Fabulous Copy by Craig Grossman: A Brand Messaging Expert’s Story

Craig Grossman, seasoned copywriter and brand messaging expert, joins host Gayla Scrivener in this Live Full Work Fun episode.

Craig shares his journey from technical writing to creative copywriting, offering insights into the art of crafting compelling brand narratives and the psychology behind effective messaging.

Key Highlights:

• The transition from technical writing to creative copywriting and the fundamental differences between the two
• How personality and psychology play roles in brand messaging compared to product-focused writing
• The creative satisfaction of developing brand messaging and helping clients achieve business success
• Why copywriting and brand messaging aren't exact sciences, and how subjectivity influences the creative process

Suggested Episode Titles:

• From Technical to Creative: A Copywriter's Journey in Brand Messaging
• The Art and Psychology of Brand Messaging with Craig Grossman
• Crafting Creative Copy: Where Technical Meets Brand Messaging

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Connect with Craig Grossman:

• Website: https://fabulouscopy.com
• LinkedIn: www.linkedin.com/in/fabulouscopybycraiggrossman

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerLiveFullWorkFun
• Instagram: https://www.instagram.com/gscrivener/

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