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February 28, 2023 37 mins

Anne Shaw is the Executive Director for Transport For West Midlands. She talks about the challenge of managing a variety of stakeholder groups, from users to transport providers, the government, as well as her own team. She explains that change can be positive or negative for people by how well we engage and include them in the process and decisions. Anne recognises the need to balance the needs and desires of everyone, with the primary focus on the end users who rely on the transport services to ensure they are able to access health, jobs, school and other daily activities.

Anne has certainly sold the transport industry to me, making it sound exciting with change, innovation, diversity, technology, people and variety at its core. It’s a reminder that when we are curious and passionate about change, it’s much easier to inspire and be inspired. Anne talks about the need to be clear about the purpose behind change in order to help people navigate the emotions and uncertainty with curiosity. Some of the most uninspiring things we have to do could be more motivating by changing how we approach them.

What’s the purpose of the change you are experiencing? and how do you use that purpose to motivate yourself and others?

Topics covered:

  • Purpose
  • Change
  • Transport industry
  • Birmingham Commonwealth Games transport
  • Leading change
  • Being on the receiving end of change
  • Engaging stakeholders
  • Including users in the decisions and process of change

Other free resources:

www.judejennison.com

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