting all the videos
and organizing all that. What was the biggest the biggest
wow moment for you being a part of that from
kind of start to finish. I guess the biggest thing
is it's so relatable and in every sense, every person

(12:51):
has a story. Every person has their why, and a
lot of this is their why and their driving factors
as to how they live their lives or how they
want to be as caretakers and mothers or friends, or
this person has everything going against them, but they still
manage to live happy in exciting life for them. When

(13:16):
we look at things and we're like, if we were
we might have a terrible day, and we're like, ah,
this sucks and this and that. But I hear so
many of the girls talking these past couple of days
and it just puts everything into perspective. It's like this
person lost their limbs or their chained to a wheelchair essentially,
but their outlook on life is so much even more

(13:37):
positive than ours. And we have everything to be excited
and happy for, so it makes everything relatable. And we
were talking with Maddie. She did down syndrome last year
and she's doing it again this year, and it's a
different and more unfortunate set of circumstances for her. Last year,
she talked about her best friend Matt and how he's

(14:00):
help shape her life and help her really in all
aspects of life, and unfortunately he's recently passed away. So
now she's talking about how through him she hopes to
carry on his legacy and one his outlook on life
has changed her outlook on life forever. But she hopes
that she can continue to influence people like he influenced her.

(14:23):
And it's crazy because she said people would reach out
to her and talk to her all the time about it.
Or she said that I think it was a month
of October was National down Syndrome Month, and so every
day during October she would post a fact about down syndrome.
And she said she did had it not been for
my cos My Boots last year, she doesn't feel like
she would have been comfortable or capable of posting things

(14:47):
like that because the platform has her allowed to do that.
And she even was invited to go to I don't
want to get this wrong, she's going to New York
for do you know exactly what it was. It's a
gala in New York and they're going to need to
auction off her boots. Oh that's really cool down and gala. Yeah,

(15:09):
that's awesome. So it affect it's it really does affect
people and people notice it. Or even like Gina was
in a sorority and she chose the philanthropy of her
sorority last year and the national sorority picked it up
and invited Gina to do stuff with the national sorority.
And it's interesting and it's cool, and it just resonates
with one person or another. Whether this person picked diabetes

(15:34):
and you don't really have anybody in your family or
friends circle who has diabetes, there's going to be another
cheerleader with something that resonates with you. Or even if
what resonates with you is a rare disease. One of
the rookies is talking about a rare disease where her
friends were the twelfth and thirteenth person in the world
ever to be diagnosed with a disease, and it's just

(15:55):
like you can't relate with that, but you know other
people suffering, and it's just it's crazy. And everybody has
a story. The biggest thing is everybody has a story.
You know what's interesting. I would add to that, what
Courtney's saying is is that where we live in Texas,
there's a romanticism about cowboy boots, especially when they're worn

(16:17):
by an iconic team like the Dallas Cowboy cheerleaders. There's
stories behind boots. People rarely save a pair of shoes
and say these are the ones that my uncle wore
to the accounting office or whatever it may be. But
there's a romanticism about cowboy boots that people say these
belong to my grandmother or my grandpa or whatever. Again

(16:39):
elevated to unbelievable levels. The DCC puts these on and
these are some thirty six of the most beautiful, talented
girls on the planet, and then all of a sudden
they share a part of themselves that everybody can relate to.
And the stories told through a pair of cowboy boots,
it's an amazing thing to be a part of. Yeah,

(17:01):
this thing kind of just started off as an idea
last year, spinning off of the My Cause, My cleats
And then so when they came to you with this idea,
what was your first You know, this is something that
they've never done one, they've never changed the color of
the boot from you know, bright and silver. This was
kind of an out of the box type thinking. First off,

(17:23):
what what did you think when they first brought you
this idea, and how a lot of times these ideas
start off and it's like, well, let's just go try this,
and it's almost like comparing this to the Christmas Spectacular.
Last year it was like, hey, let's throw a Christmas
show and it was really cool and it was neat,
and then it was like, let's take this to the
next level. And this year it's I haven't seen it yet,
I'm going this weekend, but I hear it's like over

(17:44):
the top, like insane, like crazy, so cool. And then
knowing Kelly's vision, in Charlotte's vision, I can see this
going from from here to here to here to like
just crazy. How can you see this going from just
a small idea? And then what how do you see
this kind of playing out over the next few years. Well,
from the Luke Casey's perspective, when we received the requests

