Experience Architecture - Ep. 2 - Will Hanson

The "Bouldering Project" franchisees have opened their third location in Minneapolis this past November and the response has been nothing short of amazing. Whether you love or hate your gym, the team at Minneapolis Bouldering Project (MBP) has created an amazing brand experience that inspires incredible loyalty with their members and their employees. https://minneapolisboulderingproject.com/https://www.instagram.com/minneapolisboulderingproject/https://www.facebook.com/minneapolisboulderingprojectNote: this was our first guest interview episode and the audio for Will is good and for Joe, not so good. Will has the awesome things to say, so listen to him. Joe finally figures out how to work a microphone in episode 3