What does it take to make your business stand out in 2023?
Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle.
Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us.
So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you?
That’s what we’re digging into today.
In this episode:
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Why it’s time to say goodbye to mass marketing on the internet
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How customization and personalization will actually lead to sales, unlike your Instagram posts
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How to ditch your ideal client avatar and learn to speak like your real clients instead
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Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution
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Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd
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