21: Playing to your strengths to run a successful business

Picture this: you start your business, you're so excited about what it is that you have to offer, you open up an instagram account and you start following others in your industry because "community over competition", but then over time, you see those other creative business owners doing something in thier business that really works for them....maybe a type of promotion, or way of getting thier audience to interact with them, so for kicks you tell yourself to try that too, because maybe if it worked for them, it might work for you....so you try it, only to find out that it didn’t work quite as well for you... As a business owner, you have strengths, and the strengths you have are not always the same as the business owner next to you. And you have to learn to play to your own strengths in order to run your business successfully. Back in February of this year, I had the opportunity to fly out to Seattle to photograph an elopement, and while I was there, I was able to make a new friend in the indursty. Her name is Aryn Graves. Aryn is the owner of her business Sojourn art and Ink where she creates stationery, custom maps and pet portraits and calligraphs vows. She's amazing at what she does but one thing that really stuck out when I met her was our conversation about playing to your strengths as a business owner in order to run a successful business....or, in other words, being your authentic self in business and allowing that to attract your ideal clients. Aryn is amazing and I'm so excited to bring her on today! Follow Aryn on Instagram: Instagram.com/sojourn_artandink Aryn’s website: www.sojournartandink.com