How to Attract Super-fan Clients By Utilizing Archetypes with Yamilca Rodriguez

When trying to promote your business online, do you ever feel like what you’re putting out there just isn’t resonating with people?

 

It’s likely due to one of a two things:

 

1. You aren’t clear on your personal brand

2. You aren’t working on attracting your best-fit client

 

In other words, you either don’t truly know your perfect client, or you don’t truly know YOU.

 

What do we mean by this? Well, each business is one of 12 archetypes. And each of those archetypes actually has a perfect fit client of a different (in fact, an OPPOSITE) archetype.

 

Our guest, Yamilca Rodriguez, is a business brand therapist, and she’s here to give you a crash course about how to attract super-fan level clients through clear, consistent, and archetype-informed branding!

 

Listen in to get a birds eye view of what the archetypes are as well as:

 

• Learn how deeply you should know your personal brand, and the things to consider when building it

• Discover how the social science of “opposites attract” works in business and how you can use this understanding to find raving clients

• The importance of clarity and authenticity in your marketing

 

And so much more. 

 

You can get in touch with Yamilca and take her archetype quiz at YamilcaBrandTherapist.io

 

As mentioned in the episode, you can fix your life and business in just three days at our Business Builder Workshop or our Get-A-Life Getaway. So if you were moved to take action and make some changes in your life, this is your chance (don’t forget to use code PODCAST at checkout): Lifeonaire.com/experiences