(18:08):
from the DCC to make these boots, my first reaction was, well,
that's kind of cool, that's a neat, it's a different
and all that. The first thing I did is I
went back in research might cause my cleats and that
was intriguing to me. Okay, but Tasha is my eyewitness
when we came in, we delivered the boots, and we

(18:28):
did exactly as Courtney describe. We had debates and discussions
we inside our own company. But no, that pattern doesn't
look right. No, these colors need to go together. No,
there needs to be an outline. We're very passionate about
the product. As I like to say, lu Casey's one
hundred and thirty five years old, and we put one
hundred and thirty five years into every box we put

(18:49):
those boots in. And if you've never been to a
Luke Casey store and you're out at the Star, just
even if you don't have any interest in boots, it
is one, it's a beautiful store. Two, when you walk in,
it smells like I mean, it just smells amazing. It
smells like leather. But it's just awesome. And some of
the boots they have in there just insane. Even if

(19:10):
you don't like boots, some of them are just beautiful
and some of them are cool, some of them are
just so at least do yourself a favor and you
go check the store out if you're out here. So
they come in and approach us about making these boots,
and it was great, and we changed the color of
the stars, and we had to make them in a
very short window and we did that, but the magic
didn't happen there. The magic happened on the day we

(19:32):
delivered them. And again it's to the girls on the
squad because we go in there. It just as Tasha described.
We put them in the locker room, we set them
in a circle and all this, but everybody opened them
up and that was fun and festive. But what changed
is when you began to tell the stories, and that
was unscripted, and all of a sudden we got to hear, well,

(19:54):
this is why I chose this. And when we heard
the why, the collective jaws dropped onto the floor and
tears were flowing, and all of a sudden, there were
teammates who didn't know that they why they picked that
because my grandmother had that cancer or this cause is
important to me, or that when we heard that, that's

(20:16):
when it clicked and the light came on and I
can see to answer your question, it's just going to
get bigger and it's going to get better. And it's
interesting to me to have the veterans like Tasha come
back and say, well, this time I'm going to honor
this person or this cause. It's fun to see the
ones who come back who support the same cause or

(20:38):
change whatever they're going to support. And then it's fun
to see the rookies come in and be a part
of it. We heard a story this morning. I won't
say who said it, but one of the veterans or
I'm sorry, the rookies came in and said, my mom
asked me, if you were to make the DCC, which
cause would you support? And she didn't make it last

(21:01):
year because she's here now and she knew a year
and nine ask what she was going to do. That's
so cool. That's the touching part. That's what we want
to be a part of. It's it's just the beautiful
thing for all of us get an honor to be
a part of it. And you you probably last year
came in and were just like, Hey, I'm just delivering
the boots. I'm going to hang out, watch and enjoy them,

(21:21):
open them. And now you're a part of the story.
And now you're part of developing this, helped develop this story,
and you're you're right in the middle of it. That's
super cool. Well, it's a it's an honor to be
the messenger. From from my standpoint, Luke Casey is the
rock star, okay, And in this story, it's the DCC

(21:41):
that are the rock stars and their story and Luke Casey.
And I'm happy to be one of the guys pushing
the boxes forward so that I can hear the stories
and see the stories and be lucky enough and blessed
enough to be on the front row to witness it.
This is just my this is just my crazy creative

(22:02):
brain thinking. But if it ever developed, or it ever
came up, could you make it the entire boot a
certain color or is that just I'm sure, I'm sure sure,
I mean it's custom. I learned so much about the
beauty of our brand, as I shared with Courtney, is
is that we not only make boots that you see

(22:24):
over there in the store. At our store, you can
be a designer today, right here today. You can come
in and say, I want a red top, I want
a black bottom, I want this color, side seam, the
thread colors, I want my brand, I want my logo.
As long as we have licensing approval, we can put

(22:45):
anything on it. Wow, as long as it's respectful. But
it's a neat thing it's an opportunity. Our boots tell
a story, they really do, and there's no better story
told than the one that these young ladies tell. And
I thought, you only design your own nikes. You can
design your own luczy boots, design your own boots. That's
pretty I said, I've learned so much more about boots. Yeah,

(23:07):
I didn't know you could design your own. So Tasha,
let me ask you this, how hard is it to
dance in a brand new pair of boots? It's actually
very hard. It's hard to dance in a pair of
boots in general. That I was going to ask you
that because one of the things I hear from from
you know, the rookies, is like, you don't realize how
hard it is to dance in a boot because you've
never done it before, and their actual cowboy boots. It's

