In this episode, Nathan and Réland Logan are back at again. This time, they discuss the Forbes' 15 Key Marketing Trends to Watch in 2024. They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data.
Host: Nathan A Webster
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