Theresa Vargas Wyatt is the Chief Growth Officer of La Reyna, a creative agency that helps brands understand and navigate the cultural force that is Latinx. As an industry leader, Theresa has advised Fortune 100 brands including the NBA, Gatorade, General Motors, Dodge Ram, Ford, Frito-Lay, MillerCoors, InBev, Google, Target and AT&T. Theresa has also coordinated efforts between Mark Zuckerberg, the Bill & Melinda Gates Foundation, Warren Buffet, Google, Yahoo, and Don Graham to create a $100M scholarship fund for undocumented youth.
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