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July 18, 2025 39 mins
What does it take to go from “nice-to-have” to non-negotiable? In this episode of Leadership NOW, Dan Pontefract sits down with Christa Haberstock—founder of See Agency and Bookable Speakers, and author of Become a Bookable Speaker. Together, they unpack what it means to lead with an “obvious advantage”—the kind of value that gets you rebooked, respected, and remembered. From her early days selling keynote talent on 100% commission to building a cohort-based model for speaker development, Christa shares what leaders and speakers alike often miss: it’s not just about telling a story—it’s about solving a problem others can’t. Clarity, community, strategic partnerships, and purpose aren’t just concepts—they’re prerequisites for relevance. For more information about Christa Haberstock, visit: https://bookablespeakers.com/the-book For more information about Dan Pontefract, visit: https://www.danpontefract.com
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