(23:30):
not a dance shoe form of a boot. I remember
my first year going through training camp and getting to
the point where I knew the boots were coming, and
being so nervous because it was already so hard and
I couldn't think of putting a boot on and doing it.
So you start to get used to it and you
break them in so we have different ways that we

(23:50):
can kind of break them in. And now it almost
seems kind of weird to not dance in boots. Yeah,
so we just yeah, we've grown accustomed to it. And
even though it's hard, we love putting them on because
they are so iconic. So yeah, it's interesting dancing in woman.
And you can buy those boots, right, the white ones. Right?
You can online or where can you get good buy

(24:12):
them online or in the luke Case stores. Okay, we
have several stores in Texas and one in New Mexico,
one in Nashville, Tennessee, and you can buy them there
as well, and online dot com. How many pairs of
boots do you own personally? Yeah, the hundreds, No, sir,

(24:32):
it's about it's about today today. I'd say probably sixty pairs.
Do you really, I don't know any whole adult life though. Yeah, okay,
it's it's and they tell a story each pair. Yeah,
I have two pairs. I have one pair of Luke
Case and then I have one other just old leather pair.

(24:55):
I used to so back in my hockey talk days,
I used to be a big um lace up roper
guy because my my feet are my heels are real narrow.
What does that even mean? So it's basically it's basically
a boot, but you lace them up and they have
the little I don't even know tassel that's on it.
So and they were easier to dance him because you
you lace them up. And I used to be a

(25:16):
big two stepper and yeah, swear wranglers and cowboy hats
and brush poppers and yeah gallant hunt no no, no,
just regular hat. And then I want a couple of
two step contests back in the day, if I don't
say so myself. So you know who else is a
big boot guy that's on the team is Chris Jones,

(25:37):
the punter. He is he comes to the store a lot.
Then he is he's part of the Louke Casey family.
Yeah he's correct. He told me he's got about sixteen
pairs of boots. And then he just wanders over to
the store every once in a while and window shops
and usually leaves with a pat tell a story. They're
his trophies contests. Still have them, won't won't ever throw

(25:59):
them away? Even no, I don't think I would ever
wear those type of boots again. I literally have to
google I have no idea. You haven't ever seen a
pair of lace up ropers at all. I haven't either.
They're awesome. That's they're the best. Utah. So what's what's
the biggest difference this year in the program that we're

(26:19):
doing on social media and digital media? What's the biggest
difference between last year and this year and what we're
going to see? Stories? Stories obviously all be different, the
causes are I think I think the biggest thing is
just more emotion and all of it. It'll be similar
in the sense of what you'll see and what you'll
get to consume on social media. But last year was fresh,

(26:40):
just a brand new idea. Nobody knew what we were doing,
just kind of taking it and running with it. But
now the girls are excited to share their stories, and
not that there wasn't thought or effort put into it before,
but there definitely is even more this year. So you
just get to see more about them and their story.
We we were saying during the interviews, like, we don't

(27:03):
need to know the facts about lung cancer. Someone wants
to know about lung cancer, They're going to go and
google it, but they want to know year why about
lung cancer, Like why or how did that impact you
so much that you decided you had one opportunity to
represent something on your boot and why did you pick that?
So you'll definitely get a lot more emotion and delve

(27:25):
into more personal lives and stories and really get to
know the girls and I can't even remember who we're
talking about it with, but just get there other stories
and follow them and it's something to latch onto, not
as a fan but as a person. Yeah, So what
was last year you were part of the first year
to ever do this? This year you kind of knew

(27:47):
what was coming. How long did it take you to
decide on what your cause was going to be? And
how much thought did you put into that? You know,
there's actually a couple of different causes that I was
going between with some things in my family personally, and
so I was kind of having a hard time deciding
which one. I kind of wanted to do a few,
but how to pick one? So I, yeah, I decided

(28:08):
to do my grandma just because her and my grandpa
are like my everything. My grandpa was like my father
growing up, and they've always been like my biggest support
system through everything. So I felt like she is the
one that needed it the most, and especially because you
know we I think it's something that gets forgotten a lot,

(28:30):
is the caregivers for you know, a cancer patient or
someone suffering from dementia. You know, we sometimes focus on
the actual disease itself and the person affected by it,
and we tend to forget about the person that's actually
the one's taking care of them. And so yeah, that's
why I decided her. But it was it was tough
because there's a lot of causes out of love to represent. Yeah,

(28:52):
and if you think about it, what Tasha just said,
a caregiver is often a thankless position because they're sometimes
forgotten and rarely thinked about it, and they suffer it
as well. That's why when I hear that last year,
it was an event. We made these special boots. I
delivered them here to the Star. We opened them up.

