003: Three billion reasons you don't want satisfied customers

We need to stop trying to satisfy our customers, members and clients, and focus on turning them into LIFERS - folks that aren't going to leave us for a lifetime. Here are the 3 billion reasons why.

 

Takeaways:

• Of the 3 billion people coming onto the internet in the upcoming years, many of those will be building products and services.  Some just like yours!  Your competitors have just multiplied exponentially!

 

• It is no longer enough to just “satisfy” customers in this competitive field.  You need LIFERS.  You need them focused on you and not looking to the next shiny new object.

 

• Entrepreneurs must continually and accurately gather customer feedback and act on it in a meaningful and transparent way to Keep their Customers Forever.

  

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