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February 13, 2025 42 mins
The workforce is changing faster than most leaders realize. By 2030, there will be more people over 65 than under 18 in the U.S.—a demographic shift that is already reshaping economies, labor markets, and business strategy. Bradley Schurman, author of "The Super Age: Decoding Our Demographic Destiny," joins Dan Pontefract on Leadership NOW to break down what this means for organizations. In this conversation, Schurman unpacks why birth rates have collapsed, why ageism is holding companies back, and how leaders must rethink workforce planning to stay ahead. He explores the flaws in traditional retirement models, the impact of longer life expectancies on labor markets, and why businesses that fail to adapt will struggle to find both talent and customers in the coming decades. If you’re a leader navigating workforce challenges—or just trying to understand the seismic demographic shifts happening today—this is an episode you can’t afford to miss. More about Bradley Schurman at https://behumanchange.com More about Dan Pontefract at https://www.danpontefract.com
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