(29:14):
Something incredible happened in that locker room. I was changed.
When I left that locker room, I thought, this is really,
really something I've been looking forward to this for a year.
To see it again and to watch what Courtney and
carry Katie and the staff, the girls, to see it
just bloom. This last two days has been amazing because

(29:39):
the Dallas Cowboy Cheerleaders are the standard for all of
the NFL, any girl who's interested in cheerleading. They have
long been for decades, the standard for the world. To
see this right here, the NFL adopts my cause, my cleats,
the DCC goes above and beyond, once again proving why

(30:00):
they're the standard. And to hear Tasha say that she
had already began thinking about what should I do this
or should I do that? That's when you know Tasha
and thirty five of her best friends are all in.
They were all in. And that's what I see over
there in this filming right now, is I hear the stories,

(30:20):
but I know that every one of them. Merlin. We've
we've given away lots of tissues in the last two
days as the stories were shared, and they're all in,
and it's an amazing thing. We get to see them
come on the field all the time, and it's special
each and every time they entered that field, but on
that night, it's going to be extra special. Yeah. So

(30:42):
when you when are you guys wearing the boots? Which
game is it? It's the Eagles to Summer Nights so
that's why we were doing this kind of kicking it off.
We started our filming, We're gonna get editing, and then
December ninth they hit the field. Ye same game first
and only, same game that the Cowboys wear their cleats.

(31:02):
So well, Courtney, thank you for I know you and
carry have been putting in some crazy hours trying to
get this done. They need to go home and ice
my eyes. Honestly, for everybody listening, if you're going to
watch these videos, watch them at home, don't watch the public.
And thanks to Cheryl and Katie and everybody that helped
helped organize this. Thanks to Kelly for letting us be

(31:25):
creative and try something different this year. And I think
everybody that watches these is really going to be impressed
with how they look and the setup and all that stuff.
And then Tasha, thank you guys and all the all
the DCC for letting us pull the curtain back and
really show raw emotion and trusting us to tell your stories.

(31:46):
And hopefully, hopefully this is just the beginning of something
we can make a lot bigger. I think from last
year to this year it's grown a lot. Hopefully we
can turn this into some kind of bigger program that's
bigger than what it is now and bigger than just
one game. It can and maybe turn into something that
you know, isn't just about one game and one cause

(32:07):
and all that. Maybe we can make it something bigger.
So thank you for letting us letting us do that.
And then and then Randy, thanks for being great partners.
First off, you guys go above and beyond what you're
what you need to do or what you're obligated to do.
And this is just one example of you know, you know,
it's like you know a lot of our our cheerleader
and Cowboy partnerships. Once you're a partner, you're part of

(32:29):
the family, and you know, and we'd like to thank
of you guys as family members. And what you've done
for this program alone is way above and beyond what
you had to do, and we appreciate you being a
part of it and letting Luke Casey be a part
of it as well. But I'll tell you this, we're
honored to be a part of the Dallas Cowboys organization
and the Dallas Cowboys cheerleaders. It's a great opportunity. We're

(32:52):
also blessed with great teammates in our in our administration,
in our factory, they see the then yet that these
young ladies create, and they get to see their product
and the stories behind my scent. All of last year's
back to the factory so they could see them and
they could understand the hands that touch those We have
real artisans. That's where the magic happens. Those boots are

(33:15):
built in El Paso, Texas, and those people get to
see what they're creating. They're a part of the story too.
We thank you for the opportunity to be a part
of the Dallas Cowboy family, and we welcome. We're blessed
to get extraordinary opportunities at Luke Casey Bootmaker. I can't
think of any more special than my cause, my boots,
and we're honored to be a part of it. Awesome. Well, Courtney, thanks,

(33:38):
we can't top that. So we got Tasha, Thanks, Randy. Thanks.
We will be back, I guess next week for our
normal show. Normal show. Finally back to normal next week
for a little bit. Anyway, Any idea who's on the
show next week? Okay, Rachel w for sure, and I
think it might be Gabby Okay, I don't know either.
One of those more rookies. Not aw I love it.

(34:01):
I don't know anything about even of the rookies, so
it's just like, let's go, we'll be fun. Well, thank
y'all so much. This is really awesome. Thanks for doing
this on short notice. Presley, thanks for pushing all the
buttons on short notice. Kent, thanks you, thank you, and
we'll be back next week on These boots are made
for talking. This has been a production of Dallas Cowboys
dot Com and the Dallas Cowboys Football Club.