In this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies.
https://www.linkedin.com/in/gregstuart
https://twitter.com/gregstuart
https://www.facebook.com/gregnstuart
https://mansavesdog.wordpress.com/
https://www.crunchbase.com/person/greg-stuart
Host: Nathan A Webster
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